Why You Need to Use Yahoo/Bing Advertising

Google may be king, but there are plenty of other aspects of the search engine kingdom that you must also consider as possibilities for your marketing efforts. 

And, that includes such up-in-comers like Yahoo/Bing, which are fast gaining search engine territory. That means you need to expand the scope of your search marketing strategy to include advertising with this search platform.

Competition for Google

It’s now been a few years since Yahoo and Microsoft merged their search engine platforms to create Bing so that they could essentially create competition for Google in the area of search traffic marketing.

Four years on since the merger Yahoo/Bing now account for more than 30% of all the searches being done on a global basis. That figure alone explains why you would want to include Yahoo/Bing advertising in your Internet Marketing strategy.

Working with Flyline on Your Yahoo/Bing Advertising Campaigns

Creating advertising campaigns for search engines takes time and knowledge of what works and what is allowed for these types of campaigns. That’s where we come in to help you so you can focus on your core business and daily operations while we bring you more traffic and leads.

The expert team at Flyline Search marketing has an agency account that we use to manage your account. Our PPC program managers custom design search programs for each client we have to ensure that we create effective advertising campaigns. Once the campaigns are created, they are regularly monitored to ensure that they are offering the best results for you. 

Those clients we have that have benefited from our Yahoo/Bing advertising campaigns have enjoyed sales conversion rates of 10% to 15% on many of their campaigns.

As part of our program for you, we also display a call tracking and recording phone number with each ad we run so your prospective clients can simply call you rather than only being able to click on the ad. This can effectively increase sales conversions rates, which provide a solid return on your investment and provides a way to stretch your advertising budget even further.

Customers who use our firm to manage their Google AdWords program already can enjoy the additional benefits of a price discount for also signing up for a PPC program on Yahoo/Bing.

 If you are ready to learn more about how this additional program can enhance your revenue and brand reputation in your market, contact us today!

Save Big by Adding a PPC Program on Yahoo/Bing

Right now, we are offering our existing clients an additional PPC Program on Yahoo/Bing for just a little bit more than they are paying already for their PPC Program for Google AdWords. It’s not only about saving big, but it’s also about the results that you will experience not to mention the exponential growth.

Yahoo/Bing search engine marketing delivers some exceptionally high sales conversion rates that our clients are now enjoying. 

For instance, the Yahoo/Bing campaigns that we have run for our florist clients have achieved sales conversion rates of between 10% and 15%. Additional metrics we use to gauge campaign performance, including call tracking and recording analytics, indicate that these campaigns deliver an excellent return on investment for our clients.

All About Yahoo & Bing Search Platforms 

In 2010, Yahoo and Microsoft merged their Pay Per Click (PPC) sponsored search platforms. This merger was designed to help Yahoo and MSN, or Bing as they are now known, to compete more effectively with Google for a share of the search traffic market. Together, they now account for more than 30% of the overall search traffic that is being conducted around the world.

Designing and Managing Your Yahoo & Bing Search Platform Campaigns

Now that you know about this platform and have heard about some of the results, here is what we can do for you.

Flyline has established an agency-level account with Yahoo/Bing that we use to manage client programs on the merged Yahoo/Bing platform. Our PPC program managers custom design PPC campaigns specifically for each client. These programs are measured and monitored 24 hours a day, 7 days a week by our team.

If you have a Google AdWords program with us, we use the same campaigns on the Yahoo/Bing platform. This creates a consistent set of messages and brand image for you across all search engines.

We display a call tracking and recording phone number with each ad we run. Doing so allows your prospective clients to simply call you if they prefer that over clicking on the online advertisement.

Is this something you have been thinking about but are not sure what is involved?  Now is the time to contact us to learn more about how PPC programs can help grow your business. 

Flyline Clients Save Big When They Add a PPC Program on Yahoo/Bing

While many of you may think it’s all about Google when it comes to search engines and getting noticed with your target audience, there are other search engines that are leveling the playing field – search engines that your target audience may be using instead of – or along with – Google.

