Remarketing Programs and How They Work

Your business relies on leads but, more importantly, on turning those leads into conversions and that final sale whether it is online or in-store. To capture those potential customers online, a new strategy is being employed called remarketing.

It is something that we offer at Flyline Search Marketing as part of our comprehensive Internet Marketing solutions for all of our clients. Here’s a quick rundown on how it works and why you should add it to your strategy.

What is Google Remarketing?

Google remarketing is advertising that is designed to turn leads into sales conversions by ensuring that your company stays at the top of each person’s mind even when they leave your website and are on other sites doing their shopping or gathering their research.

How Does Google Remarketing Work?

Google Remarketing tracks each visitor to your website. What’s next is truly amazing as the Google Remarketing software follows these visitors when they leaves and delivers advertisements about your company on other websites.

These potential customers continue to see your adverts as they go elsewhere, helping them not to forget about what you offer and giving them a simple way to return by just clicking on the banner ad or image ad. And, as we know, the easier we can make something, the more likely those people are to act on it.

What Does Flyline Do for Me?

Here’s what we do for your business:

·         Using our agency account, we generate Google Remarketing codes and insert them into the key pages of your website. As website visitors access your website and visit these key pages, the Google Remarketing code captures their IP address and deposits them into an Audience bucket.

·         We strap the Audience bucket to the Google Adwords Remarketing campaign.

·         Our program designers build Google display ads and/or upload Image ads provided by clients who want to include motion elements in their ads.

·         We geo-target the Remarketing campaign to pursue the IP addresses contained within the Audience bucket.

Better Yet, How Does Google Remarketing Work for My Business?

Statistics indicate that only 2% who visit a website will stay and make a purchase. That means that 98% moves onto another website to make a purchase. That’s a considerable amount of converted leads that get lost.

 However, seeing how remarketing works as explained above, this strategy dramatically increases the conversions our customers receive. 

There are also so many options and ways to approach using Google Remarketing that is sure to fit with all kinds of businesses and budgets.

Ready to find out more? Be sure to contact us now! 

Remarketing Simplified: You Reeled Them in Once, Now You’ve Got to Hook Them

We have talked about remarketing before, but for those of you that don’t know what it is, here is a quick explanation. Remarketing campaigns are designed through use of Google AdWords to essentially follow anyone who visits your site and leaves without purchase.

Think of it like this: you sell the latest in animal fitness gear -- stuff like doggy treadmills. Someone clearly interested in getting their fat pooch in its best shape visits your site, but because they have never used you before, they leave.

This happens often, in fact 98% of new customers leave, and that is a lot of money that should be in your business pocket.

With remarketing, the story doesn’t end with them leaving because through clever keywords and the awesome power of Google AdWords, the next site they visit and the one after that is going to be advertising your site.

This almost doubles the chance of them coming back to make a purchase and, for obvious reasons, it can really boost your business. Now that you have a better idea of how the remarketing campaign works, let’s talk about how it can help you.

Boosting Your Business

At Flyline Search Marketing®, we push social media. After all, in this tech age, it is almost a must for a company’s online presence to survive. We believe though, that for best results, multiple advertising campaigns are the way to go.

Because no matter how strong your social media presence is, if people don’t have any idea about who you are, it really won’t help. Remarketing won’t exactly tell them ‘who you are’ but when they ended up on your site and left without purchase, they will begin to see your brand pop up on other websites in the Google Display Network, allowing your business to reconnect with them.

Remarketing can be used with other search engines as well though we do find Google with their AdWords program to be the most effective. This is one of the reasons we recommend it so often and why we only offer our call recording and tracking services with clients that have the Google Ad words service.

Because the Google AdWords program really is the very best for a strategic market campaign. At Flyline Search Marketing®, we don’t just believe remarketing with Google AdWords will help increase your site’s traffic and sales -- we know it will.