Internet Marketing – One of the Most Valuable Tools for Your Business

Internet Marketing is not a fad; it’s the strategy to take for your business in a world that is increasingly relying on the Internet to find products and services as well as make purchase decisions. 

Besides that value, there are many other reasons why Internet Marketing is one of the most valuable tools you can add to your business.

Brand Enhancement

Getting your brand out across the multiple online channels is a way to get awareness of your brand as well as enhance its reputation. You need to put your logo and business name where your target audience is now searching – the Internet.

Consumer Influence

More consumers than ever before are being influenced by their peers online through reviews and social media posts where they look to those they know and trust to guide their choices. 

If you are not online, you don’t know what they are saying about you and these influencers cannot share information about you. Having an online presence makes it easy to pass the word on about your products and services.

Cost Effectiveness

Compared to many of the traditional marketing channels, Internet Marketing is very cost effective, especially for the type of targeted results it delivers, the speed at which new leads are gained, and the capability of increasing revenues. There is a much higher return on investment for the fewer dollars spent, making it an ideal way for a small business owner to get more recognition.

Increased Website Traffic

Many of the Internet Marketing tools are designed to drive traffic to your website, including Google AdWords and social media platforms. This is a way to capture more leads and leverage a well-developed website as a means of converting those leads into sales. It also can help you increase online sales or encourage more consumers to visit your physical storefront.

Revenue Growth

Studies have indicated that Internet Marketing delivers a much higher rate of return for the dollars spent on this form of marketing in terms of the revenue growth achieved for that effort. 

Many small business owners have reported that this increase often occurs quickly after an Internet Marketing program has been implemented.

Around-the-Clock Availability

With an Internet Marketing presence, you are always open, which many consumers prefer with their busy schedules that often has them not traveling to a storefront to do business. You can be more accessible, which also increases your chances of more traffic and greater revenue.

Customization Possibilities

With traditional marketing, it is often difficult to customize the advertising messages by various segments of your target audience. With Internet Marketing, you can easily create a wide array of campaigns and issue those on the fly. You can also track the results in this segmented way as well.

Open and Interactive Communication

From landing pages, email blasts, and newsletters to status updates and blog posts, Internet Marketing offers so many relevant ways to connect with your audience and to have them respond. 

This feedback is also an invaluable aspect to Internet Marketing as it helps you understand your audience better in terms of what they want and what they are thinking about.

Elevated Credibility

Because content drives Internet Marketing, the information you can provide and share with your audience positions you as an expert in your industry. They need to know that you are a credible provider of a product or service solution. In addition to the content you provide, your brand ambassadors that write reviews and recommend you online can also help build that necessary credibility.

Want to know more about Internet Marketing and how it can work for you? Contact us today!

Benefits of an Internet Marketing Consultant

As a small business owner, you may be used to doing everything yourself or assumed you did not have the resources to have outside help, especially on something like marketing. 

However, you could be focusing on your core capabilities while someone else helps handle expanding your marketing channels to a larger, more targeted audience. This is just one of the many benefits of hiring an Internet Marketing consultant.

Save Time and Money
A comprehensive Internet Marketing program requires time and money – two things you are most likely short on as a small business owner. There are so many channels and tactics to exploit, content to create, comments and engagement to manage, and statistics to study. 

Learning what each does let alone which ones you should choose and how you should use them takes considerable time. However, an Internet Marketing consultant already knows and understands how to work within these channels, platforms, and applications.

Focus on Your Core Business

When you have someone else handling your marketing and advertising functions, you can focus on your core business to make it a place these new customers will want to come back to again and again. 

You can work on making the important decisions that keep your business running at optimum performance, including attention to service, training, strategy and finances while your Internet Marketing consultant brings in your target audience.

Tap into Greater Expertise

An Internet Marketing consultant has specific expertise that they continually hone as the rules of online marketing and advertising continue to change, including search engine optimization rules and new social media platforms. 

Their expertise also transcends industries and niches, so they can work with a number of types of retail operations to help them understand their audience better. They also are more aware at works at moving you up the search engine ranking and how to select content that is relevant and interesting to your audience.

Expand Creativity and Innovation

When you are inside your business, it may difficult to think ‘outside the box’ so having an Internet Marketing consultant can provide you with a unique perspective, ideas, and feedback that can move your business forward and generate exciting new products and service experiences for you.

We’re Here to Help!

