Grow Your Customer Base through Google AdWords, Content Marketing, SEO and Social Media Marketing

While you may be familiar with these terms – Google AdWords, SEO, social media marketing and content marketing – you may not know how they could be included in your business to more effectively target your specific audience and then exponentially grow your customer base. Magazines and articles attempt to explain each of these tactics to help small business owners understand how they can use these new tools.

Here is a brief guide on how each of these four tools could work for you when you work with an Internet Marketing agency that knows how to develop, manage, and monitor each tool.

Google AdWords

There are a lot of small businesses like yours out there on the Internet and that come up in search engine results that are competing for the same customers. Running Google AdWords campaigns creates a paid sponsorship that gets you noticed in the search engine rankings but, more importantly, places an ad on the side of the search results to get noticed over your competition.

An Internet Marketing agency like Flyline understands how to create effective Google AdWords campaigns, including selecting the right keywords, so you don’t have to worry about this aspect of your online marketing efforts.

Content Marketing

Content Marketing tactics include Social Media, Article Posting, eNewsletters, Case Studies and Blogs. The purpose of this tool is to deliver relevant and interesting information to a key audience segment. This will keep that audience coming back for more, and it will transform your business into the ‘expert’ in that particular product or service area. It provides an authentic and trusted source that your audience can engage and feel comfortable with, which helps them conclude their purchase decision in your favor.

Since content marketing takes considerable time and ongoing management as well as needs the expertise of quality writers, an Internet Marketing agency can do this f or you as you more than likely are already spread too thin and may not feel comfortable with writing.

SEO

SEO can help your customers find you among the crowded Internet marketplace. It is a way that can help you determine what search terms your audience is most likely to use so that you can use these in your content and strategy as a way for them to locate you before the competition.

The rules around SEO are constantly changing and have confused many a small business owner who has tried to do this on their own. An Internet Marketing agency like Flyline stays on top of the ongoing changes in requirements from the search engines so they can quickly adapt their SEO strategy to help you while you focus on your core capabilities.

Social Media Marketing

Social media marketing is quickly evolving to continually ensure that the customers’ needs are met across all types of social media platforms. The key to make it work is authentic engagement and interaction between you, the small business owner, and the customers and potential customers.

This can be a very time-consuming process and one that is vital if a small business owner plans on having a presence on Facebook, YouTube, Pinterest and more. An Internet Marketing agency can handle this for you, keeping up with all comments, adding photos and videos, responding to questions, etc. to keep that presence engaged and viral.

Ready to get started? Find out how we can help your small business by contacting us now. 

Tap into Your Business’s Full Potential

The number one most important thing a business or company that sells a product or service can do to boost their fame or, in some cases, infamy is to have a heavy social media presence. 

At Flyline Search Marketing, this is our operating philosophy and mantra for helping our clients succeed.

If you want your business to survive in the tech age, you absolutely must have a social media presence. 

You need a company Facebook page, Twitter account, Tumblr presence, Pinterest Board and YouTube channel.

That’s Not all Though

Recent polls and studies have shown that the majority of businesses have switched over and now have a growing social media presence. For those that do not have one yet, they are not effectively targeting or reaching their intended audience let alone engaging with them.

However, in many cases, it is very clear that these businesses need to make a change or they will be left behind. It does not mean, though, that you have to have a presence on every social media channel in order to make a huge difference. 

Yet, with that said, you also cannot go in thinking ‘if we build it, they will come’ because no one will come if you do that.

Social Media Works

However, no one said it would be easy to just put together an effective social media marketing strategy. In many cases, companies find that they do not have as much of the desired impact that they want or feel they should have with the social media strategy they have developed.

This may be because they aren’t putting enough effort into it or putting the effort into all the wrong outlets. Think of social media like going on a date; you need to be engaging. Talk to your fans and customers. Make it interesting for them by providing tips, showing them tricks, and keeping things relevant.

While your point is to show them the products and services you offer, you do not want to make them feel as though it is simply a sales pitch.  

Let Others Carry the Burden

At Flyline Search Marketing, we specialize in all things social media. We live and breathe social media marketing and Internet marketing. 

It’s not just our job, but it is also our passion. We take that desire along with years of experience and pioneering social media advertising to implement the perfect formula for boosting your business.

You have worked hard on building your business up, so now let us help you. 

At Flyline Search Marketing, we won’t just boost your company’s business, but we will also tap into its full marketing potential and put you a step ahead of the competition.

It’s All in the Delivery: Using Social Media Effectively

At Flyline Search Marketing, we talk about social media a lot, and we really do support it, but is there more to it than just the content? Is it science or is there an art behind it? 

Really, there is because even if you have all the content in the world, it will not matter if you have no one to deliver it to, or if you deliver it to the wrong people.

When using social media, it is extremely important to do your research and be sure that your message is going to the right people and in the most effective manner. Following these simple tips can and will help you and your business to grow through effective social media marketing.

Know Your Target Audience

You wouldn’t give a cheeseburger to a vegetarian would you? Not if you knew they were one, but if you didn’t, then you just might. It is imperative that, when using social media tactics, you know your target audience.

