Our Comprehensive Internet Marketing Program is a Must

There is no single marketing tactic that can do it all for a business. While many businesses try to get by on one tactic because of a limited budget or knowledge about marking, this means that they may be missing out on reaching or engaging their target audience and they might even be better off saving their money and doing nothing.

However, you don’t have to take the single tactic approach or go without if you find the right Internet Marketing partner who can help you with a comprehensive program at a reasonable cost that starts delivering results as soon as you implement it.

Serving a nationwide client base, with clients currently in California, Colorado, Florida, Georgia, Hawaii, New Mexico and more, our main office is in Alpharetta Georgia with a satellite office in Albuquerque, New Mexico.  

We travel to all of our clients regularly in order to conduct face-to-face meetings because we believe part of a comprehensive marketing program is personal contact and interaction. We also speak by phone and email on a near daily basis with our clients to make sure they are up to date on how the marketing efforts are going and to get their feedback.

Our team delivers a comprehensive set of online marketing and traditional marketing tactics customized to fit your industry, your business, and your budget. We believe that a combination of marketing efforts effectively reaches the right audience and covers all the platforms where your potential customers are researching and shopping.

With a team of specialists that understand all aspects of marketing, we can deliver all of those tactics in one program, including:

• Website design, development, and hosting
• SEO
• Google AdWords
• Social media marketing
• Yahoo/Bing Search
• Facebook fan page creation
• Blogging
• Public relations
• Content creation
• Video creation and YouTube channel development
• Analytics to track results quantitatively

We believe that this combination of tactics can deliver greater brand recognition, website and in-store traffic, and revenue for your business. In fact, we don’t just believe it – we know it. That’s because we have case studies, testimonials, and quantitative evidence that shows the growth and return on investment that our clients have garnered from having a comprehensive Internet Marketing program. Now it’s your time to find out the benefits!

Florists Can Create Marketplace Buzz with Virtual PR Services

The face of public relations has rapidly changed in the Age of the Internet and Web 2.0, including more virtual distribution services and online dissemination of press release news to a more targeted audience.

There are a number of benefits that online PR services have created:

• Online distribution saves considerable time over the traditional method of distributing press releases, which involved creating press lists, faxing or email press releases individually, and then following up. Now, an online distribution service handles that for you and has become more targeted and accurate in the process.
• Using less time means that it becomes more inexpensive a strategy that it once had been. The value includes targeted distribution, distribution done for you, and even SEO benefits.
  
• There is a better likelihood of experiencing viral benefits from online press release distribution because it is easier to share it virtually than when the press release was faxed or emailed. Now, these online distribution services provide a way to instantly share it on a Facebook page or other platform. That means even more of the work is done for you.
• Using an online press distribution service can also help to keep a press release program on track because press releases can be scheduled in advance so they are queued up and then released for you without you having to think about it or, even worse, forget to do it.
  
• An online distribution service commonly uses a wide range of analytics that makes it easier to see how your press release did in terms of reaching the target audience and quantifying the overall results. This can help to see what type of news gets hits and what gets misses so the press release program can be improved, if necessary.

Flyline Search Marketing uses this service for its clients when it puts together the press release initiatives for each of its clients, including its portfolio of florist clients from around the country.

To illustrate the type of press releases that are created for its florist clients, a good example is Veldkamp’s Flowers of Denver, Colorado, which Flyline has been regularly putting out press releases on an online press release distribution service for and garnering increased publicity and brand recognition.

The press releases have covered holidays and special occasions as well as other newsworthy events, such as specials and promotions, new products, and the recent remodeling of the Denver florist’s shop.

If you would like to find out how an online press release writing, distribution, and management service could work for your business, contact us now!

Flyline Search Marketing: A Member of Your Trusted Team

While companies often hire outside experts to help with various functions, such as marketing, many just see these outsiders as simply that – a temporary assistance. However, those companies that have looked at outside assistance as actual members of the team over the long term have actually found greater success. Here’s why.

