Comprehensive Internet Marketing Solutions for Health Clubs & Fitness Centers

Flyline Search Marketing has been designing Internet Marketing program specifically to support the marketing needs of health clubs and fitness centers with great results for all their efforts. Like all plans designed to increase performance, we have spent considerable time developing the best strategies that will achieve the greatest results.

Case Study: Anytime Fitness Center

The Anytime Fitness Center in Roswell, Georgia has served as a test site for the Internet Marketing program that is now being used for other health clubs. The program generated an immediate, steady, and sustainable stream of new membership leads over the course of the entire year.

Social media tactics were added to increase its overall brand awareness within the Roswell community. Finally, for the club to succeed over the long term they needed a solid website that was optimized for SEO. A blog was added and a PR campaign was started to position the gym so that they could grow their organic placement opportunities on major search engines.

While other gyms have tried things like direct mail, postcards, the Yellow Pages, print advertising and flyers, none of these tactics have delivered sustainable results like this Internet Marketing program.

Using Google AdWords

At the heart of our lead generation strategy is Google AdWords., which has prven to generate membership sales. Campaigns are run as Google AdWords display, text and mobile ads. These ads are supported by hundreds of geo-targeted broad, phrase, exact and negative match keyword phrases, which are all focused on delivering sales conversions for the club owner.  

 Some examples include Google AdWords campaigns to generate new gym membership leads, new tanning clients, group class participants, boot camp clients and sport specific and personal training clients. 

These ads are geo-targeted to make sure you only reach potential new members in your local area because they are the most likely to join a gym just down the street.

Increasing Brand Awareness

We offer a number of Internet marketing tools that help to build brand awareness, including numerous social media platforms. These include Facebook and Twitter, which have helped the gym owner to interact with his target audience and also gather information on what that audience is looking for in a fitness center.

Driving Organic Placement Opportunities

There is a very specific process that can increase your websites organic power. It starts with building an affordable and effective website that has a CMS administrative update tool for fast and easy new page additions as well as works well for page optimization, including set-up of unique meta tags for each and every page. 

The meta tags are established by our optimization strategists following Google best practice guidelines. Then there is the blog with relevant, keyword-driven content and a targeted Internet press release program.  

Are you ready to work with your very own Internet Marketing personal trainer who can add some muscle to your marketing efforts? Contact us now to learn about the various programs available for health clubs and fitness center to produce measurable results. Contact us now!

Internet Marketing – One of the Most Valuable Tools for Your Business

Internet Marketing is not a fad; it’s the strategy to take for your business in a world that is increasingly relying on the Internet to find products and services as well as make purchase decisions. 

Besides that value, there are many other reasons why Internet Marketing is one of the most valuable tools you can add to your business.

Brand Enhancement

Getting your brand out across the multiple online channels is a way to get awareness of your brand as well as enhance its reputation. You need to put your logo and business name where your target audience is now searching – the Internet.

Consumer Influence

More consumers than ever before are being influenced by their peers online through reviews and social media posts where they look to those they know and trust to guide their choices. 

If you are not online, you don’t know what they are saying about you and these influencers cannot share information about you. Having an online presence makes it easy to pass the word on about your products and services.

Cost Effectiveness

Compared to many of the traditional marketing channels, Internet Marketing is very cost effective, especially for the type of targeted results it delivers, the speed at which new leads are gained, and the capability of increasing revenues. There is a much higher return on investment for the fewer dollars spent, making it an ideal way for a small business owner to get more recognition.

Increased Website Traffic

Many of the Internet Marketing tools are designed to drive traffic to your website, including Google AdWords and social media platforms. This is a way to capture more leads and leverage a well-developed website as a means of converting those leads into sales. It also can help you increase online sales or encourage more consumers to visit your physical storefront.

Revenue Growth

Studies have indicated that Internet Marketing delivers a much higher rate of return for the dollars spent on this form of marketing in terms of the revenue growth achieved for that effort. 

Many small business owners have reported that this increase often occurs quickly after an Internet Marketing program has been implemented.

Around-the-Clock Availability

With an Internet Marketing presence, you are always open, which many consumers prefer with their busy schedules that often has them not traveling to a storefront to do business. You can be more accessible, which also increases your chances of more traffic and greater revenue.

Customization Possibilities

With traditional marketing, it is often difficult to customize the advertising messages by various segments of your target audience. With Internet Marketing, you can easily create a wide array of campaigns and issue those on the fly. You can also track the results in this segmented way as well.

Open and Interactive Communication

From landing pages, email blasts, and newsletters to status updates and blog posts, Internet Marketing offers so many relevant ways to connect with your audience and to have them respond. 

This feedback is also an invaluable aspect to Internet Marketing as it helps you understand your audience better in terms of what they want and what they are thinking about.

