Water Them and They Will Grow: Our Florist Clients are Thriving

We are proud of our growing portfolio of florist clients who recognize that our custom floral Internet Marketing program has been a game changer for their strategic objectives in terms of growing their customers, revenue, and brand recognition.

Our portfolio includes Carithers Flowers in Atlanta, Allen’s Flowers & Plants in San Diego, Peoples Flower Shops in Albuquerque, Allen’s Flower Market in Long Beach, Allen’s Flower Market in Reseda, Veldkamp’s Flowers in Colorado and Flowerama in Columbus.

Incredible Results

• Here are some of the quantitative results that we have produced for our florist clients since 2009:
• 96,365 individual flower transactions produced
• 27,070 Total sales conversions from paid search
• 69,295 organic sales transactions
  

 Other results yet to be quantified but verified by our florist clients include:

•  Immediate flow of sales transactions
• Sustainable revenue growth
• Steady lead stream
• Greater call-ins and walk-ins
• More organic placement opportunities in search engine results
• Increased brand awareness 

Our Internet Marketing Gardening Techniques

These incredible results did not just come from chance or a few tactics thrown together. Instead, our Internet Marketing results for florists are due to extensive research of the florist industry and its target audience. Our research also has included understanding the key challenges faced by independent florists around the country.

Additionally, we have the extensive framework of knowledge, credibility, skills and certification to generate the results not to mention the passion and commitment to clients and their businesses. Our team understands what Internet Marketing tools and online advertising tactics work and how to enhance performance. 

This includes a comprehensive strategy of social media marketing, online advertising, content marketing, public relations and offline marketing tactics that complement each other and reinforce the kinds of messages that your target audience wants to hear.

Flyline Search Marketing also offers an incredible resources center that includes graphics services, website development and management, banner ads, email blasts and video development for YouTube channels.

Lastly, we offer exclusivity for our florist clients. This means we will only work with your flower shop business in your area rather than adding your competition as clientele. When you get our complete attention, you experience incredible results. Your business is our business, so you know that

If you are ready to experience incredible results for your flower shop like our other clients, contact us today to learn more and get started! We love to help businesses thrive!

Flyline Search Marketing Offers Comprehensive Florist Internet Marketing Program

Over the last few years, we have become specialists in serving the florist industry across the United States, offering them a tried and tested Internet Marketing program that has delivered significant results for each of our florist clients.

Our Florist Internet Marketing Program

To develop our florist Internet Marketing program, we spent a few years studying the florist market to understand their customers’ needs and interests as well as to gather the best list of specific keywords that would result in a successful search marketing program for our florist clients. 

Additionally, we have crafted a comprehensive list of marketing tactics that yield the greatest results.

Typically, a florist Internet Marketing program contains the following tactics:

• Google Adwords Advertising Services – Search Network Campaigns
• Google Remarketing Program
• Google Mobile Campaigns
• Google Places Account Management
• Google Analytics
• Google Conversion Code
• Call Tracking & Recording Services, 5 Call Tracking & Recording Lines
• Yahoo/Bing Sponsored Search Advertising Services (Mirrors Google Search Network & Mobile Campaigns)
• Facebook Fan Page Account Set-up & Daily Account Management
• Twitter Account Set-up, We Build Twitter Followers & Actively Tweet For Client
• Google Blogger  or WordPress Blog Account Set-up, All Content Writing and Blog Management
• Internet Press Release Account Set-up, All Content Writing and PR Account Management Included
• SEO Consulting Guidance
• Website Content Guidance

A List of Satisfied Florist Clients

Currently, we work with a number of florists across the country many of which have regularly

renewed their annual contracts with us because of the results we have produced on their behalf. Here are our current clients:

•  Carithers Flowers of Atlanta, Georgia
• Allen’s Flower and Plants of San Diego, California
• Allen’s Flower Market of Long Beach, California
• Allen’s Flower Market of Reseda, California
• Peoples Flower Shops of Albuquerque, New Mexico
• Veldkamp’s Flowers and Gifts of Denver, Colorado

Our Results for Florists

Recently, we tracked actual sales results from both paid search and organic marketing for our florist clients and here is what we found:

• Since deploying our original PPC program for florists back in January 2009, Flyline has produced 27,070 total sales conversions from paid search for florists we serve. We know the exact keywords that drove all 27,070 of those paid search conversions. That data has been factored back into our PPC program design to keep the design up to date and relevant.
  
