What’s the Deal with a Hashtag?

Some of you may know what it is or heard about while others of you still may not be sure by what a hashtag is – after all, it looks like a number, or pound, sign and it is indeed the same symbol. 

Yet, it means something a little bit different. And, it is important to know about if you plan on using Twitter and social media as an effective communication platform for engaging with your target audience and existing customer base.

The hashtag is commonly used on social media site, Twitter. It is a simple and effective symbol that is used so that people can search for specific tweets that have a common topic that they are interested in. This is also a way to create a community of like-minded individuals that share an interest in those same topics. Having the hashtag helps to find each other easier and share it quickly by retweeting it.

While you would assume since it is used on tweets that Twitter was the one that came up with using the hashtags, but it is actually not a function of Twitter. How it got started, no one really knows but it has certainly taken off since then, becoming viral in its use.

Typically, the hashtag is used in a few common ways, including breaking news, as a way to promote something, for a brand or event, and any topic where people want to discuss it in general. Other ways are for a little extra feeling or commentary on a particular subject they just tweeted about but ran out of characters to use. 

Hashtags are used for specific online conventions, including certain abbreviations or short terms used for particular concepts. Lastly, a hashtag can even be used for group activities, such as online events, clubs, or classes, to share information amongst the group.

Now, Twitter is not the only place where you will now see hashtags. Other social media sites now feature them as the trend catches on, including Facebook, Instagram, Tumblr and Pinterest.

As a business, you may also want to consider creating your own hashtags to share with your followers and fans so they can connect with you through this new communication tool and further feel engaged in your business. It is also a way to extend the search capability for your business to be found and discovered by new customers.

Learn more when you partner with us on an Internet Marketing program that sets you apart from the competition and helps you get connected to your target audience faster!

Flyline Search Marketing Provides a Turn-Key Twitter Services Management Solution for Florists like Allen’s Flower Market

Even florists are tweeting these days and reaping the benefits of this favorite social media platform used by consumers to keep up with and engage with their favorite stores and brands. After all, research has shown that using Twitter can really help the client to connect with new prospective customers in a new way.

Recognizing the benefits of this platform, we have included it in our comprehensive, premium Internet Marketing program designed exclusively for florists. 

For all our florists customers that use this medium, there has been an increase in their results thanks to the ability to share daily specials, last-minute promotions, and new products with a quick tweet to all their followers.

And, that’s exactly what Allen’s Flower Market of Long Beach is experiencing with the Twitter account that we manage for them. Here’s what we do for them and what we can do for you if you sign-up for our comprehensive floral Internet Marketing program:

• Our social media team develops a list of daily tweets each of which are themed appropriately to the seasonal or holiday time frame. In-between holidays, the tweets focus on new floral arrangements, new gift baskets, and specials and promotions.
• Each tweet is professionally written and designed to generate a buzz around the business. In keeping search engine optimization at the forefront of the Internet program, the tweets are also focused on building natural in-bound links deep into the client’s website.

In just one year with us, Allen’s Flower Market has significantly grown its follower base and continues to add followers every day. To enhance the following and audience, the Twitter account is also linked with other platforms, including a widget on their website to make it easy to follow them with just one click.

Additionally, every time a tweet is published, it is also updated on the Long Beach florist’s Facebook page to engage that audience as well.

As the florist recently renewed its comprehensive Internet Marketing program contract for another year, the focus this year will be on expanding its followers and engaging more with the followers to have them shape the content of the tweets and also let the florist know what they would like to see in terms of new floral arrangements, floral services, and floral special and floral promotions.

Are you ready to get started on Twitter but need help? Be sure to contact us now to find out how you could enjoy the benefits of a social media and Internet Marketing program without having to do the work yourself!

Flyline Provides a Turn-key Twitter Services Management Solution for Florists

Twitter is one of the most used social media marketing tools today for small to medium sized businesses, including florists around the country. However, what happens is that most florists do not have the time to maintain their social media marketing activity because they are trying to just simply manage day-to-day operations.

However, some florists have realized the benefit of hiring a firm like Flyline Search Marketing who is an expert at managing social media marketing accounts and platforms as part of a comprehensive, turn-key Internet Marketing program that has seen their florist clients achieve new levels of web and store traffic, greater revenues, and enhanced brand reputation.

Our Twitter Services

Our current florist clients enjoy Twitter services as part of their Florist Internet Marketing program. Using Twitter can really help the client to connect with new prospective customers in a new way.

This is what each florist gets when they have Flyline as their Twitter manager:

• The Twitter account is set up and managed by Flyline social media staff.
• Flyline staff puts together daily tweets that are themed appropriately to the seasonal or holiday time frame. This may include news about specials or deals.
• Each tweet is professionally written and designed to generate a buzz around the florist’s business.
• Tweets may also include news about recent news release, new video on the florist’s YouTube channel, or new content on the florist’s website.
• The tweets are also focused on building natural in-bound links deep into the client’s website.
  
