The Benefits of Internet Advertising

As a small business owner, you may have relied upon traditional advertising, including an ad in the Yellow Pages, newspaper, radio, television or billboard. These are definitely budget busters and impossible to do all at once due to the costs. 

Even worse is the fact that you cannot track your results so often you are not sure if it’s working. Then, there is the fact that you discover your target audience could, in fact, not even be using these channels anymore.

They are on the Internet, and you should be too. Whether your potential customers are looking locally or they need a product or service partner with broader reach, they are only considering those that they find online. So, if you are not there but your competition is, you are missing out.

Beyond that, there are many other benefits attached to Internet advertising:

Expanded Coverage
Online advertising reaches as far as the Internet if you want them to and that means around the world. Reaching more prospects increases your chances of converting them into customers.   

More Targeted
When you put an ad on a billboard, you are reaching everyone. That’s not necessarily helpful. You have a target audience you want to attract, so Internet advertising lets you specify only those prospects you want to reach. 

Low-Cost
Compared to traditional advertising, Internet advertising is a great deal, especially for those of you that have small marketing budgets. You can get more for your money.

Measurability
The Internet advertising programs available come with many metrics and measurements so you know exactly how each ad did or why it didn’t so you can change the ads as well as verify your actual return on investment.

Convenience
It does not take much time to get Internet advertising started. Better yet, the speed at which it can deliver results beats traditional advertising hands down. 

Some clients have reported results immediately after posting their Internet advertising program. While this cannot be promised, it has happened and the results are faster than other channels.

More with Less
You can say a lot more with an Internet ad than a traditional ad because you are often limited in traditional channels due to the cost. Online, you can convey so much more within your ad.

A More Engaged Audience
Online advertising lets the audience talk back to you and give you feedback about your ad as well as your product, service, and company. This helps you to refine your marketing efforts and better understand your target audience. Today’s consumers expect to be involved so this opens the door to hear from them.

Brand Enhancement
Your brand can be enhanced by being seen by more people that can now recognize it and what it stands for. Your online advertisements help keep that brand at the top of their minds.

Are you ready to experience the benefits of Internet advertising for your business? Contact us now!

Save Big by Adding a PPC Program on Yahoo/Bing

Right now, we are offering our existing clients an additional PPC Program on Yahoo/Bing for just a little bit more than they are paying already for their PPC Program for Google AdWords. It’s not only about saving big, but it’s also about the results that you will experience not to mention the exponential growth.

Yahoo/Bing search engine marketing delivers some exceptionally high sales conversion rates that our clients are now enjoying. 

For instance, the Yahoo/Bing campaigns that we have run for our florist clients have achieved sales conversion rates of between 10% and 15%. Additional metrics we use to gauge campaign performance, including call tracking and recording analytics, indicate that these campaigns deliver an excellent return on investment for our clients.

All About Yahoo & Bing Search Platforms 

In 2010, Yahoo and Microsoft merged their Pay Per Click (PPC) sponsored search platforms. This merger was designed to help Yahoo and MSN, or Bing as they are now known, to compete more effectively with Google for a share of the search traffic market. Together, they now account for more than 30% of the overall search traffic that is being conducted around the world.

Designing and Managing Your Yahoo & Bing Search Platform Campaigns

Now that you know about this platform and have heard about some of the results, here is what we can do for you.

Flyline has established an agency-level account with Yahoo/Bing that we use to manage client programs on the merged Yahoo/Bing platform. Our PPC program managers custom design PPC campaigns specifically for each client. These programs are measured and monitored 24 hours a day, 7 days a week by our team.

If you have a Google AdWords program with us, we use the same campaigns on the Yahoo/Bing platform. This creates a consistent set of messages and brand image for you across all search engines.

We display a call tracking and recording phone number with each ad we run. Doing so allows your prospective clients to simply call you if they prefer that over clicking on the online advertisement.

Is this something you have been thinking about but are not sure what is involved?  Now is the time to contact us to learn more about how PPC programs can help grow your business. 

Google AdWords: The Heart of a Solid Lead Generation Strategy

As a business owner, you are always looking for leads for new customers to enhance your business revenue. You cannot rely just on nurturing your current customer base. 

