Benefits of an Internet Marketing Consultant

As a small business owner, you may be used to doing everything yourself or assumed you did not have the resources to have outside help, especially on something like marketing. 

However, you could be focusing on your core capabilities while someone else helps handle expanding your marketing channels to a larger, more targeted audience. This is just one of the many benefits of hiring an Internet Marketing consultant.

Save Time and Money
A comprehensive Internet Marketing program requires time and money – two things you are most likely short on as a small business owner. There are so many channels and tactics to exploit, content to create, comments and engagement to manage, and statistics to study. 

Learning what each does let alone which ones you should choose and how you should use them takes considerable time. However, an Internet Marketing consultant already knows and understands how to work within these channels, platforms, and applications.

Focus on Your Core Business

When you have someone else handling your marketing and advertising functions, you can focus on your core business to make it a place these new customers will want to come back to again and again. 

You can work on making the important decisions that keep your business running at optimum performance, including attention to service, training, strategy and finances while your Internet Marketing consultant brings in your target audience.

Tap into Greater Expertise

An Internet Marketing consultant has specific expertise that they continually hone as the rules of online marketing and advertising continue to change, including search engine optimization rules and new social media platforms. 

Their expertise also transcends industries and niches, so they can work with a number of types of retail operations to help them understand their audience better. They also are more aware at works at moving you up the search engine ranking and how to select content that is relevant and interesting to your audience.

Expand Creativity and Innovation

When you are inside your business, it may difficult to think ‘outside the box’ so having an Internet Marketing consultant can provide you with a unique perspective, ideas, and feedback that can move your business forward and generate exciting new products and service experiences for you.

We’re Here to Help!

We have the team of professionals, experience, training and knowledge to serve as your Internet Marketing consultant. Find out more by visiting our website and seeing how we have helped many other businesses just like yours!

Remarketing Programs and How They Work

Your business relies on leads but, more importantly, on turning those leads into conversions and that final sale whether it is online or in-store. To capture those potential customers online, a new strategy is being employed called remarketing.

It is something that we offer at Flyline Search Marketing as part of our comprehensive Internet Marketing solutions for all of our clients. Here’s a quick rundown on how it works and why you should add it to your strategy.

What is Google Remarketing?

Google remarketing is advertising that is designed to turn leads into sales conversions by ensuring that your company stays at the top of each person’s mind even when they leave your website and are on other sites doing their shopping or gathering their research.

How Does Google Remarketing Work?

Google Remarketing tracks each visitor to your website. What’s next is truly amazing as the Google Remarketing software follows these visitors when they leaves and delivers advertisements about your company on other websites.

These potential customers continue to see your adverts as they go elsewhere, helping them not to forget about what you offer and giving them a simple way to return by just clicking on the banner ad or image ad. And, as we know, the easier we can make something, the more likely those people are to act on it.

What Does Flyline Do for Me?

Here’s what we do for your business:

·         Using our agency account, we generate Google Remarketing codes and insert them into the key pages of your website. As website visitors access your website and visit these key pages, the Google Remarketing code captures their IP address and deposits them into an Audience bucket.

·         We strap the Audience bucket to the Google Adwords Remarketing campaign.

·         Our program designers build Google display ads and/or upload Image ads provided by clients who want to include motion elements in their ads.

·         We geo-target the Remarketing campaign to pursue the IP addresses contained within the Audience bucket.

Better Yet, How Does Google Remarketing Work for My Business?

Statistics indicate that only 2% who visit a website will stay and make a purchase. That means that 98% moves onto another website to make a purchase. That’s a considerable amount of converted leads that get lost.

 However, seeing how remarketing works as explained above, this strategy dramatically increases the conversions our customers receive. 

There are also so many options and ways to approach using Google Remarketing that is sure to fit with all kinds of businesses and budgets.

Ready to find out more? Be sure to contact us now! 

An Effective Strategy for Internet Marketing

At Flyline Search Marketing, we specialize in Internet marketing. That means that we make search engine optimization (SEO) and pay per click (PPC) work for you and look easy at the same time.

As Atlanta’s leading Internet marketing firm, we are more than confident that we can help you get the results you deserve. 

With our elaborate marketing program, we can, and will, generate the most effective strategy for boosting your company’s presence on the Internet.

