Why You Need to Use Yahoo/Bing Advertising

Google may be king, but there are plenty of other aspects of the search engine kingdom that you must also consider as possibilities for your marketing efforts. 

And, that includes such up-in-comers like Yahoo/Bing, which are fast gaining search engine territory. That means you need to expand the scope of your search marketing strategy to include advertising with this search platform.

Competition for Google

It’s now been a few years since Yahoo and Microsoft merged their search engine platforms to create Bing so that they could essentially create competition for Google in the area of search traffic marketing.

Four years on since the merger Yahoo/Bing now account for more than 30% of all the searches being done on a global basis. That figure alone explains why you would want to include Yahoo/Bing advertising in your Internet Marketing strategy.

Working with Flyline on Your Yahoo/Bing Advertising Campaigns

Creating advertising campaigns for search engines takes time and knowledge of what works and what is allowed for these types of campaigns. That’s where we come in to help you so you can focus on your core business and daily operations while we bring you more traffic and leads.

The expert team at Flyline Search marketing has an agency account that we use to manage your account. Our PPC program managers custom design search programs for each client we have to ensure that we create effective advertising campaigns. Once the campaigns are created, they are regularly monitored to ensure that they are offering the best results for you. 

Those clients we have that have benefited from our Yahoo/Bing advertising campaigns have enjoyed sales conversion rates of 10% to 15% on many of their campaigns.

As part of our program for you, we also display a call tracking and recording phone number with each ad we run so your prospective clients can simply call you rather than only being able to click on the ad. This can effectively increase sales conversions rates, which provide a solid return on your investment and provides a way to stretch your advertising budget even further.

Customers who use our firm to manage their Google AdWords program already can enjoy the additional benefits of a price discount for also signing up for a PPC program on Yahoo/Bing.

 If you are ready to learn more about how this additional program can enhance your revenue and brand reputation in your market, contact us today!

Making Businesses Soar into a Busy New Year

The holiday season has finally come to an end. For the individual, that means they can work on refilling the savings account, and for a business, that means the holiday rush has ended.

 Sure, it won’t be so busy anymore and you can finally take a break, but with the busiest time of the year at it its end, that means sales are going to drop, too.

No matter what, people tend to spend less after the holidays, but your sales don’t have to drop too much. 

With Flyline’s help, we can help keep the sales coming even after the rush has ended thanks to our expert, targeted Internet Marketing programs.

Four Reasons to Choose Flyline

Here are four great reasons to choose Flyline:  Carithers Flowers, Allen’s Flowers and Plants, Allen’s Flower Market and People’s Flowers.

What do they have in common? All four are clients of Flyline that have reaped the benefits of using Flyline’s various Internet Marketing services to drive revenue at the holidays and throughout the year.

That’s right, these four companies all had record breaking sales over the holiday season, and three of the four were voted by their individual cities as the best flower shops in the area. 

These four companies from all over the country have also experienced tremendous growth in website traffic, customers, and sales all year long and into the future.

These companies have continued to trust us into the New Year and will surely see record-breaking sales this Valentine’s Day. Let us do the same for you. 

And, you don’t have to be in the florist business to get the most from our Internet Marketing strategies and comprehensive SEO, online advertising, content and social media marketing programs.

Introducing Your Marketing Partner for 2013

We are Flyline Search Marketing and we specialize in helping our clients achieve their strategic goals for traffic, customers, and sales as well as show them how to build a viral marketing campaign and enhance their brand image. 

We start by developing a comprehensive and customized Internet Marketing program that best fits your business. For instance, with the four flower shops, we have developed the ultimate strategy in floral marketing, which works universally for that type of business. 

However, if you need marketing for your business niche or industry, then we will create a set of tactics that fits your customer base and their interests.

We develop and manage websites as well as fan pages on high traffic social media platforms like Facebook. 

Our team of expert writers and SEO specialists can take care of all your blogging, YouTube posts, and even a press release program. 