• Flyline staff also work on building the florist’s following and connect with other customers to encourage re-tweets.
• The Twitter account is integrated with other social media platforms to instantly update, including status updates that appear on Facebook every time there is a new tweet.
• A button is also added to the website so that website visitors can quickly go to the florist’s Twitter page and start following the florist.

What We Can Do for Your Flower Shop

The Twitter service is part of our premium Internet Marketing program for florists:

·         Google Adwords Advertising Services – Search Network Campaigns

·         Google Remarketing Program

·         Google Mobile Campaigns

·         Google Places Account Management

·         Google Analytics

·         Google Conversion Code

·         Call Tracking & Recording Services, 5 Call Tracking & Recording Lines Included

·         Yahoo/Bing Sponsored Search Advertising Services (Mirrors Google Search Network & Mobile Campaigns)

·         Facebook Fan Page Account Set-up & Daily Account Management

·         Google Blogger  or WordPress Blog Account Set-up, All Content Writing and Blog Management

·         Internet Press Release Account Set-up, All Content Writing and PR Account Management

·         SEO Consulting Guidance

·         Website Content Guidance

This program offers values and, more importantly, quantitative results that all of our florists have enjoyed and that continue to use our program, year after year, because of the return on investment.

Are you ready to get started? Contact us now!

The Great Tweet Guide to Twitter Marketing

At Flyline Search Marketing, we live and breathe the realms of social networking because we know that, without social media, businesses would truly struggle to succeed in the online world. With that in mind, we have always encouraged the use of sites like Facebook and YouTube.

That’s because these platforms enable businesses to more personally interact with their customers and use these channels as an effective medium for online advertising. 

Even when working to create personalized marketing strategies for each of our clients, we always suggest creating and managing a variety of social networking channels. This helps spread the good word on the business we are working with.

In this blog post, we explain how Twitter can help build up your following and brand.

Using Twitter to Build Your Business

One such social media site that is especially effective in advertising is called Twitter. When on Twitter, users follow each other to receive updates on what is happening with friends, family, and colleagues.

Businesses can also use Twitter’s simple update interface to tweet about new products, sales, and more. By more, we mean more -- a whole lot more.

All about Twitter and the Fine Art of Tweeting

By itself, Twitter can be pretty effective as it is an easy way to get more free exposure to the public. Let’s explain how this works.

First, we create and manage a Twitter account for your business. At this point, you can post the link on your business website, Facebook page, or any other site that you use.

Chances are many of your business customers are to some degree apart of the social media realm and when they ‘follow’ your Twitter page you will become visible to their followers. This can lead new customers to your doorstep and, in some cases, create a viral effect when it comes to spreading the news about your products or services. 

Take a look at some of the most popular Tweets in history to get a better idea of just how many people are online.

Another great aspect of Twitter is the website’s ease of use. When you have followers, you can tweet to them. These can be anything from a simple “Happy Holidays” message to something that everyone finds appealing like information on an upcoming sale or change in product line.

At Flyline, we whole heartedly endorse the use of Twitter for social media and advertising purposes as it is extremely effective. Still not convinced? Check our very own Twitter to see just what you have been missing out on.

Come Tweet with Us

If you have followed our blogs, then you probably have become aware that that we live and breathe social media. 

At Flyline Search Marketing, time and time again, we have stressed the complete and utter importance of online businesses being socially active and having a dominating social media presence.

Then it hit us -- at Flyline, we have a massive online presence and take pride in being socially active on sites like Facebook, YouTube, and now Twitter. 

That’s right, Flyline Search Marketing is cordially inviting you to check us out and follow us on Twitter. Be sure to follow us at: @FlylineSrchMktg.

Having a Twitter Account

Do you love tweeting, or do you not know what it is? Well, if you are constantly trying to tell your customers and fans about new deals, specials, and products or services, then we can pretty much guarantee that you will love tweeting.

You see, like the status updates on Facebook, Twitter lets you tweet about whatever you want and it shares it will all your followers. 

They can then share it with their followers and if it’s an unbeatable deal or an awesome new product, then chances are they will do just that.

We use our Twitter handle to keep our clients, fans, and followers informed on the new services we offer. Or, other times we like to inform them of the various specials we are constantly offering throughout the year. 

Twitter, like all other social networking sites, is an amazing way to get your business name out there for all to see.

In fact, we are so confident in the effectiveness of Twitter and social networking that we make the most of it ourselves on a near daily basis with regular tweets.

Getting a Twitter Account

By now, you may very well be considering a Twitter account. Well, you have nothing to lose as an account is free and only takes minutes to set-up. 

For businesses, Twitter is a great way to reach out and keep others informed, but it is understandable that, as a business owner, you may wonder when you have time to update your account and keep the social aspect of your business humming along.

That’s why, at Flyline, we offer various Internet marketing strategies, including a social media package. 

The best part of such a package is that we literally take care of everything for you so you can focus on growing your business and working with all the new customers that find out about you on Twitter, Facebook, and YouTube! Then, you’ll be able to tweet all about your new success!