It’s about adding and growing. In order to get these leads, however, you have to know what type of prospects are out there, what they are looking for, what they respond to and how to attract them to your business.

Two Types of Leads

There are people doing research and those that have done their research and are now actively shopping. The researcher is seeking information because they have some type of problem and are looking for possible solutions. 

They are typically online, using a search engine and inputting keywords related to their problem. They are not ready to hear about a company, but they are looking for someone that can explain how they can help with their problem.

Then, there is the active shopper. They’ve most likely already done their research and are now looking for a company from which to buy a product or service. They want to know why your product and service is the best.

How to Generate Leads through Google AdWords

To generate effective leads, you have to create effective messages for both types of leads. You should market yourself to both albeit with different campaigns. Since both are using search engines, Google AdWords can help you target both with specific campaigns that each has specific keywords that will grab their attention.

Of course, these campaigns do not have to be launched at the same time. Starting with shoppers is a good strategy because they are ready to buy. You can add in researchers at a later date as you see how Google AdWords works to bring you targeted leads.

Working with Flyline

Not everyone has the time or knowledge to undertake a Google AdWords campaign or series of campaigns. You may be already taking on everything at your business that marketing has fallen by the wayside. 

Also, lead generation tools and rules are regularly changing in relation to search engine wishes. Without the depth of lead generation, SEO, and Internet marketing, you may not be able to leverage the true power of targeted lead generation with Google AdWords.

As a Google AdWords Certified Partner, Flyline Search Marketing has been providing results-driven lead generation programs as part of our comprehensive Internet Marketing programs for clients. Just to give you one example of what we have done – and can do for your business – we built a Pay Per Click program for a nationwide pest control e-commerce store that has now generated, on average, 7,000 shopping cart transactions per month. 

Our Google AdWords Certified professionals created 20 active campaigns, built 117 ad groups, developed 154 Google Ads and assembled more than 2,100 keyword terms. These targeted, carefully researched keywords, campaigns, and ads have generated a significant number of qualified leads that then became sales conversions for the company.

Are you ready to experience the same results? Contact us now to learn more!

Our $100 Gift to You!

While you are out there spending money for the holidays, wouldn’t it be wonderful if your business got a gift back in the form of greater traffic, enhanced brand reputation, and increased holiday sales? 

Even better, what if the company that could deliver that for you also gave you money as a gift of thanks for entrusting your Internet Marketing program to them?

When you select The Flyline Advantage, you can get all of these gifts and more. Every new client that signs an Internet Marketing contract with Flyline Search Marketing will receive $100 of free Internet advertising.

Besides the free advertising, you can enjoy The Flyline Advantage that so many clients around the country have enjoyed for their businesses, including florists, auto dealerships, gyms, asset management companies, plumbers, law firms and more. 

Check out these incredible success stories that could be your business next:

Roswell, Georgia Health & Fitness Firm: In one year, Flyline delivered:

• 1,368,119 ad impressions on Google
• 3,775 actual web site visitors from within a five-mile radius of the gym
• In the past three years with Flyline, the health club’s monthly revenues have more than tripled.

West Palm Beach, Florida Self Storage Firm: Over a 30-day period during a Google AdWords trial, Flyline delivered:

• 23,714 ad impressions
• 173 actual “clicks” or website visitors

Georgia Plumbing Firm: In a six-month period, Flyline delivered:

• More than 417,000 ad impressions
• 2,500 clicks to this client’s website
• Call tracking and recording lines produced over 100 phone calls 

Atlanta, Georgia DIY Pest Control Business: In a six-month period, Flyline delivered:

• 10,214,971 ad impressions
• 135,326 clicks or actual website visitors
• Hundreds of phone calls
• 7,500 to 8,000 shopping cart transactions per month during this six-month period

Atlanta, Georgia Florist: Over the past three years, Flyline delivered:

• A program that has produced tremendous revenue growth that has nearly tripled during that time period

With these results for the investment made in a comprehensive, targeted Internet Marketing program, these clients continue to utilize Flyline’s services. 

