While many of you may think it’s all about Google when it comes
to search engines and getting noticed with your target audience, there are
other search engines that are leveling the playing field – search engines that
your target audience may be using instead of – or along with – Google.
So, if your search strategy does not include Yahoo and Bing, you
may be losing out a significant segment of potential customers. As such, you
may want to consider adding a PPC program on
Yahoo/Bing.
For our current Google AdWords clients, it is only $200 more per
month to leverage the power of these additional customer sources.
Two Powerful Search Engine
Platforms Merge
In 2010, Yahoo and Microsoft merged
their Pay Per Click sponsored search platforms. This created a more competitive
environment to take on Google for a share of the search traffic market. After
merging, they now account for more than 30% of the overall search traffic around
the world.
Having such a significant share
illustrates why you need to be participating in a PPC program with Yahoo/Bing.
Why
Work with Us?
Our agency level account with Yahoo/Bing
is used to manage client programs. Our PPC program team custom designs campaigns
and programs specifically for you. These programs are then measured and
monitored 24 hours a day, 7 days a week.
You will get a call tracking and
recording phone number with each ad we run so your prospective clients can call
you rather than clicking if they prefer. This option also increases sales
conversions rates and maximizes your Yahoo/Bing advertising budget.
Our Sales Conversion Rates
When it comes to sales conversion
rates from our Yahoo/Bing campaigns for clients, our program management team
regularly achieves sales conversion rates in the range of between 10% and 15%
for our florist clients.
These results, along with our call tracking and
recording analytics, illustrates that Yahoo/Bing PPC Programs contribute to the
overall Internet Marketing program results that we deliver for our clients.
Want to experience increased leads,
website traffic, sales conversions and revenues for your business? Find out
more about our search marketing programs and the other comprehensive tactics we
include in our Internet Marketing programs.
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