Doing SEO the Right Way!

Reading this headline, you might ask, is there a wrong way to do SEO? Yes, there actually is many ways to do it the wrong way. And, you do not want to go wrong with your SEO strategy as it could mean that you are not getting the results you want from your investment in Internet Marketing. Plus, you may actually do greater harm by creating problems with the search engines by inadvertently making some mistakes.

Instead, you want to be sure to understand how to do SEO the right way or potentially work with an Internet Marketing company that regularly updates their knowledge and skills with the latest SEO strategies that deliver the greatest return on your online marketing investment.

Top Tips on Doing SEO Correctly

As SEO experts, the Flyline Search Marketing has been doing SEO for a long time and stays focused on any changes made by the major search engines in how they construct their search engine rankings and how they change SEO rules and regulations.

We would like to share our four top tips for SEO with you to help you with your program as well as illustrate why we should be your first choice for an Internet Marketing partner. Our SEO recommendations include:

• Steer Clear of Old School SEO Tactics: There are a lot of tactics listed on Internet sites and online articles, but they are most likely old and no longer relevant to how search engines now run their rankings. Search engines do not want SEO organic marketing only practitioners to manipulate results, so it is best to stay away from any of this so-called good advice. Search engines can identify these practices and will penalize website owners that use them.
• Serve Up Relevant Content: Visitors to your site want compelling and relevant information that will help them. For search engines to be helpful for those visitors, they must ensure they direct them to the best websites. Therefore, your website must offer something interesting and relevant for the search engine to consider. That means regularly adding new content so that algorithms will reward your website and move you up in the rankings.
  
• Maintain a Constant Focus on the Site Visitor Experience: Beyond relevant and interesting content, your site visitor must enjoy their visit to your website, so make sure your website is easy to navigate and offers a clear picture of what you offer. You may wonder what this has to do with SEO, but the search engines consider the site experience as part of their
• Deploy a Comprehensive Marketing Strategy: This means that you use a number of tactics – both online and offline – to attract your target audience. Larger companies may employ more tactics that a smaller one, but no matter what size you are, you need to engage with your target audience through a number of channels, including social media, print, broadcast media and more.

Our Comprehensive Internet Marketing programs have delivered significant quantitative results for firms around the country, including Allen’s Flowers and Plants, Carithers Flowers, Gwinnett Medical Center, Melloy Dodge, Peoples Flowers and many others. Are you ready to get started or have questions? Contact us now!

Benefits of an Internet Marketing Consultant

As a small business owner, you may be used to doing everything yourself or assumed you did not have the resources to have outside help, especially on something like marketing. 

However, you could be focusing on your core capabilities while someone else helps handle expanding your marketing channels to a larger, more targeted audience. This is just one of the many benefits of hiring an Internet Marketing consultant.

Save Time and Money
A comprehensive Internet Marketing program requires time and money – two things you are most likely short on as a small business owner. There are so many channels and tactics to exploit, content to create, comments and engagement to manage, and statistics to study. 

Learning what each does let alone which ones you should choose and how you should use them takes considerable time. However, an Internet Marketing consultant already knows and understands how to work within these channels, platforms, and applications.

Focus on Your Core Business

When you have someone else handling your marketing and advertising functions, you can focus on your core business to make it a place these new customers will want to come back to again and again. 

You can work on making the important decisions that keep your business running at optimum performance, including attention to service, training, strategy and finances while your Internet Marketing consultant brings in your target audience.

Tap into Greater Expertise

An Internet Marketing consultant has specific expertise that they continually hone as the rules of online marketing and advertising continue to change, including search engine optimization rules and new social media platforms. 

Their expertise also transcends industries and niches, so they can work with a number of types of retail operations to help them understand their audience better. They also are more aware at works at moving you up the search engine ranking and how to select content that is relevant and interesting to your audience.

Expand Creativity and Innovation

When you are inside your business, it may difficult to think ‘outside the box’ so having an Internet Marketing consultant can provide you with a unique perspective, ideas, and feedback that can move your business forward and generate exciting new products and service experiences for you.

We’re Here to Help!

