Why Pinterest for Florists?

While many businesses may just assume Pinterest is for crafty moms and burgeoning entrepreneurs, the social media site is rapidly growing in interest for local and national businesses as a way to share ideas with customers and potential customers and help position themselves as the go-to business for a particular product or service.

This presents a lot of opportunity for florists to get in front of consumers who are thinking about flowers for any number of reasons:

• Wedding flowers and event flowers
• Flower décor for the home
• Flower arrangements for gifts, holidays, and special occasions
• Flower and plant care
• Gift ideas and gift baskets

Utilizing both vibrant and attractive pictures as well as informative content, many florists now recognize the value of joining Pinterest.

The Carithers’ Pinterest Account

The Pinterest account is designed to build the buzz around Carithers and get more consumers in the Atlanta area as well as across the country thinking of Carithers as the premier florist to work with on an event, wedding, or gift.

The professional social media marketing team at Flyline creates Pinterest photo boards that are themed to the season and holiday opportunities related to the flower business. 

Each Pinterest board is filled with high-quality flower images all of which include alt tags and embedded links to increase the inbound links to the website and drive traffic and revenue for Carithers.

To date, the use of the Pinterest channel has been successful for Carithers with many users re-pinning pictures and content, which means viral opportunities to further grow this florist’s local and national market share. 

Better yet, the social media marketing channels are linked so that information and updates are shared for maximum coverage with minimal resource outlay.

Are you ready to see what the power of social media marketing can do for you? Contact us today to learn more about our Internet Marketing programs for Atlanta’s small business owners. 

The Benefits of Blogging for Your Business: A Case Study of Carithers Flowers

Numerous articles have touted the benefits of blogging, including many of our own blog posts, which have reported the traffic gains and revenue increases that our clients have enjoyed from adding this tactic to the Internet Marketing program they have with Flyline Search Marketing.

This blog post provides a case study on Atlanta-based Carithers Flowers, a longtime customer and firm believer in the power of blogging as a channel that drives their ongoing increase in clients and profitability as well as a tool that has enhanced their brand’s credibility.

About Carithers Flowers

Carithers Flowers was started in 1973 by founders, Larry & Jane Carithers.  Their customers and partners include many Fortune’s 1000 companies, well-known retail brands, celebrities, and families who have patronized Carithers for three generations. 

Award-winning florist, Charles Carithers perpetuates the customer focused tradition.  The Carithers’ difference is to help their customers recognize, celebrate, and share the special moments and special people in their lives.   

The Results of Blogging for Carithers Flowers

Over the past four years of blogging for Carithers Flowers, Flyline has measured the efforts and found that blog traffic on the Carithers blog has grown from approximately 2,500 visits in 2009 to more than 60,000 visits in 2013.

Clients of Carithers have noted how much they enjoy reading the relevant content that is tied to upcoming holidays, seasonal events, occasions, flower and plant care and gift ideas just to name a few of the subject areas that the blog covers on a weekly basis.

Carithers Flowers is now making flower sales directly from their blog. In this way, the blog serves as a nice supplement to the website and a great way to enhance the value of other social media platforms they are currently using. 

The blog is integrated with Twitter and Facebook to send out status updates every time a new blog post is published. 

This also provides an incredible way of increasing their information indexing capabilities with search engines, especially every blog post is embedded with keywords within the article as well as its tags and categories.

Are You Ready to Start Blogging?

If you are ready to start blogging and put the experience of our team to work for you, be sure to contact us now to find out more about our blogging services. 

Our site shows you our portfolio of success to illustrate how blogs can provide you with additional ways to build your brand and attract more clientele whether you are a florist, auto dealership, or any other small to medium-size business.

We also have blog package pricing examples to show you just how cost-effective it is to get started with blogging now!