• Since January of 2009, our SEO and organic marketing efforts have generated 69,295 organic sales transactions for the florists we serve. We gather all the keyword phrase related data from those organic sales conversions and factor that data back into our paid search and organic SEO marketing strategies.

You’re Next!

Now is the time for you to put the expertise and experience of Flyline Search Marketing to work for your flower shop! Contact us today to see how we can help nurture and grow your florist business. 

Flyline Search Marketing Integrates Google Shopping Into Their E-commerce Floral Design Platform

Flyline Search Marketing continues to deliver exceptional sales results for florists all over the country with a comprehensive Internet Marketing program designed exclusively for them. 

The Florist Internet Marketing program already has a wide range of marketing, public relations, advertising, search engine optimization and branding tools included that have achieved phenomenal results for our florist clients located in California, Georgia, and New Mexico. 

The turn-key marketing program for florists that includes creation of a robust e-commerce website, Google Adwords program management, Yahoo/Bing sponsored search, Social Media Marketing via Twitter, Facebook, Pinterest and YouTube, Blogging, Press Releases, SEO, Media Consulting  and more.

In looking for ways to further personalize the service experience and provide more ways to enhance the return on our clients’ investment, the Flyline team is now integrating Google Shopping into the Flyline Search Marketing floral design website platform.

What is Google Shopping for Merchants?

Google has its own shopping channel as part of its growing list of online services, which can help merchants by bringing their product catalog to life on the Internet and hopefully reaching new targets that they might not have otherwise found. 

This includes reaching out to potential customers through mobile and tablet applications that Google Shopping also uses.

The product listing ads that Google produces for each merchant then appear in Google search results. Online shoppers can also use the Google Shopping service as a way to compare products and prices across a number of retailers.

How the Google Shopping Platform Works

What does this mean for floral clients of Flyline? Each floral client can now effectively market their products on the new Google Shopping platform, offering a wider target audience that can be reached.

Here’s what Flyline does to integrate and manage this additional platform and Internet Marketing opportunity for each florist client we serve:

• Sets up Google Merchant Center accounts for each florist.
• Creates Google Product Feeds.
• Uploads the Google Product Feeds to the Google Merchant Center.
• Connects Google Shopping to the Google Adwords platforms that we run for each client.
• Designs a Google products campaign.
• Builds and activates Google Products ads.
• Maintains Google Shopping platform.

Are you ready to see what we can do for your small business? Contact us now to get started!

Flyline Search Marketing Provides a Turn-Key Twitter Services Management Solution for Florists like Allen’s Flower Market

Even florists are tweeting these days and reaping the benefits of this favorite social media platform used by consumers to keep up with and engage with their favorite stores and brands. After all, research has shown that using Twitter can really help the client to connect with new prospective customers in a new way.

Recognizing the benefits of this platform, we have included it in our comprehensive, premium Internet Marketing program designed exclusively for florists. 

For all our florists customers that use this medium, there has been an increase in their results thanks to the ability to share daily specials, last-minute promotions, and new products with a quick tweet to all their followers.

And, that’s exactly what Allen’s Flower Market of Long Beach is experiencing with the Twitter account that we manage for them. Here’s what we do for them and what we can do for you if you sign-up for our comprehensive floral Internet Marketing program:

• Our social media team develops a list of daily tweets each of which are themed appropriately to the seasonal or holiday time frame. In-between holidays, the tweets focus on new floral arrangements, new gift baskets, and specials and promotions.
• Each tweet is professionally written and designed to generate a buzz around the business. In keeping search engine optimization at the forefront of the Internet program, the tweets are also focused on building natural in-bound links deep into the client’s website.

In just one year with us, Allen’s Flower Market has significantly grown its follower base and continues to add followers every day. To enhance the following and audience, the Twitter account is also linked with other platforms, including a widget on their website to make it easy to follow them with just one click.

Additionally, every time a tweet is published, it is also updated on the Long Beach florist’s Facebook page to engage that audience as well.

As the florist recently renewed its comprehensive Internet Marketing program contract for another year, the focus this year will be on expanding its followers and engaging more with the followers to have them shape the content of the tweets and also let the florist know what they would like to see in terms of new floral arrangements, floral services, and floral special and floral promotions.

