Google
may be king, but there are plenty of other aspects of the search engine kingdom
that you must also consider as possibilities for your marketing efforts.
And,
that includes such up-in-comers like Yahoo/Bing, which are fast gaining search
engine territory. That means you need to expand the scope of your search
marketing strategy to include advertising with this search platform.
Competition for Google
It’s
now been a few years since Yahoo and Microsoft merged their search engine
platforms to create Bing so that they could essentially create competition for
Google in the area of search traffic marketing.
Four
years on since the merger Yahoo/Bing now account for more than 30% of all the
searches being done on a global basis. That figure alone explains why you would
want to include Yahoo/Bing advertising in your Internet Marketing strategy.
Working with Flyline on Your Yahoo/Bing
Advertising Campaigns
Creating
advertising campaigns for search engines takes time and knowledge of what works
and what is allowed for these types of campaigns. That’s where we come in to
help you so you can focus on your core business and daily operations while we bring
you more traffic and leads.
The
expert team at Flyline Search marketing has an agency account that we use to
manage your account. Our PPC program managers custom
design search programs for each client we have to ensure that we create effective
advertising campaigns. Once the campaigns are created, they are regularly
monitored to ensure that they are offering the best results for you.
Those
clients we have that have benefited from our Yahoo/Bing advertising campaigns
have enjoyed sales conversion rates of 10% to 15% on many of their campaigns.
As part of our program for you, we
also display a call tracking and recording phone number with each ad we run so
your prospective clients can simply call you rather than only being able to
click on the ad. This can effectively increase sales conversions rates, which
provide a solid return on your investment and provides a way to stretch your
advertising budget even further.
Customers who use our firm to manage
their Google AdWords program already can enjoy the additional benefits of a
price discount for also signing up for a PPC program on Yahoo/Bing.
If you are
ready to learn more about how this additional program can enhance your revenue
and brand reputation in your market, contact us today!
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