We have the team of professionals, experience, training and knowledge to serve as your Internet Marketing consultant. Find out more by visiting our website and seeing how we have helped many other businesses just like yours!

Flyline’s Florist Internet Marketing: Nurturing Ongoing Growth and Targeted Traffic

If you have followed our company blog in the past, then you know that we specialize in Internet Marketing, including social media marketing, SEO, content development, Google AdWords and more for pretty much any type of business out there.

However, you could say we’ve developed an Internet Marketing green thumb when it comes to the florist industry. 

Upon starting with Atlanta, Georgia’s very own Carithers Flowers, a company we have worked with for quite a while now, we were able to practically perfect Internet Marketing for the florist industry that we have now used to grow other floral businesses across the country.

Since then, we have worked with a variety of clients all in different industries as well as added a number of florists to our client list who are all experiencing phenomenal growth. Three clients that we further perfected our floral marketing campaign include:

·         San Diego, California-based Allen’s Flowers and Plants who have with our help been voted San Diego’s best three years in a row now;

·         Long Beach, California-based Allen’s Flower Market who is one of our newest clients and has just been named Long Beach’s best florist for the first time; and

·         Albuquerque, New Mexico-based Florist, Peoples Flowers Shop who, along with Carithers Flowers, was selected as winners by the Conforti Collection this year for their $1,000 giveaway.

The Floral Marketing Masters

With Flyline, the results show for themselves that we really are the best. Through our extensive Internet Marketing campaigns, we have turned four local business florists into household names in their local communities and helped increase their brand equity.  

Our expert marketing team, comprised of SEO experts, content developers, social media masters and website development brains, has discovered that, unlike many other industries, the floral industry in its sales at least, is practically universal.

In other words, what has worked for Atlanta, Georgia-based Carithers Flowers and our west coast clients also works for People’s Flowers in New Mexico and will work for your floral shop wherever you are in the country.

Our floral marketing platform is designed to bring in business and capitalize on your company’s overall product and service offering.  One example of our success is, that since 2009 when we started working with Carithers Flowers, we have helped the company more than double their revenue.

At Flyline Search Marketing, our floral marketing campaigns get you the results you deserve. Let’s grow your business together!

The Online Advertising Steps to Success: Social Media and SEO

At Flyline Search Marketing, we spend a lot of time talking about Internet Marketing and how, without it, a business’s online presence will surely go unnoticed. 

We constantly promote the use of social networking and various other tactics whose sole purpose is getting a business name out there for the whole world to see.

Sometimes, we concentrate on explaining an individual part and others a whole section. 

Social Media, SEO and others tactics are all gears in the machine that is online advertising.  When all these components are put together into a targeted online advertising program, it increases the speed and performance of your online advertising, growing traffic and potentially increasing your customers and profits.

At Flyline Search Marketing, we are solely focused on Internet Marketing tactics like these and have the team and expertise to create an online advertising program that works specifically for your industry, your company, and your target audience. Here are the steps we use to get you there.

The Online Advertising Machine

Like a motor vehicle, online advertising has many parts and while sometimes you can run with a couple things missing from the equation, you will find that when every part is in play things will run much smoother than when a few nuts, bolts, and gears have gone missing.

The first step to Internet Marketing is to have an online presence. At Flyline, we can design a website that fits your business and budget that will surely dazzle anyone who sees it.

Once your company is actually accessible over the Internet highway, you absolutely cannot stop there. Think of the website as the foundation of the company’s online presence. From there, you need to bring in customers and luckily there are more than a few ways to bring them in by the droves.

Social Media

If you have followed our blogs, then you know just how much we love social media. At Flyline, we use it ourselves for the very same reason we are pitching it to you. Social media works -- end of story. Let us create your presence on Facebook, Twitter, YouTube and any other site imaginable so that It all comes together in a consistent presence with messages that appeal to your audience.

When it comes to social networking, the more places your business is present, the better off you will be. Exposure and easy communication with customers are probably two of the best parts of social networking.  At Flyline, we can make things even easier for you by creating and managing business pages on all the top social networking sites, including updating them with fresh and relevant content.

