The Online Advertising Steps to Success: Social Media and SEO

At Flyline Search Marketing, we spend a lot of time talking about Internet Marketing and how, without it, a business’s online presence will surely go unnoticed. 

We constantly promote the use of social networking and various other tactics whose sole purpose is getting a business name out there for the whole world to see.

Sometimes, we concentrate on explaining an individual part and others a whole section. 

Social Media, SEO and others tactics are all gears in the machine that is online advertising.  When all these components are put together into a targeted online advertising program, it increases the speed and performance of your online advertising, growing traffic and potentially increasing your customers and profits.

At Flyline Search Marketing, we are solely focused on Internet Marketing tactics like these and have the team and expertise to create an online advertising program that works specifically for your industry, your company, and your target audience. Here are the steps we use to get you there.

The Online Advertising Machine

Like a motor vehicle, online advertising has many parts and while sometimes you can run with a couple things missing from the equation, you will find that when every part is in play things will run much smoother than when a few nuts, bolts, and gears have gone missing.

The first step to Internet Marketing is to have an online presence. At Flyline, we can design a website that fits your business and budget that will surely dazzle anyone who sees it.

Once your company is actually accessible over the Internet highway, you absolutely cannot stop there. Think of the website as the foundation of the company’s online presence. From there, you need to bring in customers and luckily there are more than a few ways to bring them in by the droves.

Social Media

If you have followed our blogs, then you know just how much we love social media. At Flyline, we use it ourselves for the very same reason we are pitching it to you. Social media works -- end of story. Let us create your presence on Facebook, Twitter, YouTube and any other site imaginable so that It all comes together in a consistent presence with messages that appeal to your audience.

When it comes to social networking, the more places your business is present, the better off you will be. Exposure and easy communication with customers are probably two of the best parts of social networking.  At Flyline, we can make things even easier for you by creating and managing business pages on all the top social networking sites, including updating them with fresh and relevant content.

SEO

Search Engine Optimization (SEO) is a very complex science that you cannot easily manipulate without the help of pay per click platforms. One such platform is the Google AdWords program and simply put, it works. 

The best part though is that, as a Google AdWords certified partner, our expert marketing team understands what keywords and keyword frequency works to get you the ranking you need in a search engine. Our SEO strategies extend to everything we do – from articles and blogs to press releases and website content.

Ready to get started? Find out how we can customize an online advertising machine that generates the traffic and business you have been seeking while staying within your marketing budget!

The Great Tweet Guide to Twitter Marketing

At Flyline Search Marketing, we live and breathe the realms of social networking because we know that, without social media, businesses would truly struggle to succeed in the online world. With that in mind, we have always encouraged the use of sites like Facebook and YouTube.

That’s because these platforms enable businesses to more personally interact with their customers and use these channels as an effective medium for online advertising. 

Even when working to create personalized marketing strategies for each of our clients, we always suggest creating and managing a variety of social networking channels. This helps spread the good word on the business we are working with.

In this blog post, we explain how Twitter can help build up your following and brand.

Using Twitter to Build Your Business

One such social media site that is especially effective in advertising is called Twitter. When on Twitter, users follow each other to receive updates on what is happening with friends, family, and colleagues.

Businesses can also use Twitter’s simple update interface to tweet about new products, sales, and more. By more, we mean more -- a whole lot more.

All about Twitter and the Fine Art of Tweeting

By itself, Twitter can be pretty effective as it is an easy way to get more free exposure to the public. Let’s explain how this works.

First, we create and manage a Twitter account for your business. At this point, you can post the link on your business website, Facebook page, or any other site that you use.

Chances are many of your business customers are to some degree apart of the social media realm and when they ‘follow’ your Twitter page you will become visible to their followers. This can lead new customers to your doorstep and, in some cases, create a viral effect when it comes to spreading the news about your products or services. 

Take a look at some of the most popular Tweets in history to get a better idea of just how many people are online.

Another great aspect of Twitter is the website’s ease of use. When you have followers, you can tweet to them. These can be anything from a simple “Happy Holidays” message to something that everyone finds appealing like information on an upcoming sale or change in product line.

