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Tuesday, June 18, 2013

Flyline Offers a Professionally Managed Pinterest Account for Allen’s Flowers and Plants

One of the latest social networking sites that is continuing to grow on a daily basis in popularity among consumers is Pinterest, a site designed for sharing creative ideas, fashion, recipes and more.

Now, Pinterest’s popularity has attracted attention from the business community as a platform for getting in front of targeted audience. 

That has certainly been the case for florists who now see it as a way to show off their floral design capabilities and range of products and services, helping to garner more customers both online and in their stores.

Allen’s Flowers and Plants of San Diego
Like our work for Carithers Flowers in Atlanta, which also has begun using Pinterest as an additional feature of our comprehensive Internet Marketing program for florists, Allen’s Flowers and Plants of San Diego, an award-winning florist with three locations throughout San Diego County, has recently added Pinterest to its cadre of marketing initiatives.


The result has been new customers and greater brand appeal for its florist services, including wedding and events, and its flower products. 

Its existing and new customers have given the San Diego florist rave reviews for its Pinterest boards with great ideas, information, and pictures related to flowers and decorating with flowers.

Our Pinterest Services
The Pinterest account is designed to build the buzz around the Allen’s Flowers and Plants brand, online presence, and its three locations in San Diego. The Flyline Search Marketing Pinterest Services for florists includes the following:
  •  We create Pinterest photo boards that are themed to the seasonal and holiday opportunities of the flower business.  These include boards for Mother’s Day, Christmas, Easter, Valentine’s Day and more as well as boards dedicated to interior and exterior decorating with flowers for events, weddings, and home. Other boards are focused on flower care.
  •  We fill each Pinterest board with high quality flower images, all of which include alt tags and embedded links. 
  • We manage all the boards and regularly update them as the seasons change.
  •  We link the Pinterest platform with the website so website visitors can easily connect on Pinterest while those on Pinterest can quickly access the website or blog. The sites are also linked to other social media sites like Facebook and Twitter.

Are you ready to get started with Pinterest as part of a comprehensive Internet Marketing program for your flower shop? If you would like to sign on or have more questions, be sure to contact us here

Monday, June 10, 2013

Flyline’s Press Release Service Creates the Buzz for Florists Like Allen’s Flowers and Plants

Press releases are alive and well as a still relevant way to garner publicity and spread the word about your company. 

Now, it’s even easier thanks to online press release distribution companies that allow you to disseminate news and information about your company through more media outlets both online and offline.

That’s why we still include this marketing tactic as part of our Internet Marketing program for florists. In fact, our search engine optimized press releases for our clients are often picked up on the search engines and available for months and years after the news to keep the buzz going.

Allen’s Flowers and Plants’ PR Program
As you can see from this link, Allen’s Flowers and Plants of San Diego has issued a lot of news through the past year, including two press releases each month that have been picked up by various media outlets.


The press release topics were selected by our public relations and marketing team based on relevant holidays, events, and specials, which were then issued one to two weeks prior to the holiday or event to garner more traction and attention, fueling interest and building sales prior to the holidays. 

This schedule has helped to enhance Allen’s online and in-store traffic as well as further its brand reputation in the local and national marketplaces.

Our Press Release Services
Allen’s Flowers and Plants of San Diego uses our press release services, which includes the following:
·         Two SEO press releases per month.

·         Content development and management tied to upcoming holidays, events, and specials.
·         Press release issuance on an online wire service (an extra fee applies) that includes uploading each press release service to the wire and including a photo gallery for each press release.
·         Tracking of the number of views to gauge Internet marketing efforts in this aspect of the program.
·         Logging of press releases on the client website for website visitors to also read.

The press release program is part of a larger Internet Marketing program that includes numerous tactics designed to maximize the publicity and outreach effort.


Are you ready to get started or have questions about a press release program? Contact us today so we can help you get more attention for your flower shop or any small business.