Florists Can Create Marketplace Buzz with Virtual PR Services

The face of public relations has rapidly changed in the Age of the Internet and Web 2.0, including more virtual distribution services and online dissemination of press release news to a more targeted audience.

There are a number of benefits that online PR services have created:

• Online distribution saves considerable time over the traditional method of distributing press releases, which involved creating press lists, faxing or email press releases individually, and then following up. Now, an online distribution service handles that for you and has become more targeted and accurate in the process.
• Using less time means that it becomes more inexpensive a strategy that it once had been. The value includes targeted distribution, distribution done for you, and even SEO benefits.
  
• There is a better likelihood of experiencing viral benefits from online press release distribution because it is easier to share it virtually than when the press release was faxed or emailed. Now, these online distribution services provide a way to instantly share it on a Facebook page or other platform. That means even more of the work is done for you.
• Using an online press distribution service can also help to keep a press release program on track because press releases can be scheduled in advance so they are queued up and then released for you without you having to think about it or, even worse, forget to do it.
  
• An online distribution service commonly uses a wide range of analytics that makes it easier to see how your press release did in terms of reaching the target audience and quantifying the overall results. This can help to see what type of news gets hits and what gets misses so the press release program can be improved, if necessary.

Flyline Search Marketing uses this service for its clients when it puts together the press release initiatives for each of its clients, including its portfolio of florist clients from around the country.

To illustrate the type of press releases that are created for its florist clients, a good example is Veldkamp’s Flowers of Denver, Colorado, which Flyline has been regularly putting out press releases on an online press release distribution service for and garnering increased publicity and brand recognition.

The press releases have covered holidays and special occasions as well as other newsworthy events, such as specials and promotions, new products, and the recent remodeling of the Denver florist’s shop.

If you would like to find out how an online press release writing, distribution, and management service could work for your business, contact us now!

Doing SEO the Right Way!

Reading this headline, you might ask, is there a wrong way to do SEO? Yes, there actually is many ways to do it the wrong way. And, you do not want to go wrong with your SEO strategy as it could mean that you are not getting the results you want from your investment in Internet Marketing. Plus, you may actually do greater harm by creating problems with the search engines by inadvertently making some mistakes.

Instead, you want to be sure to understand how to do SEO the right way or potentially work with an Internet Marketing company that regularly updates their knowledge and skills with the latest SEO strategies that deliver the greatest return on your online marketing investment.

Top Tips on Doing SEO Correctly

As SEO experts, the Flyline Search Marketing has been doing SEO for a long time and stays focused on any changes made by the major search engines in how they construct their search engine rankings and how they change SEO rules and regulations.

We would like to share our four top tips for SEO with you to help you with your program as well as illustrate why we should be your first choice for an Internet Marketing partner. Our SEO recommendations include:

• Steer Clear of Old School SEO Tactics: There are a lot of tactics listed on Internet sites and online articles, but they are most likely old and no longer relevant to how search engines now run their rankings. Search engines do not want SEO organic marketing only practitioners to manipulate results, so it is best to stay away from any of this so-called good advice. Search engines can identify these practices and will penalize website owners that use them.
• Serve Up Relevant Content: Visitors to your site want compelling and relevant information that will help them. For search engines to be helpful for those visitors, they must ensure they direct them to the best websites. Therefore, your website must offer something interesting and relevant for the search engine to consider. That means regularly adding new content so that algorithms will reward your website and move you up in the rankings.
  
• Maintain a Constant Focus on the Site Visitor Experience: Beyond relevant and interesting content, your site visitor must enjoy their visit to your website, so make sure your website is easy to navigate and offers a clear picture of what you offer. You may wonder what this has to do with SEO, but the search engines consider the site experience as part of their
• Deploy a Comprehensive Marketing Strategy: This means that you use a number of tactics – both online and offline – to attract your target audience. Larger companies may employ more tactics that a smaller one, but no matter what size you are, you need to engage with your target audience through a number of channels, including social media, print, broadcast media and more.

