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Flyline Search Marketing / Google Adwords Certified Partner / Offices in Atlanta, Albuquerque, Durant, Escondido

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Friday, September 27, 2013

The Benefits of a Good Internet Marketing Agency


Regardless of your company’s size or industry, all businesses need to have an effective online strategy that covers all channels and platforms to reach the entire target audience.

These strategies typically include a wide range of tactics like blogging, social media, public relations and search engine optimization just to name a few. 

All of these are critical to your marketing efforts and provide a more effective set of results than traditional marketing – if you do it right and are consistent.

Why Work with an Internet Marketing Agency
That’s where the benefits of a good Internet Marketing agency come into play. Here’s the advantage they provide you:
  • They take care of all the strategy, tactics, implementation, management and analysis so you can focus on your core business and handle all the incoming business that will arise from such an effort. Doing it yourself can be both time consuming and lead to many mistakes that you can’t erase.
  • They have the knowledge and technical know-how to understand each aspect of Internet Marketing and how these aspects work together while you may only have a superficial understanding of the process.
  • Their advice can make the difference in an average presence on the Internet and one that stands out among the competition.
  • They have the experience to help handle any negative feedback or interaction on any of your online platforms.
  • They can get you noticed among your target audience despite the current crowd of competitors that you may face online, connecting you to the right people at the right time and helping to make it easy for them to find you in a search engine.
  • Their solutions are typically low cost and offer a quick return on investment.
A Stellar Internet Marketing Agency
If you are looking for an Internet Marketing Agency that already has proven track results to show, then look no farther that Flyline Search Marketing

Our team of seasoned SEO, online marketing, social media and public relations specialists understand how to craft content as well as develop and monitor campaigns that attract and retain your desired customer base.

We offer what we call the Flyline Advantage, which is that we provide each of our clients with an advantage over their competition both online and offline as well as deliver a comprehensive program at a fair price. 

Our success stories and testimonials all illustrate how this Flyline Advantage can work for you!

Sunday, September 8, 2013

Remarketing Programs and How They Work

Your business relies on leads but, more importantly, on turning those leads into conversions and that final sale whether it is online or in-store. To capture those potential customers online, a new strategy is being employed called remarketing.

It is something that we offer at Flyline Search Marketing as part of our comprehensive Internet Marketing solutions for all of our clients. Here’s a quick rundown on how it works and why you should add it to your strategy.

What is Google Remarketing?
Google remarketing is advertising that is designed to turn leads into sales conversions by ensuring that your company stays at the top of each person’s mind even when they leave your website and are on other sites doing their shopping or gathering their research.


How Does Google Remarketing Work?
Google Remarketing tracks each visitor to your website. What’s next is truly amazing as the Google Remarketing software follows these visitors when they leaves and delivers advertisements about your company on other websites.

These potential customers continue to see your adverts as they go elsewhere, helping them not to forget about what you offer and giving them a simple way to return by just clicking on the banner ad or image ad. And, as we know, the easier we can make something, the more likely those people are to act on it.


What Does Flyline Do for Me?
Here’s what we do for your business:
·         Using our agency account, we generate Google Remarketing codes and insert them into the key pages of your website. As website visitors access your website and visit these key pages, the Google Remarketing code captures their IP address and deposits them into an Audience bucket.
·         We strap the Audience bucket to the Google Adwords Remarketing campaign.
·         Our program designers build Google display ads and/or upload Image ads provided by clients who want to include motion elements in their ads.
·         We geo-target the Remarketing campaign to pursue the IP addresses contained within the Audience bucket.

Better Yet, How Does Google Remarketing Work for My Business?
Statistics indicate that only 2% who visit a website will stay and make a purchase. That means that 98% moves onto another website to make a purchase. That’s a considerable amount of converted leads that get lost.

 However, seeing how remarketing works as explained above, this strategy dramatically increases the conversions our customers receive. 

There are also so many options and ways to approach using Google Remarketing that is sure to fit with all kinds of businesses and budgets.

Ready to find out more? Be sure to contact us now