Water Them and They Will Grow: Our Florist Clients are Thriving

We are proud of our growing portfolio of florist clients who recognize that our custom floral Internet Marketing program has been a game changer for their strategic objectives in terms of growing their customers, revenue, and brand recognition.

Our portfolio includes Carithers Flowers in Atlanta, Allen’s Flowers & Plants in San Diego, Peoples Flower Shops in Albuquerque, Allen’s Flower Market in Long Beach, Allen’s Flower Market in Reseda, Veldkamp’s Flowers in Colorado and Flowerama in Columbus.

Incredible Results

• Here are some of the quantitative results that we have produced for our florist clients since 2009:
• 96,365 individual flower transactions produced
• 27,070 Total sales conversions from paid search
• 69,295 organic sales transactions
  

 Other results yet to be quantified but verified by our florist clients include:

•  Immediate flow of sales transactions
• Sustainable revenue growth
• Steady lead stream
• Greater call-ins and walk-ins
• More organic placement opportunities in search engine results
• Increased brand awareness 

Our Internet Marketing Gardening Techniques

These incredible results did not just come from chance or a few tactics thrown together. Instead, our Internet Marketing results for florists are due to extensive research of the florist industry and its target audience. Our research also has included understanding the key challenges faced by independent florists around the country.

Additionally, we have the extensive framework of knowledge, credibility, skills and certification to generate the results not to mention the passion and commitment to clients and their businesses. Our team understands what Internet Marketing tools and online advertising tactics work and how to enhance performance. 

This includes a comprehensive strategy of social media marketing, online advertising, content marketing, public relations and offline marketing tactics that complement each other and reinforce the kinds of messages that your target audience wants to hear.

Flyline Search Marketing also offers an incredible resources center that includes graphics services, website development and management, banner ads, email blasts and video development for YouTube channels.

Lastly, we offer exclusivity for our florist clients. This means we will only work with your flower shop business in your area rather than adding your competition as clientele. When you get our complete attention, you experience incredible results. Your business is our business, so you know that

If you are ready to experience incredible results for your flower shop like our other clients, contact us today to learn more and get started! We love to help businesses thrive!

Flyline Search Marketing Offers Comprehensive Florist Internet Marketing Program

Over the last few years, we have become specialists in serving the florist industry across the United States, offering them a tried and tested Internet Marketing program that has delivered significant results for each of our florist clients.

Our Florist Internet Marketing Program

To develop our florist Internet Marketing program, we spent a few years studying the florist market to understand their customers’ needs and interests as well as to gather the best list of specific keywords that would result in a successful search marketing program for our florist clients. 

Additionally, we have crafted a comprehensive list of marketing tactics that yield the greatest results.

Typically, a florist Internet Marketing program contains the following tactics:

• Google Adwords Advertising Services – Search Network Campaigns
• Google Remarketing Program
• Google Mobile Campaigns
• Google Places Account Management
• Google Analytics
• Google Conversion Code
• Call Tracking & Recording Services, 5 Call Tracking & Recording Lines
• Yahoo/Bing Sponsored Search Advertising Services (Mirrors Google Search Network & Mobile Campaigns)
• Facebook Fan Page Account Set-up & Daily Account Management
• Twitter Account Set-up, We Build Twitter Followers & Actively Tweet For Client
• Google Blogger  or WordPress Blog Account Set-up, All Content Writing and Blog Management
• Internet Press Release Account Set-up, All Content Writing and PR Account Management Included
• SEO Consulting Guidance
• Website Content Guidance

A List of Satisfied Florist Clients

Currently, we work with a number of florists across the country many of which have regularly

renewed their annual contracts with us because of the results we have produced on their behalf. Here are our current clients:

•  Carithers Flowers of Atlanta, Georgia
• Allen’s Flower and Plants of San Diego, California
• Allen’s Flower Market of Long Beach, California
• Allen’s Flower Market of Reseda, California
• Peoples Flower Shops of Albuquerque, New Mexico
• Veldkamp’s Flowers and Gifts of Denver, Colorado

Our Results for Florists

Recently, we tracked actual sales results from both paid search and organic marketing for our florist clients and here is what we found:

• Since deploying our original PPC program for florists back in January 2009, Flyline has produced 27,070 total sales conversions from paid search for florists we serve. We know the exact keywords that drove all 27,070 of those paid search conversions. That data has been factored back into our PPC program design to keep the design up to date and relevant.
  
