In Capable Hands: The Importance of a Google AdWords Certified Partner

If you have ever gone skydiving, then you know that they don’t just take you up a few thousand feet, wish you luck, and kick you out of the plane. 

They school you, they show you the shoot, they review everything and then after a long while of you thinking, ‘When do I get to fly?’ they take you up and when you do jump, they are with you for that, too. Your instructor would stay with you until the very end to ensure you a safe landing.

At Flyline, while we may not teach skydiving, we do know how important it is to have someone who knows what they are doing and that is why we are a certified partner of the Google AdWords program, which helps you dive into Internet Marketing with someone who can guide you safely through the process and land you in the right spot of success!

Google AdWords

The Google AdWords platform is a state-of-the-art advertising program you probably guessed is used with Google. It works as a pay-per-click program with the Google search engine. So, to understand the complex nature of the Google AdWords program, we must first start with pay-per- click, what it is, and what it does.

Pay-per-click, also known as PPC, is one of the most commonly used Internet advertising programs used today.

 It is popular with both Internet marketing companies and business owners because of its simplicity. Essentially, the PPC program works as follows.

You establish a monthly budget and that places your business site on the relevant search queries in better view of a potential customer. They click and visit your page and your budget is charged. Refilling the account is also simple and this method of advertising is extremely effective.

Google AdWords give your business the ability to easily show up in a search query on Google’s search engine. Google’s search engine is one of the most widely used search engines in the world. There are not millions of potential customers but billions.  

Using a Certified Partner

Google AdWords is complex and due to its nature Google doesn’t want just anyone trying to slap together a so-called Internet marketing program if they don’t know what they are doing. So, they train people on how to use the program.

At Flyline, we have been trained and certified to use this platform in our marketing strategies. We know what we are doing, but others may not. 

Don’t make the mistake of using someone who might not know what they are doing. Use Flyline as your partner so you can be sure that your business is receiving the right attention in the online marketplace.