How to Know if Your Website is Functioning at its Optimum Potential

Count yourself lucky if your business has continued throughout the recent tough economic environment. But, you can count yourself smart if you have focused on an Internet Strategy that has included everything from a credible webhosting service to online advertising analytics like Google AdWords to search engine optimized content and social media.

You have probably taken the time to experiment with different methods for luring customers in, including a Facebook fan page, a Twitter account, a blog, and even press releases to reach out to the media and get your audience’s attention.
Web and Phone Analytics

When you start a business website, you cannot assume it will simply show up on the first or even second or third page of a search on Google. It’s there somewhere but it is not anywhere close to the limited search that your customers and potential customers will undertake.
There are ways to get attention from Google and move up the search engine listing. You can opt for pay-per-click advertising, which is a system that essentially takes a specific budget that you set and then pay out to get you in front of your target audience by posting ads in the search engine and on sites that they may be browsing.

The intent is to get you noted and increase the flow of traffic to your website, which will most likely increase your website orders and in-store traffic.

Analytics become a very important component of today’s Internet Marketing campaigns to see what is working and what isn’t quite attracting the attention you are seeking. This allows a company to know where and how certain changes in these campaigns or tactics will make a significant difference.

Why We’re the Best at Website Traffic
At Flyline Search Marketing, we have an experienced team of Web Market Strategists and are even Google Ad-Words certified. We also have expertise across all Internet Marketing tactics as well as offer technical assistance, including web hosting and graphic design.

The team also consists of professional content writers with years of experience in marketing, advertising, public relations, SEO-driven content and social media content.
Our Internet Marketing campaigns have been implemented across numerous industries, including auto dealers, florists, fitness clubs, insurance and HR firms, mortgage bankers, plumbers, legal firms, locksmiths, mailing services and property management specialists just to name a few.

This has helped us to expand our SEO knowledge in terms of developing lists and strategies for keywords that are then utilized across all tactics, including blogs, press releases, articles, website content, social media content and Google AdWords.

Ready to get started? Let’s work together on a comprehensive, results-driven Internet Marketing program that starts paying you immediate returns!

Social Media Strategy to Boost Your Business

It is 2012 and most businesses big and small are online. Chances are you and your business are too but there is more to it than just being there. After all, just because you built it doesn't mean they will come.

 

Sometimes, you need to go out there and find your customers and fans. Most importantly, you must build your reputation and show others why you are the best in the crowd.

 

Social Networking

 

What do Facebook, Twitter, Google+ and the mobile platform Four Square all have in common? A lot of people use them. In fact, there are millions of potential customers that do every single day.

If you have not already done so, be sure to make a business page for these and other social networking sites:

  

• Facebook: When making a Facebook page, don't register for a 'business account.’ Instead, make a 'fan page' as you will be able to better custom tailor the 'fan' experience when they wander onto the page. Remember to constantly update and post on the page as these will show up on all 'fan' walls and be shared with their friends who may be intrigued with your 'fan page' and decide to become your fan as well.
• Twitter: Chances are you have a Twitter account because it's fun to share the little things with all your friends as they do with you. Of course, if you have tons of followers you may very well be the most interesting man or woman alive and that's cool, too. From a business perspective, it's just another way to share your thoughts as a business to fans and potential customers. It’s also a way to build a following and interest more people in what your business has to offer them.
• Google+: With Google+, you are just reaching out to yet another online community, which is great for business and gives you access to a whole different group of people who may be interested in your products or services.
• Foursquare: This one is different because it is a completely mobile social networking experience. With the right strategy and outreach, your businesses presence on here can really boost your reputation and customer base as mobile is becoming one of the fastest growing ways in which to interact and engage with customers and potential customers.

 

These and other social networking sites are a must for businesses in the 21st century and though it can be time-consuming and feel like hard work, you will undoubtedly see a boost in your business.

 

However, if it is in fact just too time-consuming, remember that there are companies that specialize in these types of things and, at Flyline, we can deliver a custom social media strategy as part of our Internet Marketing expertise that is proven to deliver the results you want.