Our Comprehensive Internet Marketing programs have delivered significant quantitative results for firms around the country, including Allen’s Flowers and Plants, Carithers Flowers, Gwinnett Medical Center, Melloy Dodge, Peoples Flowers and many others. Are you ready to get started or have questions? Contact us now!

Benefits of an Internet Marketing Consultant

As a small business owner, you may be used to doing everything yourself or assumed you did not have the resources to have outside help, especially on something like marketing. 

However, you could be focusing on your core capabilities while someone else helps handle expanding your marketing channels to a larger, more targeted audience. This is just one of the many benefits of hiring an Internet Marketing consultant.

Save Time and Money
A comprehensive Internet Marketing program requires time and money – two things you are most likely short on as a small business owner. There are so many channels and tactics to exploit, content to create, comments and engagement to manage, and statistics to study. 

Learning what each does let alone which ones you should choose and how you should use them takes considerable time. However, an Internet Marketing consultant already knows and understands how to work within these channels, platforms, and applications.

Focus on Your Core Business

When you have someone else handling your marketing and advertising functions, you can focus on your core business to make it a place these new customers will want to come back to again and again. 

You can work on making the important decisions that keep your business running at optimum performance, including attention to service, training, strategy and finances while your Internet Marketing consultant brings in your target audience.

Tap into Greater Expertise

An Internet Marketing consultant has specific expertise that they continually hone as the rules of online marketing and advertising continue to change, including search engine optimization rules and new social media platforms. 

Their expertise also transcends industries and niches, so they can work with a number of types of retail operations to help them understand their audience better. They also are more aware at works at moving you up the search engine ranking and how to select content that is relevant and interesting to your audience.

Expand Creativity and Innovation

When you are inside your business, it may difficult to think ‘outside the box’ so having an Internet Marketing consultant can provide you with a unique perspective, ideas, and feedback that can move your business forward and generate exciting new products and service experiences for you.

We’re Here to Help!

We have the team of professionals, experience, training and knowledge to serve as your Internet Marketing consultant. Find out more by visiting our website and seeing how we have helped many other businesses just like yours!

The Online Advertising Steps to Success: Social Media and SEO

At Flyline Search Marketing, we spend a lot of time talking about Internet Marketing and how, without it, a business’s online presence will surely go unnoticed. 

We constantly promote the use of social networking and various other tactics whose sole purpose is getting a business name out there for the whole world to see.

Sometimes, we concentrate on explaining an individual part and others a whole section. 

Social Media, SEO and others tactics are all gears in the machine that is online advertising.  When all these components are put together into a targeted online advertising program, it increases the speed and performance of your online advertising, growing traffic and potentially increasing your customers and profits.

At Flyline Search Marketing, we are solely focused on Internet Marketing tactics like these and have the team and expertise to create an online advertising program that works specifically for your industry, your company, and your target audience. Here are the steps we use to get you there.

The Online Advertising Machine

Like a motor vehicle, online advertising has many parts and while sometimes you can run with a couple things missing from the equation, you will find that when every part is in play things will run much smoother than when a few nuts, bolts, and gears have gone missing.

The first step to Internet Marketing is to have an online presence. At Flyline, we can design a website that fits your business and budget that will surely dazzle anyone who sees it.

Once your company is actually accessible over the Internet highway, you absolutely cannot stop there. Think of the website as the foundation of the company’s online presence. From there, you need to bring in customers and luckily there are more than a few ways to bring them in by the droves.

Social Media

If you have followed our blogs, then you know just how much we love social media. At Flyline, we use it ourselves for the very same reason we are pitching it to you. Social media works -- end of story. Let us create your presence on Facebook, Twitter, YouTube and any other site imaginable so that It all comes together in a consistent presence with messages that appeal to your audience.

When it comes to social networking, the more places your business is present, the better off you will be. Exposure and easy communication with customers are probably two of the best parts of social networking.  At Flyline, we can make things even easier for you by creating and managing business pages on all the top social networking sites, including updating them with fresh and relevant content.

SEO

Search Engine Optimization (SEO) is a very complex science that you cannot easily manipulate without the help of pay per click platforms. One such platform is the Google AdWords program and simply put, it works. 