Taken altogether, these tactics will help you attract and expand your audience as well as generate new levels of revenue and brand recognition in 2013!

Save and Grow with Pay Per Click (PPC): The Cost-Effective Marketing Solution that Really Works

If you run a business and have an online presence, then chances are you are at least familiar with Internet marketing strategies and companies like us at Flyline who offer them. 

As you could imagine, there are multiple types of online advertising. Banner ads, video ads and various forms of social networking and even paying for your businesses place on a search query are all forms of online advertising.

At Flyline, we believe in creating a specific strategy for each company. Not all types of marketing work for everyone, especially has different audience segments for various industries respond differently to advertising.

One form of Internet advertising and marketing that we find helps to boost all businesses though is a Pay Per Click (PPC) program, and this blog post will provide you with a bit more information on what it is, how it works, and why it might be a solution for you.

Save and See Results

Pay Per Click is a very cost-effective program that is used by small businesses and conglomerates all over the world to generate local, national, and global interest. 

It is so popular because, just as the name suggests, you only pay for the service when you have been clicked on.

Other online advertising programs and platforms can be costly as you pay for the time that your site is up on top of the relevant searches. However, with PPC, you get similar features but only pay when someone clicks on the link, and if a prospective customer visits your site, chances are they are interested.

At Flyline, we offer and recommend Pay Per Click to all of our customers. And, as a certified partner of the Google AdWords program, we know what we are talking about. 

Offering two types of Pay Per Click programs, we can get your business name in the search queries of nearly every search engine. The other type of PPC advertising that we offer at Flyline covers the Yahoo, MSN, and Bing platforms.

Through the Google AdWords platform, your business can be easily found by anyone using the Google search engine. Google AdWords is the most effective form of PPC advertising.

At Flyline Search Marketing, we are more than confident that you will love it that we are offering a $100 credit in advertising to our new customers who sign up for the Google AdWords program. 

Combine this with our other Pay Per Click program and various web strategies and we guarantee you that your business website will see traffic like never before.

Having an Internet Marketing Consultant on Your Team

If you own a business, big or small, you probably recognize the value of marketing and advertising. 

Reaching potential and current customers to update them on specials and new services or products is important to your business success. 

You have many channels to reach out and publicize your business, including radio and television advertising as well as newspaper and magazine ads and even a billboard.

At Flyline Search Marketing, we believe that it is important for a business to cover all their bases when it comes to advertising. And, that means having a strong and targeted presence on the Internet and mobile Internet.  

Leveraging the Flyline Advantage

Flyline Search Marketing would like to cordially invite you all to stay a step ahead of the competition with the Flyline Advantage. By working with one of our very own Internet Marketing consultants, you, like so many others, can get the results you deserve and see your business grow.

Our Internet Marketing consultants specialize in developing and deploying an Internet strategy that best fits your business. That’s right, no single of our marketing strategies are the same. 

We know that different businesses offering different services and different products could not possibly hope to function well all on the same marketing plan.

Through Flyline, you can get a one-of-a-kind, tailored to your marketing needs and audience that will help boost your business, industry, and presence. That is the Flyline Advantage.

Let Us Help Your Business Grow through Internet Marketing

When it comes to Internet Marketing, it is best to leave things to the professionals -- not that it can’t be done on your own, but to get things right, you need a lot of time and patience.

While you might think it would be expensive to have your own Internet Marketing professional on your side, it does not have to be when we can offer so many different types of programs and services so that it fits your budget.

This includes Search Engine Optimization (SEO) through Google AdWords and the Yahoo/Bing platforms. We also offer Website design and redesign as well as a social media presence. These are but a few of the many options that you can leverage when you work with our team of Internet Marketing professionals, including SEO experts, Web designers and developers, writers and bloggers and marketing specialists. Come experience the difference!

Flyline’s Gift to You: $100 in Free Google AdWords Advertising

An Internet marketing firm like Flyline Search Marketing can offer you a host of services like Google AdWords, SEO content, social media marketing management, blog writing, web hosting and more, which can help your business expertly target the right customer and demographic who is already online and searching for the products or services you offer.