Elevated Credibility

Because content drives Internet Marketing, the information you can provide and share with your audience positions you as an expert in your industry. They need to know that you are a credible provider of a product or service solution. In addition to the content you provide, your brand ambassadors that write reviews and recommend you online can also help build that necessary credibility.

Want to know more about Internet Marketing and how it can work for you? Contact us today!

What’s the Deal with a Hashtag?

Some of you may know what it is or heard about while others of you still may not be sure by what a hashtag is – after all, it looks like a number, or pound, sign and it is indeed the same symbol. 

Yet, it means something a little bit different. And, it is important to know about if you plan on using Twitter and social media as an effective communication platform for engaging with your target audience and existing customer base.

The hashtag is commonly used on social media site, Twitter. It is a simple and effective symbol that is used so that people can search for specific tweets that have a common topic that they are interested in. This is also a way to create a community of like-minded individuals that share an interest in those same topics. Having the hashtag helps to find each other easier and share it quickly by retweeting it.

While you would assume since it is used on tweets that Twitter was the one that came up with using the hashtags, but it is actually not a function of Twitter. How it got started, no one really knows but it has certainly taken off since then, becoming viral in its use.

Typically, the hashtag is used in a few common ways, including breaking news, as a way to promote something, for a brand or event, and any topic where people want to discuss it in general. Other ways are for a little extra feeling or commentary on a particular subject they just tweeted about but ran out of characters to use. 

Hashtags are used for specific online conventions, including certain abbreviations or short terms used for particular concepts. Lastly, a hashtag can even be used for group activities, such as online events, clubs, or classes, to share information amongst the group.

Now, Twitter is not the only place where you will now see hashtags. Other social media sites now feature them as the trend catches on, including Facebook, Instagram, Tumblr and Pinterest.

As a business, you may also want to consider creating your own hashtags to share with your followers and fans so they can connect with you through this new communication tool and further feel engaged in your business. It is also a way to extend the search capability for your business to be found and discovered by new customers.

Learn more when you partner with us on an Internet Marketing program that sets you apart from the competition and helps you get connected to your target audience faster!

Why You Need to Use Yahoo/Bing Advertising

Google may be king, but there are plenty of other aspects of the search engine kingdom that you must also consider as possibilities for your marketing efforts. 

And, that includes such up-in-comers like Yahoo/Bing, which are fast gaining search engine territory. That means you need to expand the scope of your search marketing strategy to include advertising with this search platform.

Competition for Google

It’s now been a few years since Yahoo and Microsoft merged their search engine platforms to create Bing so that they could essentially create competition for Google in the area of search traffic marketing.

Four years on since the merger Yahoo/Bing now account for more than 30% of all the searches being done on a global basis. That figure alone explains why you would want to include Yahoo/Bing advertising in your Internet Marketing strategy.

Working with Flyline on Your Yahoo/Bing Advertising Campaigns

Creating advertising campaigns for search engines takes time and knowledge of what works and what is allowed for these types of campaigns. That’s where we come in to help you so you can focus on your core business and daily operations while we bring you more traffic and leads.

The expert team at Flyline Search marketing has an agency account that we use to manage your account. Our PPC program managers custom design search programs for each client we have to ensure that we create effective advertising campaigns. Once the campaigns are created, they are regularly monitored to ensure that they are offering the best results for you. 

Those clients we have that have benefited from our Yahoo/Bing advertising campaigns have enjoyed sales conversion rates of 10% to 15% on many of their campaigns.

As part of our program for you, we also display a call tracking and recording phone number with each ad we run so your prospective clients can simply call you rather than only being able to click on the ad. This can effectively increase sales conversions rates, which provide a solid return on your investment and provides a way to stretch your advertising budget even further.

Customers who use our firm to manage their Google AdWords program already can enjoy the additional benefits of a price discount for also signing up for a PPC program on Yahoo/Bing.

 If you are ready to learn more about how this additional program can enhance your revenue and brand reputation in your market, contact us today!

Our Comprehensive Internet Marketing Program is a Must

There is no single marketing tactic that can do it all for a business. While many businesses try to get by on one tactic because of a limited budget or knowledge about marking, this means that they may be missing out on reaching or engaging their target audience and they might even be better off saving their money and doing nothing.

However, you don’t have to take the single tactic approach or go without if you find the right Internet Marketing partner who can help you with a comprehensive program at a reasonable cost that starts delivering results as soon as you implement it.

Serving a nationwide client base, with clients currently in California, Colorado, Florida, Georgia, Hawaii, New Mexico and more, our main office is in Alpharetta Georgia with a satellite office in Albuquerque, New Mexico.  