The Internet – The Final Marketing Frontier

Sure, maybe we will someday have space billboards, but, in reality, we can’t think of a much better way to advertise to the masses than the Internet. It really is the final frontier in the marketing world and here is why:

• It is the only form of advertising that can potentially put you and your company in the spotlight for billions to see. That’s right -- Internet advertising can potentially reach the whole world.

·        Not everyone listens to the radio and not everyone even watches television. However, most everyone use the Internet in some way or another and that is why you can reach so many potential customers with this advertising medium.

·         No other marketing service can reach so many on both a local and global scale, helping you to find more of your target audience through specific strategies like SEO and PPC.

·         Internet marketing is actually affordable. Thanks to pay per click platforms like Yahoo, Bing, and Google AdWords, we can actually keep Internet marketing fees at a very modest price. And, when you consider the return on that investment, there is no other advertising channel that delivers as much value.

What Flyline Does

At Flyline Search Marketing, we work with businesses big and small. Our philosophy is to develop the perfect marketing program that best fits each company’s needs. 

Every program is different and designed to reach a specific target audience that varies depending on your business and the product or service you offer. Our services include website design, website hosting, content writing, blogs and press release programs, and more.  

We also develop various social media pages for businesses and keep them updated, including creating Facebook fan pages, tweets, and YouTube videos. 

Flyline Search Marketing lives and breathes social media because it helps to engage customers and potential customers plus drives all the other components of Internet marketing.

Feel free to learn more about us at our homepage and if you are eager to take your business to a whole new level, please give us a call today.

Having an Internet Marketing Consultant on Your Team

If you own a business, big or small, you probably recognize the value of marketing and advertising. 

Reaching potential and current customers to update them on specials and new services or products is important to your business success. 

You have many channels to reach out and publicize your business, including radio and television advertising as well as newspaper and magazine ads and even a billboard.

At Flyline Search Marketing, we believe that it is important for a business to cover all their bases when it comes to advertising. And, that means having a strong and targeted presence on the Internet and mobile Internet.  

Leveraging the Flyline Advantage

Flyline Search Marketing would like to cordially invite you all to stay a step ahead of the competition with the Flyline Advantage. By working with one of our very own Internet Marketing consultants, you, like so many others, can get the results you deserve and see your business grow.

Our Internet Marketing consultants specialize in developing and deploying an Internet strategy that best fits your business. That’s right, no single of our marketing strategies are the same. 

We know that different businesses offering different services and different products could not possibly hope to function well all on the same marketing plan.

Through Flyline, you can get a one-of-a-kind, tailored to your marketing needs and audience that will help boost your business, industry, and presence. That is the Flyline Advantage.

Let Us Help Your Business Grow through Internet Marketing

When it comes to Internet Marketing, it is best to leave things to the professionals -- not that it can’t be done on your own, but to get things right, you need a lot of time and patience.

While you might think it would be expensive to have your own Internet Marketing professional on your side, it does not have to be when we can offer so many different types of programs and services so that it fits your budget.

This includes Search Engine Optimization (SEO) through Google AdWords and the Yahoo/Bing platforms. We also offer Website design and redesign as well as a social media presence. These are but a few of the many options that you can leverage when you work with our team of Internet Marketing professionals, including SEO experts, Web designers and developers, writers and bloggers and marketing specialists. Come experience the difference!

In Capable Hands: The Importance of a Google AdWords Certified Partner

If you have ever gone skydiving, then you know that they don’t just take you up a few thousand feet, wish you luck, and kick you out of the plane. 

They school you, they show you the shoot, they review everything and then after a long while of you thinking, ‘When do I get to fly?’ they take you up and when you do jump, they are with you for that, too. Your instructor would stay with you until the very end to ensure you a safe landing.

At Flyline, while we may not teach skydiving, we do know how important it is to have someone who knows what they are doing and that is why we are a certified partner of the Google AdWords program, which helps you dive into Internet Marketing with someone who can guide you safely through the process and land you in the right spot of success!

Google AdWords

The Google AdWords platform is a state-of-the-art advertising program you probably guessed is used with Google. It works as a pay-per-click program with the Google search engine. So, to understand the complex nature of the Google AdWords program, we must first start with pay-per- click, what it is, and what it does.

Pay-per-click, also known as PPC, is one of the most commonly used Internet advertising programs used today.