Are you ready to get started on Twitter but need help? Be sure to contact us now to find out how you could enjoy the benefits of a social media and Internet Marketing program without having to do the work yourself!

Flyline Search Marketing Offers Facebook Services: Case Study of Allen’s Flower Market

Facebook Fan Pages give business owners, such as our own Allen’s Flower Market, , an opportunity to connect with new prospective customers and tighten their relationships with existing clients in a whole new way.

Your Facebook wall provides a great tool for communicating new service and product offerings that your firm may have available. 

This blog post provides a case study of how Allen’s Flower Market of Long Beach, California, has used our Facebook services to build their brand and business.

Fast Facts about Allen’s Flower Market

Here are some fast facts about the florist as background for their story:

·         They are family owned and operated business.

·         The florist is located in Long Beach, California.

·         The flower shop has been in business for more than 30 years.

·         The florist buys direct from growers.

·         The flower shop is open seven days a week, including holidays.

·         Their website is: www.allensflowermarket.net.

Allen’s Flower Market Facebook Page

Allen’s Flower Market has been using Facebook for over a year now with some very beneficial results. The fan base of followers continues to grow daily as more local and national customers keep up and interact with the florist through Facebook.

The current Facebook page, designed and managed by our team, contains regularly updated content and pictures. There are also Facebook specials just for the fans of the page, including links to buy directly online or redeem in the Long Beach shop. 

The Facebook page also contains a link to its Pinterest page, so customers and fans can also follow the florist on that social media platform.

On the Facebook page, many customers are interacting with the florist by leaving comments, feedback, and compliments. This helps the florist get to know its customer base and target audience a bit more, helping to shape marketing strategies and promotions more effectively.

What Can We Do for You?

As part of a comprehensive Internet Marketing program, we can do the same for your small business whether you are a florist or any other service-oriented firm who is looking to connect with your local target audience without needing a large marketing budget. 

Our program delivers a significant return on investment that keeps paying dividends over time as the combination of SEO, social media, public relations and content marketing tactics exponentially build your business over time.

To learn more, contact us today!

Flyline Offers a Professionally Managed Pinterest Account for Allen’s Flowers and Plants

One of the latest social networking sites that is continuing to grow on a daily basis in popularity among consumers is Pinterest, a site designed for sharing creative ideas, fashion, recipes and more.

Now, Pinterest’s popularity has attracted attention from the business community as a platform for getting in front of targeted audience. 

That has certainly been the case for florists who now see it as a way to show off their floral design capabilities and range of products and services, helping to garner more customers both online and in their stores.

Allen’s Flowers and Plants of San Diego

Like our work for Carithers Flowers in Atlanta, which also has begun using Pinterest as an additional feature of our comprehensive Internet Marketing program for florists, Allen’s Flowers and Plants of San Diego, an award-winning florist with three locations throughout San Diego County, has recently added Pinterest to its cadre of marketing initiatives.

The result has been new customers and greater brand appeal for its florist services, including wedding and events, and its flower products. 

Its existing and new customers have given the San Diego florist rave reviews for its Pinterest boards with great ideas, information, and pictures related to flowers and decorating with flowers.

Our Pinterest Services

The Pinterest account is designed to build the buzz around the Allen’s Flowers and Plants brand, online presence, and its three locations in San Diego. The Flyline Search Marketing Pinterest Services for florists includes the following:

•  We create Pinterest photo boards that are themed to the seasonal and holiday opportunities of the flower business.  These include boards for Mother’s Day, Christmas, Easter, Valentine’s Day and more as well as boards dedicated to interior and exterior decorating with flowers for events, weddings, and home. Other boards are focused on flower care.
  
•  We fill each Pinterest board with high quality flower images, all of which include alt tags and embedded links. 
• We manage all the boards and regularly update them as the seasons change.
•  We link the Pinterest platform with the website so website visitors can easily connect on Pinterest while those on Pinterest can quickly access the website or blog. The sites are also linked to other social media sites like Facebook and Twitter.

Are you ready to get started with Pinterest as part of a comprehensive Internet Marketing program for your flower shop? If you would like to sign on or have more questions, be sure to contact us here. 