At Flyline, we whole heartedly endorse the use of Twitter for social media and advertising purposes as it is extremely effective. Still not convinced? Check our very own Twitter to see just what you have been missing out on.

Fitness Club Marketing Perfected

Over the past four years at Flyline Search Marketing, headquartered in Atlanta, Georgia, we have worked on perfecting our gym marketing program and fitness club marketing program. 

Through trial and error, the marketing strategy that we use to promote fitness orientated places of business has evolved into a proven formula for success for many fitness clubs and gyms in Atlanta and across the country.

We have used Anytime Fitness of Georgia as our lab rat in creating this very effective marketing strategy, which is a three-part process.

The Three-Part Gym Marketing Process

Although there are many steps, but our marketing program for promotion of gym and fitness centers, it can be divided into three main parts. The first part to success was solving what we call the “Lead Generation Challenge.”

Part 1: Lead Generation

Because of the state of the economy, many businesses have taken a major hit and many more have gone under. People are much pickier when choosing who to give their hard earned money to, and they want to be sure they are getting the best deal.

With our market strategy in place, we can effectively show potential customers all aspects of a fitness club with various ad campaigns all made possible with the Google AdWords platform, which provides effective targeting and maximizes the advertising dollars of our fitness club clients.

Part 2: Target Audience Awareness

Then, the challenge was to increase the target audience’s awareness of the Anytime Fitness center. We addressed this challenge by leveraging the power and popularity of social media marketing, including Facebook, YouTube videos, and Twitter.  

Not only does it reach the intended audience, but it also provides an easy way for that audience to virally share their awareness of the fitness club with friends, family, and colleagues.

Part 3: Organic Placement

Finally, we worked on organic placement. This was one of the most complex parts of the process and included numerous steps, including the creation of a website and implementation of various SEO tactics.

We also created a company blog and implemented an Internet press release system that offers all types of fitness tips and makes readers aware of the latest specials at the gym.

Be sure to visit our website today for more information on the various advertising programs we offer for fitness centers and gyms as well as a wide range of other industries.  

Marketing to a Holiday Audience

The holidays can be so different in nature to any other time of the year when it comes to marketing. Other times throughout the year, it is normal to for any attractive marketing to bring in customers. 

For example, if you own an HVAC company and advertise “free quotes and consultations” on your vans, website, and all over the city, then you will find yourself getting business.

People like the sound of “free,” but during the holidays people become more and more picky as about to whom they give their business to. Whether it is because they want to save or have a more stringent moral compass around this time of the year is irrelevant.

Ultimately, what matters is that, to stay afloat, you need business whether you are selling products or services like the HVAC company we mentioned in the example.

This blog describes some of the key holiday marketing strategies you can employ to attract your target audience and get them to buy, buy, buy.

Holiday Marketing

While we used service companies as an example and while it is true that a service company will benefit more from a festive marketing campaign, companies that sell products may still reap the benefits as well. Service companies are put more at a disadvantage over the holidays than product companies and here is why.

People have saved up for the holidays so they can buy gifts, go out, and celebrate. Essentially, if they want to get someone a specific gift, they are going to buy it, meaning many companies that offer products will get good business over the holidays just by advertising. 

However, when something goes wrong and requires a service call, people are going to be far more reluctant in making that call over the holidays as they want to spend their money on gifts and festivities rather than, say, a backed-up toilet.

At Flyline, we have the solution. Sure, some people are going to just get it fixed to get it over and done with and others have their companies they always use, but others may find themselves with a choice to make. Flyline wants to help that choice to be your company and, best of all, we can. Let us develop a festively themed marketing strategy that can help your business.

Whether or not your company is already signed up with us doesn’t matter. We would be happy to take on any new clients and work with them to develop an advertising campaign that best fits their needs and budgets. 

Even better is the fact that we have the knowledgeable and creative staff to design the perfect holiday ad campaign to help draw in more festive-minded customers. Ask us how!

Come Tweet with Us

If you have followed our blogs, then you probably have become aware that that we live and breathe social media. 

At Flyline Search Marketing, time and time again, we have stressed the complete and utter importance of online businesses being socially active and having a dominating social media presence.

Then it hit us -- at Flyline, we have a massive online presence and take pride in being socially active on sites like Facebook, YouTube, and now Twitter. 

