The Benefits of Blogging for Your Business: A Case Study of Carithers Flowers

Numerous articles have touted the benefits of blogging, including many of our own blog posts, which have reported the traffic gains and revenue increases that our clients have enjoyed from adding this tactic to the Internet Marketing program they have with Flyline Search Marketing.

This blog post provides a case study on Atlanta-based Carithers Flowers, a longtime customer and firm believer in the power of blogging as a channel that drives their ongoing increase in clients and profitability as well as a tool that has enhanced their brand’s credibility.

About Carithers Flowers

Carithers Flowers was started in 1973 by founders, Larry & Jane Carithers.  Their customers and partners include many Fortune’s 1000 companies, well-known retail brands, celebrities, and families who have patronized Carithers for three generations. 

Award-winning florist, Charles Carithers perpetuates the customer focused tradition.  The Carithers’ difference is to help their customers recognize, celebrate, and share the special moments and special people in their lives.   

The Results of Blogging for Carithers Flowers

Over the past four years of blogging for Carithers Flowers, Flyline has measured the efforts and found that blog traffic on the Carithers blog has grown from approximately 2,500 visits in 2009 to more than 60,000 visits in 2013.

Clients of Carithers have noted how much they enjoy reading the relevant content that is tied to upcoming holidays, seasonal events, occasions, flower and plant care and gift ideas just to name a few of the subject areas that the blog covers on a weekly basis.

Carithers Flowers is now making flower sales directly from their blog. In this way, the blog serves as a nice supplement to the website and a great way to enhance the value of other social media platforms they are currently using. 

The blog is integrated with Twitter and Facebook to send out status updates every time a new blog post is published. 

This also provides an incredible way of increasing their information indexing capabilities with search engines, especially every blog post is embedded with keywords within the article as well as its tags and categories.

Are You Ready to Start Blogging?

If you are ready to start blogging and put the experience of our team to work for you, be sure to contact us now to find out more about our blogging services. 

Our site shows you our portfolio of success to illustrate how blogs can provide you with additional ways to build your brand and attract more clientele whether you are a florist, auto dealership, or any other small to medium-size business.

We also have blog package pricing examples to show you just how cost-effective it is to get started with blogging now!