Media Buying and Consulting

 As part of Flyine Search Marketing’s complete marketing service program, the team offers media consulting and guidance as well as media buying, including Internet, television, radio, Yellow pages, outdoor billboard media, email marketing and more.

Offering this full-service agency service portfolio allows us to deliver a comprehensive program that leads to optimum results for our clients. Here is a summary of these services and what we can do for you:

• Search Engine Marketing: As a lead generation tool, our SEM capability includes Google AdWords and Yahoo/Bing Sponsored Search. Our clients receive a steady stream of leads using these search platforms.
• Radio & Television: For those companies that have large marketing budgets, television and radio can offer a great platform for branding and lead generation.
  
• Outdoor Billboards: This is a wonderful marketing platform for increasing brand awareness and generating sales leads. While less than the return on Internet marketing or television billboards can still offer a highly visible and productive marketing tool.
• Social Media Marketing: With more consumers than ever turning to social media platforms, such as Twitter Facebook, YouTube, LinkedIn and Pinterest, for information and recommendations, a business must be advertising and engaging with consumers on these platforms.
• Blogging: Using Google Blogger or WordPress, we offer a professionally designed blog as well as content and blog management services.
• Internet Press Releases: We offer an unlimited press release submission account, which works in combination with our blogging service to deliver an affordable, highly effective tool for regular content delivery to your target audience as well as natural in-bound links for your website.

All of these media buying and consulting services are delivered by a team of seasoned marketing professionals who have worked in the fields of both traditional and new marketing channels.

The result is a comprehensive service offering for small and medium-sized businesses, especially those in the florist, health club and fitness, and auto dealership industries where our experts have worked and researched industry-specific solutions.

Of course, the team also has experience in other key product and service industries, so they can suggest any mix of marketing initiatives and media buying tactics that will deliver the return on investment that will drive success for your business. 

Flyline Search Marketing: A Member of Your Trusted Team

While companies often hire outside experts to help with various functions, such as marketing, many just see these outsiders as simply that – a temporary assistance. However, those companies that have looked at outside assistance as actual members of the team over the long term have actually found greater success. Here’s why.

A team member is more intimately involved in your organization and company strategy. They may even be helping to create your strategy based on their experience and skill set. This is better than an outsider who is not privy to that information nor is interested in that information. A marketing strategy created within that internal knowledge and insight is much more likely to be successful than one created by an outsider.

Another reason having a team member like this is the level of communication that can be created that an outsider may not deliver. Many Internet Marketing companies do not believe in the value of regular communication but prefer to work remotely, leaving their clients to wonder what is being accomplished or whether they will see any results.

A team member also has a vested interest in your success. In seeing themselves as part of your team, they have a greater need to help you succeed. If you do not see yourself on that team, it means you are on another team.

You will experience The Flyline Advantage when you work with Flyline Search Marketing. That’s because every member of Flyline sees themselves as a member of your trusted team. For the Flyline team, there is a vested interest to help clients and work as part of their team in finding the best strategies to attract and retain a client’s target audience.

The Flyline team also believes in regular and consistent communication. That means weekly phone calls and an open channel where clients can call at any time and get a call back with questions answered or information. It means sit-down meetings in person to get to know your company better, what makes it different, and how a strategy would produce certain results. It would also involve meetings to show results and assess programs for potential improvements in performance.

This is all part of Flyline’s vested interest in your success. If you succeed, we do too. And, it leads to a long-term partnership of success. If you want to learn more, contact us today!

Save Big by Adding a PPC Program on Yahoo/Bing

Right now, we are offering our existing clients an additional PPC Program on Yahoo/Bing for just a little bit more than they are paying already for their PPC Program for Google AdWords. It’s not only about saving big, but it’s also about the results that you will experience not to mention the exponential growth.

Yahoo/Bing search engine marketing delivers some exceptionally high sales conversion rates that our clients are now enjoying. 

For instance, the Yahoo/Bing campaigns that we have run for our florist clients have achieved sales conversion rates of between 10% and 15%. Additional metrics we use to gauge campaign performance, including call tracking and recording analytics, indicate that these campaigns deliver an excellent return on investment for our clients.

All About Yahoo & Bing Search Platforms 

In 2010, Yahoo and Microsoft merged their Pay Per Click (PPC) sponsored search platforms. This merger was designed to help Yahoo and MSN, or Bing as they are now known, to compete more effectively with Google for a share of the search traffic market. Together, they now account for more than 30% of the overall search traffic that is being conducted around the world.

