The Online Advertising Steps to Success: Social Media and SEO

At Flyline Search Marketing, we spend a lot of time talking about Internet Marketing and how, without it, a business’s online presence will surely go unnoticed. 

We constantly promote the use of social networking and various other tactics whose sole purpose is getting a business name out there for the whole world to see.

Sometimes, we concentrate on explaining an individual part and others a whole section. 

Social Media, SEO and others tactics are all gears in the machine that is online advertising.  When all these components are put together into a targeted online advertising program, it increases the speed and performance of your online advertising, growing traffic and potentially increasing your customers and profits.

At Flyline Search Marketing, we are solely focused on Internet Marketing tactics like these and have the team and expertise to create an online advertising program that works specifically for your industry, your company, and your target audience. Here are the steps we use to get you there.

The Online Advertising Machine

Like a motor vehicle, online advertising has many parts and while sometimes you can run with a couple things missing from the equation, you will find that when every part is in play things will run much smoother than when a few nuts, bolts, and gears have gone missing.

The first step to Internet Marketing is to have an online presence. At Flyline, we can design a website that fits your business and budget that will surely dazzle anyone who sees it.

Once your company is actually accessible over the Internet highway, you absolutely cannot stop there. Think of the website as the foundation of the company’s online presence. From there, you need to bring in customers and luckily there are more than a few ways to bring them in by the droves.

Social Media

If you have followed our blogs, then you know just how much we love social media. At Flyline, we use it ourselves for the very same reason we are pitching it to you. Social media works -- end of story. Let us create your presence on Facebook, Twitter, YouTube and any other site imaginable so that It all comes together in a consistent presence with messages that appeal to your audience.

When it comes to social networking, the more places your business is present, the better off you will be. Exposure and easy communication with customers are probably two of the best parts of social networking.  At Flyline, we can make things even easier for you by creating and managing business pages on all the top social networking sites, including updating them with fresh and relevant content.

SEO

Search Engine Optimization (SEO) is a very complex science that you cannot easily manipulate without the help of pay per click platforms. One such platform is the Google AdWords program and simply put, it works. 

The best part though is that, as a Google AdWords certified partner, our expert marketing team understands what keywords and keyword frequency works to get you the ranking you need in a search engine. Our SEO strategies extend to everything we do – from articles and blogs to press releases and website content.

Ready to get started? Find out how we can customize an online advertising machine that generates the traffic and business you have been seeking while staying within your marketing budget!

The Great Tweet Guide to Twitter Marketing

At Flyline Search Marketing, we live and breathe the realms of social networking because we know that, without social media, businesses would truly struggle to succeed in the online world. With that in mind, we have always encouraged the use of sites like Facebook and YouTube.

That’s because these platforms enable businesses to more personally interact with their customers and use these channels as an effective medium for online advertising. 

Even when working to create personalized marketing strategies for each of our clients, we always suggest creating and managing a variety of social networking channels. This helps spread the good word on the business we are working with.

In this blog post, we explain how Twitter can help build up your following and brand.

Using Twitter to Build Your Business

One such social media site that is especially effective in advertising is called Twitter. When on Twitter, users follow each other to receive updates on what is happening with friends, family, and colleagues.

Businesses can also use Twitter’s simple update interface to tweet about new products, sales, and more. By more, we mean more -- a whole lot more.

All about Twitter and the Fine Art of Tweeting

By itself, Twitter can be pretty effective as it is an easy way to get more free exposure to the public. Let’s explain how this works.

First, we create and manage a Twitter account for your business. At this point, you can post the link on your business website, Facebook page, or any other site that you use.

Chances are many of your business customers are to some degree apart of the social media realm and when they ‘follow’ your Twitter page you will become visible to their followers. This can lead new customers to your doorstep and, in some cases, create a viral effect when it comes to spreading the news about your products or services. 

Take a look at some of the most popular Tweets in history to get a better idea of just how many people are online.

Another great aspect of Twitter is the website’s ease of use. When you have followers, you can tweet to them. These can be anything from a simple “Happy Holidays” message to something that everyone finds appealing like information on an upcoming sale or change in product line.

At Flyline, we whole heartedly endorse the use of Twitter for social media and advertising purposes as it is extremely effective. Still not convinced? Check our very own Twitter to see just what you have been missing out on.

Fitness Club Marketing Perfected

Over the past four years at Flyline Search Marketing, headquartered in Atlanta, Georgia, we have worked on perfecting our gym marketing program and fitness club marketing program. 

Through trial and error, the marketing strategy that we use to promote fitness orientated places of business has evolved into a proven formula for success for many fitness clubs and gyms in Atlanta and across the country.

We have used Anytime Fitness of Georgia as our lab rat in creating this very effective marketing strategy, which is a three-part process.

The Three-Part Gym Marketing Process

Although there are many steps, but our marketing program for promotion of gym and fitness centers, it can be divided into three main parts. The first part to success was solving what we call the “Lead Generation Challenge.”

Part 1: Lead Generation

Because of the state of the economy, many businesses have taken a major hit and many more have gone under. People are much pickier when choosing who to give their hard earned money to, and they want to be sure they are getting the best deal.

With our market strategy in place, we can effectively show potential customers all aspects of a fitness club with various ad campaigns all made possible with the Google AdWords platform, which provides effective targeting and maximizes the advertising dollars of our fitness club clients.

Part 2: Target Audience Awareness

Then, the challenge was to increase the target audience’s awareness of the Anytime Fitness center. We addressed this challenge by leveraging the power and popularity of social media marketing, including Facebook, YouTube videos, and Twitter.  

Not only does it reach the intended audience, but it also provides an easy way for that audience to virally share their awareness of the fitness club with friends, family, and colleagues.

Part 3: Organic Placement

Finally, we worked on organic placement. This was one of the most complex parts of the process and included numerous steps, including the creation of a website and implementation of various SEO tactics.

We also created a company blog and implemented an Internet press release system that offers all types of fitness tips and makes readers aware of the latest specials at the gym.

Be sure to visit our website today for more information on the various advertising programs we offer for fitness centers and gyms as well as a wide range of other industries.