You could be next! Take advantage of our gift of Internet Advertising and experience The Flyline Advantage for yourself.

Grow Your Customer Base through Google AdWords, Content Marketing, SEO and Social Media Marketing

While you may be familiar with these terms – Google AdWords, SEO, social media marketing and content marketing – you may not know how they could be included in your business to more effectively target your specific audience and then exponentially grow your customer base. Magazines and articles attempt to explain each of these tactics to help small business owners understand how they can use these new tools.

Here is a brief guide on how each of these four tools could work for you when you work with an Internet Marketing agency that knows how to develop, manage, and monitor each tool.

Google AdWords

There are a lot of small businesses like yours out there on the Internet and that come up in search engine results that are competing for the same customers. Running Google AdWords campaigns creates a paid sponsorship that gets you noticed in the search engine rankings but, more importantly, places an ad on the side of the search results to get noticed over your competition.

An Internet Marketing agency like Flyline understands how to create effective Google AdWords campaigns, including selecting the right keywords, so you don’t have to worry about this aspect of your online marketing efforts.

Content Marketing

Content Marketing tactics include Social Media, Article Posting, eNewsletters, Case Studies and Blogs. The purpose of this tool is to deliver relevant and interesting information to a key audience segment. This will keep that audience coming back for more, and it will transform your business into the ‘expert’ in that particular product or service area. It provides an authentic and trusted source that your audience can engage and feel comfortable with, which helps them conclude their purchase decision in your favor.

Since content marketing takes considerable time and ongoing management as well as needs the expertise of quality writers, an Internet Marketing agency can do this f or you as you more than likely are already spread too thin and may not feel comfortable with writing.

SEO

SEO can help your customers find you among the crowded Internet marketplace. It is a way that can help you determine what search terms your audience is most likely to use so that you can use these in your content and strategy as a way for them to locate you before the competition.

The rules around SEO are constantly changing and have confused many a small business owner who has tried to do this on their own. An Internet Marketing agency like Flyline stays on top of the ongoing changes in requirements from the search engines so they can quickly adapt their SEO strategy to help you while you focus on your core capabilities.

Social Media Marketing

Social media marketing is quickly evolving to continually ensure that the customers’ needs are met across all types of social media platforms. The key to make it work is authentic engagement and interaction between you, the small business owner, and the customers and potential customers.

This can be a very time-consuming process and one that is vital if a small business owner plans on having a presence on Facebook, YouTube, Pinterest and more. An Internet Marketing agency can handle this for you, keeping up with all comments, adding photos and videos, responding to questions, etc. to keep that presence engaged and viral.

Ready to get started? Find out how we can help your small business by contacting us now. 

Remarketing Programs and How They Work

Your business relies on leads but, more importantly, on turning those leads into conversions and that final sale whether it is online or in-store. To capture those potential customers online, a new strategy is being employed called remarketing.

It is something that we offer at Flyline Search Marketing as part of our comprehensive Internet Marketing solutions for all of our clients. Here’s a quick rundown on how it works and why you should add it to your strategy.

What is Google Remarketing?

Google remarketing is advertising that is designed to turn leads into sales conversions by ensuring that your company stays at the top of each person’s mind even when they leave your website and are on other sites doing their shopping or gathering their research.

How Does Google Remarketing Work?

Google Remarketing tracks each visitor to your website. What’s next is truly amazing as the Google Remarketing software follows these visitors when they leaves and delivers advertisements about your company on other websites.

These potential customers continue to see your adverts as they go elsewhere, helping them not to forget about what you offer and giving them a simple way to return by just clicking on the banner ad or image ad. And, as we know, the easier we can make something, the more likely those people are to act on it.

What Does Flyline Do for Me?

Here’s what we do for your business:

·         Using our agency account, we generate Google Remarketing codes and insert them into the key pages of your website. As website visitors access your website and visit these key pages, the Google Remarketing code captures their IP address and deposits them into an Audience bucket.

·         We strap the Audience bucket to the Google Adwords Remarketing campaign.

·         Our program designers build Google display ads and/or upload Image ads provided by clients who want to include motion elements in their ads.

·         We geo-target the Remarketing campaign to pursue the IP addresses contained within the Audience bucket.

