Call Tracking and Recording: Why Every Business Should Have It

Do you run a service company or sell a product of any kind? While these businesses can be very different, one thing about them at their cores is the same. You both receive calls from potential and existing clients.

People want to know when their plumber is going to get there or why the fan they bought from you stopped working after a thunder storm. 

For reasons such as these, companies, big and small, often have more than one phone operator.

A large company could have an entire department dedicated to phone operators and, at a small business, well everyone in the office could end up on the phone at any given time.

Call Tracking and Recording

What are they, what do they do, and why should you have them? These questions and more are about to be answered in this week’s blog. We will start with call tracking, which is typically software that gathers information on calls for marketing purposes.

Essentially, when you or an employee receives a phone call to one or more of your specific ‘customer lines’ (the line or lines you advertise to your customers on billboards, websites, and commercials), the call tracking software will gather a plethora of information from the caller’s area to their call back info.

It is typically used to help better develop market strategy by professionals, such as us at Flyline Search Marketing®.

Then we have call recording, which serves a different but essential purpose. With call recording all incoming calls on the ‘customer lines’ are recorded and can then be used for a variety of procedures. 

These include, but are not limited, to employee evaluation, new hires training, further review and, of course, in the event of a lawsuit it really can pay off to have a recorded conversation.

With features as important as these, at Flyline, we highly recommend the use of these programs to further benefit your company.

Look No Further

If your business is in need of such services, then look no further than Flyline Search Marketing®. Not only are we highly regarded in the marketing business, but we also offer fair prices and enjoy treating our clients like people.

With our call tracking and recording services we can bring you the best business and help you to succeed; there is, however, one requirement to this service. Call tracking and recording are only available to customers currently using our highly effective Google AdWords program. If you are not, this may be a good time to consider it!

Remarketing Simplified: You Reeled Them in Once, Now You’ve Got to Hook Them

We have talked about remarketing before, but for those of you that don’t know what it is, here is a quick explanation. Remarketing campaigns are designed through use of Google AdWords to essentially follow anyone who visits your site and leaves without purchase.

Think of it like this: you sell the latest in animal fitness gear -- stuff like doggy treadmills. Someone clearly interested in getting their fat pooch in its best shape visits your site, but because they have never used you before, they leave.

This happens often, in fact 98% of new customers leave, and that is a lot of money that should be in your business pocket.

With remarketing, the story doesn’t end with them leaving because through clever keywords and the awesome power of Google AdWords, the next site they visit and the one after that is going to be advertising your site.

This almost doubles the chance of them coming back to make a purchase and, for obvious reasons, it can really boost your business. Now that you have a better idea of how the remarketing campaign works, let’s talk about how it can help you.

Boosting Your Business

At Flyline Search Marketing®, we push social media. After all, in this tech age, it is almost a must for a company’s online presence to survive. We believe though, that for best results, multiple advertising campaigns are the way to go.

Because no matter how strong your social media presence is, if people don’t have any idea about who you are, it really won’t help. Remarketing won’t exactly tell them ‘who you are’ but when they ended up on your site and left without purchase, they will begin to see your brand pop up on other websites in the Google Display Network, allowing your business to reconnect with them.

Remarketing can be used with other search engines as well though we do find Google with their AdWords program to be the most effective. This is one of the reasons we recommend it so often and why we only offer our call recording and tracking services with clients that have the Google Ad words service.

Because the Google AdWords program really is the very best for a strategic market campaign. At Flyline Search Marketing®, we don’t just believe remarketing with Google AdWords will help increase your site’s traffic and sales -- we know it will.

It’s All in the Delivery: Using Social Media Effectively

At Flyline Search Marketing, we talk about social media a lot, and we really do support it, but is there more to it than just the content? Is it science or is there an art behind it? 

Really, there is because even if you have all the content in the world, it will not matter if you have no one to deliver it to, or if you deliver it to the wrong people.

When using social media, it is extremely important to do your research and be sure that your message is going to the right people and in the most effective manner. Following these simple tips can and will help you and your business to grow through effective social media marketing.

Know Your Target Audience

You wouldn’t give a cheeseburger to a vegetarian would you? Not if you knew they were one, but if you didn’t, then you just might. It is imperative that, when using social media tactics, you know your target audience.

It’s all about when you advertise, to whom you advertise, and where you advertise. This is what makes social media sites so perfect for your advertising; everyone is on Facebook. 