 It is popular with both Internet marketing companies and business owners because of its simplicity. Essentially, the PPC program works as follows.

You establish a monthly budget and that places your business site on the relevant search queries in better view of a potential customer. They click and visit your page and your budget is charged. Refilling the account is also simple and this method of advertising is extremely effective.

Google AdWords give your business the ability to easily show up in a search query on Google’s search engine. Google’s search engine is one of the most widely used search engines in the world. There are not millions of potential customers but billions.  

Using a Certified Partner

Google AdWords is complex and due to its nature Google doesn’t want just anyone trying to slap together a so-called Internet marketing program if they don’t know what they are doing. So, they train people on how to use the program.

At Flyline, we have been trained and certified to use this platform in our marketing strategies. We know what we are doing, but others may not. 

Don’t make the mistake of using someone who might not know what they are doing. Use Flyline as your partner so you can be sure that your business is receiving the right attention in the online marketplace.

Tap into Your Business’s Full Potential

The number one most important thing a business or company that sells a product or service can do to boost their fame or, in some cases, infamy is to have a heavy social media presence. 

At Flyline Search Marketing, this is our operating philosophy and mantra for helping our clients succeed.

If you want your business to survive in the tech age, you absolutely must have a social media presence. 

You need a company Facebook page, Twitter account, Tumblr presence, Pinterest Board and YouTube channel.

That’s Not all Though

Recent polls and studies have shown that the majority of businesses have switched over and now have a growing social media presence. For those that do not have one yet, they are not effectively targeting or reaching their intended audience let alone engaging with them.

However, in many cases, it is very clear that these businesses need to make a change or they will be left behind. It does not mean, though, that you have to have a presence on every social media channel in order to make a huge difference. 

Yet, with that said, you also cannot go in thinking ‘if we build it, they will come’ because no one will come if you do that.

Social Media Works

However, no one said it would be easy to just put together an effective social media marketing strategy. In many cases, companies find that they do not have as much of the desired impact that they want or feel they should have with the social media strategy they have developed.

This may be because they aren’t putting enough effort into it or putting the effort into all the wrong outlets. Think of social media like going on a date; you need to be engaging. Talk to your fans and customers. Make it interesting for them by providing tips, showing them tricks, and keeping things relevant.

While your point is to show them the products and services you offer, you do not want to make them feel as though it is simply a sales pitch.  

Let Others Carry the Burden

At Flyline Search Marketing, we specialize in all things social media. We live and breathe social media marketing and Internet marketing. 

It’s not just our job, but it is also our passion. We take that desire along with years of experience and pioneering social media advertising to implement the perfect formula for boosting your business.

You have worked hard on building your business up, so now let us help you. 

At Flyline Search Marketing, we won’t just boost your company’s business, but we will also tap into its full marketing potential and put you a step ahead of the competition.

It’s All in the Delivery: Using Social Media Effectively

At Flyline Search Marketing, we talk about social media a lot, and we really do support it, but is there more to it than just the content? Is it science or is there an art behind it? 

Really, there is because even if you have all the content in the world, it will not matter if you have no one to deliver it to, or if you deliver it to the wrong people.

When using social media, it is extremely important to do your research and be sure that your message is going to the right people and in the most effective manner. Following these simple tips can and will help you and your business to grow through effective social media marketing.

Know Your Target Audience

You wouldn’t give a cheeseburger to a vegetarian would you? Not if you knew they were one, but if you didn’t, then you just might. It is imperative that, when using social media tactics, you know your target audience.

It’s all about when you advertise, to whom you advertise, and where you advertise. This is what makes social media sites so perfect for your advertising; everyone is on Facebook. 

From little Johnny to Grandpa, with Facebook, you can effectively reach out to any demographic. Of course, there is more to it than just knowing who you want to sell to.

Know Your Service or Product

Many people blog; companies have blogs as well as individuals, and people read them. Chances are if you own a plant nursery when someone comes along your website and reads your blog, then they are going to be interested in learning about plants; about what you sell.

If you have a business blog, (which you should), it’s important to blog about things related to your business. 

This is because if anyone that purposefully comes to your site falls in to your target audience, it’s vital to show them how your product or service could help them and resolve their problems.

