Internet Marketing – One of the Most Valuable Tools for Your Business

Internet Marketing is not a fad; it’s the strategy to take for your business in a world that is increasingly relying on the Internet to find products and services as well as make purchase decisions. 

Besides that value, there are many other reasons why Internet Marketing is one of the most valuable tools you can add to your business.

Brand Enhancement

Getting your brand out across the multiple online channels is a way to get awareness of your brand as well as enhance its reputation. You need to put your logo and business name where your target audience is now searching – the Internet.

Consumer Influence

More consumers than ever before are being influenced by their peers online through reviews and social media posts where they look to those they know and trust to guide their choices. 

If you are not online, you don’t know what they are saying about you and these influencers cannot share information about you. Having an online presence makes it easy to pass the word on about your products and services.

Cost Effectiveness

Compared to many of the traditional marketing channels, Internet Marketing is very cost effective, especially for the type of targeted results it delivers, the speed at which new leads are gained, and the capability of increasing revenues. There is a much higher return on investment for the fewer dollars spent, making it an ideal way for a small business owner to get more recognition.

Increased Website Traffic

Many of the Internet Marketing tools are designed to drive traffic to your website, including Google AdWords and social media platforms. This is a way to capture more leads and leverage a well-developed website as a means of converting those leads into sales. It also can help you increase online sales or encourage more consumers to visit your physical storefront.

Revenue Growth

Studies have indicated that Internet Marketing delivers a much higher rate of return for the dollars spent on this form of marketing in terms of the revenue growth achieved for that effort. 

Many small business owners have reported that this increase often occurs quickly after an Internet Marketing program has been implemented.

Around-the-Clock Availability

With an Internet Marketing presence, you are always open, which many consumers prefer with their busy schedules that often has them not traveling to a storefront to do business. You can be more accessible, which also increases your chances of more traffic and greater revenue.

Customization Possibilities

With traditional marketing, it is often difficult to customize the advertising messages by various segments of your target audience. With Internet Marketing, you can easily create a wide array of campaigns and issue those on the fly. You can also track the results in this segmented way as well.

Open and Interactive Communication

From landing pages, email blasts, and newsletters to status updates and blog posts, Internet Marketing offers so many relevant ways to connect with your audience and to have them respond. 

This feedback is also an invaluable aspect to Internet Marketing as it helps you understand your audience better in terms of what they want and what they are thinking about.

Elevated Credibility

Because content drives Internet Marketing, the information you can provide and share with your audience positions you as an expert in your industry. They need to know that you are a credible provider of a product or service solution. In addition to the content you provide, your brand ambassadors that write reviews and recommend you online can also help build that necessary credibility.

Want to know more about Internet Marketing and how it can work for you? Contact us today!

Florists Can Create Marketplace Buzz with Virtual PR Services

The face of public relations has rapidly changed in the Age of the Internet and Web 2.0, including more virtual distribution services and online dissemination of press release news to a more targeted audience.

There are a number of benefits that online PR services have created:

• Online distribution saves considerable time over the traditional method of distributing press releases, which involved creating press lists, faxing or email press releases individually, and then following up. Now, an online distribution service handles that for you and has become more targeted and accurate in the process.
• Using less time means that it becomes more inexpensive a strategy that it once had been. The value includes targeted distribution, distribution done for you, and even SEO benefits.
  
• There is a better likelihood of experiencing viral benefits from online press release distribution because it is easier to share it virtually than when the press release was faxed or emailed. Now, these online distribution services provide a way to instantly share it on a Facebook page or other platform. That means even more of the work is done for you.
• Using an online press distribution service can also help to keep a press release program on track because press releases can be scheduled in advance so they are queued up and then released for you without you having to think about it or, even worse, forget to do it.
  
• An online distribution service commonly uses a wide range of analytics that makes it easier to see how your press release did in terms of reaching the target audience and quantifying the overall results. This can help to see what type of news gets hits and what gets misses so the press release program can be improved, if necessary.

Flyline Search Marketing uses this service for its clients when it puts together the press release initiatives for each of its clients, including its portfolio of florist clients from around the country.

