Why Pinterest for Florists?

While many businesses may just assume Pinterest is for crafty moms and burgeoning entrepreneurs, the social media site is rapidly growing in interest for local and national businesses as a way to share ideas with customers and potential customers and help position themselves as the go-to business for a particular product or service.

This presents a lot of opportunity for florists to get in front of consumers who are thinking about flowers for any number of reasons:

• Wedding flowers and event flowers
• Flower décor for the home
• Flower arrangements for gifts, holidays, and special occasions
• Flower and plant care
• Gift ideas and gift baskets

Utilizing both vibrant and attractive pictures as well as informative content, many florists now recognize the value of joining Pinterest.

The Carithers’ Pinterest Account

The Pinterest account is designed to build the buzz around Carithers and get more consumers in the Atlanta area as well as across the country thinking of Carithers as the premier florist to work with on an event, wedding, or gift.

The professional social media marketing team at Flyline creates Pinterest photo boards that are themed to the season and holiday opportunities related to the flower business. 

Each Pinterest board is filled with high-quality flower images all of which include alt tags and embedded links to increase the inbound links to the website and drive traffic and revenue for Carithers.

To date, the use of the Pinterest channel has been successful for Carithers with many users re-pinning pictures and content, which means viral opportunities to further grow this florist’s local and national market share. 

Better yet, the social media marketing channels are linked so that information and updates are shared for maximum coverage with minimal resource outlay.

Are you ready to see what the power of social media marketing can do for you? Contact us today to learn more about our Internet Marketing programs for Atlanta’s small business owners.