We have the team of professionals, experience, training and knowledge to serve as your Internet Marketing consultant. Find out more by visiting our website and seeing how we have helped many other businesses just like yours!

The Benefits of a Good Internet Marketing Agency

Regardless of your company’s size or industry, all businesses need to have an effective online strategy that covers all channels and platforms to reach the entire target audience.

These strategies typically include a wide range of tactics like blogging, social media, public relations and search engine optimization just to name a few. 

All of these are critical to your marketing efforts and provide a more effective set of results than traditional marketing – if you do it right and are consistent.

Why Work with an Internet Marketing Agency

That’s where the benefits of a good Internet Marketing agency come into play. Here’s the advantage they provide you:

• They take care of all the strategy, tactics, implementation, management and analysis so you can focus on your core business and handle all the incoming business that will arise from such an effort. Doing it yourself can be both time consuming and lead to many mistakes that you can’t erase.
• They have the knowledge and technical know-how to understand each aspect of Internet Marketing and how these aspects work together while you may only have a superficial understanding of the process.
• Their advice can make the difference in an average presence on the Internet and one that stands out among the competition.
• They have the experience to help handle any negative feedback or interaction on any of your online platforms.
• They can get you noticed among your target audience despite the current crowd of competitors that you may face online, connecting you to the right people at the right time and helping to make it easy for them to find you in a search engine.
• Their solutions are typically low cost and offer a quick return on investment.

A Stellar Internet Marketing Agency

If you are looking for an Internet Marketing Agency that already has proven track results to show, then look no farther that Flyline Search Marketing. 

Our team of seasoned SEO, online marketing, social media and public relations specialists understand how to craft content as well as develop and monitor campaigns that attract and retain your desired customer base.

We offer what we call the Flyline Advantage, which is that we provide each of our clients with an advantage over their competition both online and offline as well as deliver a comprehensive program at a fair price. 

Our success stories and testimonials all illustrate how this Flyline Advantage can work for you!

Flyline’s Florist Internet Marketing: Nurturing Ongoing Growth and Targeted Traffic

If you have followed our company blog in the past, then you know that we specialize in Internet Marketing, including social media marketing, SEO, content development, Google AdWords and more for pretty much any type of business out there.

However, you could say we’ve developed an Internet Marketing green thumb when it comes to the florist industry. 

Upon starting with Atlanta, Georgia’s very own Carithers Flowers, a company we have worked with for quite a while now, we were able to practically perfect Internet Marketing for the florist industry that we have now used to grow other floral businesses across the country.

Since then, we have worked with a variety of clients all in different industries as well as added a number of florists to our client list who are all experiencing phenomenal growth. Three clients that we further perfected our floral marketing campaign include:

·         San Diego, California-based Allen’s Flowers and Plants who have with our help been voted San Diego’s best three years in a row now;

·         Long Beach, California-based Allen’s Flower Market who is one of our newest clients and has just been named Long Beach’s best florist for the first time; and

·         Albuquerque, New Mexico-based Florist, Peoples Flowers Shop who, along with Carithers Flowers, was selected as winners by the Conforti Collection this year for their $1,000 giveaway.

The Floral Marketing Masters

With Flyline, the results show for themselves that we really are the best. Through our extensive Internet Marketing campaigns, we have turned four local business florists into household names in their local communities and helped increase their brand equity.  

Our expert marketing team, comprised of SEO experts, content developers, social media masters and website development brains, has discovered that, unlike many other industries, the floral industry in its sales at least, is practically universal.

In other words, what has worked for Atlanta, Georgia-based Carithers Flowers and our west coast clients also works for People’s Flowers in New Mexico and will work for your floral shop wherever you are in the country.

Our floral marketing platform is designed to bring in business and capitalize on your company’s overall product and service offering.  One example of our success is, that since 2009 when we started working with Carithers Flowers, we have helped the company more than double their revenue.

At Flyline Search Marketing, our floral marketing campaigns get you the results you deserve. Let’s grow your business together!

The Online Advertising Steps to Success: Social Media and SEO

At Flyline Search Marketing, we spend a lot of time talking about Internet Marketing and how, without it, a business’s online presence will surely go unnoticed. 

We constantly promote the use of social networking and various other tactics whose sole purpose is getting a business name out there for the whole world to see.

Sometimes, we concentrate on explaining an individual part and others a whole section. 