To illustrate the type of press releases that are created for its florist clients, a good example is Veldkamp’s Flowers of Denver, Colorado, which Flyline has been regularly putting out press releases on an online press release distribution service for and garnering increased publicity and brand recognition.

The press releases have covered holidays and special occasions as well as other newsworthy events, such as specials and promotions, new products, and the recent remodeling of the Denver florist’s shop.

If you would like to find out how an online press release writing, distribution, and management service could work for your business, contact us now!

Share Your Faith Giving Fund

As it is the time of giving gifts to friends and family, why not extend the gift of giving to others that could really use their help? Assisting those in need is one of the goals of Mark and Janice Lein of Flyline Search Marketing. That’s why they have partnered with the National Christian Foundation (NCF) in Atlanta to create a not-for-profit foundation fund called “Share Your Faith Giving Fund.”

In 2009, the fund was established by the NCF as a 501(c)(3) qualified account so that all contributions made to the “Share Your Faith Giving Fund” are fully tax deductible. 

Funds contributed to the “Share Your Faith Giving Fund” are directed to charitable and community organizations located throughout the United States and abroad who find themselves in a time of great need.

Both Mark and Janice feel extremely blessed in their own professional and personal lives and believe in the power of running a socially responsible organization that gives back and helps as many people as it can. 

As Christians, they believe that business is not about profits, but it is about offering a service and helping others as much as possible.

You can make a donation here.

Grants from the fund will be distributed by the fund board, which is comprised of Roy P. Lein, Mark Lein, and Janice Lein. Both Mark and Jan are active employees of Flyline Search Marketing. Roy Lein retired as the Vice President Southeast Region for Central Mutual Insurance Company.  

If you are an organization that is interested in receiving a grant from the Share Your Faith Giving Fund, please send an email to info@flylinesearchmarketing.com. 

Grow Your Customer Base through Google AdWords, Content Marketing, SEO and Social Media Marketing

While you may be familiar with these terms – Google AdWords, SEO, social media marketing and content marketing – you may not know how they could be included in your business to more effectively target your specific audience and then exponentially grow your customer base. Magazines and articles attempt to explain each of these tactics to help small business owners understand how they can use these new tools.

Here is a brief guide on how each of these four tools could work for you when you work with an Internet Marketing agency that knows how to develop, manage, and monitor each tool.

Google AdWords

There are a lot of small businesses like yours out there on the Internet and that come up in search engine results that are competing for the same customers. Running Google AdWords campaigns creates a paid sponsorship that gets you noticed in the search engine rankings but, more importantly, places an ad on the side of the search results to get noticed over your competition.

An Internet Marketing agency like Flyline understands how to create effective Google AdWords campaigns, including selecting the right keywords, so you don’t have to worry about this aspect of your online marketing efforts.

Content Marketing

Content Marketing tactics include Social Media, Article Posting, eNewsletters, Case Studies and Blogs. The purpose of this tool is to deliver relevant and interesting information to a key audience segment. This will keep that audience coming back for more, and it will transform your business into the ‘expert’ in that particular product or service area. It provides an authentic and trusted source that your audience can engage and feel comfortable with, which helps them conclude their purchase decision in your favor.

Since content marketing takes considerable time and ongoing management as well as needs the expertise of quality writers, an Internet Marketing agency can do this f or you as you more than likely are already spread too thin and may not feel comfortable with writing.

SEO

SEO can help your customers find you among the crowded Internet marketplace. It is a way that can help you determine what search terms your audience is most likely to use so that you can use these in your content and strategy as a way for them to locate you before the competition.

The rules around SEO are constantly changing and have confused many a small business owner who has tried to do this on their own. An Internet Marketing agency like Flyline stays on top of the ongoing changes in requirements from the search engines so they can quickly adapt their SEO strategy to help you while you focus on your core capabilities.

Social Media Marketing

Social media marketing is quickly evolving to continually ensure that the customers’ needs are met across all types of social media platforms. The key to make it work is authentic engagement and interaction between you, the small business owner, and the customers and potential customers.

This can be a very time-consuming process and one that is vital if a small business owner plans on having a presence on Facebook, YouTube, Pinterest and more. An Internet Marketing agency can handle this for you, keeping up with all comments, adding photos and videos, responding to questions, etc. to keep that presence engaged and viral.

