Call Tracking and Recording: Why Every Business Should Have It

Do you run a service company or sell a product of any kind? While these businesses can be very different, one thing about them at their cores is the same. You both receive calls from potential and existing clients.

People want to know when their plumber is going to get there or why the fan they bought from you stopped working after a thunder storm. 

For reasons such as these, companies, big and small, often have more than one phone operator.

A large company could have an entire department dedicated to phone operators and, at a small business, well everyone in the office could end up on the phone at any given time.

Call Tracking and Recording

What are they, what do they do, and why should you have them? These questions and more are about to be answered in this week’s blog. We will start with call tracking, which is typically software that gathers information on calls for marketing purposes.

Essentially, when you or an employee receives a phone call to one or more of your specific ‘customer lines’ (the line or lines you advertise to your customers on billboards, websites, and commercials), the call tracking software will gather a plethora of information from the caller’s area to their call back info.

It is typically used to help better develop market strategy by professionals, such as us at Flyline Search Marketing®.

Then we have call recording, which serves a different but essential purpose. With call recording all incoming calls on the ‘customer lines’ are recorded and can then be used for a variety of procedures. 

These include, but are not limited, to employee evaluation, new hires training, further review and, of course, in the event of a lawsuit it really can pay off to have a recorded conversation.

With features as important as these, at Flyline, we highly recommend the use of these programs to further benefit your company.

Look No Further

If your business is in need of such services, then look no further than Flyline Search Marketing®. Not only are we highly regarded in the marketing business, but we also offer fair prices and enjoy treating our clients like people.

With our call tracking and recording services we can bring you the best business and help you to succeed; there is, however, one requirement to this service. Call tracking and recording are only available to customers currently using our highly effective Google AdWords program. If you are not, this may be a good time to consider it!