That’s right, Flyline Search Marketing is cordially inviting you to check us out and follow us on Twitter. Be sure to follow us at: @FlylineSrchMktg.

Having a Twitter Account

Do you love tweeting, or do you not know what it is? Well, if you are constantly trying to tell your customers and fans about new deals, specials, and products or services, then we can pretty much guarantee that you will love tweeting.

You see, like the status updates on Facebook, Twitter lets you tweet about whatever you want and it shares it will all your followers. 

They can then share it with their followers and if it’s an unbeatable deal or an awesome new product, then chances are they will do just that.

We use our Twitter handle to keep our clients, fans, and followers informed on the new services we offer. Or, other times we like to inform them of the various specials we are constantly offering throughout the year. 

Twitter, like all other social networking sites, is an amazing way to get your business name out there for all to see.

In fact, we are so confident in the effectiveness of Twitter and social networking that we make the most of it ourselves on a near daily basis with regular tweets.

Getting a Twitter Account

By now, you may very well be considering a Twitter account. Well, you have nothing to lose as an account is free and only takes minutes to set-up. 

For businesses, Twitter is a great way to reach out and keep others informed, but it is understandable that, as a business owner, you may wonder when you have time to update your account and keep the social aspect of your business humming along.

That’s why, at Flyline, we offer various Internet marketing strategies, including a social media package. 

The best part of such a package is that we literally take care of everything for you so you can focus on growing your business and working with all the new customers that find out about you on Twitter, Facebook, and YouTube! Then, you’ll be able to tweet all about your new success!

An Effective Strategy for Internet Marketing

At Flyline Search Marketing, we specialize in Internet marketing. That means that we make search engine optimization (SEO) and pay per click (PPC) work for you and look easy at the same time.

As Atlanta’s leading Internet marketing firm, we are more than confident that we can help you get the results you deserve. 

With our elaborate marketing program, we can, and will, generate the most effective strategy for boosting your company’s presence on the Internet.

The Internet – The Final Marketing Frontier

Sure, maybe we will someday have space billboards, but, in reality, we can’t think of a much better way to advertise to the masses than the Internet. It really is the final frontier in the marketing world and here is why:

• It is the only form of advertising that can potentially put you and your company in the spotlight for billions to see. That’s right -- Internet advertising can potentially reach the whole world.

·        Not everyone listens to the radio and not everyone even watches television. However, most everyone use the Internet in some way or another and that is why you can reach so many potential customers with this advertising medium.

·         No other marketing service can reach so many on both a local and global scale, helping you to find more of your target audience through specific strategies like SEO and PPC.

·         Internet marketing is actually affordable. Thanks to pay per click platforms like Yahoo, Bing, and Google AdWords, we can actually keep Internet marketing fees at a very modest price. And, when you consider the return on that investment, there is no other advertising channel that delivers as much value.

What Flyline Does

At Flyline Search Marketing, we work with businesses big and small. Our philosophy is to develop the perfect marketing program that best fits each company’s needs. 

Every program is different and designed to reach a specific target audience that varies depending on your business and the product or service you offer. Our services include website design, website hosting, content writing, blogs and press release programs, and more.  

We also develop various social media pages for businesses and keep them updated, including creating Facebook fan pages, tweets, and YouTube videos. 

Flyline Search Marketing lives and breathes social media because it helps to engage customers and potential customers plus drives all the other components of Internet marketing.

Feel free to learn more about us at our homepage and if you are eager to take your business to a whole new level, please give us a call today.

Get in on the Pay Per Click (PPC) Phenomenon with Yahoo and Bing

If you have followed our blogs, then you have probably learned a little about pay per click (PPC) advertising in the past. If you have not, then have no fear because we are going to be reviewing it because if one thing is certain it is that with SEO pay per click is the way to go.

At Flyline Search Marketing, we offer two major types of pay per click: the Google AdWords platform and the Yahoo/Bing platform. This blog post provides more information on the Yahoo and Bing platform of PPC advertising that we offer our clients.

A Short Review of PPC and SEO

If you are unfamiliar with search engine optimization or pay per click, then fret no more because we are going to be giving you a quick rundown on them both.

