What’s the Deal with a Hashtag?

Some of you may know what it is or heard about while others of you still may not be sure by what a hashtag is – after all, it looks like a number, or pound, sign and it is indeed the same symbol. 

Yet, it means something a little bit different. And, it is important to know about if you plan on using Twitter and social media as an effective communication platform for engaging with your target audience and existing customer base.

The hashtag is commonly used on social media site, Twitter. It is a simple and effective symbol that is used so that people can search for specific tweets that have a common topic that they are interested in. This is also a way to create a community of like-minded individuals that share an interest in those same topics. Having the hashtag helps to find each other easier and share it quickly by retweeting it.

While you would assume since it is used on tweets that Twitter was the one that came up with using the hashtags, but it is actually not a function of Twitter. How it got started, no one really knows but it has certainly taken off since then, becoming viral in its use.

Typically, the hashtag is used in a few common ways, including breaking news, as a way to promote something, for a brand or event, and any topic where people want to discuss it in general. Other ways are for a little extra feeling or commentary on a particular subject they just tweeted about but ran out of characters to use. 

Hashtags are used for specific online conventions, including certain abbreviations or short terms used for particular concepts. Lastly, a hashtag can even be used for group activities, such as online events, clubs, or classes, to share information amongst the group.

Now, Twitter is not the only place where you will now see hashtags. Other social media sites now feature them as the trend catches on, including Facebook, Instagram, Tumblr and Pinterest.

As a business, you may also want to consider creating your own hashtags to share with your followers and fans so they can connect with you through this new communication tool and further feel engaged in your business. It is also a way to extend the search capability for your business to be found and discovered by new customers.

Learn more when you partner with us on an Internet Marketing program that sets you apart from the competition and helps you get connected to your target audience faster!

Making Businesses Soar into a Busy New Year

The holiday season has finally come to an end. For the individual, that means they can work on refilling the savings account, and for a business, that means the holiday rush has ended.

 Sure, it won’t be so busy anymore and you can finally take a break, but with the busiest time of the year at it its end, that means sales are going to drop, too.

No matter what, people tend to spend less after the holidays, but your sales don’t have to drop too much. 

With Flyline’s help, we can help keep the sales coming even after the rush has ended thanks to our expert, targeted Internet Marketing programs.

Four Reasons to Choose Flyline

Here are four great reasons to choose Flyline:  Carithers Flowers, Allen’s Flowers and Plants, Allen’s Flower Market and People’s Flowers.

What do they have in common? All four are clients of Flyline that have reaped the benefits of using Flyline’s various Internet Marketing services to drive revenue at the holidays and throughout the year.

That’s right, these four companies all had record breaking sales over the holiday season, and three of the four were voted by their individual cities as the best flower shops in the area. 

These four companies from all over the country have also experienced tremendous growth in website traffic, customers, and sales all year long and into the future.

These companies have continued to trust us into the New Year and will surely see record-breaking sales this Valentine’s Day. Let us do the same for you. 

And, you don’t have to be in the florist business to get the most from our Internet Marketing strategies and comprehensive SEO, online advertising, content and social media marketing programs.

Introducing Your Marketing Partner for 2013

We are Flyline Search Marketing and we specialize in helping our clients achieve their strategic goals for traffic, customers, and sales as well as show them how to build a viral marketing campaign and enhance their brand image. 

We start by developing a comprehensive and customized Internet Marketing program that best fits your business. For instance, with the four flower shops, we have developed the ultimate strategy in floral marketing, which works universally for that type of business. 

However, if you need marketing for your business niche or industry, then we will create a set of tactics that fits your customer base and their interests.

We develop and manage websites as well as fan pages on high traffic social media platforms like Facebook. 

Our team of expert writers and SEO specialists can take care of all your blogging, YouTube posts, and even a press release program. 

Taken altogether, these tactics will help you attract and expand your audience as well as generate new levels of revenue and brand recognition in 2013!

Come Tweet with Us

If you have followed our blogs, then you probably have become aware that that we live and breathe social media. 

At Flyline Search Marketing, time and time again, we have stressed the complete and utter importance of online businesses being socially active and having a dominating social media presence.

Then it hit us -- at Flyline, we have a massive online presence and take pride in being socially active on sites like Facebook, YouTube, and now Twitter. 

That’s right, Flyline Search Marketing is cordially inviting you to check us out and follow us on Twitter. Be sure to follow us at: @FlylineSrchMktg.

Having a Twitter Account

Do you love tweeting, or do you not know what it is? Well, if you are constantly trying to tell your customers and fans about new deals, specials, and products or services, then we can pretty much guarantee that you will love tweeting.

You see, like the status updates on Facebook, Twitter lets you tweet about whatever you want and it shares it will all your followers. 

They can then share it with their followers and if it’s an unbeatable deal or an awesome new product, then chances are they will do just that.

We use our Twitter handle to keep our clients, fans, and followers informed on the new services we offer. Or, other times we like to inform them of the various specials we are constantly offering throughout the year. 

Twitter, like all other social networking sites, is an amazing way to get your business name out there for all to see.

In fact, we are so confident in the effectiveness of Twitter and social networking that we make the most of it ourselves on a near daily basis with regular tweets.

Getting a Twitter Account

By now, you may very well be considering a Twitter account. Well, you have nothing to lose as an account is free and only takes minutes to set-up. 

For businesses, Twitter is a great way to reach out and keep others informed, but it is understandable that, as a business owner, you may wonder when you have time to update your account and keep the social aspect of your business humming along.

That’s why, at Flyline, we offer various Internet marketing strategies, including a social media package. 

The best part of such a package is that we literally take care of everything for you so you can focus on growing your business and working with all the new customers that find out about you on Twitter, Facebook, and YouTube! Then, you’ll be able to tweet all about your new success!