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Flyline Search Marketing / Google Adwords Certified Partner / Offices in Atlanta, Albuquerque, Durant, Escondido

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Friday, January 24, 2014

Flyline Clients Save Big When They Add a PPC Program on Yahoo/Bing


While many of you may think it’s all about Google when it comes to search engines and getting noticed with your target audience, there are other search engines that are leveling the playing field – search engines that your target audience may be using instead of – or along with – Google.

So, if your search strategy does not include Yahoo and Bing, you may be losing out a significant segment of potential customers. As such, you may want to consider adding a PPC program on Yahoo/Bing.

For our current Google AdWords clients, it is only $200 more per month to leverage the power of these additional customer sources.

Two Powerful Search Engine Platforms Merge
In 2010, Yahoo and Microsoft merged their Pay Per Click sponsored search platforms. This created a more competitive environment to take on Google for a share of the search traffic market. After merging, they now account for more than 30% of the overall search traffic around the world.


Having such a significant share illustrates why you need to be participating in a PPC program with Yahoo/Bing.

Why Work with Us?
Our agency level account with Yahoo/Bing is used to manage client programs. Our PPC program team custom designs campaigns and programs specifically for you. These programs are then measured and monitored 24 hours a day, 7 days a week.

You will get a call tracking and recording phone number with each ad we run so your prospective clients can call you rather than clicking if they prefer. This option also increases sales conversions rates and maximizes your Yahoo/Bing advertising budget.  

Our Sales Conversion Rates  
When it comes to sales conversion rates from our Yahoo/Bing campaigns for clients, our program management team regularly achieves sales conversion rates in the range of between 10% and 15% for our florist clients. 

These results, along with our call tracking and recording analytics, illustrates that Yahoo/Bing PPC Programs contribute to the overall Internet Marketing program results that we deliver for our clients.

Want to experience increased leads, website traffic, sales conversions and revenues for your business? Find out more about our search marketing programs and the other comprehensive tactics we include in our Internet Marketing programs. 

Sunday, January 12, 2014

Flyline Search Marketing Offers Comprehensive Florist Internet Marketing Program


Over the last few years, we have become specialists in serving the florist industry across the United States, offering them a tried and tested Internet Marketing program that has delivered significant results for each of our florist clients.

Our Florist Internet Marketing Program
To develop our florist Internet Marketing program, we spent a few years studying the florist market to understand their customers’ needs and interests as well as to gather the best list of specific keywords that would result in a successful search marketing program for our florist clients. 

Additionally, we have crafted a comprehensive list of marketing tactics that yield the greatest results.

Typically, a florist Internet Marketing program contains the following tactics:
  • Google Adwords Advertising Services – Search Network Campaigns
  • Google Remarketing Program
  • Google Mobile Campaigns
  • Google Places Account Management
  • Google Analytics
  • Google Conversion Code
  • Call Tracking & Recording Services, 5 Call Tracking & Recording Lines
  • Yahoo/Bing Sponsored Search Advertising Services (Mirrors Google Search Network & Mobile Campaigns)
  • Facebook Fan Page Account Set-up & Daily Account Management
  • Twitter Account Set-up, We Build Twitter Followers & Actively Tweet For Client
  • Google Blogger  or WordPress Blog Account Set-up, All Content Writing and Blog Management
  • Internet Press Release Account Set-up, All Content Writing and PR Account Management Included
  • SEO Consulting Guidance
  • Website Content Guidance
A List of Satisfied Florist Clients
Currently, we work with a number of florists across the country many of which have regularly
renewed their annual contracts with us because of the results we have produced on their behalf. Here are our current clients:
  •  Carithers Flowers of Atlanta, Georgia
  • Allen’s Flower and Plants of San Diego, California
  • Allen’s Flower Market of Long Beach, California
  • Allen’s Flower Market of Reseda, California
  • Peoples Flower Shops of Albuquerque, New Mexico
  • Veldkamp’s Flowers and Gifts of Denver, Colorado

Our Results for Florists
Recently, we tracked actual sales results from both paid search and organic marketing for our florist clients and here is what we found:
  • Since deploying our original PPC program for florists back in January 2009, Flyline has produced 27,070 total sales conversions from paid search for florists we serve. We know the exact keywords that drove all 27,070 of those paid search conversions. That data has been factored back into our PPC program design to keep the design up to date and relevant.
  • Since January of 2009, our SEO and organic marketing efforts have generated 69,295 organic sales transactions for the florists we serve. We gather all the keyword phrase related data from those organic sales conversions and factor that data back into our paid search and organic SEO marketing strategies.
You’re Next!
Now is the time for you to put the expertise and experience of Flyline Search Marketing to work for your flower shop! Contact us today to see how we can help nurture and grow your florist business.