Florists Can Create Marketplace Buzz with Virtual PR Services

The face of public relations has rapidly changed in the Age of the Internet and Web 2.0, including more virtual distribution services and online dissemination of press release news to a more targeted audience.

There are a number of benefits that online PR services have created:

• Online distribution saves considerable time over the traditional method of distributing press releases, which involved creating press lists, faxing or email press releases individually, and then following up. Now, an online distribution service handles that for you and has become more targeted and accurate in the process.
• Using less time means that it becomes more inexpensive a strategy that it once had been. The value includes targeted distribution, distribution done for you, and even SEO benefits.
  
• There is a better likelihood of experiencing viral benefits from online press release distribution because it is easier to share it virtually than when the press release was faxed or emailed. Now, these online distribution services provide a way to instantly share it on a Facebook page or other platform. That means even more of the work is done for you.
• Using an online press distribution service can also help to keep a press release program on track because press releases can be scheduled in advance so they are queued up and then released for you without you having to think about it or, even worse, forget to do it.
  
• An online distribution service commonly uses a wide range of analytics that makes it easier to see how your press release did in terms of reaching the target audience and quantifying the overall results. This can help to see what type of news gets hits and what gets misses so the press release program can be improved, if necessary.

Flyline Search Marketing uses this service for its clients when it puts together the press release initiatives for each of its clients, including its portfolio of florist clients from around the country.

To illustrate the type of press releases that are created for its florist clients, a good example is Veldkamp’s Flowers of Denver, Colorado, which Flyline has been regularly putting out press releases on an online press release distribution service for and garnering increased publicity and brand recognition.

The press releases have covered holidays and special occasions as well as other newsworthy events, such as specials and promotions, new products, and the recent remodeling of the Denver florist’s shop.

If you would like to find out how an online press release writing, distribution, and management service could work for your business, contact us now!

Flyline’s Press Release Service Creates the Buzz for Florists Like Allen’s Flowers and Plants

Press releases are alive and well as a still relevant way to garner publicity and spread the word about your company. 

Now, it’s even easier thanks to online press release distribution companies that allow you to disseminate news and information about your company through more media outlets both online and offline.

That’s why we still include this marketing tactic as part of our Internet Marketing program for florists. In fact, our search engine optimized press releases for our clients are often picked up on the search engines and available for months and years after the news to keep the buzz going.

Allen’s Flowers and Plants’ PR Program

As you can see from this link, Allen’s Flowers and Plants of San Diego has issued a lot of news through the past year, including two press releases each month that have been picked up by various media outlets.

The press release topics were selected by our public relations and marketing team based on relevant holidays, events, and specials, which were then issued one to two weeks prior to the holiday or event to garner more traction and attention, fueling interest and building sales prior to the holidays. 

This schedule has helped to enhance Allen’s online and in-store traffic as well as further its brand reputation in the local and national marketplaces.

Our Press Release Services

Allen’s Flowers and Plants of San Diego uses our press release services, which includes the following:

·         Two SEO press releases per month.

·         Content development and management tied to upcoming holidays, events, and specials.

·         Press release issuance on an online wire service (an extra fee applies) that includes uploading each press release service to the wire and including a photo gallery for each press release.

·         Tracking of the number of views to gauge Internet marketing efforts in this aspect of the program.

·         Logging of press releases on the client website for website visitors to also read.

The press release program is part of a larger Internet Marketing program that includes numerous tactics designed to maximize the publicity and outreach effort.

Are you ready to get started or have questions about a press release program? Contact us today so we can help you get more attention for your flower shop or any small business.

The Internet Marketing Professionals

We live in a digital age, and thanks to the Internet there is virtually an infinite pool of information available to us whenever we happen to need it. 

Of course, business owners don’t just use the information available to discover; instead, they have to supply the content that will get them discovered by their target audience.

It doesn’t matter where your business is located -- people use the Internet everywhere to find local businesses and even those where they can make online purchases that may be farther afield. 

When you utilize online marketing strategies, everyone on the Internet becomes a potential customer if they are looking for something in your market niche.

The problem is that most business owners like yourself are so busy with the day-to-day projects that it is hard to keep up with an ongoing Internet marketing strategy let alone develop one in the first place that integrates all the platforms that could help reach and interact with your intended audience. 

That’s when it makes sense to find the right Internet Marketing professionals that can handle it for you.

Expert Online Presence Builders

Businesses of all kinds entrust us with their online presence every single day. We handle the creation of their websites, blogs, social media channels and much more. 

With our many years of experience as an Internet marketing company, we have established an outstanding track record of helping businesses all over the country and in a wide range of industries (gyms, auto dealerships, law firms, florists, mortgage companies, plumbers, insurance companies and asset management firms to name a few) get new business, maintain a loyal following, and enhance their brand reputation.

At Flyline Search Marketing, we specialize in building an online presence for your business.  This includes:

• Website design, content, and hosting;
• Social media presence, including Facebook, Twitter, and YouTube management;
• PPC advertising (Google AdWords and Bing/Yahoo);
• Public relations programs with keyword optimized press releases; and
• Search marketing strategies, including SEO content, including blogs and articles.

We have been building custom online marketing platforms for businesses of all kinds for years now and have numerous success stories to share. You could be our next success story! 

Contact us today and let us put together a results-driven Internet marketing program for your  business.

The Importance of the Press Release for Publicity

In the new age of media, when people look to Facebook for their news, it is pretty easy to see why some might think of the regular old press release as dead and gone.

However, at Flyline Search Marketing, we are here to tell you that it is far from dead. 

Sure, the press release has changed, but it is still here and as effective as ever. 

In fact, it is so effective that we consider press releases to be an essential component of our Internet Marketing programs for our clients.

Advantages of Using Press Releases

Here are the advantages to using press releases:

1. Press releases provide exposure and promote brand awareness in a whole new way.  
2. They also make your company appear professional and active. More news translates in consumer and customers’ minds as a company to work with or buy from because they are busy and successful.
3. Press releases can be a way to put the power of search engine optimization (SEO) to work so you can get attention from search engines.  
4. They can be cross-merchandised on other platforms, such as being posted to a Facebook page, Twitter account, or blog for further coverage.
5. From small companies to large ones, press releases are an effective way to share progress with all stakeholders – from prospective clients and regular customers to investors and media to employees.

Press Release Professionals

Although some companies write their own press releases, handling a publicity program takes time, effort, and know-how that a small business owner may not have, especially in the age of minimal resources and the need to wear many hats.

At Flyline Search Marketing, we have a team of media relations specialists who can craft press releases across a wide range of industries. They know what makes news and what attracts attention in the media.

You can customize your program for your budget – maybe you only want two releases each month or you have a lot to share so can issue four per month. 

We can help you decide what works best, including providing a list of key topics and keywords that should be included. 

Additionally, we have partnerships with online wire services so we can quickly disseminate your press releases to the widest and most accurate publications for your industry and coverage area.

Ready to get started? Visit our website for more information!