Search engine optimization (SEO) is a way to ‘naturally’ alter the visibility of your website in a search. Basically, when used as a marketing tactic, SEO helps to better place your website.

Pay per click is a method of SEO that, through a meticulous marketing platform, will perfectly position your website. They are great ways to get your brand out there with the best of them.

Why Use the Yahoo/Bing Platform?

At Flyline, when using pay per click, we often push the use of Google AdWords. You might ask, why? Simply put, because it really is the best. However, not everyone uses Google, so how do you get your business put on blast to those who don’t use the world’s most used search engine?

Simple -- you take the second and third place runners up and put your business there, too. After all, you can never get enough advertising or publicity about your service offering or brand. Never have truer words been spoken, and we thank whatever advertising guru came up with that saying.

The bottom line is that Internet advertising works and that pay per click really is just that effective. 

So, of course, the more pay per click you have, the better it’s going to be in terms of results for your business, including greater traffic to your website.

How does it work and why do we recommend it? Well chances are you have gotten the gist that pay per click advertising puts your business in the view of the searching party, but there is more to it than that.

With pay per click, you are only charged when the service is used, meaning that if they don’t click you don’t pay. With Flyline and the Yahoo/Bing platform, you really have nothing to lose and everything to gain.

Save and Grow with Pay Per Click (PPC): The Cost-Effective Marketing Solution that Really Works

If you run a business and have an online presence, then chances are you are at least familiar with Internet marketing strategies and companies like us at Flyline who offer them. 

As you could imagine, there are multiple types of online advertising. Banner ads, video ads and various forms of social networking and even paying for your businesses place on a search query are all forms of online advertising.

At Flyline, we believe in creating a specific strategy for each company. Not all types of marketing work for everyone, especially has different audience segments for various industries respond differently to advertising.

One form of Internet advertising and marketing that we find helps to boost all businesses though is a Pay Per Click (PPC) program, and this blog post will provide you with a bit more information on what it is, how it works, and why it might be a solution for you.

Save and See Results

Pay Per Click is a very cost-effective program that is used by small businesses and conglomerates all over the world to generate local, national, and global interest. 

It is so popular because, just as the name suggests, you only pay for the service when you have been clicked on.

Other online advertising programs and platforms can be costly as you pay for the time that your site is up on top of the relevant searches. However, with PPC, you get similar features but only pay when someone clicks on the link, and if a prospective customer visits your site, chances are they are interested.

At Flyline, we offer and recommend Pay Per Click to all of our customers. And, as a certified partner of the Google AdWords program, we know what we are talking about. 

Offering two types of Pay Per Click programs, we can get your business name in the search queries of nearly every search engine. The other type of PPC advertising that we offer at Flyline covers the Yahoo, MSN, and Bing platforms.

Through the Google AdWords platform, your business can be easily found by anyone using the Google search engine. Google AdWords is the most effective form of PPC advertising.

At Flyline Search Marketing, we are more than confident that you will love it that we are offering a $100 credit in advertising to our new customers who sign up for the Google AdWords program. 

Combine this with our other Pay Per Click program and various web strategies and we guarantee you that your business website will see traffic like never before.

Having an Internet Marketing Consultant on Your Team

If you own a business, big or small, you probably recognize the value of marketing and advertising. 

Reaching potential and current customers to update them on specials and new services or products is important to your business success. 

You have many channels to reach out and publicize your business, including radio and television advertising as well as newspaper and magazine ads and even a billboard.

At Flyline Search Marketing, we believe that it is important for a business to cover all their bases when it comes to advertising. And, that means having a strong and targeted presence on the Internet and mobile Internet.  

Leveraging the Flyline Advantage

Flyline Search Marketing would like to cordially invite you all to stay a step ahead of the competition with the Flyline Advantage. By working with one of our very own Internet Marketing consultants, you, like so many others, can get the results you deserve and see your business grow.

Our Internet Marketing consultants specialize in developing and deploying an Internet strategy that best fits your business. That’s right, no single of our marketing strategies are the same. 

We know that different businesses offering different services and different products could not possibly hope to function well all on the same marketing plan.

