What’s the Deal with a Hashtag?

Some of you may know what it is or heard about while others of you still may not be sure by what a hashtag is – after all, it looks like a number, or pound, sign and it is indeed the same symbol. 

Yet, it means something a little bit different. And, it is important to know about if you plan on using Twitter and social media as an effective communication platform for engaging with your target audience and existing customer base.

The hashtag is commonly used on social media site, Twitter. It is a simple and effective symbol that is used so that people can search for specific tweets that have a common topic that they are interested in. This is also a way to create a community of like-minded individuals that share an interest in those same topics. Having the hashtag helps to find each other easier and share it quickly by retweeting it.

While you would assume since it is used on tweets that Twitter was the one that came up with using the hashtags, but it is actually not a function of Twitter. How it got started, no one really knows but it has certainly taken off since then, becoming viral in its use.

Typically, the hashtag is used in a few common ways, including breaking news, as a way to promote something, for a brand or event, and any topic where people want to discuss it in general. Other ways are for a little extra feeling or commentary on a particular subject they just tweeted about but ran out of characters to use. 

Hashtags are used for specific online conventions, including certain abbreviations or short terms used for particular concepts. Lastly, a hashtag can even be used for group activities, such as online events, clubs, or classes, to share information amongst the group.

Now, Twitter is not the only place where you will now see hashtags. Other social media sites now feature them as the trend catches on, including Facebook, Instagram, Tumblr and Pinterest.

As a business, you may also want to consider creating your own hashtags to share with your followers and fans so they can connect with you through this new communication tool and further feel engaged in your business. It is also a way to extend the search capability for your business to be found and discovered by new customers.

Learn more when you partner with us on an Internet Marketing program that sets you apart from the competition and helps you get connected to your target audience faster!

The Online Advertising Steps to Success: Social Media and SEO

At Flyline Search Marketing, we spend a lot of time talking about Internet Marketing and how, without it, a business’s online presence will surely go unnoticed. 

We constantly promote the use of social networking and various other tactics whose sole purpose is getting a business name out there for the whole world to see.

Sometimes, we concentrate on explaining an individual part and others a whole section. 

Social Media, SEO and others tactics are all gears in the machine that is online advertising.  When all these components are put together into a targeted online advertising program, it increases the speed and performance of your online advertising, growing traffic and potentially increasing your customers and profits.

At Flyline Search Marketing, we are solely focused on Internet Marketing tactics like these and have the team and expertise to create an online advertising program that works specifically for your industry, your company, and your target audience. Here are the steps we use to get you there.

The Online Advertising Machine

Like a motor vehicle, online advertising has many parts and while sometimes you can run with a couple things missing from the equation, you will find that when every part is in play things will run much smoother than when a few nuts, bolts, and gears have gone missing.

The first step to Internet Marketing is to have an online presence. At Flyline, we can design a website that fits your business and budget that will surely dazzle anyone who sees it.

Once your company is actually accessible over the Internet highway, you absolutely cannot stop there. Think of the website as the foundation of the company’s online presence. From there, you need to bring in customers and luckily there are more than a few ways to bring them in by the droves.

Social Media

If you have followed our blogs, then you know just how much we love social media. At Flyline, we use it ourselves for the very same reason we are pitching it to you. Social media works -- end of story. Let us create your presence on Facebook, Twitter, YouTube and any other site imaginable so that It all comes together in a consistent presence with messages that appeal to your audience.

When it comes to social networking, the more places your business is present, the better off you will be. Exposure and easy communication with customers are probably two of the best parts of social networking.  At Flyline, we can make things even easier for you by creating and managing business pages on all the top social networking sites, including updating them with fresh and relevant content.

SEO

Search Engine Optimization (SEO) is a very complex science that you cannot easily manipulate without the help of pay per click platforms. One such platform is the Google AdWords program and simply put, it works. 

The best part though is that, as a Google AdWords certified partner, our expert marketing team understands what keywords and keyword frequency works to get you the ranking you need in a search engine. Our SEO strategies extend to everything we do – from articles and blogs to press releases and website content.