We travel to all of our clients regularly in order to conduct face-to-face meetings because we believe part of a comprehensive marketing program is personal contact and interaction. We also speak by phone and email on a near daily basis with our clients to make sure they are up to date on how the marketing efforts are going and to get their feedback.

Our team delivers a comprehensive set of online marketing and traditional marketing tactics customized to fit your industry, your business, and your budget. We believe that a combination of marketing efforts effectively reaches the right audience and covers all the platforms where your potential customers are researching and shopping.

With a team of specialists that understand all aspects of marketing, we can deliver all of those tactics in one program, including:

• Website design, development, and hosting
• SEO
• Google AdWords
• Social media marketing
• Yahoo/Bing Search
• Facebook fan page creation
• Blogging
• Public relations
• Content creation
• Video creation and YouTube channel development
• Analytics to track results quantitatively

We believe that this combination of tactics can deliver greater brand recognition, website and in-store traffic, and revenue for your business. In fact, we don’t just believe it – we know it. That’s because we have case studies, testimonials, and quantitative evidence that shows the growth and return on investment that our clients have garnered from having a comprehensive Internet Marketing program. Now it’s your time to find out the benefits!

Florists Can Create Marketplace Buzz with Virtual PR Services

The face of public relations has rapidly changed in the Age of the Internet and Web 2.0, including more virtual distribution services and online dissemination of press release news to a more targeted audience.

There are a number of benefits that online PR services have created:

• Online distribution saves considerable time over the traditional method of distributing press releases, which involved creating press lists, faxing or email press releases individually, and then following up. Now, an online distribution service handles that for you and has become more targeted and accurate in the process.
• Using less time means that it becomes more inexpensive a strategy that it once had been. The value includes targeted distribution, distribution done for you, and even SEO benefits.
  
• There is a better likelihood of experiencing viral benefits from online press release distribution because it is easier to share it virtually than when the press release was faxed or emailed. Now, these online distribution services provide a way to instantly share it on a Facebook page or other platform. That means even more of the work is done for you.
• Using an online press distribution service can also help to keep a press release program on track because press releases can be scheduled in advance so they are queued up and then released for you without you having to think about it or, even worse, forget to do it.
  
• An online distribution service commonly uses a wide range of analytics that makes it easier to see how your press release did in terms of reaching the target audience and quantifying the overall results. This can help to see what type of news gets hits and what gets misses so the press release program can be improved, if necessary.

Flyline Search Marketing uses this service for its clients when it puts together the press release initiatives for each of its clients, including its portfolio of florist clients from around the country.

To illustrate the type of press releases that are created for its florist clients, a good example is Veldkamp’s Flowers of Denver, Colorado, which Flyline has been regularly putting out press releases on an online press release distribution service for and garnering increased publicity and brand recognition.

The press releases have covered holidays and special occasions as well as other newsworthy events, such as specials and promotions, new products, and the recent remodeling of the Denver florist’s shop.

If you would like to find out how an online press release writing, distribution, and management service could work for your business, contact us now!

Media Buying and Consulting

 As part of Flyine Search Marketing’s complete marketing service program, the team offers media consulting and guidance as well as media buying, including Internet, television, radio, Yellow pages, outdoor billboard media, email marketing and more.

Offering this full-service agency service portfolio allows us to deliver a comprehensive program that leads to optimum results for our clients. Here is a summary of these services and what we can do for you:

• Search Engine Marketing: As a lead generation tool, our SEM capability includes Google AdWords and Yahoo/Bing Sponsored Search. Our clients receive a steady stream of leads using these search platforms.
• Radio & Television: For those companies that have large marketing budgets, television and radio can offer a great platform for branding and lead generation.
  
• Outdoor Billboards: This is a wonderful marketing platform for increasing brand awareness and generating sales leads. While less than the return on Internet marketing or television billboards can still offer a highly visible and productive marketing tool.
• Social Media Marketing: With more consumers than ever turning to social media platforms, such as Twitter Facebook, YouTube, LinkedIn and Pinterest, for information and recommendations, a business must be advertising and engaging with consumers on these platforms.
• Blogging: Using Google Blogger or WordPress, we offer a professionally designed blog as well as content and blog management services.
• Internet Press Releases: We offer an unlimited press release submission account, which works in combination with our blogging service to deliver an affordable, highly effective tool for regular content delivery to your target audience as well as natural in-bound links for your website.

All of these media buying and consulting services are delivered by a team of seasoned marketing professionals who have worked in the fields of both traditional and new marketing channels.

The result is a comprehensive service offering for small and medium-sized businesses, especially those in the florist, health club and fitness, and auto dealership industries where our experts have worked and researched industry-specific solutions.

Of course, the team also has experience in other key product and service industries, so they can suggest any mix of marketing initiatives and media buying tactics that will deliver the return on investment that will drive success for your business.