Partnering with a results-driven Internet Marketing agency like Flyline can also help you expand your business quickly without spending as much as a traditional program would cost.

However, we’ve gone one step further with a special offer to sweeten the deal. Because we are so confident in both our abilities and the effectiveness of the Google AdWords program, we are offering a $100 credit to our new customers that sign-up for the Google AdWords program. That is a whole $100 dollars of free and effective advertising for your business.

What’s the catch you ask? All we ask of our customers is to sign on with the Google AdWords platform for a year and in return they receive $100 of free advertising. It’s an excellent investment and discount toward an incredible return.

Flyline Builds Internet Marketing Success

If you have read our testimonials in the past, then you know what we are capable of in terms of helping small and medium-sized businesses across a wide range of industries.

If you haven’t or are just all around new to the Internet marketing world, please allow us to clarify exactly what it is we can do for you. Flyline Search Marketing specializes in creating an Internet marketing strategy that works for you. 

We take your budget and what you want in terms of reach and customer engagement and then we make it happen.

Every business that we work with is affected differently by Internet Marketing. That’s because everyone wants something different and products and services do vary greatly.

While other companies will just reuse the same strategy over and over again, which only produces limited results if any, we create a unique and personalized Internet marketing strategy with your company in mind.

Through the use of pay-per-click strategies found within Google AdWords, other search engines like Bing and various methods of search engine optimization, we help to build up your online presence. At Flyline Search Marketing, we also offer various social networking and media services that are designed to help raise awareness of your business in one of the fastest growing trends in the world.

As well as website construction, hosting, and management, we offer so many options that it’s no wonder why so many put their online reputations in our hands. At Flyline, we can help to make all the difference when it comes to making your business boom.

In Capable Hands: The Importance of a Google AdWords Certified Partner

If you have ever gone skydiving, then you know that they don’t just take you up a few thousand feet, wish you luck, and kick you out of the plane. 

They school you, they show you the shoot, they review everything and then after a long while of you thinking, ‘When do I get to fly?’ they take you up and when you do jump, they are with you for that, too. Your instructor would stay with you until the very end to ensure you a safe landing.

At Flyline, while we may not teach skydiving, we do know how important it is to have someone who knows what they are doing and that is why we are a certified partner of the Google AdWords program, which helps you dive into Internet Marketing with someone who can guide you safely through the process and land you in the right spot of success!

Google AdWords

The Google AdWords platform is a state-of-the-art advertising program you probably guessed is used with Google. It works as a pay-per-click program with the Google search engine. So, to understand the complex nature of the Google AdWords program, we must first start with pay-per- click, what it is, and what it does.

Pay-per-click, also known as PPC, is one of the most commonly used Internet advertising programs used today.

 It is popular with both Internet marketing companies and business owners because of its simplicity. Essentially, the PPC program works as follows.

You establish a monthly budget and that places your business site on the relevant search queries in better view of a potential customer. They click and visit your page and your budget is charged. Refilling the account is also simple and this method of advertising is extremely effective.

Google AdWords give your business the ability to easily show up in a search query on Google’s search engine. Google’s search engine is one of the most widely used search engines in the world. There are not millions of potential customers but billions.  

Using a Certified Partner

Google AdWords is complex and due to its nature Google doesn’t want just anyone trying to slap together a so-called Internet marketing program if they don’t know what they are doing. So, they train people on how to use the program.

At Flyline, we have been trained and certified to use this platform in our marketing strategies. We know what we are doing, but others may not. 

Don’t make the mistake of using someone who might not know what they are doing. Use Flyline as your partner so you can be sure that your business is receiving the right attention in the online marketplace.

Call Tracking and Recording: Why Every Business Should Have It

Do you run a service company or sell a product of any kind? While these businesses can be very different, one thing about them at their cores is the same. You both receive calls from potential and existing clients.

