Marketing to a Holiday Audience

The holidays can be so different in nature to any other time of the year when it comes to marketing. Other times throughout the year, it is normal to for any attractive marketing to bring in customers. 

For example, if you own an HVAC company and advertise “free quotes and consultations” on your vans, website, and all over the city, then you will find yourself getting business.

People like the sound of “free,” but during the holidays people become more and more picky as about to whom they give their business to. Whether it is because they want to save or have a more stringent moral compass around this time of the year is irrelevant.

Ultimately, what matters is that, to stay afloat, you need business whether you are selling products or services like the HVAC company we mentioned in the example.

This blog describes some of the key holiday marketing strategies you can employ to attract your target audience and get them to buy, buy, buy.

Holiday Marketing

While we used service companies as an example and while it is true that a service company will benefit more from a festive marketing campaign, companies that sell products may still reap the benefits as well. Service companies are put more at a disadvantage over the holidays than product companies and here is why.

People have saved up for the holidays so they can buy gifts, go out, and celebrate. Essentially, if they want to get someone a specific gift, they are going to buy it, meaning many companies that offer products will get good business over the holidays just by advertising. 

However, when something goes wrong and requires a service call, people are going to be far more reluctant in making that call over the holidays as they want to spend their money on gifts and festivities rather than, say, a backed-up toilet.

At Flyline, we have the solution. Sure, some people are going to just get it fixed to get it over and done with and others have their companies they always use, but others may find themselves with a choice to make. Flyline wants to help that choice to be your company and, best of all, we can. Let us develop a festively themed marketing strategy that can help your business.

Whether or not your company is already signed up with us doesn’t matter. We would be happy to take on any new clients and work with them to develop an advertising campaign that best fits their needs and budgets. 

Even better is the fact that we have the knowledgeable and creative staff to design the perfect holiday ad campaign to help draw in more festive-minded customers. Ask us how!