SEO

Search Engine Optimization (SEO) is a very complex science that you cannot easily manipulate without the help of pay per click platforms. One such platform is the Google AdWords program and simply put, it works. 

The best part though is that, as a Google AdWords certified partner, our expert marketing team understands what keywords and keyword frequency works to get you the ranking you need in a search engine. Our SEO strategies extend to everything we do – from articles and blogs to press releases and website content.

Ready to get started? Find out how we can customize an online advertising machine that generates the traffic and business you have been seeking while staying within your marketing budget!

Marketing to a Holiday Audience

The holidays can be so different in nature to any other time of the year when it comes to marketing. Other times throughout the year, it is normal to for any attractive marketing to bring in customers. 

For example, if you own an HVAC company and advertise “free quotes and consultations” on your vans, website, and all over the city, then you will find yourself getting business.

People like the sound of “free,” but during the holidays people become more and more picky as about to whom they give their business to. Whether it is because they want to save or have a more stringent moral compass around this time of the year is irrelevant.

Ultimately, what matters is that, to stay afloat, you need business whether you are selling products or services like the HVAC company we mentioned in the example.

This blog describes some of the key holiday marketing strategies you can employ to attract your target audience and get them to buy, buy, buy.

Holiday Marketing

While we used service companies as an example and while it is true that a service company will benefit more from a festive marketing campaign, companies that sell products may still reap the benefits as well. Service companies are put more at a disadvantage over the holidays than product companies and here is why.

People have saved up for the holidays so they can buy gifts, go out, and celebrate. Essentially, if they want to get someone a specific gift, they are going to buy it, meaning many companies that offer products will get good business over the holidays just by advertising. 

However, when something goes wrong and requires a service call, people are going to be far more reluctant in making that call over the holidays as they want to spend their money on gifts and festivities rather than, say, a backed-up toilet.

At Flyline, we have the solution. Sure, some people are going to just get it fixed to get it over and done with and others have their companies they always use, but others may find themselves with a choice to make. Flyline wants to help that choice to be your company and, best of all, we can. Let us develop a festively themed marketing strategy that can help your business.

Whether or not your company is already signed up with us doesn’t matter. We would be happy to take on any new clients and work with them to develop an advertising campaign that best fits their needs and budgets. 

Even better is the fact that we have the knowledgeable and creative staff to design the perfect holiday ad campaign to help draw in more festive-minded customers. Ask us how!

An Effective Strategy for Internet Marketing

At Flyline Search Marketing, we specialize in Internet marketing. That means that we make search engine optimization (SEO) and pay per click (PPC) work for you and look easy at the same time.

As Atlanta’s leading Internet marketing firm, we are more than confident that we can help you get the results you deserve. 

With our elaborate marketing program, we can, and will, generate the most effective strategy for boosting your company’s presence on the Internet.

The Internet – The Final Marketing Frontier

Sure, maybe we will someday have space billboards, but, in reality, we can’t think of a much better way to advertise to the masses than the Internet. It really is the final frontier in the marketing world and here is why:

• It is the only form of advertising that can potentially put you and your company in the spotlight for billions to see. That’s right -- Internet advertising can potentially reach the whole world.

·        Not everyone listens to the radio and not everyone even watches television. However, most everyone use the Internet in some way or another and that is why you can reach so many potential customers with this advertising medium.

·         No other marketing service can reach so many on both a local and global scale, helping you to find more of your target audience through specific strategies like SEO and PPC.

·         Internet marketing is actually affordable. Thanks to pay per click platforms like Yahoo, Bing, and Google AdWords, we can actually keep Internet marketing fees at a very modest price. And, when you consider the return on that investment, there is no other advertising channel that delivers as much value.

What Flyline Does

At Flyline Search Marketing, we work with businesses big and small. Our philosophy is to develop the perfect marketing program that best fits each company’s needs. 

Every program is different and designed to reach a specific target audience that varies depending on your business and the product or service you offer. Our services include website design, website hosting, content writing, blogs and press release programs, and more.  

We also develop various social media pages for businesses and keep them updated, including creating Facebook fan pages, tweets, and YouTube videos. 

