What’s the Deal with a Hashtag?

Some of you may know what it is or heard about while others of you still may not be sure by what a hashtag is – after all, it looks like a number, or pound, sign and it is indeed the same symbol. 

Yet, it means something a little bit different. And, it is important to know about if you plan on using Twitter and social media as an effective communication platform for engaging with your target audience and existing customer base.

The hashtag is commonly used on social media site, Twitter. It is a simple and effective symbol that is used so that people can search for specific tweets that have a common topic that they are interested in. This is also a way to create a community of like-minded individuals that share an interest in those same topics. Having the hashtag helps to find each other easier and share it quickly by retweeting it.

While you would assume since it is used on tweets that Twitter was the one that came up with using the hashtags, but it is actually not a function of Twitter. How it got started, no one really knows but it has certainly taken off since then, becoming viral in its use.

Typically, the hashtag is used in a few common ways, including breaking news, as a way to promote something, for a brand or event, and any topic where people want to discuss it in general. Other ways are for a little extra feeling or commentary on a particular subject they just tweeted about but ran out of characters to use. 

Hashtags are used for specific online conventions, including certain abbreviations or short terms used for particular concepts. Lastly, a hashtag can even be used for group activities, such as online events, clubs, or classes, to share information amongst the group.

Now, Twitter is not the only place where you will now see hashtags. Other social media sites now feature them as the trend catches on, including Facebook, Instagram, Tumblr and Pinterest.

As a business, you may also want to consider creating your own hashtags to share with your followers and fans so they can connect with you through this new communication tool and further feel engaged in your business. It is also a way to extend the search capability for your business to be found and discovered by new customers.

Learn more when you partner with us on an Internet Marketing program that sets you apart from the competition and helps you get connected to your target audience faster!

Why You Need to Use Yahoo/Bing Advertising

Google may be king, but there are plenty of other aspects of the search engine kingdom that you must also consider as possibilities for your marketing efforts. 

And, that includes such up-in-comers like Yahoo/Bing, which are fast gaining search engine territory. That means you need to expand the scope of your search marketing strategy to include advertising with this search platform.

Competition for Google

It’s now been a few years since Yahoo and Microsoft merged their search engine platforms to create Bing so that they could essentially create competition for Google in the area of search traffic marketing.

Four years on since the merger Yahoo/Bing now account for more than 30% of all the searches being done on a global basis. That figure alone explains why you would want to include Yahoo/Bing advertising in your Internet Marketing strategy.

Working with Flyline on Your Yahoo/Bing Advertising Campaigns

Creating advertising campaigns for search engines takes time and knowledge of what works and what is allowed for these types of campaigns. That’s where we come in to help you so you can focus on your core business and daily operations while we bring you more traffic and leads.

The expert team at Flyline Search marketing has an agency account that we use to manage your account. Our PPC program managers custom design search programs for each client we have to ensure that we create effective advertising campaigns. Once the campaigns are created, they are regularly monitored to ensure that they are offering the best results for you. 

Those clients we have that have benefited from our Yahoo/Bing advertising campaigns have enjoyed sales conversion rates of 10% to 15% on many of their campaigns.

As part of our program for you, we also display a call tracking and recording phone number with each ad we run so your prospective clients can simply call you rather than only being able to click on the ad. This can effectively increase sales conversions rates, which provide a solid return on your investment and provides a way to stretch your advertising budget even further.

Customers who use our firm to manage their Google AdWords program already can enjoy the additional benefits of a price discount for also signing up for a PPC program on Yahoo/Bing.

 If you are ready to learn more about how this additional program can enhance your revenue and brand reputation in your market, contact us today!