Why You Need to Use Yahoo/Bing Advertising

Google may be king, but there are plenty of other aspects of the search engine kingdom that you must also consider as possibilities for your marketing efforts. 

And, that includes such up-in-comers like Yahoo/Bing, which are fast gaining search engine territory. That means you need to expand the scope of your search marketing strategy to include advertising with this search platform.

Competition for Google

It’s now been a few years since Yahoo and Microsoft merged their search engine platforms to create Bing so that they could essentially create competition for Google in the area of search traffic marketing.

Four years on since the merger Yahoo/Bing now account for more than 30% of all the searches being done on a global basis. That figure alone explains why you would want to include Yahoo/Bing advertising in your Internet Marketing strategy.

Working with Flyline on Your Yahoo/Bing Advertising Campaigns

Creating advertising campaigns for search engines takes time and knowledge of what works and what is allowed for these types of campaigns. That’s where we come in to help you so you can focus on your core business and daily operations while we bring you more traffic and leads.

The expert team at Flyline Search marketing has an agency account that we use to manage your account. Our PPC program managers custom design search programs for each client we have to ensure that we create effective advertising campaigns. Once the campaigns are created, they are regularly monitored to ensure that they are offering the best results for you. 

Those clients we have that have benefited from our Yahoo/Bing advertising campaigns have enjoyed sales conversion rates of 10% to 15% on many of their campaigns.

As part of our program for you, we also display a call tracking and recording phone number with each ad we run so your prospective clients can simply call you rather than only being able to click on the ad. This can effectively increase sales conversions rates, which provide a solid return on your investment and provides a way to stretch your advertising budget even further.

Customers who use our firm to manage their Google AdWords program already can enjoy the additional benefits of a price discount for also signing up for a PPC program on Yahoo/Bing.

 If you are ready to learn more about how this additional program can enhance your revenue and brand reputation in your market, contact us today!

Save Big by Adding a PPC Program on Yahoo/Bing

Right now, we are offering our existing clients an additional PPC Program on Yahoo/Bing for just a little bit more than they are paying already for their PPC Program for Google AdWords. It’s not only about saving big, but it’s also about the results that you will experience not to mention the exponential growth.

Yahoo/Bing search engine marketing delivers some exceptionally high sales conversion rates that our clients are now enjoying. 

For instance, the Yahoo/Bing campaigns that we have run for our florist clients have achieved sales conversion rates of between 10% and 15%. Additional metrics we use to gauge campaign performance, including call tracking and recording analytics, indicate that these campaigns deliver an excellent return on investment for our clients.

All About Yahoo & Bing Search Platforms 

In 2010, Yahoo and Microsoft merged their Pay Per Click (PPC) sponsored search platforms. This merger was designed to help Yahoo and MSN, or Bing as they are now known, to compete more effectively with Google for a share of the search traffic market. Together, they now account for more than 30% of the overall search traffic that is being conducted around the world.

Designing and Managing Your Yahoo & Bing Search Platform Campaigns

Now that you know about this platform and have heard about some of the results, here is what we can do for you.

Flyline has established an agency-level account with Yahoo/Bing that we use to manage client programs on the merged Yahoo/Bing platform. Our PPC program managers custom design PPC campaigns specifically for each client. These programs are measured and monitored 24 hours a day, 7 days a week by our team.

If you have a Google AdWords program with us, we use the same campaigns on the Yahoo/Bing platform. This creates a consistent set of messages and brand image for you across all search engines.

We display a call tracking and recording phone number with each ad we run. Doing so allows your prospective clients to simply call you if they prefer that over clicking on the online advertisement.

Is this something you have been thinking about but are not sure what is involved?  Now is the time to contact us to learn more about how PPC programs can help grow your business. 

Flyline Clients Save Big When They Add a PPC Program on Yahoo/Bing

While many of you may think it’s all about Google when it comes to search engines and getting noticed with your target audience, there are other search engines that are leveling the playing field – search engines that your target audience may be using instead of – or along with – Google.

So, if your search strategy does not include Yahoo and Bing, you may be losing out a significant segment of potential customers. As such, you may want to consider adding a PPC program on Yahoo/Bing.

For our current Google AdWords clients, it is only $200 more per month to leverage the power of these additional customer sources.

Two Powerful Search Engine Platforms Merge

In 2010, Yahoo and Microsoft merged their Pay Per Click sponsored search platforms. This created a more competitive environment to take on Google for a share of the search traffic market. After merging, they now account for more than 30% of the overall search traffic around the world.

Having such a significant share illustrates why you need to be participating in a PPC program with Yahoo/Bing.

Why Work with Us?

Our agency level account with Yahoo/Bing is used to manage client programs. Our PPC program team custom designs campaigns and programs specifically for you. These programs are then measured and monitored 24 hours a day, 7 days a week.

You will get a call tracking and recording phone number with each ad we run so your prospective clients can call you rather than clicking if they prefer. This option also increases sales conversions rates and maximizes your Yahoo/Bing advertising budget.  

Our Sales Conversion Rates  

When it comes to sales conversion rates from our Yahoo/Bing campaigns for clients, our program management team regularly achieves sales conversion rates in the range of between 10% and 15% for our florist clients. 

These results, along with our call tracking and recording analytics, illustrates that Yahoo/Bing PPC Programs contribute to the overall Internet Marketing program results that we deliver for our clients.

Want to experience increased leads, website traffic, sales conversions and revenues for your business? Find out more about our search marketing programs and the other comprehensive tactics we include in our Internet Marketing programs.