Social Media, SEO and others tactics are all gears in the machine that is online advertising.  When all these components are put together into a targeted online advertising program, it increases the speed and performance of your online advertising, growing traffic and potentially increasing your customers and profits.

At Flyline Search Marketing, we are solely focused on Internet Marketing tactics like these and have the team and expertise to create an online advertising program that works specifically for your industry, your company, and your target audience. Here are the steps we use to get you there.

The Online Advertising Machine

Like a motor vehicle, online advertising has many parts and while sometimes you can run with a couple things missing from the equation, you will find that when every part is in play things will run much smoother than when a few nuts, bolts, and gears have gone missing.

The first step to Internet Marketing is to have an online presence. At Flyline, we can design a website that fits your business and budget that will surely dazzle anyone who sees it.

Once your company is actually accessible over the Internet highway, you absolutely cannot stop there. Think of the website as the foundation of the company’s online presence. From there, you need to bring in customers and luckily there are more than a few ways to bring them in by the droves.

Social Media

If you have followed our blogs, then you know just how much we love social media. At Flyline, we use it ourselves for the very same reason we are pitching it to you. Social media works -- end of story. Let us create your presence on Facebook, Twitter, YouTube and any other site imaginable so that It all comes together in a consistent presence with messages that appeal to your audience.

When it comes to social networking, the more places your business is present, the better off you will be. Exposure and easy communication with customers are probably two of the best parts of social networking.  At Flyline, we can make things even easier for you by creating and managing business pages on all the top social networking sites, including updating them with fresh and relevant content.

SEO

Search Engine Optimization (SEO) is a very complex science that you cannot easily manipulate without the help of pay per click platforms. One such platform is the Google AdWords program and simply put, it works. 

The best part though is that, as a Google AdWords certified partner, our expert marketing team understands what keywords and keyword frequency works to get you the ranking you need in a search engine. Our SEO strategies extend to everything we do – from articles and blogs to press releases and website content.

Ready to get started? Find out how we can customize an online advertising machine that generates the traffic and business you have been seeking while staying within your marketing budget!

Fitness Club Marketing Perfected

Over the past four years at Flyline Search Marketing, headquartered in Atlanta, Georgia, we have worked on perfecting our gym marketing program and fitness club marketing program. 

Through trial and error, the marketing strategy that we use to promote fitness orientated places of business has evolved into a proven formula for success for many fitness clubs and gyms in Atlanta and across the country.

We have used Anytime Fitness of Georgia as our lab rat in creating this very effective marketing strategy, which is a three-part process.

The Three-Part Gym Marketing Process

Although there are many steps, but our marketing program for promotion of gym and fitness centers, it can be divided into three main parts. The first part to success was solving what we call the “Lead Generation Challenge.”

Part 1: Lead Generation

Because of the state of the economy, many businesses have taken a major hit and many more have gone under. People are much pickier when choosing who to give their hard earned money to, and they want to be sure they are getting the best deal.

With our market strategy in place, we can effectively show potential customers all aspects of a fitness club with various ad campaigns all made possible with the Google AdWords platform, which provides effective targeting and maximizes the advertising dollars of our fitness club clients.

Part 2: Target Audience Awareness

Then, the challenge was to increase the target audience’s awareness of the Anytime Fitness center. We addressed this challenge by leveraging the power and popularity of social media marketing, including Facebook, YouTube videos, and Twitter.  

Not only does it reach the intended audience, but it also provides an easy way for that audience to virally share their awareness of the fitness club with friends, family, and colleagues.

Part 3: Organic Placement

Finally, we worked on organic placement. This was one of the most complex parts of the process and included numerous steps, including the creation of a website and implementation of various SEO tactics.

We also created a company blog and implemented an Internet press release system that offers all types of fitness tips and makes readers aware of the latest specials at the gym.

Be sure to visit our website today for more information on the various advertising programs we offer for fitness centers and gyms as well as a wide range of other industries.  

An Effective Strategy for Internet Marketing

At Flyline Search Marketing, we specialize in Internet marketing. That means that we make search engine optimization (SEO) and pay per click (PPC) work for you and look easy at the same time.

As Atlanta’s leading Internet marketing firm, we are more than confident that we can help you get the results you deserve. 

With our elaborate marketing program, we can, and will, generate the most effective strategy for boosting your company’s presence on the Internet.

The Internet – The Final Marketing Frontier

Sure, maybe we will someday have space billboards, but, in reality, we can’t think of a much better way to advertise to the masses than the Internet. It really is the final frontier in the marketing world and here is why:

• It is the only form of advertising that can potentially put you and your company in the spotlight for billions to see. That’s right -- Internet advertising can potentially reach the whole world.