Designing and Managing Your Yahoo & Bing Search Platform Campaigns

Now that you know about this platform and have heard about some of the results, here is what we can do for you.

Flyline has established an agency-level account with Yahoo/Bing that we use to manage client programs on the merged Yahoo/Bing platform. Our PPC program managers custom design PPC campaigns specifically for each client. These programs are measured and monitored 24 hours a day, 7 days a week by our team.

If you have a Google AdWords program with us, we use the same campaigns on the Yahoo/Bing platform. This creates a consistent set of messages and brand image for you across all search engines.

We display a call tracking and recording phone number with each ad we run. Doing so allows your prospective clients to simply call you if they prefer that over clicking on the online advertisement.

Is this something you have been thinking about but are not sure what is involved?  Now is the time to contact us to learn more about how PPC programs can help grow your business. 

Google AdWords: The Heart of a Solid Lead Generation Strategy

As a business owner, you are always looking for leads for new customers to enhance your business revenue. You cannot rely just on nurturing your current customer base. 

It’s about adding and growing. In order to get these leads, however, you have to know what type of prospects are out there, what they are looking for, what they respond to and how to attract them to your business.

Two Types of Leads

There are people doing research and those that have done their research and are now actively shopping. The researcher is seeking information because they have some type of problem and are looking for possible solutions. 

They are typically online, using a search engine and inputting keywords related to their problem. They are not ready to hear about a company, but they are looking for someone that can explain how they can help with their problem.

Then, there is the active shopper. They’ve most likely already done their research and are now looking for a company from which to buy a product or service. They want to know why your product and service is the best.

How to Generate Leads through Google AdWords

To generate effective leads, you have to create effective messages for both types of leads. You should market yourself to both albeit with different campaigns. Since both are using search engines, Google AdWords can help you target both with specific campaigns that each has specific keywords that will grab their attention.

Of course, these campaigns do not have to be launched at the same time. Starting with shoppers is a good strategy because they are ready to buy. You can add in researchers at a later date as you see how Google AdWords works to bring you targeted leads.

Working with Flyline

Not everyone has the time or knowledge to undertake a Google AdWords campaign or series of campaigns. You may be already taking on everything at your business that marketing has fallen by the wayside. 

Also, lead generation tools and rules are regularly changing in relation to search engine wishes. Without the depth of lead generation, SEO, and Internet marketing, you may not be able to leverage the true power of targeted lead generation with Google AdWords.

As a Google AdWords Certified Partner, Flyline Search Marketing has been providing results-driven lead generation programs as part of our comprehensive Internet Marketing programs for clients. Just to give you one example of what we have done – and can do for your business – we built a Pay Per Click program for a nationwide pest control e-commerce store that has now generated, on average, 7,000 shopping cart transactions per month. 

Our Google AdWords Certified professionals created 20 active campaigns, built 117 ad groups, developed 154 Google Ads and assembled more than 2,100 keyword terms. These targeted, carefully researched keywords, campaigns, and ads have generated a significant number of qualified leads that then became sales conversions for the company.

Are you ready to experience the same results? Contact us now to learn more!

Flyline Clients Save Big When They Add a PPC Program on Yahoo/Bing

While many of you may think it’s all about Google when it comes to search engines and getting noticed with your target audience, there are other search engines that are leveling the playing field – search engines that your target audience may be using instead of – or along with – Google.

So, if your search strategy does not include Yahoo and Bing, you may be losing out a significant segment of potential customers. As such, you may want to consider adding a PPC program on Yahoo/Bing.

For our current Google AdWords clients, it is only $200 more per month to leverage the power of these additional customer sources.

Two Powerful Search Engine Platforms Merge

In 2010, Yahoo and Microsoft merged their Pay Per Click sponsored search platforms. This created a more competitive environment to take on Google for a share of the search traffic market. After merging, they now account for more than 30% of the overall search traffic around the world.

Having such a significant share illustrates why you need to be participating in a PPC program with Yahoo/Bing.

Why Work with Us?

Our agency level account with Yahoo/Bing is used to manage client programs. Our PPC program team custom designs campaigns and programs specifically for you. These programs are then measured and monitored 24 hours a day, 7 days a week.

You will get a call tracking and recording phone number with each ad we run so your prospective clients can call you rather than clicking if they prefer. This option also increases sales conversions rates and maximizes your Yahoo/Bing advertising budget.  