Flyline Search Marketing lives and breathes social media because it helps to engage customers and potential customers plus drives all the other components of Internet marketing.

Feel free to learn more about us at our homepage and if you are eager to take your business to a whole new level, please give us a call today.

Get in on the Pay Per Click (PPC) Phenomenon with Yahoo and Bing

If you have followed our blogs, then you have probably learned a little about pay per click (PPC) advertising in the past. If you have not, then have no fear because we are going to be reviewing it because if one thing is certain it is that with SEO pay per click is the way to go.

At Flyline Search Marketing, we offer two major types of pay per click: the Google AdWords platform and the Yahoo/Bing platform. This blog post provides more information on the Yahoo and Bing platform of PPC advertising that we offer our clients.

A Short Review of PPC and SEO

If you are unfamiliar with search engine optimization or pay per click, then fret no more because we are going to be giving you a quick rundown on them both.

Search engine optimization (SEO) is a way to ‘naturally’ alter the visibility of your website in a search. Basically, when used as a marketing tactic, SEO helps to better place your website.

Pay per click is a method of SEO that, through a meticulous marketing platform, will perfectly position your website. They are great ways to get your brand out there with the best of them.

Why Use the Yahoo/Bing Platform?

At Flyline, when using pay per click, we often push the use of Google AdWords. You might ask, why? Simply put, because it really is the best. However, not everyone uses Google, so how do you get your business put on blast to those who don’t use the world’s most used search engine?

Simple -- you take the second and third place runners up and put your business there, too. After all, you can never get enough advertising or publicity about your service offering or brand. Never have truer words been spoken, and we thank whatever advertising guru came up with that saying.

The bottom line is that Internet advertising works and that pay per click really is just that effective. 

So, of course, the more pay per click you have, the better it’s going to be in terms of results for your business, including greater traffic to your website.

How does it work and why do we recommend it? Well chances are you have gotten the gist that pay per click advertising puts your business in the view of the searching party, but there is more to it than that.

With pay per click, you are only charged when the service is used, meaning that if they don’t click you don’t pay. With Flyline and the Yahoo/Bing platform, you really have nothing to lose and everything to gain.

Flyline’s Gift to You: $100 in Free Google AdWords Advertising

An Internet marketing firm like Flyline Search Marketing can offer you a host of services like Google AdWords, SEO content, social media marketing management, blog writing, web hosting and more, which can help your business expertly target the right customer and demographic who is already online and searching for the products or services you offer.

Partnering with a results-driven Internet Marketing agency like Flyline can also help you expand your business quickly without spending as much as a traditional program would cost.

However, we’ve gone one step further with a special offer to sweeten the deal. Because we are so confident in both our abilities and the effectiveness of the Google AdWords program, we are offering a $100 credit to our new customers that sign-up for the Google AdWords program. That is a whole $100 dollars of free and effective advertising for your business.

What’s the catch you ask? All we ask of our customers is to sign on with the Google AdWords platform for a year and in return they receive $100 of free advertising. It’s an excellent investment and discount toward an incredible return.

Flyline Builds Internet Marketing Success

If you have read our testimonials in the past, then you know what we are capable of in terms of helping small and medium-sized businesses across a wide range of industries.

If you haven’t or are just all around new to the Internet marketing world, please allow us to clarify exactly what it is we can do for you. Flyline Search Marketing specializes in creating an Internet marketing strategy that works for you. 

We take your budget and what you want in terms of reach and customer engagement and then we make it happen.

Every business that we work with is affected differently by Internet Marketing. That’s because everyone wants something different and products and services do vary greatly.

While other companies will just reuse the same strategy over and over again, which only produces limited results if any, we create a unique and personalized Internet marketing strategy with your company in mind.

Through the use of pay-per-click strategies found within Google AdWords, other search engines like Bing and various methods of search engine optimization, we help to build up your online presence. At Flyline Search Marketing, we also offer various social networking and media services that are designed to help raise awareness of your business in one of the fastest growing trends in the world.

As well as website construction, hosting, and management, we offer so many options that it’s no wonder why so many put their online reputations in our hands. At Flyline, we can help to make all the difference when it comes to making your business boom.