A team member is more intimately involved in your organization and company strategy. They may even be helping to create your strategy based on their experience and skill set. This is better than an outsider who is not privy to that information nor is interested in that information. A marketing strategy created within that internal knowledge and insight is much more likely to be successful than one created by an outsider.

Another reason having a team member like this is the level of communication that can be created that an outsider may not deliver. Many Internet Marketing companies do not believe in the value of regular communication but prefer to work remotely, leaving their clients to wonder what is being accomplished or whether they will see any results.

A team member also has a vested interest in your success. In seeing themselves as part of your team, they have a greater need to help you succeed. If you do not see yourself on that team, it means you are on another team.

You will experience The Flyline Advantage when you work with Flyline Search Marketing. That’s because every member of Flyline sees themselves as a member of your trusted team. For the Flyline team, there is a vested interest to help clients and work as part of their team in finding the best strategies to attract and retain a client’s target audience.

The Flyline team also believes in regular and consistent communication. That means weekly phone calls and an open channel where clients can call at any time and get a call back with questions answered or information. It means sit-down meetings in person to get to know your company better, what makes it different, and how a strategy would produce certain results. It would also involve meetings to show results and assess programs for potential improvements in performance.

This is all part of Flyline’s vested interest in your success. If you succeed, we do too. And, it leads to a long-term partnership of success. If you want to learn more, contact us today!

Google AdWords: The Heart of a Solid Lead Generation Strategy

As a business owner, you are always looking for leads for new customers to enhance your business revenue. You cannot rely just on nurturing your current customer base. 

It’s about adding and growing. In order to get these leads, however, you have to know what type of prospects are out there, what they are looking for, what they respond to and how to attract them to your business.

Two Types of Leads

There are people doing research and those that have done their research and are now actively shopping. The researcher is seeking information because they have some type of problem and are looking for possible solutions. 

They are typically online, using a search engine and inputting keywords related to their problem. They are not ready to hear about a company, but they are looking for someone that can explain how they can help with their problem.

Then, there is the active shopper. They’ve most likely already done their research and are now looking for a company from which to buy a product or service. They want to know why your product and service is the best.

How to Generate Leads through Google AdWords

To generate effective leads, you have to create effective messages for both types of leads. You should market yourself to both albeit with different campaigns. Since both are using search engines, Google AdWords can help you target both with specific campaigns that each has specific keywords that will grab their attention.

Of course, these campaigns do not have to be launched at the same time. Starting with shoppers is a good strategy because they are ready to buy. You can add in researchers at a later date as you see how Google AdWords works to bring you targeted leads.

Working with Flyline

Not everyone has the time or knowledge to undertake a Google AdWords campaign or series of campaigns. You may be already taking on everything at your business that marketing has fallen by the wayside. 

Also, lead generation tools and rules are regularly changing in relation to search engine wishes. Without the depth of lead generation, SEO, and Internet marketing, you may not be able to leverage the true power of targeted lead generation with Google AdWords.

As a Google AdWords Certified Partner, Flyline Search Marketing has been providing results-driven lead generation programs as part of our comprehensive Internet Marketing programs for clients. Just to give you one example of what we have done – and can do for your business – we built a Pay Per Click program for a nationwide pest control e-commerce store that has now generated, on average, 7,000 shopping cart transactions per month. 

Our Google AdWords Certified professionals created 20 active campaigns, built 117 ad groups, developed 154 Google Ads and assembled more than 2,100 keyword terms. These targeted, carefully researched keywords, campaigns, and ads have generated a significant number of qualified leads that then became sales conversions for the company.

Are you ready to experience the same results? Contact us now to learn more!

Flyline Clients Save Big When They Add a PPC Program on Yahoo/Bing

While many of you may think it’s all about Google when it comes to search engines and getting noticed with your target audience, there are other search engines that are leveling the playing field – search engines that your target audience may be using instead of – or along with – Google.

So, if your search strategy does not include Yahoo and Bing, you may be losing out a significant segment of potential customers. As such, you may want to consider adding a PPC program on Yahoo/Bing.