• Since January of 2009, our SEO and organic marketing efforts have generated 69,295 organic sales transactions for the florists we serve. We gather all the keyword phrase related data from those organic sales conversions and factor that data back into our paid search and organic SEO marketing strategies.

You’re Next!

Now is the time for you to put the expertise and experience of Flyline Search Marketing to work for your flower shop! Contact us today to see how we can help nurture and grow your florist business. 

Flyline Search Marketing Provides a Turn-Key Twitter Services Management Solution for Florists like Allen’s Flower Market

Even florists are tweeting these days and reaping the benefits of this favorite social media platform used by consumers to keep up with and engage with their favorite stores and brands. After all, research has shown that using Twitter can really help the client to connect with new prospective customers in a new way.

Recognizing the benefits of this platform, we have included it in our comprehensive, premium Internet Marketing program designed exclusively for florists. 

For all our florists customers that use this medium, there has been an increase in their results thanks to the ability to share daily specials, last-minute promotions, and new products with a quick tweet to all their followers.

And, that’s exactly what Allen’s Flower Market of Long Beach is experiencing with the Twitter account that we manage for them. Here’s what we do for them and what we can do for you if you sign-up for our comprehensive floral Internet Marketing program:

• Our social media team develops a list of daily tweets each of which are themed appropriately to the seasonal or holiday time frame. In-between holidays, the tweets focus on new floral arrangements, new gift baskets, and specials and promotions.
• Each tweet is professionally written and designed to generate a buzz around the business. In keeping search engine optimization at the forefront of the Internet program, the tweets are also focused on building natural in-bound links deep into the client’s website.

In just one year with us, Allen’s Flower Market has significantly grown its follower base and continues to add followers every day. To enhance the following and audience, the Twitter account is also linked with other platforms, including a widget on their website to make it easy to follow them with just one click.

Additionally, every time a tweet is published, it is also updated on the Long Beach florist’s Facebook page to engage that audience as well.

As the florist recently renewed its comprehensive Internet Marketing program contract for another year, the focus this year will be on expanding its followers and engaging more with the followers to have them shape the content of the tweets and also let the florist know what they would like to see in terms of new floral arrangements, floral services, and floral special and floral promotions.

Are you ready to get started on Twitter but need help? Be sure to contact us now to find out how you could enjoy the benefits of a social media and Internet Marketing program without having to do the work yourself!

Flyline Search Marketing Offers Facebook Services: Case Study of Allen’s Flower Market

Facebook Fan Pages give business owners, such as our own Allen’s Flower Market, , an opportunity to connect with new prospective customers and tighten their relationships with existing clients in a whole new way.

Your Facebook wall provides a great tool for communicating new service and product offerings that your firm may have available. 

This blog post provides a case study of how Allen’s Flower Market of Long Beach, California, has used our Facebook services to build their brand and business.

Fast Facts about Allen’s Flower Market

Here are some fast facts about the florist as background for their story:

·         They are family owned and operated business.

·         The florist is located in Long Beach, California.

·         The flower shop has been in business for more than 30 years.

·         The florist buys direct from growers.

·         The flower shop is open seven days a week, including holidays.

·         Their website is: www.allensflowermarket.net.

Allen’s Flower Market Facebook Page

Allen’s Flower Market has been using Facebook for over a year now with some very beneficial results. The fan base of followers continues to grow daily as more local and national customers keep up and interact with the florist through Facebook.

The current Facebook page, designed and managed by our team, contains regularly updated content and pictures. There are also Facebook specials just for the fans of the page, including links to buy directly online or redeem in the Long Beach shop. 

The Facebook page also contains a link to its Pinterest page, so customers and fans can also follow the florist on that social media platform.

On the Facebook page, many customers are interacting with the florist by leaving comments, feedback, and compliments. This helps the florist get to know its customer base and target audience a bit more, helping to shape marketing strategies and promotions more effectively.