·        Not everyone listens to the radio and not everyone even watches television. However, most everyone use the Internet in some way or another and that is why you can reach so many potential customers with this advertising medium.

·         No other marketing service can reach so many on both a local and global scale, helping you to find more of your target audience through specific strategies like SEO and PPC.

·         Internet marketing is actually affordable. Thanks to pay per click platforms like Yahoo, Bing, and Google AdWords, we can actually keep Internet marketing fees at a very modest price. And, when you consider the return on that investment, there is no other advertising channel that delivers as much value.

What Flyline Does

At Flyline Search Marketing, we work with businesses big and small. Our philosophy is to develop the perfect marketing program that best fits each company’s needs. 

Every program is different and designed to reach a specific target audience that varies depending on your business and the product or service you offer. Our services include website design, website hosting, content writing, blogs and press release programs, and more.  

We also develop various social media pages for businesses and keep them updated, including creating Facebook fan pages, tweets, and YouTube videos. 

Flyline Search Marketing lives and breathes social media because it helps to engage customers and potential customers plus drives all the other components of Internet marketing.

Feel free to learn more about us at our homepage and if you are eager to take your business to a whole new level, please give us a call today.

Get in on the Pay Per Click (PPC) Phenomenon with Yahoo and Bing

If you have followed our blogs, then you have probably learned a little about pay per click (PPC) advertising in the past. If you have not, then have no fear because we are going to be reviewing it because if one thing is certain it is that with SEO pay per click is the way to go.

At Flyline Search Marketing, we offer two major types of pay per click: the Google AdWords platform and the Yahoo/Bing platform. This blog post provides more information on the Yahoo and Bing platform of PPC advertising that we offer our clients.

A Short Review of PPC and SEO

If you are unfamiliar with search engine optimization or pay per click, then fret no more because we are going to be giving you a quick rundown on them both.

Search engine optimization (SEO) is a way to ‘naturally’ alter the visibility of your website in a search. Basically, when used as a marketing tactic, SEO helps to better place your website.

Pay per click is a method of SEO that, through a meticulous marketing platform, will perfectly position your website. They are great ways to get your brand out there with the best of them.

Why Use the Yahoo/Bing Platform?

At Flyline, when using pay per click, we often push the use of Google AdWords. You might ask, why? Simply put, because it really is the best. However, not everyone uses Google, so how do you get your business put on blast to those who don’t use the world’s most used search engine?

Simple -- you take the second and third place runners up and put your business there, too. After all, you can never get enough advertising or publicity about your service offering or brand. Never have truer words been spoken, and we thank whatever advertising guru came up with that saying.

The bottom line is that Internet advertising works and that pay per click really is just that effective. 

So, of course, the more pay per click you have, the better it’s going to be in terms of results for your business, including greater traffic to your website.

How does it work and why do we recommend it? Well chances are you have gotten the gist that pay per click advertising puts your business in the view of the searching party, but there is more to it than that.

With pay per click, you are only charged when the service is used, meaning that if they don’t click you don’t pay. With Flyline and the Yahoo/Bing platform, you really have nothing to lose and everything to gain.

Save and Grow with Pay Per Click (PPC): The Cost-Effective Marketing Solution that Really Works

If you run a business and have an online presence, then chances are you are at least familiar with Internet marketing strategies and companies like us at Flyline who offer them. 

As you could imagine, there are multiple types of online advertising. Banner ads, video ads and various forms of social networking and even paying for your businesses place on a search query are all forms of online advertising.

At Flyline, we believe in creating a specific strategy for each company. Not all types of marketing work for everyone, especially has different audience segments for various industries respond differently to advertising.

One form of Internet advertising and marketing that we find helps to boost all businesses though is a Pay Per Click (PPC) program, and this blog post will provide you with a bit more information on what it is, how it works, and why it might be a solution for you.

Save and See Results

Pay Per Click is a very cost-effective program that is used by small businesses and conglomerates all over the world to generate local, national, and global interest. 

It is so popular because, just as the name suggests, you only pay for the service when you have been clicked on.

Other online advertising programs and platforms can be costly as you pay for the time that your site is up on top of the relevant searches. However, with PPC, you get similar features but only pay when someone clicks on the link, and if a prospective customer visits your site, chances are they are interested.

