Florists Can Create Marketplace Buzz with Virtual PR Services

The face of public relations has rapidly changed in the Age of the Internet and Web 2.0, including more virtual distribution services and online dissemination of press release news to a more targeted audience.

There are a number of benefits that online PR services have created:

• Online distribution saves considerable time over the traditional method of distributing press releases, which involved creating press lists, faxing or email press releases individually, and then following up. Now, an online distribution service handles that for you and has become more targeted and accurate in the process.
• Using less time means that it becomes more inexpensive a strategy that it once had been. The value includes targeted distribution, distribution done for you, and even SEO benefits.
  
• There is a better likelihood of experiencing viral benefits from online press release distribution because it is easier to share it virtually than when the press release was faxed or emailed. Now, these online distribution services provide a way to instantly share it on a Facebook page or other platform. That means even more of the work is done for you.
• Using an online press distribution service can also help to keep a press release program on track because press releases can be scheduled in advance so they are queued up and then released for you without you having to think about it or, even worse, forget to do it.
  
• An online distribution service commonly uses a wide range of analytics that makes it easier to see how your press release did in terms of reaching the target audience and quantifying the overall results. This can help to see what type of news gets hits and what gets misses so the press release program can be improved, if necessary.

Flyline Search Marketing uses this service for its clients when it puts together the press release initiatives for each of its clients, including its portfolio of florist clients from around the country.

To illustrate the type of press releases that are created for its florist clients, a good example is Veldkamp’s Flowers of Denver, Colorado, which Flyline has been regularly putting out press releases on an online press release distribution service for and garnering increased publicity and brand recognition.

The press releases have covered holidays and special occasions as well as other newsworthy events, such as specials and promotions, new products, and the recent remodeling of the Denver florist’s shop.

If you would like to find out how an online press release writing, distribution, and management service could work for your business, contact us now!