From little Johnny to Grandpa, with Facebook, you can effectively reach out to any demographic. Of course, there is more to it than just knowing who you want to sell to.

Know Your Service or Product

Many people blog; companies have blogs as well as individuals, and people read them. Chances are if you own a plant nursery when someone comes along your website and reads your blog, then they are going to be interested in learning about plants; about what you sell.

If you have a business blog, (which you should), it’s important to blog about things related to your business. 

This is because if anyone that purposefully comes to your site falls in to your target audience, it’s vital to show them how your product or service could help them and resolve their problems.

The Delivery

When using social media as a form of business marketing, it is all in how you present the content. Give information, offer tips, and gear the wording towards your businesses suspected audience demographic.

This great article from Forbes states it well and helps to show how you can know if your approach is as effective as it could be. Content is important, and you need a lot of it; post to your Facebook and Twitter accounts all day long, update the blog three times a week.

If it becomes too much, remember that we can help by taking over your content production so that you can focus on your core business. 

At Flyline Search Marketing, we specialize in all these things and more. Just check out our success stories here.

How to Know if Your Website is Functioning at its Optimum Potential

Count yourself lucky if your business has continued throughout the recent tough economic environment. But, you can count yourself smart if you have focused on an Internet Strategy that has included everything from a credible webhosting service to online advertising analytics like Google AdWords to search engine optimized content and social media.

You have probably taken the time to experiment with different methods for luring customers in, including a Facebook fan page, a Twitter account, a blog, and even press releases to reach out to the media and get your audience’s attention.
Web and Phone Analytics

When you start a business website, you cannot assume it will simply show up on the first or even second or third page of a search on Google. It’s there somewhere but it is not anywhere close to the limited search that your customers and potential customers will undertake.
There are ways to get attention from Google and move up the search engine listing. You can opt for pay-per-click advertising, which is a system that essentially takes a specific budget that you set and then pay out to get you in front of your target audience by posting ads in the search engine and on sites that they may be browsing.

The intent is to get you noted and increase the flow of traffic to your website, which will most likely increase your website orders and in-store traffic.

Analytics become a very important component of today’s Internet Marketing campaigns to see what is working and what isn’t quite attracting the attention you are seeking. This allows a company to know where and how certain changes in these campaigns or tactics will make a significant difference.

Why We’re the Best at Website Traffic
At Flyline Search Marketing, we have an experienced team of Web Market Strategists and are even Google Ad-Words certified. We also have expertise across all Internet Marketing tactics as well as offer technical assistance, including web hosting and graphic design.

The team also consists of professional content writers with years of experience in marketing, advertising, public relations, SEO-driven content and social media content.
Our Internet Marketing campaigns have been implemented across numerous industries, including auto dealers, florists, fitness clubs, insurance and HR firms, mortgage bankers, plumbers, legal firms, locksmiths, mailing services and property management specialists just to name a few.

This has helped us to expand our SEO knowledge in terms of developing lists and strategies for keywords that are then utilized across all tactics, including blogs, press releases, articles, website content, social media content and Google AdWords.

Ready to get started? Let’s work together on a comprehensive, results-driven Internet Marketing program that starts paying you immediate returns!

Social Media Strategy to Boost Your Business

It is 2012 and most businesses big and small are online. Chances are you and your business are too but there is more to it than just being there. After all, just because you built it doesn't mean they will come.

 

Sometimes, you need to go out there and find your customers and fans. Most importantly, you must build your reputation and show others why you are the best in the crowd.

 

Social Networking

 

What do Facebook, Twitter, Google+ and the mobile platform Four Square all have in common? A lot of people use them. In fact, there are millions of potential customers that do every single day.

If you have not already done so, be sure to make a business page for these and other social networking sites:

  

• Facebook: When making a Facebook page, don't register for a 'business account.’ Instead, make a 'fan page' as you will be able to better custom tailor the 'fan' experience when they wander onto the page. Remember to constantly update and post on the page as these will show up on all 'fan' walls and be shared with their friends who may be intrigued with your 'fan page' and decide to become your fan as well.
• Twitter: Chances are you have a Twitter account because it's fun to share the little things with all your friends as they do with you. Of course, if you have tons of followers you may very well be the most interesting man or woman alive and that's cool, too. From a business perspective, it's just another way to share your thoughts as a business to fans and potential customers. It’s also a way to build a following and interest more people in what your business has to offer them.
• Google+: With Google+, you are just reaching out to yet another online community, which is great for business and gives you access to a whole different group of people who may be interested in your products or services.
• Foursquare: This one is different because it is a completely mobile social networking experience. With the right strategy and outreach, your businesses presence on here can really boost your reputation and customer base as mobile is becoming one of the fastest growing ways in which to interact and engage with customers and potential customers.

