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Thursday, August 8, 2013

Flyline Search Marketing Integrates Google Shopping Into Their E-commerce Floral Design Platform


Flyline Search Marketing continues to deliver exceptional sales results for florists all over the country with a comprehensive Internet Marketing program designed exclusively for them. 

The Florist Internet Marketing program already has a wide range of marketing, public relations, advertising, search engine optimization and branding tools included that have achieved phenomenal results for our florist clients located in California, Georgia, and New Mexico. 

The turn-key marketing program for florists that includes creation of a robust e-commerce website, Google Adwords program management, Yahoo/Bing sponsored search, Social Media Marketing via Twitter, Facebook, Pinterest and YouTube, Blogging, Press Releases, SEO, Media Consulting  and more.

In looking for ways to further personalize the service experience and provide more ways to enhance the return on our clients’ investment, the Flyline team is now integrating Google Shopping into the Flyline Search Marketing floral design website platform.

What is Google Shopping for Merchants?
Google has its own shopping channel as part of its growing list of online services, which can help merchants by bringing their product catalog to life on the Internet and hopefully reaching new targets that they might not have otherwise found. 

This includes reaching out to potential customers through mobile and tablet applications that Google Shopping also uses.


The product listing ads that Google produces for each merchant then appear in Google search results. Online shoppers can also use the Google Shopping service as a way to compare products and prices across a number of retailers.

How the Google Shopping Platform Works
What does this mean for floral clients of Flyline? Each floral client can now effectively market their products on the new Google Shopping platform, offering a wider target audience that can be reached.

Here’s what Flyline does to integrate and manage this additional platform and Internet Marketing opportunity for each florist client we serve:
  • Sets up Google Merchant Center accounts for each florist.
  • Creates Google Product Feeds.
  • Uploads the Google Product Feeds to the Google Merchant Center.
  • Connects Google Shopping to the Google Adwords platforms that we run for each client.
  • Designs a Google products campaign.
  • Builds and activates Google Products ads.
  • Maintains Google Shopping platform.

Are you ready to see what we can do for your small business? Contact us now to get started!

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