For our current Google AdWords clients, it is only $200 more per month to leverage the power of these additional customer sources.

Two Powerful Search Engine Platforms Merge

In 2010, Yahoo and Microsoft merged their Pay Per Click sponsored search platforms. This created a more competitive environment to take on Google for a share of the search traffic market. After merging, they now account for more than 30% of the overall search traffic around the world.

Having such a significant share illustrates why you need to be participating in a PPC program with Yahoo/Bing.

Why Work with Us?

Our agency level account with Yahoo/Bing is used to manage client programs. Our PPC program team custom designs campaigns and programs specifically for you. These programs are then measured and monitored 24 hours a day, 7 days a week.

You will get a call tracking and recording phone number with each ad we run so your prospective clients can call you rather than clicking if they prefer. This option also increases sales conversions rates and maximizes your Yahoo/Bing advertising budget.  

Our Sales Conversion Rates  

When it comes to sales conversion rates from our Yahoo/Bing campaigns for clients, our program management team regularly achieves sales conversion rates in the range of between 10% and 15% for our florist clients. 

These results, along with our call tracking and recording analytics, illustrates that Yahoo/Bing PPC Programs contribute to the overall Internet Marketing program results that we deliver for our clients.

Want to experience increased leads, website traffic, sales conversions and revenues for your business? Find out more about our search marketing programs and the other comprehensive tactics we include in our Internet Marketing programs. 

Our $100 Gift to You!

While you are out there spending money for the holidays, wouldn’t it be wonderful if your business got a gift back in the form of greater traffic, enhanced brand reputation, and increased holiday sales? 

Even better, what if the company that could deliver that for you also gave you money as a gift of thanks for entrusting your Internet Marketing program to them?

When you select The Flyline Advantage, you can get all of these gifts and more. Every new client that signs an Internet Marketing contract with Flyline Search Marketing will receive $100 of free Internet advertising.

Besides the free advertising, you can enjoy The Flyline Advantage that so many clients around the country have enjoyed for their businesses, including florists, auto dealerships, gyms, asset management companies, plumbers, law firms and more. 

Check out these incredible success stories that could be your business next:

Roswell, Georgia Health & Fitness Firm: In one year, Flyline delivered:

• 1,368,119 ad impressions on Google
• 3,775 actual web site visitors from within a five-mile radius of the gym
• In the past three years with Flyline, the health club’s monthly revenues have more than tripled.

West Palm Beach, Florida Self Storage Firm: Over a 30-day period during a Google AdWords trial, Flyline delivered:

• 23,714 ad impressions
• 173 actual “clicks” or website visitors

Georgia Plumbing Firm: In a six-month period, Flyline delivered:

• More than 417,000 ad impressions
• 2,500 clicks to this client’s website
• Call tracking and recording lines produced over 100 phone calls 

Atlanta, Georgia DIY Pest Control Business: In a six-month period, Flyline delivered:

• 10,214,971 ad impressions
• 135,326 clicks or actual website visitors
• Hundreds of phone calls
• 7,500 to 8,000 shopping cart transactions per month during this six-month period

Atlanta, Georgia Florist: Over the past three years, Flyline delivered:

• A program that has produced tremendous revenue growth that has nearly tripled during that time period

With these results for the investment made in a comprehensive, targeted Internet Marketing program, these clients continue to utilize Flyline’s services. 

You could be next! Take advantage of our gift of Internet Advertising and experience The Flyline Advantage for yourself.

Thanksgiving, Family Time, and Thankful Thoughts

Thanksgiving is a special time for the Flyline Search Marketing family. For our personal family, it’s a time to get everyone together and enjoy all the generations of the family in one spot over a great dinner, good laughs, and fun times. Those are the memories that make everything worth it.

 

Grateful for Our Clients

Beyond our personal family, Thanksgiving is also a time to be thankful for many other things. 

