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Flyline Search Marketing / Google Adwords Certified Partner / Offices in Atlanta, Albuquerque, Durant, Escondido

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Thursday, February 21, 2013

The Internet Marketing Professionals


We live in a digital age, and thanks to the Internet there is virtually an infinite pool of information available to us whenever we happen to need it. 

Of course, business owners don’t just use the information available to discover; instead, they have to supply the content that will get them discovered by their target audience.

It doesn’t matter where your business is located -- people use the Internet everywhere to find local businesses and even those where they can make online purchases that may be farther afield. 

When you utilize online marketing strategies, everyone on the Internet becomes a potential customer if they are looking for something in your market niche.

The problem is that most business owners like yourself are so busy with the day-to-day projects that it is hard to keep up with an ongoing Internet marketing strategy let alone develop one in the first place that integrates all the platforms that could help reach and interact with your intended audience. 

That’s when it makes sense to find the right Internet Marketing professionals that can handle it for you.

Expert Online Presence Builders
Businesses of all kinds entrust us with their online presence every single day. We handle the creation of their websites, blogs, social media channels and much more. 

With our many years of experience as an Internet marketing company, we have established an outstanding track record of helping businesses all over the country and in a wide range of industries (gyms, auto dealerships, law firms, florists, mortgage companies, plumbers, insurance companies and asset management firms to name a few) get new business, maintain a loyal following, and enhance their brand reputation.

At Flyline Search Marketing, we specialize in building an online presence for your business.  This includes:
  • Website design, content, and hosting;
  • Social media presence, including Facebook, Twitter, and YouTube management;
  • PPC advertising (Google AdWords and Bing/Yahoo);
  • Public relations programs with keyword optimized press releases; and
  • Search marketing strategies, including SEO content, including blogs and articles.

We have been building custom online marketing platforms for businesses of all kinds for years now and have numerous success stories to share. You could be our next success story! 

Contact us today and let us put together a results-driven Internet marketing program for your  business.

Monday, February 11, 2013

The Importance of the Press Release for Publicity


In the new age of media, when people look to Facebook for their news, it is pretty easy to see why some might think of the regular old press release as dead and gone.

However, at Flyline Search Marketing, we are here to tell you that it is far from dead. 

Sure, the press release has changed, but it is still here and as effective as ever. 

In fact, it is so effective that we consider press releases to be an essential component of our Internet Marketing programs for our clients.

Advantages of Using Press Releases

Here are the advantages to using press releases:
  1. Press releases provide exposure and promote brand awareness in a whole new way.  
  2. They also make your company appear professional and active. More news translates in consumer and customers’ minds as a company to work with or buy from because they are busy and successful.
  3. Press releases can be a way to put the power of search engine optimization (SEO) to work so you can get attention from search engines.  
  4. They can be cross-merchandised on other platforms, such as being posted to a Facebook page, Twitter account, or blog for further coverage.
  5. From small companies to large ones, press releases are an effective way to share progress with all stakeholders – from prospective clients and regular customers to investors and media to employees.


Press Release Professionals
Although some companies write their own press releases, handling a publicity program takes time, effort, and know-how that a small business owner may not have, especially in the age of minimal resources and the need to wear many hats.

At Flyline Search Marketing, we have a team of media relations specialists who can craft press releases across a wide range of industries. They know what makes news and what attracts attention in the media.

You can customize your program for your budget – maybe you only want two releases each month or you have a lot to share so can issue four per month. 

We can help you decide what works best, including providing a list of key topics and keywords that should be included. 

Additionally, we have partnerships with online wire services so we can quickly disseminate your press releases to the widest and most accurate publications for your industry and coverage area.

Ready to get started? Visit our website for more information!