Our Sales Conversion Rates  

When it comes to sales conversion rates from our Yahoo/Bing campaigns for clients, our program management team regularly achieves sales conversion rates in the range of between 10% and 15% for our florist clients. 

These results, along with our call tracking and recording analytics, illustrates that Yahoo/Bing PPC Programs contribute to the overall Internet Marketing program results that we deliver for our clients.

Want to experience increased leads, website traffic, sales conversions and revenues for your business? Find out more about our search marketing programs and the other comprehensive tactics we include in our Internet Marketing programs. 

Flyline Search Marketing Offers Comprehensive Florist Internet Marketing Program

Over the last few years, we have become specialists in serving the florist industry across the United States, offering them a tried and tested Internet Marketing program that has delivered significant results for each of our florist clients.

Our Florist Internet Marketing Program

To develop our florist Internet Marketing program, we spent a few years studying the florist market to understand their customers’ needs and interests as well as to gather the best list of specific keywords that would result in a successful search marketing program for our florist clients. 

Additionally, we have crafted a comprehensive list of marketing tactics that yield the greatest results.

Typically, a florist Internet Marketing program contains the following tactics:

• Google Adwords Advertising Services – Search Network Campaigns
• Google Remarketing Program
• Google Mobile Campaigns
• Google Places Account Management
• Google Analytics
• Google Conversion Code
• Call Tracking & Recording Services, 5 Call Tracking & Recording Lines
• Yahoo/Bing Sponsored Search Advertising Services (Mirrors Google Search Network & Mobile Campaigns)
• Facebook Fan Page Account Set-up & Daily Account Management
• Twitter Account Set-up, We Build Twitter Followers & Actively Tweet For Client
• Google Blogger  or WordPress Blog Account Set-up, All Content Writing and Blog Management
• Internet Press Release Account Set-up, All Content Writing and PR Account Management Included
• SEO Consulting Guidance
• Website Content Guidance

A List of Satisfied Florist Clients

Currently, we work with a number of florists across the country many of which have regularly

renewed their annual contracts with us because of the results we have produced on their behalf. Here are our current clients:

•  Carithers Flowers of Atlanta, Georgia
• Allen’s Flower and Plants of San Diego, California
• Allen’s Flower Market of Long Beach, California
• Allen’s Flower Market of Reseda, California
• Peoples Flower Shops of Albuquerque, New Mexico
• Veldkamp’s Flowers and Gifts of Denver, Colorado

Our Results for Florists

Recently, we tracked actual sales results from both paid search and organic marketing for our florist clients and here is what we found:

• Since deploying our original PPC program for florists back in January 2009, Flyline has produced 27,070 total sales conversions from paid search for florists we serve. We know the exact keywords that drove all 27,070 of those paid search conversions. That data has been factored back into our PPC program design to keep the design up to date and relevant.
  
• Since January of 2009, our SEO and organic marketing efforts have generated 69,295 organic sales transactions for the florists we serve. We gather all the keyword phrase related data from those organic sales conversions and factor that data back into our paid search and organic SEO marketing strategies.

You’re Next!

Now is the time for you to put the expertise and experience of Flyline Search Marketing to work for your flower shop! Contact us today to see how we can help nurture and grow your florist business. 

Share Your Faith Giving Fund

As it is the time of giving gifts to friends and family, why not extend the gift of giving to others that could really use their help? Assisting those in need is one of the goals of Mark and Janice Lein of Flyline Search Marketing. That’s why they have partnered with the National Christian Foundation (NCF) in Atlanta to create a not-for-profit foundation fund called “Share Your Faith Giving Fund.”

In 2009, the fund was established by the NCF as a 501(c)(3) qualified account so that all contributions made to the “Share Your Faith Giving Fund” are fully tax deductible. 

Funds contributed to the “Share Your Faith Giving Fund” are directed to charitable and community organizations located throughout the United States and abroad who find themselves in a time of great need.

Both Mark and Janice feel extremely blessed in their own professional and personal lives and believe in the power of running a socially responsible organization that gives back and helps as many people as it can. 

As Christians, they believe that business is not about profits, but it is about offering a service and helping others as much as possible.

You can make a donation here.

Grants from the fund will be distributed by the fund board, which is comprised of Roy P. Lein, Mark Lein, and Janice Lein. Both Mark and Jan are active employees of Flyline Search Marketing. Roy Lein retired as the Vice President Southeast Region for Central Mutual Insurance Company.  

If you are an organization that is interested in receiving a grant from the Share Your Faith Giving Fund, please send an email to info@flylinesearchmarketing.com.