The Delivery

When using social media as a form of business marketing, it is all in how you present the content. Give information, offer tips, and gear the wording towards your businesses suspected audience demographic.

This great article from Forbes states it well and helps to show how you can know if your approach is as effective as it could be. Content is important, and you need a lot of it; post to your Facebook and Twitter accounts all day long, update the blog three times a week.

If it becomes too much, remember that we can help by taking over your content production so that you can focus on your core business. 

At Flyline Search Marketing, we specialize in all these things and more. Just check out our success stories here.

Social Media Strategy to Boost Your Business

It is 2012 and most businesses big and small are online. Chances are you and your business are too but there is more to it than just being there. After all, just because you built it doesn't mean they will come.

 

Sometimes, you need to go out there and find your customers and fans. Most importantly, you must build your reputation and show others why you are the best in the crowd.

 

Social Networking

 

What do Facebook, Twitter, Google+ and the mobile platform Four Square all have in common? A lot of people use them. In fact, there are millions of potential customers that do every single day.

If you have not already done so, be sure to make a business page for these and other social networking sites:

  

• Facebook: When making a Facebook page, don't register for a 'business account.’ Instead, make a 'fan page' as you will be able to better custom tailor the 'fan' experience when they wander onto the page. Remember to constantly update and post on the page as these will show up on all 'fan' walls and be shared with their friends who may be intrigued with your 'fan page' and decide to become your fan as well.
• Twitter: Chances are you have a Twitter account because it's fun to share the little things with all your friends as they do with you. Of course, if you have tons of followers you may very well be the most interesting man or woman alive and that's cool, too. From a business perspective, it's just another way to share your thoughts as a business to fans and potential customers. It’s also a way to build a following and interest more people in what your business has to offer them.
• Google+: With Google+, you are just reaching out to yet another online community, which is great for business and gives you access to a whole different group of people who may be interested in your products or services.
• Foursquare: This one is different because it is a completely mobile social networking experience. With the right strategy and outreach, your businesses presence on here can really boost your reputation and customer base as mobile is becoming one of the fastest growing ways in which to interact and engage with customers and potential customers.

 

These and other social networking sites are a must for businesses in the 21st century and though it can be time-consuming and feel like hard work, you will undoubtedly see a boost in your business.

 

However, if it is in fact just too time-consuming, remember that there are companies that specialize in these types of things and, at Flyline, we can deliver a custom social media strategy as part of our Internet Marketing expertise that is proven to deliver the results you want.

 

Expanded Services for International Visa Service

Flyline Search Marketing continues to grow and diversify its client base, constantly adding clients and helping to tailor the perfect Internet Marketing and online marketing strategy that fit their unique strategies and, of course, their budget.
One of our clients, International Visa Service (also known as The Visa Lady), is revamping and expanding their marketing strategies to incorporate social media marketing, pay per click advertising, content enhancement, public relations and other online tactics designed to target new customers in Atlanta, the U.S., and the world.
Recently, we have added press releases a new blog to expand what we have been doing for International Visa Service.

As an Internet Marketing services provider, we are always looking for and thinking of new ways to help our clients find the clients they deserve by aligning our various strategies and Internet Marketing programs.

About International Visa Service
International Visa Services specializes in all things related to travelling, including key travel documents and even court records, certified documents, translation services and passport photos as well as passports, emergency passports, and visas.
The company has two locations in the Atlanta area, including Hartsfield Jackson International Airport, as well as offers a way to download travel document forms and applications to facilitate access to these documents.

Blogging and Public Relations – Two Key Internet Marketing Strategies

Blogging is the social media hype of the decade, what started as a way for people to rant and rave about anything and everything, and it was quickly adopted as an extremely effective marketing technique because it could provide valuable information for customers while opening up a channel to interact and engage with these customers.
For companies, Flyline Search Marketing uses keywords to optimize each blog post to get them indexed quickly and effectively into search engines, thereby providing a way for them to be found by prospective customers.

On the other hand, a press release is press worthy information that offers a way to market a company’s capabilities and differentiated products and services as well as publicize upcoming events, specials, and deals.
At Flyline Search Marketing, we also leverage the online press release distribution services to include search engine optimized content for the press releases as well as hyperlinks to the company’s website, photos, and links to their YouTube videos to maximize the impact that can be gained through this strategy.