First, we are thankful for our tremendous base of clients who continue to look to us for professional Internet Marketing Services. We recognize that you have many companies to choose from, but we are so grateful that you realize we have the depth of experience and knowledge to deliver a phenomenal return on your investment in our services.

 

From all of us at Flyine Search Marketing, we wish all of our clients, their employees, and their families the best for Thanksgiving. We look forward to another year of toasting our success together.

 

Appreciative of Our Employees

Second, we are very appreciative for employees who work as if it is their own business, taking care with each client to give them the service they deserve. 

We work with a diverse group of talented people – from web developers and website designers to content and SEO specialists to search marketing and public relations gurus. They have been hand selected for their knowledge, expertise, and passion to deliver on our promise to clients.

 

Many of them are like family to us, so we wish each and all, along with their families, a wonderful Thanksgiving.

 

Thank You!

From our clients and employees to our families helping behind the scenes, thank you for making The Flyline Advantage happen.

 Enjoy this holiday season and remember to focus on what is most important – to be thankful for what we have whether that be family, children, grandchildren, our health and happiness. 

Doing SEO the Right Way!

Reading this headline, you might ask, is there a wrong way to do SEO? Yes, there actually is many ways to do it the wrong way. And, you do not want to go wrong with your SEO strategy as it could mean that you are not getting the results you want from your investment in Internet Marketing. Plus, you may actually do greater harm by creating problems with the search engines by inadvertently making some mistakes.

Instead, you want to be sure to understand how to do SEO the right way or potentially work with an Internet Marketing company that regularly updates their knowledge and skills with the latest SEO strategies that deliver the greatest return on your online marketing investment.

Top Tips on Doing SEO Correctly

As SEO experts, the Flyline Search Marketing has been doing SEO for a long time and stays focused on any changes made by the major search engines in how they construct their search engine rankings and how they change SEO rules and regulations.

We would like to share our four top tips for SEO with you to help you with your program as well as illustrate why we should be your first choice for an Internet Marketing partner. Our SEO recommendations include:

• Steer Clear of Old School SEO Tactics: There are a lot of tactics listed on Internet sites and online articles, but they are most likely old and no longer relevant to how search engines now run their rankings. Search engines do not want SEO organic marketing only practitioners to manipulate results, so it is best to stay away from any of this so-called good advice. Search engines can identify these practices and will penalize website owners that use them.
• Serve Up Relevant Content: Visitors to your site want compelling and relevant information that will help them. For search engines to be helpful for those visitors, they must ensure they direct them to the best websites. Therefore, your website must offer something interesting and relevant for the search engine to consider. That means regularly adding new content so that algorithms will reward your website and move you up in the rankings.
  
• Maintain a Constant Focus on the Site Visitor Experience: Beyond relevant and interesting content, your site visitor must enjoy their visit to your website, so make sure your website is easy to navigate and offers a clear picture of what you offer. You may wonder what this has to do with SEO, but the search engines consider the site experience as part of their
• Deploy a Comprehensive Marketing Strategy: This means that you use a number of tactics – both online and offline – to attract your target audience. Larger companies may employ more tactics that a smaller one, but no matter what size you are, you need to engage with your target audience through a number of channels, including social media, print, broadcast media and more.

Our Comprehensive Internet Marketing programs have delivered significant quantitative results for firms around the country, including Allen’s Flowers and Plants, Carithers Flowers, Gwinnett Medical Center, Melloy Dodge, Peoples Flowers and many others. Are you ready to get started or have questions? Contact us now!

Grow Your Customer Base through Google AdWords, Content Marketing, SEO and Social Media Marketing

While you may be familiar with these terms – Google AdWords, SEO, social media marketing and content marketing – you may not know how they could be included in your business to more effectively target your specific audience and then exponentially grow your customer base. Magazines and articles attempt to explain each of these tactics to help small business owners understand how they can use these new tools.

Here is a brief guide on how each of these four tools could work for you when you work with an Internet Marketing agency that knows how to develop, manage, and monitor each tool.