So, if your search strategy does not include Yahoo and Bing, you may be losing out a significant segment of potential customers. As such, you may want to consider adding a PPC program on Yahoo/Bing.

For our current Google AdWords clients, it is only $200 more per month to leverage the power of these additional customer sources.

Two Powerful Search Engine Platforms Merge

In 2010, Yahoo and Microsoft merged their Pay Per Click sponsored search platforms. This created a more competitive environment to take on Google for a share of the search traffic market. After merging, they now account for more than 30% of the overall search traffic around the world.

Having such a significant share illustrates why you need to be participating in a PPC program with Yahoo/Bing.

Why Work with Us?

Our agency level account with Yahoo/Bing is used to manage client programs. Our PPC program team custom designs campaigns and programs specifically for you. These programs are then measured and monitored 24 hours a day, 7 days a week.

You will get a call tracking and recording phone number with each ad we run so your prospective clients can call you rather than clicking if they prefer. This option also increases sales conversions rates and maximizes your Yahoo/Bing advertising budget.  

Our Sales Conversion Rates  

When it comes to sales conversion rates from our Yahoo/Bing campaigns for clients, our program management team regularly achieves sales conversion rates in the range of between 10% and 15% for our florist clients. 

These results, along with our call tracking and recording analytics, illustrates that Yahoo/Bing PPC Programs contribute to the overall Internet Marketing program results that we deliver for our clients.

Want to experience increased leads, website traffic, sales conversions and revenues for your business? Find out more about our search marketing programs and the other comprehensive tactics we include in our Internet Marketing programs. 

Benefits of an Internet Marketing Consultant

As a small business owner, you may be used to doing everything yourself or assumed you did not have the resources to have outside help, especially on something like marketing. 

However, you could be focusing on your core capabilities while someone else helps handle expanding your marketing channels to a larger, more targeted audience. This is just one of the many benefits of hiring an Internet Marketing consultant.

Save Time and Money
A comprehensive Internet Marketing program requires time and money – two things you are most likely short on as a small business owner. There are so many channels and tactics to exploit, content to create, comments and engagement to manage, and statistics to study. 

Learning what each does let alone which ones you should choose and how you should use them takes considerable time. However, an Internet Marketing consultant already knows and understands how to work within these channels, platforms, and applications.

Focus on Your Core Business

When you have someone else handling your marketing and advertising functions, you can focus on your core business to make it a place these new customers will want to come back to again and again. 

You can work on making the important decisions that keep your business running at optimum performance, including attention to service, training, strategy and finances while your Internet Marketing consultant brings in your target audience.

Tap into Greater Expertise

An Internet Marketing consultant has specific expertise that they continually hone as the rules of online marketing and advertising continue to change, including search engine optimization rules and new social media platforms. 

Their expertise also transcends industries and niches, so they can work with a number of types of retail operations to help them understand their audience better. They also are more aware at works at moving you up the search engine ranking and how to select content that is relevant and interesting to your audience.

Expand Creativity and Innovation

When you are inside your business, it may difficult to think ‘outside the box’ so having an Internet Marketing consultant can provide you with a unique perspective, ideas, and feedback that can move your business forward and generate exciting new products and service experiences for you.

We’re Here to Help!

We have the team of professionals, experience, training and knowledge to serve as your Internet Marketing consultant. Find out more by visiting our website and seeing how we have helped many other businesses just like yours!

The Online Advertising Steps to Success: Social Media and SEO

At Flyline Search Marketing, we spend a lot of time talking about Internet Marketing and how, without it, a business’s online presence will surely go unnoticed. 

We constantly promote the use of social networking and various other tactics whose sole purpose is getting a business name out there for the whole world to see.

Sometimes, we concentrate on explaining an individual part and others a whole section. 

