How Blogging Benefits Your Business

The benefits of blogging are widely covered in online marketing media, including this recent article from Search Engine Watch this month. 

In this article, it listed some key benefits that blogging can accomplish in terms of helping you with your visitors, which are a mix of current customers, potential customers, and other types of stakeholders interested in what you are doing.

The article noted these key benefits:

• You are reinforcing that you are an expert on a particular field, product, service or topic so that your audience trusts you and feels good about doing business with you.
• You become a go-to source for important information that also is shared with others for viral opportunities to expand your target audience.
• Your content helps to convert visitors into customers by convincing them of your ability to meet their needs.
• You build traffic through search engine optimization because the search engines see regular updates of fresh, relevant content, helping you organically move up in the search engine rankings.
• You market yourself without spending considerable money. As a low-cost online marketing tool, blogging pays back a sizable return.

Case Study Success: Carithers Flowers

We have a number of prime examples of why blogging benefits your business as we have seen our customers in the florist business bloom in their growth thanks to Internet Marketing tactics, such as blogging.

One example is Carithers Flowers in Atlanta, Georgia. Over the past four years of blogging for Carithers Flowers, blog traffic on the Carithers blog has grown from approximately 2,500 visits in 2009 to more than 60,000 visits in 2013.

Carithers Flowers is now making flower sales directly from the blog. It serves as a significant supplement to the website and has become a great way to enhance the value of other social media platforms used by the company, including Facebook, YouTube, and Twitter.

Additionally, the blog has served as an excellent way of increasing the client’s information-indexing capabilities with search engines. 

For example, blog topics are carefully selected based on seasonal events and holidays that offer promotional opportunities as well as opportunities to incorporate keywords that consumers are often using during certain times of the year.

Weekly blog posts also provide a way to get search engine attention and priority as the ongoing content updates show an active, vibrant site and provide a wealth of information for visitors on various topics related to holidays, seasonal events, gift giving and care of flowers and plants.

With an attractive blog format, informative content, and beautiful pictures, it’s no wonder Carithers Flowers has nurtured such success with its blogging. 

The visitor numbers are continuing to grow thanks to a well-thought out and implemented blogging strategy.

Looking to reap your own success with blogging? Contact us now to learn how.