Our Comprehensive Internet Marketing Program is a Must

There is no single marketing tactic that can do it all for a business. While many businesses try to get by on one tactic because of a limited budget or knowledge about marking, this means that they may be missing out on reaching or engaging their target audience and they might even be better off saving their money and doing nothing.

However, you don’t have to take the single tactic approach or go without if you find the right Internet Marketing partner who can help you with a comprehensive program at a reasonable cost that starts delivering results as soon as you implement it.

Serving a nationwide client base, with clients currently in California, Colorado, Florida, Georgia, Hawaii, New Mexico and more, our main office is in Alpharetta Georgia with a satellite office in Albuquerque, New Mexico.  

We travel to all of our clients regularly in order to conduct face-to-face meetings because we believe part of a comprehensive marketing program is personal contact and interaction. We also speak by phone and email on a near daily basis with our clients to make sure they are up to date on how the marketing efforts are going and to get their feedback.

Our team delivers a comprehensive set of online marketing and traditional marketing tactics customized to fit your industry, your business, and your budget. We believe that a combination of marketing efforts effectively reaches the right audience and covers all the platforms where your potential customers are researching and shopping.

With a team of specialists that understand all aspects of marketing, we can deliver all of those tactics in one program, including:

• Website design, development, and hosting
• SEO
• Google AdWords
• Social media marketing
• Yahoo/Bing Search
• Facebook fan page creation
• Blogging
• Public relations
• Content creation
• Video creation and YouTube channel development
• Analytics to track results quantitatively

We believe that this combination of tactics can deliver greater brand recognition, website and in-store traffic, and revenue for your business. In fact, we don’t just believe it – we know it. That’s because we have case studies, testimonials, and quantitative evidence that shows the growth and return on investment that our clients have garnered from having a comprehensive Internet Marketing program. Now it’s your time to find out the benefits!

Flyline Search Marketing: A Member of Your Trusted Team

While companies often hire outside experts to help with various functions, such as marketing, many just see these outsiders as simply that – a temporary assistance. However, those companies that have looked at outside assistance as actual members of the team over the long term have actually found greater success. Here’s why.

A team member is more intimately involved in your organization and company strategy. They may even be helping to create your strategy based on their experience and skill set. This is better than an outsider who is not privy to that information nor is interested in that information. A marketing strategy created within that internal knowledge and insight is much more likely to be successful than one created by an outsider.

Another reason having a team member like this is the level of communication that can be created that an outsider may not deliver. Many Internet Marketing companies do not believe in the value of regular communication but prefer to work remotely, leaving their clients to wonder what is being accomplished or whether they will see any results.

A team member also has a vested interest in your success. In seeing themselves as part of your team, they have a greater need to help you succeed. If you do not see yourself on that team, it means you are on another team.

You will experience The Flyline Advantage when you work with Flyline Search Marketing. That’s because every member of Flyline sees themselves as a member of your trusted team. For the Flyline team, there is a vested interest to help clients and work as part of their team in finding the best strategies to attract and retain a client’s target audience.

The Flyline team also believes in regular and consistent communication. That means weekly phone calls and an open channel where clients can call at any time and get a call back with questions answered or information. It means sit-down meetings in person to get to know your company better, what makes it different, and how a strategy would produce certain results. It would also involve meetings to show results and assess programs for potential improvements in performance.

This is all part of Flyline’s vested interest in your success. If you succeed, we do too. And, it leads to a long-term partnership of success. If you want to learn more, contact us today!

Our $100 Gift to You!

While you are out there spending money for the holidays, wouldn’t it be wonderful if your business got a gift back in the form of greater traffic, enhanced brand reputation, and increased holiday sales? 

Even better, what if the company that could deliver that for you also gave you money as a gift of thanks for entrusting your Internet Marketing program to them?

When you select The Flyline Advantage, you can get all of these gifts and more. Every new client that signs an Internet Marketing contract with Flyline Search Marketing will receive $100 of free Internet advertising.

Besides the free advertising, you can enjoy The Flyline Advantage that so many clients around the country have enjoyed for their businesses, including florists, auto dealerships, gyms, asset management companies, plumbers, law firms and more. 

Check out these incredible success stories that could be your business next:

Roswell, Georgia Health & Fitness Firm: In one year, Flyline delivered:

• 1,368,119 ad impressions on Google
• 3,775 actual web site visitors from within a five-mile radius of the gym
• In the past three years with Flyline, the health club’s monthly revenues have more than tripled.

West Palm Beach, Florida Self Storage Firm: Over a 30-day period during a Google AdWords trial, Flyline delivered:

• 23,714 ad impressions
• 173 actual “clicks” or website visitors

Georgia Plumbing Firm: In a six-month period, Flyline delivered:

• More than 417,000 ad impressions
• 2,500 clicks to this client’s website
• Call tracking and recording lines produced over 100 phone calls 

Atlanta, Georgia DIY Pest Control Business: In a six-month period, Flyline delivered:

• 10,214,971 ad impressions
• 135,326 clicks or actual website visitors
• Hundreds of phone calls
• 7,500 to 8,000 shopping cart transactions per month during this six-month period

Atlanta, Georgia Florist: Over the past three years, Flyline delivered:

• A program that has produced tremendous revenue growth that has nearly tripled during that time period

With these results for the investment made in a comprehensive, targeted Internet Marketing program, these clients continue to utilize Flyline’s services. 

You could be next! Take advantage of our gift of Internet Advertising and experience The Flyline Advantage for yourself.