Social Media, SEO and others tactics are all gears in the machine that is online advertising.  When all these components are put together into a targeted online advertising program, it increases the speed and performance of your online advertising, growing traffic and potentially increasing your customers and profits.

At Flyline Search Marketing, we are solely focused on Internet Marketing tactics like these and have the team and expertise to create an online advertising program that works specifically for your industry, your company, and your target audience. Here are the steps we use to get you there.

The Online Advertising Machine

Like a motor vehicle, online advertising has many parts and while sometimes you can run with a couple things missing from the equation, you will find that when every part is in play things will run much smoother than when a few nuts, bolts, and gears have gone missing.

The first step to Internet Marketing is to have an online presence. At Flyline, we can design a website that fits your business and budget that will surely dazzle anyone who sees it.

Once your company is actually accessible over the Internet highway, you absolutely cannot stop there. Think of the website as the foundation of the company’s online presence. From there, you need to bring in customers and luckily there are more than a few ways to bring them in by the droves.

Social Media

If you have followed our blogs, then you know just how much we love social media. At Flyline, we use it ourselves for the very same reason we are pitching it to you. Social media works -- end of story. Let us create your presence on Facebook, Twitter, YouTube and any other site imaginable so that It all comes together in a consistent presence with messages that appeal to your audience.

When it comes to social networking, the more places your business is present, the better off you will be. Exposure and easy communication with customers are probably two of the best parts of social networking.  At Flyline, we can make things even easier for you by creating and managing business pages on all the top social networking sites, including updating them with fresh and relevant content.

SEO

Search Engine Optimization (SEO) is a very complex science that you cannot easily manipulate without the help of pay per click platforms. One such platform is the Google AdWords program and simply put, it works. 

The best part though is that, as a Google AdWords certified partner, our expert marketing team understands what keywords and keyword frequency works to get you the ranking you need in a search engine. Our SEO strategies extend to everything we do – from articles and blogs to press releases and website content.

Ready to get started? Find out how we can customize an online advertising machine that generates the traffic and business you have been seeking while staying within your marketing budget!

An Effective Strategy for Internet Marketing

At Flyline Search Marketing, we specialize in Internet marketing. That means that we make search engine optimization (SEO) and pay per click (PPC) work for you and look easy at the same time.

As Atlanta’s leading Internet marketing firm, we are more than confident that we can help you get the results you deserve. 

With our elaborate marketing program, we can, and will, generate the most effective strategy for boosting your company’s presence on the Internet.

The Internet – The Final Marketing Frontier

Sure, maybe we will someday have space billboards, but, in reality, we can’t think of a much better way to advertise to the masses than the Internet. It really is the final frontier in the marketing world and here is why:

• It is the only form of advertising that can potentially put you and your company in the spotlight for billions to see. That’s right -- Internet advertising can potentially reach the whole world.

·        Not everyone listens to the radio and not everyone even watches television. However, most everyone use the Internet in some way or another and that is why you can reach so many potential customers with this advertising medium.

·         No other marketing service can reach so many on both a local and global scale, helping you to find more of your target audience through specific strategies like SEO and PPC.

·         Internet marketing is actually affordable. Thanks to pay per click platforms like Yahoo, Bing, and Google AdWords, we can actually keep Internet marketing fees at a very modest price. And, when you consider the return on that investment, there is no other advertising channel that delivers as much value.

What Flyline Does

At Flyline Search Marketing, we work with businesses big and small. Our philosophy is to develop the perfect marketing program that best fits each company’s needs. 

Every program is different and designed to reach a specific target audience that varies depending on your business and the product or service you offer. Our services include website design, website hosting, content writing, blogs and press release programs, and more.  

We also develop various social media pages for businesses and keep them updated, including creating Facebook fan pages, tweets, and YouTube videos. 

Flyline Search Marketing lives and breathes social media because it helps to engage customers and potential customers plus drives all the other components of Internet marketing.

