Why Pinterest for Florists?

While many businesses may just assume Pinterest is for crafty moms and burgeoning entrepreneurs, the social media site is rapidly growing in interest for local and national businesses as a way to share ideas with customers and potential customers and help position themselves as the go-to business for a particular product or service.

This presents a lot of opportunity for florists to get in front of consumers who are thinking about flowers for any number of reasons:

• Wedding flowers and event flowers
• Flower décor for the home
• Flower arrangements for gifts, holidays, and special occasions
• Flower and plant care
• Gift ideas and gift baskets

Utilizing both vibrant and attractive pictures as well as informative content, many florists now recognize the value of joining Pinterest.

The Carithers’ Pinterest Account

The Pinterest account is designed to build the buzz around Carithers and get more consumers in the Atlanta area as well as across the country thinking of Carithers as the premier florist to work with on an event, wedding, or gift.

The professional social media marketing team at Flyline creates Pinterest photo boards that are themed to the season and holiday opportunities related to the flower business. 

Each Pinterest board is filled with high-quality flower images all of which include alt tags and embedded links to increase the inbound links to the website and drive traffic and revenue for Carithers.

To date, the use of the Pinterest channel has been successful for Carithers with many users re-pinning pictures and content, which means viral opportunities to further grow this florist’s local and national market share. 

Better yet, the social media marketing channels are linked so that information and updates are shared for maximum coverage with minimal resource outlay.

Are you ready to see what the power of social media marketing can do for you? Contact us today to learn more about our Internet Marketing programs for Atlanta’s small business owners. 

The Benefits of Blogging for Your Business: A Case Study of Carithers Flowers

Numerous articles have touted the benefits of blogging, including many of our own blog posts, which have reported the traffic gains and revenue increases that our clients have enjoyed from adding this tactic to the Internet Marketing program they have with Flyline Search Marketing.

This blog post provides a case study on Atlanta-based Carithers Flowers, a longtime customer and firm believer in the power of blogging as a channel that drives their ongoing increase in clients and profitability as well as a tool that has enhanced their brand’s credibility.

About Carithers Flowers

Carithers Flowers was started in 1973 by founders, Larry & Jane Carithers.  Their customers and partners include many Fortune’s 1000 companies, well-known retail brands, celebrities, and families who have patronized Carithers for three generations. 

Award-winning florist, Charles Carithers perpetuates the customer focused tradition.  The Carithers’ difference is to help their customers recognize, celebrate, and share the special moments and special people in their lives.   

The Results of Blogging for Carithers Flowers

Over the past four years of blogging for Carithers Flowers, Flyline has measured the efforts and found that blog traffic on the Carithers blog has grown from approximately 2,500 visits in 2009 to more than 60,000 visits in 2013.

Clients of Carithers have noted how much they enjoy reading the relevant content that is tied to upcoming holidays, seasonal events, occasions, flower and plant care and gift ideas just to name a few of the subject areas that the blog covers on a weekly basis.

Carithers Flowers is now making flower sales directly from their blog. In this way, the blog serves as a nice supplement to the website and a great way to enhance the value of other social media platforms they are currently using. 

The blog is integrated with Twitter and Facebook to send out status updates every time a new blog post is published. 

This also provides an incredible way of increasing their information indexing capabilities with search engines, especially every blog post is embedded with keywords within the article as well as its tags and categories.

Are You Ready to Start Blogging?

If you are ready to start blogging and put the experience of our team to work for you, be sure to contact us now to find out more about our blogging services. 

Our site shows you our portfolio of success to illustrate how blogs can provide you with additional ways to build your brand and attract more clientele whether you are a florist, auto dealership, or any other small to medium-size business.

We also have blog package pricing examples to show you just how cost-effective it is to get started with blogging now!

How Blogging Benefits Your Business

The benefits of blogging are widely covered in online marketing media, including this recent article from Search Engine Watch this month. 

In this article, it listed some key benefits that blogging can accomplish in terms of helping you with your visitors, which are a mix of current customers, potential customers, and other types of stakeholders interested in what you are doing.

The article noted these key benefits:

• You are reinforcing that you are an expert on a particular field, product, service or topic so that your audience trusts you and feels good about doing business with you.
• You become a go-to source for important information that also is shared with others for viral opportunities to expand your target audience.
• Your content helps to convert visitors into customers by convincing them of your ability to meet their needs.
• You build traffic through search engine optimization because the search engines see regular updates of fresh, relevant content, helping you organically move up in the search engine rankings.
• You market yourself without spending considerable money. As a low-cost online marketing tool, blogging pays back a sizable return.

Case Study Success: Carithers Flowers

We have a number of prime examples of why blogging benefits your business as we have seen our customers in the florist business bloom in their growth thanks to Internet Marketing tactics, such as blogging.