 

These and other social networking sites are a must for businesses in the 21st century and though it can be time-consuming and feel like hard work, you will undoubtedly see a boost in your business.

 

However, if it is in fact just too time-consuming, remember that there are companies that specialize in these types of things and, at Flyline, we can deliver a custom social media strategy as part of our Internet Marketing expertise that is proven to deliver the results you want.

 

Expanded Services for International Visa Service

Flyline Search Marketing continues to grow and diversify its client base, constantly adding clients and helping to tailor the perfect Internet Marketing and online marketing strategy that fit their unique strategies and, of course, their budget.
One of our clients, International Visa Service (also known as The Visa Lady), is revamping and expanding their marketing strategies to incorporate social media marketing, pay per click advertising, content enhancement, public relations and other online tactics designed to target new customers in Atlanta, the U.S., and the world.
Recently, we have added press releases a new blog to expand what we have been doing for International Visa Service.

As an Internet Marketing services provider, we are always looking for and thinking of new ways to help our clients find the clients they deserve by aligning our various strategies and Internet Marketing programs.

About International Visa Service
International Visa Services specializes in all things related to travelling, including key travel documents and even court records, certified documents, translation services and passport photos as well as passports, emergency passports, and visas.
The company has two locations in the Atlanta area, including Hartsfield Jackson International Airport, as well as offers a way to download travel document forms and applications to facilitate access to these documents.

Blogging and Public Relations – Two Key Internet Marketing Strategies

Blogging is the social media hype of the decade, what started as a way for people to rant and rave about anything and everything, and it was quickly adopted as an extremely effective marketing technique because it could provide valuable information for customers while opening up a channel to interact and engage with these customers.
For companies, Flyline Search Marketing uses keywords to optimize each blog post to get them indexed quickly and effectively into search engines, thereby providing a way for them to be found by prospective customers.

On the other hand, a press release is press worthy information that offers a way to market a company’s capabilities and differentiated products and services as well as publicize upcoming events, specials, and deals.
At Flyline Search Marketing, we also leverage the online press release distribution services to include search engine optimized content for the press releases as well as hyperlinks to the company’s website, photos, and links to their YouTube videos to maximize the impact that can be gained through this strategy.

Web Hosting Services to Keep Your Business on Track and Online

While we all marvel at the easy to use and accessibility of many modern technologies, this is not always the case in terms of ease of use. Sure, we are well ahead of just a decade ago in terms of being connected through the Internet, but even in this truly modern era sometimes it is still best to let the professionals handle things.


Every type of business from the small mom and pop shop to the small to mid-size business to the big box multinational corporations have come to rely on the amazing accessibility of the Internet and the importance of leveraging online advertising and a website to connect with existing customers and attract new ones.


What Web Hosting Can Do for Your Biz

Web hosting is a must for modern businesses, and not everyone has the knack or patience for handling their own website. While some large companies have departments dedicated solely to maintaining a business web site, smaller companies don't always have the funding to hire a full time tech team.


Just because your business is smaller, does that mean you have to settle for nothing more than a Facebook page? Of course not -- small businesses all over the country use web hosting services to help them get over any technical hurdles.

Paying for a web hosting service is probably the best way to get your business up and running. Whether you are looking for a small website of just a few pages that simply explains your services and provides contact information or if you need a complex website complete with user registration, an online store, and other interactive features, webhosting can solve your IT dilemma.


Web hosting companies take care of any type of site and ensure that it is up around the clock so that anytime your customers or prospective customers click on your site, it’s there and waiting to serve them.


Web Hosting Extraordinaire

Here, at Flyline Search Marketing, we offer three fully customizable packages, which range from the perfect small business start-up website to something more along the lines of your own business empire website.


We offer a basic webhosting package priced from as little as $15 a month, with a mid-range package of standard hosting that starts at $29 a month, and then there is our premium web hosting package that starts at $49 a month.


For more information on web hosting and our services, please check out our web hosting page. http://flylineusa.com/website-hosting.html