Google AdWords

There are a lot of small businesses like yours out there on the Internet and that come up in search engine results that are competing for the same customers. Running Google AdWords campaigns creates a paid sponsorship that gets you noticed in the search engine rankings but, more importantly, places an ad on the side of the search results to get noticed over your competition.

An Internet Marketing agency like Flyline understands how to create effective Google AdWords campaigns, including selecting the right keywords, so you don’t have to worry about this aspect of your online marketing efforts.

Content Marketing

Content Marketing tactics include Social Media, Article Posting, eNewsletters, Case Studies and Blogs. The purpose of this tool is to deliver relevant and interesting information to a key audience segment. This will keep that audience coming back for more, and it will transform your business into the ‘expert’ in that particular product or service area. It provides an authentic and trusted source that your audience can engage and feel comfortable with, which helps them conclude their purchase decision in your favor.

Since content marketing takes considerable time and ongoing management as well as needs the expertise of quality writers, an Internet Marketing agency can do this f or you as you more than likely are already spread too thin and may not feel comfortable with writing.

SEO

SEO can help your customers find you among the crowded Internet marketplace. It is a way that can help you determine what search terms your audience is most likely to use so that you can use these in your content and strategy as a way for them to locate you before the competition.

The rules around SEO are constantly changing and have confused many a small business owner who has tried to do this on their own. An Internet Marketing agency like Flyline stays on top of the ongoing changes in requirements from the search engines so they can quickly adapt their SEO strategy to help you while you focus on your core capabilities.

Social Media Marketing

Social media marketing is quickly evolving to continually ensure that the customers’ needs are met across all types of social media platforms. The key to make it work is authentic engagement and interaction between you, the small business owner, and the customers and potential customers.

This can be a very time-consuming process and one that is vital if a small business owner plans on having a presence on Facebook, YouTube, Pinterest and more. An Internet Marketing agency can handle this for you, keeping up with all comments, adding photos and videos, responding to questions, etc. to keep that presence engaged and viral.

Ready to get started? Find out how we can help your small business by contacting us now. 

The Benefits of a Good Internet Marketing Agency

Regardless of your company’s size or industry, all businesses need to have an effective online strategy that covers all channels and platforms to reach the entire target audience.

These strategies typically include a wide range of tactics like blogging, social media, public relations and search engine optimization just to name a few. 

All of these are critical to your marketing efforts and provide a more effective set of results than traditional marketing – if you do it right and are consistent.

Why Work with an Internet Marketing Agency

That’s where the benefits of a good Internet Marketing agency come into play. Here’s the advantage they provide you:

• They take care of all the strategy, tactics, implementation, management and analysis so you can focus on your core business and handle all the incoming business that will arise from such an effort. Doing it yourself can be both time consuming and lead to many mistakes that you can’t erase.
• They have the knowledge and technical know-how to understand each aspect of Internet Marketing and how these aspects work together while you may only have a superficial understanding of the process.
• Their advice can make the difference in an average presence on the Internet and one that stands out among the competition.
• They have the experience to help handle any negative feedback or interaction on any of your online platforms.
• They can get you noticed among your target audience despite the current crowd of competitors that you may face online, connecting you to the right people at the right time and helping to make it easy for them to find you in a search engine.
• Their solutions are typically low cost and offer a quick return on investment.

A Stellar Internet Marketing Agency

If you are looking for an Internet Marketing Agency that already has proven track results to show, then look no farther that Flyline Search Marketing. 

Our team of seasoned SEO, online marketing, social media and public relations specialists understand how to craft content as well as develop and monitor campaigns that attract and retain your desired customer base.

We offer what we call the Flyline Advantage, which is that we provide each of our clients with an advantage over their competition both online and offline as well as deliver a comprehensive program at a fair price. 

Our success stories and testimonials all illustrate how this Flyline Advantage can work for you!

Remarketing Programs and How They Work

Your business relies on leads but, more importantly, on turning those leads into conversions and that final sale whether it is online or in-store. To capture those potential customers online, a new strategy is being employed called remarketing.