Flyline’s Press Release Service Creates the Buzz for Florists Like Allen’s Flowers and Plants

Press releases are alive and well as a still relevant way to garner publicity and spread the word about your company. 

Now, it’s even easier thanks to online press release distribution companies that allow you to disseminate news and information about your company through more media outlets both online and offline.

That’s why we still include this marketing tactic as part of our Internet Marketing program for florists. In fact, our search engine optimized press releases for our clients are often picked up on the search engines and available for months and years after the news to keep the buzz going.

Allen’s Flowers and Plants’ PR Program

As you can see from this link, Allen’s Flowers and Plants of San Diego has issued a lot of news through the past year, including two press releases each month that have been picked up by various media outlets.

The press release topics were selected by our public relations and marketing team based on relevant holidays, events, and specials, which were then issued one to two weeks prior to the holiday or event to garner more traction and attention, fueling interest and building sales prior to the holidays. 

This schedule has helped to enhance Allen’s online and in-store traffic as well as further its brand reputation in the local and national marketplaces.

Our Press Release Services

Allen’s Flowers and Plants of San Diego uses our press release services, which includes the following:

·         Two SEO press releases per month.

·         Content development and management tied to upcoming holidays, events, and specials.

·         Press release issuance on an online wire service (an extra fee applies) that includes uploading each press release service to the wire and including a photo gallery for each press release.

·         Tracking of the number of views to gauge Internet marketing efforts in this aspect of the program.

·         Logging of press releases on the client website for website visitors to also read.

The press release program is part of a larger Internet Marketing program that includes numerous tactics designed to maximize the publicity and outreach effort.

Are you ready to get started or have questions about a press release program? Contact us today so we can help you get more attention for your flower shop or any small business.

Flyline Provides a Turn-key Twitter Services Management Solution for Florists

Twitter is one of the most used social media marketing tools today for small to medium sized businesses, including florists around the country. However, what happens is that most florists do not have the time to maintain their social media marketing activity because they are trying to just simply manage day-to-day operations.

However, some florists have realized the benefit of hiring a firm like Flyline Search Marketing who is an expert at managing social media marketing accounts and platforms as part of a comprehensive, turn-key Internet Marketing program that has seen their florist clients achieve new levels of web and store traffic, greater revenues, and enhanced brand reputation.

Our Twitter Services

Our current florist clients enjoy Twitter services as part of their Florist Internet Marketing program. Using Twitter can really help the client to connect with new prospective customers in a new way.

This is what each florist gets when they have Flyline as their Twitter manager:

• The Twitter account is set up and managed by Flyline social media staff.
• Flyline staff puts together daily tweets that are themed appropriately to the seasonal or holiday time frame. This may include news about specials or deals.
• Each tweet is professionally written and designed to generate a buzz around the florist’s business.
• Tweets may also include news about recent news release, new video on the florist’s YouTube channel, or new content on the florist’s website.
• The tweets are also focused on building natural in-bound links deep into the client’s website.
  
• Flyline staff also work on building the florist’s following and connect with other customers to encourage re-tweets.
• The Twitter account is integrated with other social media platforms to instantly update, including status updates that appear on Facebook every time there is a new tweet.
• A button is also added to the website so that website visitors can quickly go to the florist’s Twitter page and start following the florist.

What We Can Do for Your Flower Shop

The Twitter service is part of our premium Internet Marketing program for florists:

·         Google Adwords Advertising Services – Search Network Campaigns

·         Google Remarketing Program

·         Google Mobile Campaigns

·         Google Places Account Management

·         Google Analytics

·         Google Conversion Code

·         Call Tracking & Recording Services, 5 Call Tracking & Recording Lines Included

·         Yahoo/Bing Sponsored Search Advertising Services (Mirrors Google Search Network & Mobile Campaigns)

·         Facebook Fan Page Account Set-up & Daily Account Management

·         Google Blogger  or WordPress Blog Account Set-up, All Content Writing and Blog Management

·         Internet Press Release Account Set-up, All Content Writing and PR Account Management

·         SEO Consulting Guidance

·         Website Content Guidance

This program offers values and, more importantly, quantitative results that all of our florists have enjoyed and that continue to use our program, year after year, because of the return on investment.

Are you ready to get started? Contact us now!