One example is Carithers Flowers in Atlanta, Georgia. Over the past four years of blogging for Carithers Flowers, blog traffic on the Carithers blog has grown from approximately 2,500 visits in 2009 to more than 60,000 visits in 2013.

Carithers Flowers is now making flower sales directly from the blog. It serves as a significant supplement to the website and has become a great way to enhance the value of other social media platforms used by the company, including Facebook, YouTube, and Twitter.

Additionally, the blog has served as an excellent way of increasing the client’s information-indexing capabilities with search engines. 

For example, blog topics are carefully selected based on seasonal events and holidays that offer promotional opportunities as well as opportunities to incorporate keywords that consumers are often using during certain times of the year.

Weekly blog posts also provide a way to get search engine attention and priority as the ongoing content updates show an active, vibrant site and provide a wealth of information for visitors on various topics related to holidays, seasonal events, gift giving and care of flowers and plants.

With an attractive blog format, informative content, and beautiful pictures, it’s no wonder Carithers Flowers has nurtured such success with its blogging. 

The visitor numbers are continuing to grow thanks to a well-thought out and implemented blogging strategy.

Looking to reap your own success with blogging? Contact us now to learn how.

Case Study on Website Development Capabilities: Jay McDonald

Your website is now often the first things prospective clients may see about your business. If that is how they are judging whether they want to do business with you, then you will want to ensure that your website looks incredible and transmits the messages you are seeking to communicate to your target audience.

At Flyline Search Marketing, we’ve been busy putting our website design and website development expertise to work for a wide range of clients. One of our recent success stories is our case study for this blog post, Jay McDonald. Read his story below.

Jay McDonald

Jay McDonald wears many hats. He is a CEO and Business Owner in the Atlanta area as well as Coach, Mentor, Board Member, Strategist, and Confidant and Chair for Vistage International.

He is a successful entrepreneur who provides business consulting, coaching, and mentoring services for some of Atlanta's premier business owners. 

This includes people like Charles Carithers, owner of Carithers Flowers, who happens to be one of Flyline’s longest clients. Other clients of Jay McDonald include the owner of Chateau Elan.

A High-Tech, Responsive, and Scalable Website

When Jay came to us, he was looking for a sophisticated web site that could scale up with his business. Not only is his new website easy to navigate and uses colors and a design that enhances readability, but it was also built on a Wordpress platform that incorporates a high-tech, responsive site design.

The responsive design allows the website to literally morph into a full mobile website when accessed via a smartphone or IOS device, such as an iPhone or Android. The site also integrates when a user is accessing it via a desktop, laptop, or tablet device.  

Optimized and Updatable Websites

Additionally, Jay is able to enjoy a website that comes with a Customer Management System (CMS) tool that allows for easy updates so he can regularly update his content for a more dynamic website. 

The cost-effective design can deliver traffic and convert it to sales as soon as it arrives.

Further value comes from the fact that the team at Flyline optimizes (i.e., uses search engine optimization strategies) the web site to maximize the chances of getting free organic traffic from search engines, including Google, Yahoo/Bing, Ask, Dogpile, Anywho and others.

A Comprehensive Internet Marketing Strategy

Along with a comprehensive Internet Marketing program, an optimized website can help quickly direct traffic to a website. 

For instance, Jay’s website has easy buttons that integrate his social media efforts, including a button for Facebook, Google+, LinkedIn, Twitter and RSS Feed to encourage his clients and prospects to reach out to him beyond just his website.

Ready to roll out a website that shows you are the go-to business for your niche area? 

Contact us today to get started on designing or re-designing your website as well as integrating a comprehensive Internet Marketing program that builds further access to more opportunities and revenue! 

The Internet Marketing Professionals

We live in a digital age, and thanks to the Internet there is virtually an infinite pool of information available to us whenever we happen to need it. 

Of course, business owners don’t just use the information available to discover; instead, they have to supply the content that will get them discovered by their target audience.

It doesn’t matter where your business is located -- people use the Internet everywhere to find local businesses and even those where they can make online purchases that may be farther afield. 

When you utilize online marketing strategies, everyone on the Internet becomes a potential customer if they are looking for something in your market niche.

The problem is that most business owners like yourself are so busy with the day-to-day projects that it is hard to keep up with an ongoing Internet marketing strategy let alone develop one in the first place that integrates all the platforms that could help reach and interact with your intended audience. 

That’s when it makes sense to find the right Internet Marketing professionals that can handle it for you.

Expert Online Presence Builders

Businesses of all kinds entrust us with their online presence every single day. We handle the creation of their websites, blogs, social media channels and much more. 