People want to know when their plumber is going to get there or why the fan they bought from you stopped working after a thunder storm. 

For reasons such as these, companies, big and small, often have more than one phone operator.

A large company could have an entire department dedicated to phone operators and, at a small business, well everyone in the office could end up on the phone at any given time.

Call Tracking and Recording

What are they, what do they do, and why should you have them? These questions and more are about to be answered in this week’s blog. We will start with call tracking, which is typically software that gathers information on calls for marketing purposes.

Essentially, when you or an employee receives a phone call to one or more of your specific ‘customer lines’ (the line or lines you advertise to your customers on billboards, websites, and commercials), the call tracking software will gather a plethora of information from the caller’s area to their call back info.

It is typically used to help better develop market strategy by professionals, such as us at Flyline Search Marketing®.

Then we have call recording, which serves a different but essential purpose. With call recording all incoming calls on the ‘customer lines’ are recorded and can then be used for a variety of procedures. 

These include, but are not limited, to employee evaluation, new hires training, further review and, of course, in the event of a lawsuit it really can pay off to have a recorded conversation.

With features as important as these, at Flyline, we highly recommend the use of these programs to further benefit your company.

Look No Further

If your business is in need of such services, then look no further than Flyline Search Marketing®. Not only are we highly regarded in the marketing business, but we also offer fair prices and enjoy treating our clients like people.

With our call tracking and recording services we can bring you the best business and help you to succeed; there is, however, one requirement to this service. Call tracking and recording are only available to customers currently using our highly effective Google AdWords program. If you are not, this may be a good time to consider it!

Remarketing Simplified: You Reeled Them in Once, Now You’ve Got to Hook Them

We have talked about remarketing before, but for those of you that don’t know what it is, here is a quick explanation. Remarketing campaigns are designed through use of Google AdWords to essentially follow anyone who visits your site and leaves without purchase.

Think of it like this: you sell the latest in animal fitness gear -- stuff like doggy treadmills. Someone clearly interested in getting their fat pooch in its best shape visits your site, but because they have never used you before, they leave.

This happens often, in fact 98% of new customers leave, and that is a lot of money that should be in your business pocket.

With remarketing, the story doesn’t end with them leaving because through clever keywords and the awesome power of Google AdWords, the next site they visit and the one after that is going to be advertising your site.

This almost doubles the chance of them coming back to make a purchase and, for obvious reasons, it can really boost your business. Now that you have a better idea of how the remarketing campaign works, let’s talk about how it can help you.

Boosting Your Business

At Flyline Search Marketing®, we push social media. After all, in this tech age, it is almost a must for a company’s online presence to survive. We believe though, that for best results, multiple advertising campaigns are the way to go.

Because no matter how strong your social media presence is, if people don’t have any idea about who you are, it really won’t help. Remarketing won’t exactly tell them ‘who you are’ but when they ended up on your site and left without purchase, they will begin to see your brand pop up on other websites in the Google Display Network, allowing your business to reconnect with them.

Remarketing can be used with other search engines as well though we do find Google with their AdWords program to be the most effective. This is one of the reasons we recommend it so often and why we only offer our call recording and tracking services with clients that have the Google Ad words service.

Because the Google AdWords program really is the very best for a strategic market campaign. At Flyline Search Marketing®, we don’t just believe remarketing with Google AdWords will help increase your site’s traffic and sales -- we know it will.

How to Know if Your Website is Functioning at its Optimum Potential

Count yourself lucky if your business has continued throughout the recent tough economic environment. But, you can count yourself smart if you have focused on an Internet Strategy that has included everything from a credible webhosting service to online advertising analytics like Google AdWords to search engine optimized content and social media.