Feel free to learn more about us at our homepage and if you are eager to take your business to a whole new level, please give us a call today.

Get in on the Pay Per Click (PPC) Phenomenon with Yahoo and Bing

If you have followed our blogs, then you have probably learned a little about pay per click (PPC) advertising in the past. If you have not, then have no fear because we are going to be reviewing it because if one thing is certain it is that with SEO pay per click is the way to go.

At Flyline Search Marketing, we offer two major types of pay per click: the Google AdWords platform and the Yahoo/Bing platform. This blog post provides more information on the Yahoo and Bing platform of PPC advertising that we offer our clients.

A Short Review of PPC and SEO

If you are unfamiliar with search engine optimization or pay per click, then fret no more because we are going to be giving you a quick rundown on them both.

Search engine optimization (SEO) is a way to ‘naturally’ alter the visibility of your website in a search. Basically, when used as a marketing tactic, SEO helps to better place your website.

Pay per click is a method of SEO that, through a meticulous marketing platform, will perfectly position your website. They are great ways to get your brand out there with the best of them.

Why Use the Yahoo/Bing Platform?

At Flyline, when using pay per click, we often push the use of Google AdWords. You might ask, why? Simply put, because it really is the best. However, not everyone uses Google, so how do you get your business put on blast to those who don’t use the world’s most used search engine?

Simple -- you take the second and third place runners up and put your business there, too. After all, you can never get enough advertising or publicity about your service offering or brand. Never have truer words been spoken, and we thank whatever advertising guru came up with that saying.

The bottom line is that Internet advertising works and that pay per click really is just that effective. 

So, of course, the more pay per click you have, the better it’s going to be in terms of results for your business, including greater traffic to your website.

How does it work and why do we recommend it? Well chances are you have gotten the gist that pay per click advertising puts your business in the view of the searching party, but there is more to it than that.

With pay per click, you are only charged when the service is used, meaning that if they don’t click you don’t pay. With Flyline and the Yahoo/Bing platform, you really have nothing to lose and everything to gain.

Save and Grow with Pay Per Click (PPC): The Cost-Effective Marketing Solution that Really Works

If you run a business and have an online presence, then chances are you are at least familiar with Internet marketing strategies and companies like us at Flyline who offer them. 

As you could imagine, there are multiple types of online advertising. Banner ads, video ads and various forms of social networking and even paying for your businesses place on a search query are all forms of online advertising.

At Flyline, we believe in creating a specific strategy for each company. Not all types of marketing work for everyone, especially has different audience segments for various industries respond differently to advertising.

One form of Internet advertising and marketing that we find helps to boost all businesses though is a Pay Per Click (PPC) program, and this blog post will provide you with a bit more information on what it is, how it works, and why it might be a solution for you.

Save and See Results

Pay Per Click is a very cost-effective program that is used by small businesses and conglomerates all over the world to generate local, national, and global interest. 

It is so popular because, just as the name suggests, you only pay for the service when you have been clicked on.

Other online advertising programs and platforms can be costly as you pay for the time that your site is up on top of the relevant searches. However, with PPC, you get similar features but only pay when someone clicks on the link, and if a prospective customer visits your site, chances are they are interested.

At Flyline, we offer and recommend Pay Per Click to all of our customers. And, as a certified partner of the Google AdWords program, we know what we are talking about. 

Offering two types of Pay Per Click programs, we can get your business name in the search queries of nearly every search engine. The other type of PPC advertising that we offer at Flyline covers the Yahoo, MSN, and Bing platforms.

Through the Google AdWords platform, your business can be easily found by anyone using the Google search engine. Google AdWords is the most effective form of PPC advertising.

At Flyline Search Marketing, we are more than confident that you will love it that we are offering a $100 credit in advertising to our new customers who sign up for the Google AdWords program. 

Combine this with our other Pay Per Click program and various web strategies and we guarantee you that your business website will see traffic like never before.