With our many years of experience as an Internet marketing company, we have established an outstanding track record of helping businesses all over the country and in a wide range of industries (gyms, auto dealerships, law firms, florists, mortgage companies, plumbers, insurance companies and asset management firms to name a few) get new business, maintain a loyal following, and enhance their brand reputation.

At Flyline Search Marketing, we specialize in building an online presence for your business.  This includes:

• Website design, content, and hosting;
• Social media presence, including Facebook, Twitter, and YouTube management;
• PPC advertising (Google AdWords and Bing/Yahoo);
• Public relations programs with keyword optimized press releases; and
• Search marketing strategies, including SEO content, including blogs and articles.

We have been building custom online marketing platforms for businesses of all kinds for years now and have numerous success stories to share. You could be our next success story! 

Contact us today and let us put together a results-driven Internet marketing program for your  business.

The Importance of the Press Release for Publicity

In the new age of media, when people look to Facebook for their news, it is pretty easy to see why some might think of the regular old press release as dead and gone.

However, at Flyline Search Marketing, we are here to tell you that it is far from dead. 

Sure, the press release has changed, but it is still here and as effective as ever. 

In fact, it is so effective that we consider press releases to be an essential component of our Internet Marketing programs for our clients.

Advantages of Using Press Releases

Here are the advantages to using press releases:

1. Press releases provide exposure and promote brand awareness in a whole new way.  
2. They also make your company appear professional and active. More news translates in consumer and customers’ minds as a company to work with or buy from because they are busy and successful.
3. Press releases can be a way to put the power of search engine optimization (SEO) to work so you can get attention from search engines.  
4. They can be cross-merchandised on other platforms, such as being posted to a Facebook page, Twitter account, or blog for further coverage.
5. From small companies to large ones, press releases are an effective way to share progress with all stakeholders – from prospective clients and regular customers to investors and media to employees.

Press Release Professionals

Although some companies write their own press releases, handling a publicity program takes time, effort, and know-how that a small business owner may not have, especially in the age of minimal resources and the need to wear many hats.

At Flyline Search Marketing, we have a team of media relations specialists who can craft press releases across a wide range of industries. They know what makes news and what attracts attention in the media.

You can customize your program for your budget – maybe you only want two releases each month or you have a lot to share so can issue four per month. 

We can help you decide what works best, including providing a list of key topics and keywords that should be included. 

Additionally, we have partnerships with online wire services so we can quickly disseminate your press releases to the widest and most accurate publications for your industry and coverage area.

Ready to get started? Visit our website for more information!

Making Businesses Soar into a Busy New Year

The holiday season has finally come to an end. For the individual, that means they can work on refilling the savings account, and for a business, that means the holiday rush has ended.

 Sure, it won’t be so busy anymore and you can finally take a break, but with the busiest time of the year at it its end, that means sales are going to drop, too.

No matter what, people tend to spend less after the holidays, but your sales don’t have to drop too much. 

With Flyline’s help, we can help keep the sales coming even after the rush has ended thanks to our expert, targeted Internet Marketing programs.

Four Reasons to Choose Flyline

Here are four great reasons to choose Flyline:  Carithers Flowers, Allen’s Flowers and Plants, Allen’s Flower Market and People’s Flowers.

What do they have in common? All four are clients of Flyline that have reaped the benefits of using Flyline’s various Internet Marketing services to drive revenue at the holidays and throughout the year.

That’s right, these four companies all had record breaking sales over the holiday season, and three of the four were voted by their individual cities as the best flower shops in the area. 

These four companies from all over the country have also experienced tremendous growth in website traffic, customers, and sales all year long and into the future.

These companies have continued to trust us into the New Year and will surely see record-breaking sales this Valentine’s Day. Let us do the same for you. 

And, you don’t have to be in the florist business to get the most from our Internet Marketing strategies and comprehensive SEO, online advertising, content and social media marketing programs.

Introducing Your Marketing Partner for 2013

We are Flyline Search Marketing and we specialize in helping our clients achieve their strategic goals for traffic, customers, and sales as well as show them how to build a viral marketing campaign and enhance their brand image. 

We start by developing a comprehensive and customized Internet Marketing program that best fits your business. For instance, with the four flower shops, we have developed the ultimate strategy in floral marketing, which works universally for that type of business. 

However, if you need marketing for your business niche or industry, then we will create a set of tactics that fits your customer base and their interests.

We develop and manage websites as well as fan pages on high traffic social media platforms like Facebook. 

Our team of expert writers and SEO specialists can take care of all your blogging, YouTube posts, and even a press release program. 

Taken altogether, these tactics will help you attract and expand your audience as well as generate new levels of revenue and brand recognition in 2013!