The best part though is that, as a Google AdWords certified partner, our expert marketing team understands what keywords and keyword frequency works to get you the ranking you need in a search engine. Our SEO strategies extend to everything we do – from articles and blogs to press releases and website content.

Ready to get started? Find out how we can customize an online advertising machine that generates the traffic and business you have been seeking while staying within your marketing budget!

Fitness Club Marketing Perfected

Over the past four years at Flyline Search Marketing, headquartered in Atlanta, Georgia, we have worked on perfecting our gym marketing program and fitness club marketing program. 

Through trial and error, the marketing strategy that we use to promote fitness orientated places of business has evolved into a proven formula for success for many fitness clubs and gyms in Atlanta and across the country.

We have used Anytime Fitness of Georgia as our lab rat in creating this very effective marketing strategy, which is a three-part process.

The Three-Part Gym Marketing Process

Although there are many steps, but our marketing program for promotion of gym and fitness centers, it can be divided into three main parts. The first part to success was solving what we call the “Lead Generation Challenge.”

Part 1: Lead Generation

Because of the state of the economy, many businesses have taken a major hit and many more have gone under. People are much pickier when choosing who to give their hard earned money to, and they want to be sure they are getting the best deal.

With our market strategy in place, we can effectively show potential customers all aspects of a fitness club with various ad campaigns all made possible with the Google AdWords platform, which provides effective targeting and maximizes the advertising dollars of our fitness club clients.

Part 2: Target Audience Awareness

Then, the challenge was to increase the target audience’s awareness of the Anytime Fitness center. We addressed this challenge by leveraging the power and popularity of social media marketing, including Facebook, YouTube videos, and Twitter.  

Not only does it reach the intended audience, but it also provides an easy way for that audience to virally share their awareness of the fitness club with friends, family, and colleagues.

Part 3: Organic Placement

Finally, we worked on organic placement. This was one of the most complex parts of the process and included numerous steps, including the creation of a website and implementation of various SEO tactics.

We also created a company blog and implemented an Internet press release system that offers all types of fitness tips and makes readers aware of the latest specials at the gym.

Be sure to visit our website today for more information on the various advertising programs we offer for fitness centers and gyms as well as a wide range of other industries.  

Get in on the Pay Per Click (PPC) Phenomenon with Yahoo and Bing

If you have followed our blogs, then you have probably learned a little about pay per click (PPC) advertising in the past. If you have not, then have no fear because we are going to be reviewing it because if one thing is certain it is that with SEO pay per click is the way to go.

At Flyline Search Marketing, we offer two major types of pay per click: the Google AdWords platform and the Yahoo/Bing platform. This blog post provides more information on the Yahoo and Bing platform of PPC advertising that we offer our clients.

A Short Review of PPC and SEO

If you are unfamiliar with search engine optimization or pay per click, then fret no more because we are going to be giving you a quick rundown on them both.

Search engine optimization (SEO) is a way to ‘naturally’ alter the visibility of your website in a search. Basically, when used as a marketing tactic, SEO helps to better place your website.

Pay per click is a method of SEO that, through a meticulous marketing platform, will perfectly position your website. They are great ways to get your brand out there with the best of them.

Why Use the Yahoo/Bing Platform?

At Flyline, when using pay per click, we often push the use of Google AdWords. You might ask, why? Simply put, because it really is the best. However, not everyone uses Google, so how do you get your business put on blast to those who don’t use the world’s most used search engine?

Simple -- you take the second and third place runners up and put your business there, too. After all, you can never get enough advertising or publicity about your service offering or brand. Never have truer words been spoken, and we thank whatever advertising guru came up with that saying.

The bottom line is that Internet advertising works and that pay per click really is just that effective. 

So, of course, the more pay per click you have, the better it’s going to be in terms of results for your business, including greater traffic to your website.

How does it work and why do we recommend it? Well chances are you have gotten the gist that pay per click advertising puts your business in the view of the searching party, but there is more to it than that.

With pay per click, you are only charged when the service is used, meaning that if they don’t click you don’t pay. With Flyline and the Yahoo/Bing platform, you really have nothing to lose and everything to gain.

