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Friday, March 1, 2013

Case Study on Website Development Capabilities: Jay McDonald


Your website is now often the first things prospective clients may see about your business. If that is how they are judging whether they want to do business with you, then you will want to ensure that your website looks incredible and transmits the messages you are seeking to communicate to your target audience.

At Flyline Search Marketing, we’ve been busy putting our website design and website development expertise to work for a wide range of clients. One of our recent success stories is our case study for this blog post, Jay McDonald. Read his story below.

Jay McDonald
Jay McDonald wears many hats. He is a CEO and Business Owner in the Atlanta area as well as Coach, Mentor, Board Member, Strategist, and Confidant and Chair for Vistage International.

He is a successful entrepreneur who provides business consulting, coaching, and mentoring services for some of Atlanta's premier business owners. 

This includes people like Charles Carithers, owner of Carithers Flowers, who happens to be one of Flyline’s longest clients. Other clients of Jay McDonald include the owner of Chateau Elan.

A High-Tech, Responsive, and Scalable Website
When Jay came to us, he was looking for a sophisticated web site that could scale up with his business. Not only is his new website easy to navigate and uses colors and a design that enhances readability, but it was also built on a Wordpress platform that incorporates a high-tech, responsive site design.

The responsive design allows the website to literally morph into a full mobile website when accessed via a smartphone or IOS device, such as an iPhone or Android. The site also integrates when a user is accessing it via a desktop, laptop, or tablet device.  
Optimized and Updatable Websites
Additionally, Jay is able to enjoy a website that comes with a Customer Management System (CMS) tool that allows for easy updates so he can regularly update his content for a more dynamic website. 

The cost-effective design can deliver traffic and convert it to sales as soon as it arrives.

Further value comes from the fact that the team at Flyline optimizes (i.e., uses search engine optimization strategies) the web site to maximize the chances of getting free organic traffic from search engines, including Google, Yahoo/Bing, Ask, Dogpile, Anywho and others.

A Comprehensive Internet Marketing Strategy
Along with a comprehensive Internet Marketing program, an optimized website can help quickly direct traffic to a website. 

For instance, Jay’s website has easy buttons that integrate his social media efforts, including a button for Facebook, Google+, LinkedIn, Twitter and RSS Feed to encourage his clients and prospects to reach out to him beyond just his website.

Ready to roll out a website that shows you are the go-to business for your niche area? 

Contact us today to get started on designing or re-designing your website as well as integrating a comprehensive Internet Marketing program that builds further access to more opportunities and revenue! 

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