Through Flyline, you can get a one-of-a-kind, tailored to your marketing needs and audience that will help boost your business, industry, and presence. That is the Flyline Advantage.

Let Us Help Your Business Grow through Internet Marketing

When it comes to Internet Marketing, it is best to leave things to the professionals -- not that it can’t be done on your own, but to get things right, you need a lot of time and patience.

While you might think it would be expensive to have your own Internet Marketing professional on your side, it does not have to be when we can offer so many different types of programs and services so that it fits your budget.

This includes Search Engine Optimization (SEO) through Google AdWords and the Yahoo/Bing platforms. We also offer Website design and redesign as well as a social media presence. These are but a few of the many options that you can leverage when you work with our team of Internet Marketing professionals, including SEO experts, Web designers and developers, writers and bloggers and marketing specialists. Come experience the difference!

Flyline’s Gift to You: $100 in Free Google AdWords Advertising

An Internet marketing firm like Flyline Search Marketing can offer you a host of services like Google AdWords, SEO content, social media marketing management, blog writing, web hosting and more, which can help your business expertly target the right customer and demographic who is already online and searching for the products or services you offer.

Partnering with a results-driven Internet Marketing agency like Flyline can also help you expand your business quickly without spending as much as a traditional program would cost.

However, we’ve gone one step further with a special offer to sweeten the deal. Because we are so confident in both our abilities and the effectiveness of the Google AdWords program, we are offering a $100 credit to our new customers that sign-up for the Google AdWords program. That is a whole $100 dollars of free and effective advertising for your business.

What’s the catch you ask? All we ask of our customers is to sign on with the Google AdWords platform for a year and in return they receive $100 of free advertising. It’s an excellent investment and discount toward an incredible return.

Flyline Builds Internet Marketing Success

If you have read our testimonials in the past, then you know what we are capable of in terms of helping small and medium-sized businesses across a wide range of industries.

If you haven’t or are just all around new to the Internet marketing world, please allow us to clarify exactly what it is we can do for you. Flyline Search Marketing specializes in creating an Internet marketing strategy that works for you. 

We take your budget and what you want in terms of reach and customer engagement and then we make it happen.

Every business that we work with is affected differently by Internet Marketing. That’s because everyone wants something different and products and services do vary greatly.

While other companies will just reuse the same strategy over and over again, which only produces limited results if any, we create a unique and personalized Internet marketing strategy with your company in mind.

Through the use of pay-per-click strategies found within Google AdWords, other search engines like Bing and various methods of search engine optimization, we help to build up your online presence. At Flyline Search Marketing, we also offer various social networking and media services that are designed to help raise awareness of your business in one of the fastest growing trends in the world.

As well as website construction, hosting, and management, we offer so many options that it’s no wonder why so many put their online reputations in our hands. At Flyline, we can help to make all the difference when it comes to making your business boom.

In Capable Hands: The Importance of a Google AdWords Certified Partner

If you have ever gone skydiving, then you know that they don’t just take you up a few thousand feet, wish you luck, and kick you out of the plane. 

They school you, they show you the shoot, they review everything and then after a long while of you thinking, ‘When do I get to fly?’ they take you up and when you do jump, they are with you for that, too. Your instructor would stay with you until the very end to ensure you a safe landing.

At Flyline, while we may not teach skydiving, we do know how important it is to have someone who knows what they are doing and that is why we are a certified partner of the Google AdWords program, which helps you dive into Internet Marketing with someone who can guide you safely through the process and land you in the right spot of success!

Google AdWords

The Google AdWords platform is a state-of-the-art advertising program you probably guessed is used with Google. It works as a pay-per-click program with the Google search engine. So, to understand the complex nature of the Google AdWords program, we must first start with pay-per- click, what it is, and what it does.

Pay-per-click, also known as PPC, is one of the most commonly used Internet advertising programs used today.

 It is popular with both Internet marketing companies and business owners because of its simplicity. Essentially, the PPC program works as follows.

You establish a monthly budget and that places your business site on the relevant search queries in better view of a potential customer. They click and visit your page and your budget is charged. Refilling the account is also simple and this method of advertising is extremely effective.

Google AdWords give your business the ability to easily show up in a search query on Google’s search engine. Google’s search engine is one of the most widely used search engines in the world. There are not millions of potential customers but billions.  