At Flyline, we offer and recommend Pay Per Click to all of our customers. And, as a certified partner of the Google AdWords program, we know what we are talking about. 

Offering two types of Pay Per Click programs, we can get your business name in the search queries of nearly every search engine. The other type of PPC advertising that we offer at Flyline covers the Yahoo, MSN, and Bing platforms.

Through the Google AdWords platform, your business can be easily found by anyone using the Google search engine. Google AdWords is the most effective form of PPC advertising.

At Flyline Search Marketing, we are more than confident that you will love it that we are offering a $100 credit in advertising to our new customers who sign up for the Google AdWords program. 

Combine this with our other Pay Per Click program and various web strategies and we guarantee you that your business website will see traffic like never before.

Tap into Your Business’s Full Potential

The number one most important thing a business or company that sells a product or service can do to boost their fame or, in some cases, infamy is to have a heavy social media presence. 

At Flyline Search Marketing, this is our operating philosophy and mantra for helping our clients succeed.

If you want your business to survive in the tech age, you absolutely must have a social media presence. 

You need a company Facebook page, Twitter account, Tumblr presence, Pinterest Board and YouTube channel.

That’s Not all Though

Recent polls and studies have shown that the majority of businesses have switched over and now have a growing social media presence. For those that do not have one yet, they are not effectively targeting or reaching their intended audience let alone engaging with them.

However, in many cases, it is very clear that these businesses need to make a change or they will be left behind. It does not mean, though, that you have to have a presence on every social media channel in order to make a huge difference. 

Yet, with that said, you also cannot go in thinking ‘if we build it, they will come’ because no one will come if you do that.

Social Media Works

However, no one said it would be easy to just put together an effective social media marketing strategy. In many cases, companies find that they do not have as much of the desired impact that they want or feel they should have with the social media strategy they have developed.

This may be because they aren’t putting enough effort into it or putting the effort into all the wrong outlets. Think of social media like going on a date; you need to be engaging. Talk to your fans and customers. Make it interesting for them by providing tips, showing them tricks, and keeping things relevant.

While your point is to show them the products and services you offer, you do not want to make them feel as though it is simply a sales pitch.  

Let Others Carry the Burden

At Flyline Search Marketing, we specialize in all things social media. We live and breathe social media marketing and Internet marketing. 

It’s not just our job, but it is also our passion. We take that desire along with years of experience and pioneering social media advertising to implement the perfect formula for boosting your business.

You have worked hard on building your business up, so now let us help you. 

At Flyline Search Marketing, we won’t just boost your company’s business, but we will also tap into its full marketing potential and put you a step ahead of the competition.

Communication: Sharing Our Concerns

Recent statistics have shown a very high leap in the mobile internet usage from devices, such as smart phones, tablets, and even laptops equipped with Verizon or AT&T data usage plans. These statistics don’t really come as a giant shocker to us though.

In recent years, the use of smart phones and tablets by the general population has increased greatly and it is safe to say that their usage will continue to grow. 

The rapid growth and ongoing developments in mobile Internet have come as no surprise to us, but it would seem that it has to other companies and that is our biggest concern.

At Flyline Search Marketing, we have carefully monitored Google’s algorithm changes and updates to their mobile Internet applications so as to help keep us on top of our game. 

Doing this has, for one, allowed us to keep our customers businesses flowing with customers, phone calls and orders just the way they should be.

Also, by actively staying ahead of the game, we have also been able to better cost effectively implement much needed changes to our procedures for search marketing.

The Hard Truth

Many other companies have not done what we do; of course, there are some who stayed ahead of the game like us over at Flyline Search Marketing.

However, through a recently released statistics article over at Search Engine Watch, it would seem that many companies have done little to stay ahead of the game and that their mistake in falling behind will be costly to make right and in all probability affect their customer service bills.

Another part of this article that greatly disturbed us was that most of these companies seemed to be most concerned about the money. Not that they had fallen behind and that mistake would not only cost their consumers more, but also negatively affect their business website traffic.

This is a grave concern to us because it is just not right. We urge anyone who might be or become victim to these mistakes to seek out another search marketing company as soon as possible.

At Flyline Search Marketing, we do our best to keep with all the latest trends and changes in the online world. We find that by doing this we can keep our customers businesses booming and our prices modest. 

Please feel free to check us out and contact us with any questions you might have about developing a successful Internet Marketing program for the mobile channel.