Better Yet, How Does Google Remarketing Work for My Business?

Statistics indicate that only 2% who visit a website will stay and make a purchase. That means that 98% moves onto another website to make a purchase. That’s a considerable amount of converted leads that get lost.

 However, seeing how remarketing works as explained above, this strategy dramatically increases the conversions our customers receive. 

There are also so many options and ways to approach using Google Remarketing that is sure to fit with all kinds of businesses and budgets.

Ready to find out more? Be sure to contact us now! 

Flyline Search Marketing Integrates Google Shopping Into Their E-commerce Floral Design Platform

Flyline Search Marketing continues to deliver exceptional sales results for florists all over the country with a comprehensive Internet Marketing program designed exclusively for them. 

The Florist Internet Marketing program already has a wide range of marketing, public relations, advertising, search engine optimization and branding tools included that have achieved phenomenal results for our florist clients located in California, Georgia, and New Mexico. 

The turn-key marketing program for florists that includes creation of a robust e-commerce website, Google Adwords program management, Yahoo/Bing sponsored search, Social Media Marketing via Twitter, Facebook, Pinterest and YouTube, Blogging, Press Releases, SEO, Media Consulting  and more.

In looking for ways to further personalize the service experience and provide more ways to enhance the return on our clients’ investment, the Flyline team is now integrating Google Shopping into the Flyline Search Marketing floral design website platform.

What is Google Shopping for Merchants?

Google has its own shopping channel as part of its growing list of online services, which can help merchants by bringing their product catalog to life on the Internet and hopefully reaching new targets that they might not have otherwise found. 

This includes reaching out to potential customers through mobile and tablet applications that Google Shopping also uses.

The product listing ads that Google produces for each merchant then appear in Google search results. Online shoppers can also use the Google Shopping service as a way to compare products and prices across a number of retailers.

How the Google Shopping Platform Works

What does this mean for floral clients of Flyline? Each floral client can now effectively market their products on the new Google Shopping platform, offering a wider target audience that can be reached.

Here’s what Flyline does to integrate and manage this additional platform and Internet Marketing opportunity for each florist client we serve:

• Sets up Google Merchant Center accounts for each florist.
• Creates Google Product Feeds.
• Uploads the Google Product Feeds to the Google Merchant Center.
• Connects Google Shopping to the Google Adwords platforms that we run for each client.
• Designs a Google products campaign.
• Builds and activates Google Products ads.
• Maintains Google Shopping platform.

Are you ready to see what we can do for your small business? Contact us now to get started!

Flyline Search Marketing Offers Facebook Services

Facebook Fan Pages give business owners, like our own Peoples Flower Shops, an opportunity to connect with new prospective customers and existing clients in a whole new way.

 When it comes to the new level of engagement that customers expect from those they partner with on products and services, your Facebook fan page provides a great tool for communicating new service and product offerings as well as a way of learning more about who shops with you and what they need or want.

Why Facebook?
The biggest reason why is that Facebook is now the Number 2 most visited website in the world, so that is where your audience is looking weekly and even daily for information. That means you need to be on there with a fan page!

It is a way to get in front of a targeted audience and find those looking for your services and products when they may not be using a search engine but instead relying on what their friends like on Facebook.

You can use it to advertise specials and new products while also including pictures and videos to further engage your audience who now comes to expect that type of content.

Our Facebook Services 
Each of our clients that purchase our comprehensive Internet Marketing package benefit from our turn-key Facebook account management program, which includes the following:

• Build the main Facebook fan page. 
• Create custom fan tab pages, which further expand the amount of information you can include, including products, services, special offers and more. 
• Manage comments and posts on your fan page, updating regularly. 
• Link other social media efforts with Facebook, including press releases, blog posts, and tweets as well as any new content to your YouTube channel if you have one. 

Ready to Get Started? 
The total cost of our comprehensive Internet Marketing suite of services is generally far less than what most Internet Marketing pay per click firms charge just for managing a Google AdWords program. Our program provides so much more because we are focused on managing programs that produce quantitative results.

