In the new age of media, when people look to Facebook for
their news, it is pretty easy to see why some might think of the regular old
press release as dead and gone.
However, at Flyline Search Marketing, we are here to tell
you that it is far from dead.
Sure, the press release has changed, but it is
still here and as effective as ever.
In fact, it is so effective that we
consider press releases to be an essential component of our Internet Marketing
programs for our clients.
Advantages of Using Press Releases
Here are the advantages to using press releases:
- Press releases provide exposure and promote brand awareness in a whole new way.
- They also make your company appear professional and active. More news translates in consumer and customers’ minds as a company to work with or buy from because they are busy and successful.
- Press releases can be a way to put the power of search engine optimization (SEO) to work so you can get attention from search engines.
- They can be cross-merchandised on other platforms, such as being posted to a Facebook page, Twitter account, or blog for further coverage.
- From small companies to large ones, press releases are an effective way to share progress with all stakeholders – from prospective clients and regular customers to investors and media to employees.
Press Release Professionals
Although some companies write their own press releases, handling
a publicity program takes time, effort, and know-how that a small business
owner may not have, especially in the age of minimal resources and the need to
wear many hats.
At Flyline Search Marketing, we have a team of media
relations specialists who can craft press releases across a wide range of
industries. They know what makes news and what attracts attention in the media.
You can customize your program for
your budget – maybe you only want two releases each month or you have a lot to
share so can issue four per month.
We can help you decide what works best,
including providing a list of key topics and keywords that should be included.
Additionally,
we have partnerships with online wire services so we can quickly disseminate
your press releases to the widest and most accurate publications for your
industry and coverage area.
Ready to get started? Visit our website for more information!
No comments:
Post a Comment