Call Tracking and Recording: Why Every Business Should Have It

Do you run a service company or sell a product of any kind? While these businesses can be very different, one thing about them at their cores is the same. You both receive calls from potential and existing clients.

People want to know when their plumber is going to get there or why the fan they bought from you stopped working after a thunder storm. 

For reasons such as these, companies, big and small, often have more than one phone operator.

A large company could have an entire department dedicated to phone operators and, at a small business, well everyone in the office could end up on the phone at any given time.

Call Tracking and Recording

What are they, what do they do, and why should you have them? These questions and more are about to be answered in this week’s blog. We will start with call tracking, which is typically software that gathers information on calls for marketing purposes.

Essentially, when you or an employee receives a phone call to one or more of your specific ‘customer lines’ (the line or lines you advertise to your customers on billboards, websites, and commercials), the call tracking software will gather a plethora of information from the caller’s area to their call back info.

It is typically used to help better develop market strategy by professionals, such as us at Flyline Search Marketing®.

Then we have call recording, which serves a different but essential purpose. With call recording all incoming calls on the ‘customer lines’ are recorded and can then be used for a variety of procedures. 

These include, but are not limited, to employee evaluation, new hires training, further review and, of course, in the event of a lawsuit it really can pay off to have a recorded conversation.

With features as important as these, at Flyline, we highly recommend the use of these programs to further benefit your company.

Look No Further

If your business is in need of such services, then look no further than Flyline Search Marketing®. Not only are we highly regarded in the marketing business, but we also offer fair prices and enjoy treating our clients like people.

With our call tracking and recording services we can bring you the best business and help you to succeed; there is, however, one requirement to this service. Call tracking and recording are only available to customers currently using our highly effective Google AdWords program. If you are not, this may be a good time to consider it!

Put Your Business in Experienced Hands with a Certified Google AdWords Partner

New businesses, new business owners, and even veteran business owners may realize that it’s time to change up marketing tactics now that they are hearing about the power of social media marketing, Internet marketing, and remarketing strategies.


Looking for something new, something innovative? Tired of only getting a few calls a day from that pricey ad you put in the paper, how about that website that is supposed to be bringing in all that business? It's on the Internet right? Millions of people are just a click away from that astounding product or state of the art service that you're offering but where are all the calls? It's like running a fully Internet advertised plumbing company and all day long the few calls you do find yourself with are all from the paper or that billboard that you put up.

Working with a Google AdWords certified partner can change all that and have your phone ringing so much you won’t know what to do! Here’s why this relationship works so well.


Why Google AdWords?
Simply put, it works. The Google AdWords program is a state-of-the-art advertisement system that gets your ad where it needs to be so it is seen but the best and most potential customers. For example, if a user on Google types in 'Movie Reviews' into the search query and you are advertising for that plumbing company your ad will not show up.

However, if someone were to search ‘Plumber’ or ‘Drain Cleaning’ among other key words that a Google AdWords certified partner would 'add in' for your company, then you would then be viewable on the search page as an advertisement there. This would prompt the user to use your company over Joe's Plumbing, which is now a few spaces below your advertisement.

It is a proven fact that people want it now and they don't want to spend a bunch of time searching for that awesome new product or that time-critical service. Because they want it taken care of NOW, Google AdWords does this and it does it well.

Why Use a Certified Google AdWords Partner?
Now that you are sold on the Google AdWords program, you may wonder why you just can’t do it yourself. In this economy, we can't blame you for thinking what everyone is thinking but it's not that simple.

Even if you could learn and fully understand all of the ins and outs of the program, would you really have the time to update all the keywords and strategies that would keep your name on top of the search results? With your regular clients and day-to-day tasks, it’s safe to say you would be pretty busy.

Instead, a certified Google AdWords partner has been specifically trained and has spent considerable time learning how to use the program and has the time to spend on changing and updating keywords as well as managing feedback on results.

A Special Deal from Flyline Search Marketing!
As a certified Google AdWords partner, we have the knowledge and success rate to help your business gain more traction on the Internet and drive more traffic to your website. To get you started, we are offering a $100 credit towards your first Google AdWords campaign! Contact us now to get started!