It’s all about when you advertise, to whom you advertise, and where you advertise. This is what makes social media sites so perfect for your advertising; everyone is on Facebook. 

From little Johnny to Grandpa, with Facebook, you can effectively reach out to any demographic. Of course, there is more to it than just knowing who you want to sell to.

Know Your Service or Product

Many people blog; companies have blogs as well as individuals, and people read them. Chances are if you own a plant nursery when someone comes along your website and reads your blog, then they are going to be interested in learning about plants; about what you sell.

If you have a business blog, (which you should), it’s important to blog about things related to your business. 

This is because if anyone that purposefully comes to your site falls in to your target audience, it’s vital to show them how your product or service could help them and resolve their problems.

The Delivery

When using social media as a form of business marketing, it is all in how you present the content. Give information, offer tips, and gear the wording towards your businesses suspected audience demographic.

This great article from Forbes states it well and helps to show how you can know if your approach is as effective as it could be. Content is important, and you need a lot of it; post to your Facebook and Twitter accounts all day long, update the blog three times a week.

If it becomes too much, remember that we can help by taking over your content production so that you can focus on your core business. 

At Flyline Search Marketing, we specialize in all these things and more. Just check out our success stories here.

How to Know if Your Website is Functioning at its Optimum Potential

Count yourself lucky if your business has continued throughout the recent tough economic environment. But, you can count yourself smart if you have focused on an Internet Strategy that has included everything from a credible webhosting service to online advertising analytics like Google AdWords to search engine optimized content and social media.

You have probably taken the time to experiment with different methods for luring customers in, including a Facebook fan page, a Twitter account, a blog, and even press releases to reach out to the media and get your audience’s attention.
Web and Phone Analytics

When you start a business website, you cannot assume it will simply show up on the first or even second or third page of a search on Google. It’s there somewhere but it is not anywhere close to the limited search that your customers and potential customers will undertake.
There are ways to get attention from Google and move up the search engine listing. You can opt for pay-per-click advertising, which is a system that essentially takes a specific budget that you set and then pay out to get you in front of your target audience by posting ads in the search engine and on sites that they may be browsing.

The intent is to get you noted and increase the flow of traffic to your website, which will most likely increase your website orders and in-store traffic.

Analytics become a very important component of today’s Internet Marketing campaigns to see what is working and what isn’t quite attracting the attention you are seeking. This allows a company to know where and how certain changes in these campaigns or tactics will make a significant difference.

Why We’re the Best at Website Traffic
At Flyline Search Marketing, we have an experienced team of Web Market Strategists and are even Google Ad-Words certified. We also have expertise across all Internet Marketing tactics as well as offer technical assistance, including web hosting and graphic design.

The team also consists of professional content writers with years of experience in marketing, advertising, public relations, SEO-driven content and social media content.
Our Internet Marketing campaigns have been implemented across numerous industries, including auto dealers, florists, fitness clubs, insurance and HR firms, mortgage bankers, plumbers, legal firms, locksmiths, mailing services and property management specialists just to name a few.

This has helped us to expand our SEO knowledge in terms of developing lists and strategies for keywords that are then utilized across all tactics, including blogs, press releases, articles, website content, social media content and Google AdWords.

Ready to get started? Let’s work together on a comprehensive, results-driven Internet Marketing program that starts paying you immediate returns!

Social Media Strategy to Boost Your Business

It is 2012 and most businesses big and small are online. Chances are you and your business are too but there is more to it than just being there. After all, just because you built it doesn't mean they will come.

 

Sometimes, you need to go out there and find your customers and fans. Most importantly, you must build your reputation and show others why you are the best in the crowd.

 

Social Networking

 

What do Facebook, Twitter, Google+ and the mobile platform Four Square all have in common? A lot of people use them. In fact, there are millions of potential customers that do every single day.

If you have not already done so, be sure to make a business page for these and other social networking sites:

  

• Facebook: When making a Facebook page, don't register for a 'business account.’ Instead, make a 'fan page' as you will be able to better custom tailor the 'fan' experience when they wander onto the page. Remember to constantly update and post on the page as these will show up on all 'fan' walls and be shared with their friends who may be intrigued with your 'fan page' and decide to become your fan as well.
• Twitter: Chances are you have a Twitter account because it's fun to share the little things with all your friends as they do with you. Of course, if you have tons of followers you may very well be the most interesting man or woman alive and that's cool, too. From a business perspective, it's just another way to share your thoughts as a business to fans and potential customers. It’s also a way to build a following and interest more people in what your business has to offer them.
• Google+: With Google+, you are just reaching out to yet another online community, which is great for business and gives you access to a whole different group of people who may be interested in your products or services.
• Foursquare: This one is different because it is a completely mobile social networking experience. With the right strategy and outreach, your businesses presence on here can really boost your reputation and customer base as mobile is becoming one of the fastest growing ways in which to interact and engage with customers and potential customers.

 

These and other social networking sites are a must for businesses in the 21st century and though it can be time-consuming and feel like hard work, you will undoubtedly see a boost in your business.

 

However, if it is in fact just too time-consuming, remember that there are companies that specialize in these types of things and, at Flyline, we can deliver a custom social media strategy as part of our Internet Marketing expertise that is proven to deliver the results you want.