You have probably taken the time to experiment with different methods for luring customers in, including a Facebook fan page, a Twitter account, a blog, and even press releases to reach out to the media and get your audience’s attention.
Web and Phone Analytics

When you start a business website, you cannot assume it will simply show up on the first or even second or third page of a search on Google. It’s there somewhere but it is not anywhere close to the limited search that your customers and potential customers will undertake.
There are ways to get attention from Google and move up the search engine listing. You can opt for pay-per-click advertising, which is a system that essentially takes a specific budget that you set and then pay out to get you in front of your target audience by posting ads in the search engine and on sites that they may be browsing.

The intent is to get you noted and increase the flow of traffic to your website, which will most likely increase your website orders and in-store traffic.

Analytics become a very important component of today’s Internet Marketing campaigns to see what is working and what isn’t quite attracting the attention you are seeking. This allows a company to know where and how certain changes in these campaigns or tactics will make a significant difference.

Why We’re the Best at Website Traffic
At Flyline Search Marketing, we have an experienced team of Web Market Strategists and are even Google Ad-Words certified. We also have expertise across all Internet Marketing tactics as well as offer technical assistance, including web hosting and graphic design.

The team also consists of professional content writers with years of experience in marketing, advertising, public relations, SEO-driven content and social media content.
Our Internet Marketing campaigns have been implemented across numerous industries, including auto dealers, florists, fitness clubs, insurance and HR firms, mortgage bankers, plumbers, legal firms, locksmiths, mailing services and property management specialists just to name a few.

This has helped us to expand our SEO knowledge in terms of developing lists and strategies for keywords that are then utilized across all tactics, including blogs, press releases, articles, website content, social media content and Google AdWords.

Ready to get started? Let’s work together on a comprehensive, results-driven Internet Marketing program that starts paying you immediate returns!

Put Your Business in Experienced Hands with a Certified Google AdWords Partner

New businesses, new business owners, and even veteran business owners may realize that it’s time to change up marketing tactics now that they are hearing about the power of social media marketing, Internet marketing, and remarketing strategies.


Looking for something new, something innovative? Tired of only getting a few calls a day from that pricey ad you put in the paper, how about that website that is supposed to be bringing in all that business? It's on the Internet right? Millions of people are just a click away from that astounding product or state of the art service that you're offering but where are all the calls? It's like running a fully Internet advertised plumbing company and all day long the few calls you do find yourself with are all from the paper or that billboard that you put up.

Working with a Google AdWords certified partner can change all that and have your phone ringing so much you won’t know what to do! Here’s why this relationship works so well.


Why Google AdWords?
Simply put, it works. The Google AdWords program is a state-of-the-art advertisement system that gets your ad where it needs to be so it is seen but the best and most potential customers. For example, if a user on Google types in 'Movie Reviews' into the search query and you are advertising for that plumbing company your ad will not show up.

However, if someone were to search ‘Plumber’ or ‘Drain Cleaning’ among other key words that a Google AdWords certified partner would 'add in' for your company, then you would then be viewable on the search page as an advertisement there. This would prompt the user to use your company over Joe's Plumbing, which is now a few spaces below your advertisement.

It is a proven fact that people want it now and they don't want to spend a bunch of time searching for that awesome new product or that time-critical service. Because they want it taken care of NOW, Google AdWords does this and it does it well.

Why Use a Certified Google AdWords Partner?
Now that you are sold on the Google AdWords program, you may wonder why you just can’t do it yourself. In this economy, we can't blame you for thinking what everyone is thinking but it's not that simple.

Even if you could learn and fully understand all of the ins and outs of the program, would you really have the time to update all the keywords and strategies that would keep your name on top of the search results? With your regular clients and day-to-day tasks, it’s safe to say you would be pretty busy.

Instead, a certified Google AdWords partner has been specifically trained and has spent considerable time learning how to use the program and has the time to spend on changing and updating keywords as well as managing feedback on results.

A Special Deal from Flyline Search Marketing!
As a certified Google AdWords partner, we have the knowledge and success rate to help your business gain more traction on the Internet and drive more traffic to your website. To get you started, we are offering a $100 credit towards your first Google AdWords campaign! Contact us now to get started!