Our clients have experienced a significant increase in website and in-store traffic, enhanced brand recognition, and increased revenues after starting their Internet Marketing program, including the addition of social media tools like Facebook. Find out what we can do for you in terms of creating and increasing your fan base! Contact us today!

The Internet Marketing Professionals

We live in a digital age, and thanks to the Internet there is virtually an infinite pool of information available to us whenever we happen to need it. 

Of course, business owners don’t just use the information available to discover; instead, they have to supply the content that will get them discovered by their target audience.

It doesn’t matter where your business is located -- people use the Internet everywhere to find local businesses and even those where they can make online purchases that may be farther afield. 

When you utilize online marketing strategies, everyone on the Internet becomes a potential customer if they are looking for something in your market niche.

The problem is that most business owners like yourself are so busy with the day-to-day projects that it is hard to keep up with an ongoing Internet marketing strategy let alone develop one in the first place that integrates all the platforms that could help reach and interact with your intended audience. 

That’s when it makes sense to find the right Internet Marketing professionals that can handle it for you.

Expert Online Presence Builders

Businesses of all kinds entrust us with their online presence every single day. We handle the creation of their websites, blogs, social media channels and much more. 

With our many years of experience as an Internet marketing company, we have established an outstanding track record of helping businesses all over the country and in a wide range of industries (gyms, auto dealerships, law firms, florists, mortgage companies, plumbers, insurance companies and asset management firms to name a few) get new business, maintain a loyal following, and enhance their brand reputation.

At Flyline Search Marketing, we specialize in building an online presence for your business.  This includes:

• Website design, content, and hosting;
• Social media presence, including Facebook, Twitter, and YouTube management;
• PPC advertising (Google AdWords and Bing/Yahoo);
• Public relations programs with keyword optimized press releases; and
• Search marketing strategies, including SEO content, including blogs and articles.

We have been building custom online marketing platforms for businesses of all kinds for years now and have numerous success stories to share. You could be our next success story! 

Contact us today and let us put together a results-driven Internet marketing program for your  business.

Making Businesses Soar into a Busy New Year

The holiday season has finally come to an end. For the individual, that means they can work on refilling the savings account, and for a business, that means the holiday rush has ended.

 Sure, it won’t be so busy anymore and you can finally take a break, but with the busiest time of the year at it its end, that means sales are going to drop, too.

No matter what, people tend to spend less after the holidays, but your sales don’t have to drop too much. 

With Flyline’s help, we can help keep the sales coming even after the rush has ended thanks to our expert, targeted Internet Marketing programs.

Four Reasons to Choose Flyline

Here are four great reasons to choose Flyline:  Carithers Flowers, Allen’s Flowers and Plants, Allen’s Flower Market and People’s Flowers.

What do they have in common? All four are clients of Flyline that have reaped the benefits of using Flyline’s various Internet Marketing services to drive revenue at the holidays and throughout the year.

That’s right, these four companies all had record breaking sales over the holiday season, and three of the four were voted by their individual cities as the best flower shops in the area. 

These four companies from all over the country have also experienced tremendous growth in website traffic, customers, and sales all year long and into the future.

These companies have continued to trust us into the New Year and will surely see record-breaking sales this Valentine’s Day. Let us do the same for you. 

And, you don’t have to be in the florist business to get the most from our Internet Marketing strategies and comprehensive SEO, online advertising, content and social media marketing programs.

Introducing Your Marketing Partner for 2013

We are Flyline Search Marketing and we specialize in helping our clients achieve their strategic goals for traffic, customers, and sales as well as show them how to build a viral marketing campaign and enhance their brand image. 

We start by developing a comprehensive and customized Internet Marketing program that best fits your business. For instance, with the four flower shops, we have developed the ultimate strategy in floral marketing, which works universally for that type of business. 

However, if you need marketing for your business niche or industry, then we will create a set of tactics that fits your customer base and their interests.

We develop and manage websites as well as fan pages on high traffic social media platforms like Facebook. 

Our team of expert writers and SEO specialists can take care of all your blogging, YouTube posts, and even a press release program. 

Taken altogether, these tactics will help you attract and expand your audience as well as generate new levels of revenue and brand recognition in 2013!