Ready to get started? Find out how we can customize an online advertising machine that generates the traffic and business you have been seeking while staying within your marketing budget!

The Great Tweet Guide to Twitter Marketing

At Flyline Search Marketing, we live and breathe the realms of social networking because we know that, without social media, businesses would truly struggle to succeed in the online world. With that in mind, we have always encouraged the use of sites like Facebook and YouTube.

That’s because these platforms enable businesses to more personally interact with their customers and use these channels as an effective medium for online advertising. 

Even when working to create personalized marketing strategies for each of our clients, we always suggest creating and managing a variety of social networking channels. This helps spread the good word on the business we are working with.

In this blog post, we explain how Twitter can help build up your following and brand.

Using Twitter to Build Your Business

One such social media site that is especially effective in advertising is called Twitter. When on Twitter, users follow each other to receive updates on what is happening with friends, family, and colleagues.

Businesses can also use Twitter’s simple update interface to tweet about new products, sales, and more. By more, we mean more -- a whole lot more.

All about Twitter and the Fine Art of Tweeting

By itself, Twitter can be pretty effective as it is an easy way to get more free exposure to the public. Let’s explain how this works.

First, we create and manage a Twitter account for your business. At this point, you can post the link on your business website, Facebook page, or any other site that you use.

Chances are many of your business customers are to some degree apart of the social media realm and when they ‘follow’ your Twitter page you will become visible to their followers. This can lead new customers to your doorstep and, in some cases, create a viral effect when it comes to spreading the news about your products or services. 

Take a look at some of the most popular Tweets in history to get a better idea of just how many people are online.

Another great aspect of Twitter is the website’s ease of use. When you have followers, you can tweet to them. These can be anything from a simple “Happy Holidays” message to something that everyone finds appealing like information on an upcoming sale or change in product line.

At Flyline, we whole heartedly endorse the use of Twitter for social media and advertising purposes as it is extremely effective. Still not convinced? Check our very own Twitter to see just what you have been missing out on.

Come Tweet with Us

If you have followed our blogs, then you probably have become aware that that we live and breathe social media. 

At Flyline Search Marketing, time and time again, we have stressed the complete and utter importance of online businesses being socially active and having a dominating social media presence.

Then it hit us -- at Flyline, we have a massive online presence and take pride in being socially active on sites like Facebook, YouTube, and now Twitter. 

That’s right, Flyline Search Marketing is cordially inviting you to check us out and follow us on Twitter. Be sure to follow us at: @FlylineSrchMktg.

Having a Twitter Account

Do you love tweeting, or do you not know what it is? Well, if you are constantly trying to tell your customers and fans about new deals, specials, and products or services, then we can pretty much guarantee that you will love tweeting.

You see, like the status updates on Facebook, Twitter lets you tweet about whatever you want and it shares it will all your followers. 

They can then share it with their followers and if it’s an unbeatable deal or an awesome new product, then chances are they will do just that.

We use our Twitter handle to keep our clients, fans, and followers informed on the new services we offer. Or, other times we like to inform them of the various specials we are constantly offering throughout the year. 

Twitter, like all other social networking sites, is an amazing way to get your business name out there for all to see.

In fact, we are so confident in the effectiveness of Twitter and social networking that we make the most of it ourselves on a near daily basis with regular tweets.

Getting a Twitter Account

By now, you may very well be considering a Twitter account. Well, you have nothing to lose as an account is free and only takes minutes to set-up. 

For businesses, Twitter is a great way to reach out and keep others informed, but it is understandable that, as a business owner, you may wonder when you have time to update your account and keep the social aspect of your business humming along.

That’s why, at Flyline, we offer various Internet marketing strategies, including a social media package. 

The best part of such a package is that we literally take care of everything for you so you can focus on growing your business and working with all the new customers that find out about you on Twitter, Facebook, and YouTube! Then, you’ll be able to tweet all about your new success!