Google AdWords: The Heart of a Solid Lead Generation Strategy

As a business owner, you are always looking for leads for new customers to enhance your business revenue. You cannot rely just on nurturing your current customer base. 

It’s about adding and growing. In order to get these leads, however, you have to know what type of prospects are out there, what they are looking for, what they respond to and how to attract them to your business.

Two Types of Leads

There are people doing research and those that have done their research and are now actively shopping. The researcher is seeking information because they have some type of problem and are looking for possible solutions. 

They are typically online, using a search engine and inputting keywords related to their problem. They are not ready to hear about a company, but they are looking for someone that can explain how they can help with their problem.

Then, there is the active shopper. They’ve most likely already done their research and are now looking for a company from which to buy a product or service. They want to know why your product and service is the best.

How to Generate Leads through Google AdWords

To generate effective leads, you have to create effective messages for both types of leads. You should market yourself to both albeit with different campaigns. Since both are using search engines, Google AdWords can help you target both with specific campaigns that each has specific keywords that will grab their attention.

Of course, these campaigns do not have to be launched at the same time. Starting with shoppers is a good strategy because they are ready to buy. You can add in researchers at a later date as you see how Google AdWords works to bring you targeted leads.

Working with Flyline

Not everyone has the time or knowledge to undertake a Google AdWords campaign or series of campaigns. You may be already taking on everything at your business that marketing has fallen by the wayside. 

Also, lead generation tools and rules are regularly changing in relation to search engine wishes. Without the depth of lead generation, SEO, and Internet marketing, you may not be able to leverage the true power of targeted lead generation with Google AdWords.

As a Google AdWords Certified Partner, Flyline Search Marketing has been providing results-driven lead generation programs as part of our comprehensive Internet Marketing programs for clients. Just to give you one example of what we have done – and can do for your business – we built a Pay Per Click program for a nationwide pest control e-commerce store that has now generated, on average, 7,000 shopping cart transactions per month. 

Our Google AdWords Certified professionals created 20 active campaigns, built 117 ad groups, developed 154 Google Ads and assembled more than 2,100 keyword terms. These targeted, carefully researched keywords, campaigns, and ads have generated a significant number of qualified leads that then became sales conversions for the company.

Are you ready to experience the same results? Contact us now to learn more!