Remarketing Simplified: You Reeled Them in Once, Now You’ve Got to Hook Them

We have talked about remarketing before, but for those of you that don’t know what it is, here is a quick explanation. Remarketing campaigns are designed through use of Google AdWords to essentially follow anyone who visits your site and leaves without purchase.

Think of it like this: you sell the latest in animal fitness gear -- stuff like doggy treadmills. Someone clearly interested in getting their fat pooch in its best shape visits your site, but because they have never used you before, they leave.

This happens often, in fact 98% of new customers leave, and that is a lot of money that should be in your business pocket.

With remarketing, the story doesn’t end with them leaving because through clever keywords and the awesome power of Google AdWords, the next site they visit and the one after that is going to be advertising your site.

This almost doubles the chance of them coming back to make a purchase and, for obvious reasons, it can really boost your business. Now that you have a better idea of how the remarketing campaign works, let’s talk about how it can help you.

Boosting Your Business

At Flyline Search Marketing®, we push social media. After all, in this tech age, it is almost a must for a company’s online presence to survive. We believe though, that for best results, multiple advertising campaigns are the way to go.

Because no matter how strong your social media presence is, if people don’t have any idea about who you are, it really won’t help. Remarketing won’t exactly tell them ‘who you are’ but when they ended up on your site and left without purchase, they will begin to see your brand pop up on other websites in the Google Display Network, allowing your business to reconnect with them.

Remarketing can be used with other search engines as well though we do find Google with their AdWords program to be the most effective. This is one of the reasons we recommend it so often and why we only offer our call recording and tracking services with clients that have the Google Ad words service.

Because the Google AdWords program really is the very best for a strategic market campaign. At Flyline Search Marketing®, we don’t just believe remarketing with Google AdWords will help increase your site’s traffic and sales -- we know it will.