Using a Certified Partner

Google AdWords is complex and due to its nature Google doesn’t want just anyone trying to slap together a so-called Internet marketing program if they don’t know what they are doing. So, they train people on how to use the program.

At Flyline, we have been trained and certified to use this platform in our marketing strategies. We know what we are doing, but others may not. 

Don’t make the mistake of using someone who might not know what they are doing. Use Flyline as your partner so you can be sure that your business is receiving the right attention in the online marketplace.

Tap into Your Business’s Full Potential

The number one most important thing a business or company that sells a product or service can do to boost their fame or, in some cases, infamy is to have a heavy social media presence. 

At Flyline Search Marketing, this is our operating philosophy and mantra for helping our clients succeed.

If you want your business to survive in the tech age, you absolutely must have a social media presence. 

You need a company Facebook page, Twitter account, Tumblr presence, Pinterest Board and YouTube channel.

That’s Not all Though

Recent polls and studies have shown that the majority of businesses have switched over and now have a growing social media presence. For those that do not have one yet, they are not effectively targeting or reaching their intended audience let alone engaging with them.

However, in many cases, it is very clear that these businesses need to make a change or they will be left behind. It does not mean, though, that you have to have a presence on every social media channel in order to make a huge difference. 

Yet, with that said, you also cannot go in thinking ‘if we build it, they will come’ because no one will come if you do that.

Social Media Works

However, no one said it would be easy to just put together an effective social media marketing strategy. In many cases, companies find that they do not have as much of the desired impact that they want or feel they should have with the social media strategy they have developed.

This may be because they aren’t putting enough effort into it or putting the effort into all the wrong outlets. Think of social media like going on a date; you need to be engaging. Talk to your fans and customers. Make it interesting for them by providing tips, showing them tricks, and keeping things relevant.

While your point is to show them the products and services you offer, you do not want to make them feel as though it is simply a sales pitch.  

Let Others Carry the Burden

At Flyline Search Marketing, we specialize in all things social media. We live and breathe social media marketing and Internet marketing. 

It’s not just our job, but it is also our passion. We take that desire along with years of experience and pioneering social media advertising to implement the perfect formula for boosting your business.

You have worked hard on building your business up, so now let us help you. 

At Flyline Search Marketing, we won’t just boost your company’s business, but we will also tap into its full marketing potential and put you a step ahead of the competition.

Communication: Sharing Our Concerns

Recent statistics have shown a very high leap in the mobile internet usage from devices, such as smart phones, tablets, and even laptops equipped with Verizon or AT&T data usage plans. These statistics don’t really come as a giant shocker to us though.

In recent years, the use of smart phones and tablets by the general population has increased greatly and it is safe to say that their usage will continue to grow. 

The rapid growth and ongoing developments in mobile Internet have come as no surprise to us, but it would seem that it has to other companies and that is our biggest concern.

At Flyline Search Marketing, we have carefully monitored Google’s algorithm changes and updates to their mobile Internet applications so as to help keep us on top of our game. 

Doing this has, for one, allowed us to keep our customers businesses flowing with customers, phone calls and orders just the way they should be.

Also, by actively staying ahead of the game, we have also been able to better cost effectively implement much needed changes to our procedures for search marketing.

The Hard Truth

Many other companies have not done what we do; of course, there are some who stayed ahead of the game like us over at Flyline Search Marketing.

However, through a recently released statistics article over at Search Engine Watch, it would seem that many companies have done little to stay ahead of the game and that their mistake in falling behind will be costly to make right and in all probability affect their customer service bills.

Another part of this article that greatly disturbed us was that most of these companies seemed to be most concerned about the money. Not that they had fallen behind and that mistake would not only cost their consumers more, but also negatively affect their business website traffic.

This is a grave concern to us because it is just not right. We urge anyone who might be or become victim to these mistakes to seek out another search marketing company as soon as possible.

At Flyline Search Marketing, we do our best to keep with all the latest trends and changes in the online world. We find that by doing this we can keep our customers businesses booming and our prices modest. 

Please feel free to check us out and contact us with any questions you might have about developing a successful Internet Marketing program for the mobile channel.