Grow Your Customer Base through Google AdWords, Content Marketing, SEO and Social Media Marketing

While you may be familiar with these terms – Google AdWords, SEO, social media marketing and content marketing – you may not know how they could be included in your business to more effectively target your specific audience and then exponentially grow your customer base. Magazines and articles attempt to explain each of these tactics to help small business owners understand how they can use these new tools.

Here is a brief guide on how each of these four tools could work for you when you work with an Internet Marketing agency that knows how to develop, manage, and monitor each tool.

Google AdWords

There are a lot of small businesses like yours out there on the Internet and that come up in search engine results that are competing for the same customers. Running Google AdWords campaigns creates a paid sponsorship that gets you noticed in the search engine rankings but, more importantly, places an ad on the side of the search results to get noticed over your competition.

An Internet Marketing agency like Flyline understands how to create effective Google AdWords campaigns, including selecting the right keywords, so you don’t have to worry about this aspect of your online marketing efforts.

Content Marketing

Content Marketing tactics include Social Media, Article Posting, eNewsletters, Case Studies and Blogs. The purpose of this tool is to deliver relevant and interesting information to a key audience segment. This will keep that audience coming back for more, and it will transform your business into the ‘expert’ in that particular product or service area. It provides an authentic and trusted source that your audience can engage and feel comfortable with, which helps them conclude their purchase decision in your favor.

Since content marketing takes considerable time and ongoing management as well as needs the expertise of quality writers, an Internet Marketing agency can do this f or you as you more than likely are already spread too thin and may not feel comfortable with writing.

SEO

SEO can help your customers find you among the crowded Internet marketplace. It is a way that can help you determine what search terms your audience is most likely to use so that you can use these in your content and strategy as a way for them to locate you before the competition.

The rules around SEO are constantly changing and have confused many a small business owner who has tried to do this on their own. An Internet Marketing agency like Flyline stays on top of the ongoing changes in requirements from the search engines so they can quickly adapt their SEO strategy to help you while you focus on your core capabilities.

Social Media Marketing

Social media marketing is quickly evolving to continually ensure that the customers’ needs are met across all types of social media platforms. The key to make it work is authentic engagement and interaction between you, the small business owner, and the customers and potential customers.

This can be a very time-consuming process and one that is vital if a small business owner plans on having a presence on Facebook, YouTube, Pinterest and more. An Internet Marketing agency can handle this for you, keeping up with all comments, adding photos and videos, responding to questions, etc. to keep that presence engaged and viral.

Ready to get started? Find out how we can help your small business by contacting us now. 

Flyline’s Press Release Service Creates the Buzz for Florists Like Allen’s Flowers and Plants

Press releases are alive and well as a still relevant way to garner publicity and spread the word about your company. 

Now, it’s even easier thanks to online press release distribution companies that allow you to disseminate news and information about your company through more media outlets both online and offline.

That’s why we still include this marketing tactic as part of our Internet Marketing program for florists. In fact, our search engine optimized press releases for our clients are often picked up on the search engines and available for months and years after the news to keep the buzz going.

Allen’s Flowers and Plants’ PR Program

As you can see from this link, Allen’s Flowers and Plants of San Diego has issued a lot of news through the past year, including two press releases each month that have been picked up by various media outlets.

The press release topics were selected by our public relations and marketing team based on relevant holidays, events, and specials, which were then issued one to two weeks prior to the holiday or event to garner more traction and attention, fueling interest and building sales prior to the holidays. 

This schedule has helped to enhance Allen’s online and in-store traffic as well as further its brand reputation in the local and national marketplaces.

Our Press Release Services

Allen’s Flowers and Plants of San Diego uses our press release services, which includes the following:

·         Two SEO press releases per month.

·         Content development and management tied to upcoming holidays, events, and specials.

·         Press release issuance on an online wire service (an extra fee applies) that includes uploading each press release service to the wire and including a photo gallery for each press release.

·         Tracking of the number of views to gauge Internet marketing efforts in this aspect of the program.

·         Logging of press releases on the client website for website visitors to also read.

The press release program is part of a larger Internet Marketing program that includes numerous tactics designed to maximize the publicity and outreach effort.

Are you ready to get started or have questions about a press release program? Contact us today so we can help you get more attention for your flower shop or any small business.

Why Pinterest for Florists?

While many businesses may just assume Pinterest is for crafty moms and burgeoning entrepreneurs, the social media site is rapidly growing in interest for local and national businesses as a way to share ideas with customers and potential customers and help position themselves as the go-to business for a particular product or service.

This presents a lot of opportunity for florists to get in front of consumers who are thinking about flowers for any number of reasons:

• Wedding flowers and event flowers
• Flower décor for the home
• Flower arrangements for gifts, holidays, and special occasions
• Flower and plant care
• Gift ideas and gift baskets

Utilizing both vibrant and attractive pictures as well as informative content, many florists now recognize the value of joining Pinterest.

The Carithers’ Pinterest Account

The Pinterest account is designed to build the buzz around Carithers and get more consumers in the Atlanta area as well as across the country thinking of Carithers as the premier florist to work with on an event, wedding, or gift.

The professional social media marketing team at Flyline creates Pinterest photo boards that are themed to the season and holiday opportunities related to the flower business. 

Each Pinterest board is filled with high-quality flower images all of which include alt tags and embedded links to increase the inbound links to the website and drive traffic and revenue for Carithers.

To date, the use of the Pinterest channel has been successful for Carithers with many users re-pinning pictures and content, which means viral opportunities to further grow this florist’s local and national market share. 

Better yet, the social media marketing channels are linked so that information and updates are shared for maximum coverage with minimal resource outlay.

Are you ready to see what the power of social media marketing can do for you? Contact us today to learn more about our Internet Marketing programs for Atlanta’s small business owners.