In Capable Hands: The Importance of a Google AdWords Certified Partner

If you have ever gone skydiving, then you know that they don’t just take you up a few thousand feet, wish you luck, and kick you out of the plane. 

They school you, they show you the shoot, they review everything and then after a long while of you thinking, ‘When do I get to fly?’ they take you up and when you do jump, they are with you for that, too. Your instructor would stay with you until the very end to ensure you a safe landing.

At Flyline, while we may not teach skydiving, we do know how important it is to have someone who knows what they are doing and that is why we are a certified partner of the Google AdWords program, which helps you dive into Internet Marketing with someone who can guide you safely through the process and land you in the right spot of success!

Google AdWords

The Google AdWords platform is a state-of-the-art advertising program you probably guessed is used with Google. It works as a pay-per-click program with the Google search engine. So, to understand the complex nature of the Google AdWords program, we must first start with pay-per- click, what it is, and what it does.

Pay-per-click, also known as PPC, is one of the most commonly used Internet advertising programs used today.

 It is popular with both Internet marketing companies and business owners because of its simplicity. Essentially, the PPC program works as follows.

You establish a monthly budget and that places your business site on the relevant search queries in better view of a potential customer. They click and visit your page and your budget is charged. Refilling the account is also simple and this method of advertising is extremely effective.

Google AdWords give your business the ability to easily show up in a search query on Google’s search engine. Google’s search engine is one of the most widely used search engines in the world. There are not millions of potential customers but billions.  

Using a Certified Partner

Google AdWords is complex and due to its nature Google doesn’t want just anyone trying to slap together a so-called Internet marketing program if they don’t know what they are doing. So, they train people on how to use the program.

At Flyline, we have been trained and certified to use this platform in our marketing strategies. We know what we are doing, but others may not. 

Don’t make the mistake of using someone who might not know what they are doing. Use Flyline as your partner so you can be sure that your business is receiving the right attention in the online marketplace.

How to Know if Your Website is Functioning at its Optimum Potential

Count yourself lucky if your business has continued throughout the recent tough economic environment. But, you can count yourself smart if you have focused on an Internet Strategy that has included everything from a credible webhosting service to online advertising analytics like Google AdWords to search engine optimized content and social media.

You have probably taken the time to experiment with different methods for luring customers in, including a Facebook fan page, a Twitter account, a blog, and even press releases to reach out to the media and get your audience’s attention.
Web and Phone Analytics

When you start a business website, you cannot assume it will simply show up on the first or even second or third page of a search on Google. It’s there somewhere but it is not anywhere close to the limited search that your customers and potential customers will undertake.
There are ways to get attention from Google and move up the search engine listing. You can opt for pay-per-click advertising, which is a system that essentially takes a specific budget that you set and then pay out to get you in front of your target audience by posting ads in the search engine and on sites that they may be browsing.

The intent is to get you noted and increase the flow of traffic to your website, which will most likely increase your website orders and in-store traffic.

Analytics become a very important component of today’s Internet Marketing campaigns to see what is working and what isn’t quite attracting the attention you are seeking. This allows a company to know where and how certain changes in these campaigns or tactics will make a significant difference.

Why We’re the Best at Website Traffic
At Flyline Search Marketing, we have an experienced team of Web Market Strategists and are even Google Ad-Words certified. We also have expertise across all Internet Marketing tactics as well as offer technical assistance, including web hosting and graphic design.

The team also consists of professional content writers with years of experience in marketing, advertising, public relations, SEO-driven content and social media content.
Our Internet Marketing campaigns have been implemented across numerous industries, including auto dealers, florists, fitness clubs, insurance and HR firms, mortgage bankers, plumbers, legal firms, locksmiths, mailing services and property management specialists just to name a few.

This has helped us to expand our SEO knowledge in terms of developing lists and strategies for keywords that are then utilized across all tactics, including blogs, press releases, articles, website content, social media content and Google AdWords.

Ready to get started? Let’s work together on a comprehensive, results-driven Internet Marketing program that starts paying you immediate returns!