What Can We Do for You?

As part of a comprehensive Internet Marketing program, we can do the same for your small business whether you are a florist or any other service-oriented firm who is looking to connect with your local target audience without needing a large marketing budget. 

Our program delivers a significant return on investment that keeps paying dividends over time as the combination of SEO, social media, public relations and content marketing tactics exponentially build your business over time.

To learn more, contact us today!

Flyline Offers a Professionally Managed Pinterest Account for Allen’s Flowers and Plants

One of the latest social networking sites that is continuing to grow on a daily basis in popularity among consumers is Pinterest, a site designed for sharing creative ideas, fashion, recipes and more.

Now, Pinterest’s popularity has attracted attention from the business community as a platform for getting in front of targeted audience. 

That has certainly been the case for florists who now see it as a way to show off their floral design capabilities and range of products and services, helping to garner more customers both online and in their stores.

Allen’s Flowers and Plants of San Diego

Like our work for Carithers Flowers in Atlanta, which also has begun using Pinterest as an additional feature of our comprehensive Internet Marketing program for florists, Allen’s Flowers and Plants of San Diego, an award-winning florist with three locations throughout San Diego County, has recently added Pinterest to its cadre of marketing initiatives.

The result has been new customers and greater brand appeal for its florist services, including wedding and events, and its flower products. 

Its existing and new customers have given the San Diego florist rave reviews for its Pinterest boards with great ideas, information, and pictures related to flowers and decorating with flowers.

Our Pinterest Services

The Pinterest account is designed to build the buzz around the Allen’s Flowers and Plants brand, online presence, and its three locations in San Diego. The Flyline Search Marketing Pinterest Services for florists includes the following:

•  We create Pinterest photo boards that are themed to the seasonal and holiday opportunities of the flower business.  These include boards for Mother’s Day, Christmas, Easter, Valentine’s Day and more as well as boards dedicated to interior and exterior decorating with flowers for events, weddings, and home. Other boards are focused on flower care.
  
•  We fill each Pinterest board with high quality flower images, all of which include alt tags and embedded links. 
• We manage all the boards and regularly update them as the seasons change.
•  We link the Pinterest platform with the website so website visitors can easily connect on Pinterest while those on Pinterest can quickly access the website or blog. The sites are also linked to other social media sites like Facebook and Twitter.

Are you ready to get started with Pinterest as part of a comprehensive Internet Marketing program for your flower shop? If you would like to sign on or have more questions, be sure to contact us here. 

Why Pinterest for Florists?

While many businesses may just assume Pinterest is for crafty moms and burgeoning entrepreneurs, the social media site is rapidly growing in interest for local and national businesses as a way to share ideas with customers and potential customers and help position themselves as the go-to business for a particular product or service.

This presents a lot of opportunity for florists to get in front of consumers who are thinking about flowers for any number of reasons:

• Wedding flowers and event flowers
• Flower décor for the home
• Flower arrangements for gifts, holidays, and special occasions
• Flower and plant care
• Gift ideas and gift baskets

Utilizing both vibrant and attractive pictures as well as informative content, many florists now recognize the value of joining Pinterest.

The Carithers’ Pinterest Account

The Pinterest account is designed to build the buzz around Carithers and get more consumers in the Atlanta area as well as across the country thinking of Carithers as the premier florist to work with on an event, wedding, or gift.

The professional social media marketing team at Flyline creates Pinterest photo boards that are themed to the season and holiday opportunities related to the flower business. 

Each Pinterest board is filled with high-quality flower images all of which include alt tags and embedded links to increase the inbound links to the website and drive traffic and revenue for Carithers.

To date, the use of the Pinterest channel has been successful for Carithers with many users re-pinning pictures and content, which means viral opportunities to further grow this florist’s local and national market share. 

Better yet, the social media marketing channels are linked so that information and updates are shared for maximum coverage with minimal resource outlay.

Are you ready to see what the power of social media marketing can do for you? Contact us today to learn more about our Internet Marketing programs for Atlanta’s small business owners.