Ready to get started? Find out how we can help your small business by contacting us now. 

The Benefits of a Good Internet Marketing Agency

Regardless of your company’s size or industry, all businesses need to have an effective online strategy that covers all channels and platforms to reach the entire target audience.

These strategies typically include a wide range of tactics like blogging, social media, public relations and search engine optimization just to name a few. 

All of these are critical to your marketing efforts and provide a more effective set of results than traditional marketing – if you do it right and are consistent.

Why Work with an Internet Marketing Agency

That’s where the benefits of a good Internet Marketing agency come into play. Here’s the advantage they provide you:

• They take care of all the strategy, tactics, implementation, management and analysis so you can focus on your core business and handle all the incoming business that will arise from such an effort. Doing it yourself can be both time consuming and lead to many mistakes that you can’t erase.
• They have the knowledge and technical know-how to understand each aspect of Internet Marketing and how these aspects work together while you may only have a superficial understanding of the process.
• Their advice can make the difference in an average presence on the Internet and one that stands out among the competition.
• They have the experience to help handle any negative feedback or interaction on any of your online platforms.
• They can get you noticed among your target audience despite the current crowd of competitors that you may face online, connecting you to the right people at the right time and helping to make it easy for them to find you in a search engine.
• Their solutions are typically low cost and offer a quick return on investment.

A Stellar Internet Marketing Agency

If you are looking for an Internet Marketing Agency that already has proven track results to show, then look no farther that Flyline Search Marketing. 

Our team of seasoned SEO, online marketing, social media and public relations specialists understand how to craft content as well as develop and monitor campaigns that attract and retain your desired customer base.

We offer what we call the Flyline Advantage, which is that we provide each of our clients with an advantage over their competition both online and offline as well as deliver a comprehensive program at a fair price. 

Our success stories and testimonials all illustrate how this Flyline Advantage can work for you!

The Benefits of Blogging for Your Business: A Case Study of Carithers Flowers

Numerous articles have touted the benefits of blogging, including many of our own blog posts, which have reported the traffic gains and revenue increases that our clients have enjoyed from adding this tactic to the Internet Marketing program they have with Flyline Search Marketing.

This blog post provides a case study on Atlanta-based Carithers Flowers, a longtime customer and firm believer in the power of blogging as a channel that drives their ongoing increase in clients and profitability as well as a tool that has enhanced their brand’s credibility.

About Carithers Flowers

Carithers Flowers was started in 1973 by founders, Larry & Jane Carithers.  Their customers and partners include many Fortune’s 1000 companies, well-known retail brands, celebrities, and families who have patronized Carithers for three generations. 

Award-winning florist, Charles Carithers perpetuates the customer focused tradition.  The Carithers’ difference is to help their customers recognize, celebrate, and share the special moments and special people in their lives.   

The Results of Blogging for Carithers Flowers

Over the past four years of blogging for Carithers Flowers, Flyline has measured the efforts and found that blog traffic on the Carithers blog has grown from approximately 2,500 visits in 2009 to more than 60,000 visits in 2013.

Clients of Carithers have noted how much they enjoy reading the relevant content that is tied to upcoming holidays, seasonal events, occasions, flower and plant care and gift ideas just to name a few of the subject areas that the blog covers on a weekly basis.

Carithers Flowers is now making flower sales directly from their blog. In this way, the blog serves as a nice supplement to the website and a great way to enhance the value of other social media platforms they are currently using. 

The blog is integrated with Twitter and Facebook to send out status updates every time a new blog post is published. 

This also provides an incredible way of increasing their information indexing capabilities with search engines, especially every blog post is embedded with keywords within the article as well as its tags and categories.

Are You Ready to Start Blogging?

If you are ready to start blogging and put the experience of our team to work for you, be sure to contact us now to find out more about our blogging services. 

Our site shows you our portfolio of success to illustrate how blogs can provide you with additional ways to build your brand and attract more clientele whether you are a florist, auto dealership, or any other small to medium-size business.

We also have blog package pricing examples to show you just how cost-effective it is to get started with blogging now!