It is something that we offer at Flyline Search Marketing as part of our comprehensive Internet Marketing solutions for all of our clients. Here’s a quick rundown on how it works and why you should add it to your strategy.

What is Google Remarketing?

Google remarketing is advertising that is designed to turn leads into sales conversions by ensuring that your company stays at the top of each person’s mind even when they leave your website and are on other sites doing their shopping or gathering their research.

How Does Google Remarketing Work?

Google Remarketing tracks each visitor to your website. What’s next is truly amazing as the Google Remarketing software follows these visitors when they leaves and delivers advertisements about your company on other websites.

These potential customers continue to see your adverts as they go elsewhere, helping them not to forget about what you offer and giving them a simple way to return by just clicking on the banner ad or image ad. And, as we know, the easier we can make something, the more likely those people are to act on it.

What Does Flyline Do for Me?

Here’s what we do for your business:

·         Using our agency account, we generate Google Remarketing codes and insert them into the key pages of your website. As website visitors access your website and visit these key pages, the Google Remarketing code captures their IP address and deposits them into an Audience bucket.

·         We strap the Audience bucket to the Google Adwords Remarketing campaign.

·         Our program designers build Google display ads and/or upload Image ads provided by clients who want to include motion elements in their ads.

·         We geo-target the Remarketing campaign to pursue the IP addresses contained within the Audience bucket.

Better Yet, How Does Google Remarketing Work for My Business?

Statistics indicate that only 2% who visit a website will stay and make a purchase. That means that 98% moves onto another website to make a purchase. That’s a considerable amount of converted leads that get lost.

 However, seeing how remarketing works as explained above, this strategy dramatically increases the conversions our customers receive. 

There are also so many options and ways to approach using Google Remarketing that is sure to fit with all kinds of businesses and budgets.

Ready to find out more? Be sure to contact us now! 

Flyline Offers a Professionally Managed Pinterest Account for Allen’s Flowers and Plants

One of the latest social networking sites that is continuing to grow on a daily basis in popularity among consumers is Pinterest, a site designed for sharing creative ideas, fashion, recipes and more.

Now, Pinterest’s popularity has attracted attention from the business community as a platform for getting in front of targeted audience. 

That has certainly been the case for florists who now see it as a way to show off their floral design capabilities and range of products and services, helping to garner more customers both online and in their stores.

Allen’s Flowers and Plants of San Diego

Like our work for Carithers Flowers in Atlanta, which also has begun using Pinterest as an additional feature of our comprehensive Internet Marketing program for florists, Allen’s Flowers and Plants of San Diego, an award-winning florist with three locations throughout San Diego County, has recently added Pinterest to its cadre of marketing initiatives.

The result has been new customers and greater brand appeal for its florist services, including wedding and events, and its flower products. 

Its existing and new customers have given the San Diego florist rave reviews for its Pinterest boards with great ideas, information, and pictures related to flowers and decorating with flowers.

Our Pinterest Services

The Pinterest account is designed to build the buzz around the Allen’s Flowers and Plants brand, online presence, and its three locations in San Diego. The Flyline Search Marketing Pinterest Services for florists includes the following:

•  We create Pinterest photo boards that are themed to the seasonal and holiday opportunities of the flower business.  These include boards for Mother’s Day, Christmas, Easter, Valentine’s Day and more as well as boards dedicated to interior and exterior decorating with flowers for events, weddings, and home. Other boards are focused on flower care.
  
•  We fill each Pinterest board with high quality flower images, all of which include alt tags and embedded links. 
• We manage all the boards and regularly update them as the seasons change.
•  We link the Pinterest platform with the website so website visitors can easily connect on Pinterest while those on Pinterest can quickly access the website or blog. The sites are also linked to other social media sites like Facebook and Twitter.

Are you ready to get started with Pinterest as part of a comprehensive Internet Marketing program for your flower shop? If you would like to sign on or have more questions, be sure to contact us here.