The Internet Marketing Professionals

We live in a digital age, and thanks to the Internet there is virtually an infinite pool of information available to us whenever we happen to need it. 

Of course, business owners don’t just use the information available to discover; instead, they have to supply the content that will get them discovered by their target audience.

It doesn’t matter where your business is located -- people use the Internet everywhere to find local businesses and even those where they can make online purchases that may be farther afield. 

When you utilize online marketing strategies, everyone on the Internet becomes a potential customer if they are looking for something in your market niche.

The problem is that most business owners like yourself are so busy with the day-to-day projects that it is hard to keep up with an ongoing Internet marketing strategy let alone develop one in the first place that integrates all the platforms that could help reach and interact with your intended audience. 

That’s when it makes sense to find the right Internet Marketing professionals that can handle it for you.

Expert Online Presence Builders

Businesses of all kinds entrust us with their online presence every single day. We handle the creation of their websites, blogs, social media channels and much more. 

With our many years of experience as an Internet marketing company, we have established an outstanding track record of helping businesses all over the country and in a wide range of industries (gyms, auto dealerships, law firms, florists, mortgage companies, plumbers, insurance companies and asset management firms to name a few) get new business, maintain a loyal following, and enhance their brand reputation.

At Flyline Search Marketing, we specialize in building an online presence for your business.  This includes:

• Website design, content, and hosting;
• Social media presence, including Facebook, Twitter, and YouTube management;
• PPC advertising (Google AdWords and Bing/Yahoo);
• Public relations programs with keyword optimized press releases; and
• Search marketing strategies, including SEO content, including blogs and articles.

We have been building custom online marketing platforms for businesses of all kinds for years now and have numerous success stories to share. You could be our next success story! 

Contact us today and let us put together a results-driven Internet marketing program for your  business.

The Importance of the Press Release for Publicity

In the new age of media, when people look to Facebook for their news, it is pretty easy to see why some might think of the regular old press release as dead and gone.

However, at Flyline Search Marketing, we are here to tell you that it is far from dead. 

Sure, the press release has changed, but it is still here and as effective as ever. 

In fact, it is so effective that we consider press releases to be an essential component of our Internet Marketing programs for our clients.

Advantages of Using Press Releases

Here are the advantages to using press releases:

1. Press releases provide exposure and promote brand awareness in a whole new way.  
2. They also make your company appear professional and active. More news translates in consumer and customers’ minds as a company to work with or buy from because they are busy and successful.
3. Press releases can be a way to put the power of search engine optimization (SEO) to work so you can get attention from search engines.  
4. They can be cross-merchandised on other platforms, such as being posted to a Facebook page, Twitter account, or blog for further coverage.
5. From small companies to large ones, press releases are an effective way to share progress with all stakeholders – from prospective clients and regular customers to investors and media to employees.

Press Release Professionals

Although some companies write their own press releases, handling a publicity program takes time, effort, and know-how that a small business owner may not have, especially in the age of minimal resources and the need to wear many hats.

At Flyline Search Marketing, we have a team of media relations specialists who can craft press releases across a wide range of industries. They know what makes news and what attracts attention in the media.

You can customize your program for your budget – maybe you only want two releases each month or you have a lot to share so can issue four per month. 

We can help you decide what works best, including providing a list of key topics and keywords that should be included. 

Additionally, we have partnerships with online wire services so we can quickly disseminate your press releases to the widest and most accurate publications for your industry and coverage area.

Ready to get started? Visit our website for more information!

Making Businesses Soar into a Busy New Year

The holiday season has finally come to an end. For the individual, that means they can work on refilling the savings account, and for a business, that means the holiday rush has ended.

 Sure, it won’t be so busy anymore and you can finally take a break, but with the busiest time of the year at it its end, that means sales are going to drop, too.

No matter what, people tend to spend less after the holidays, but your sales don’t have to drop too much. 

With Flyline’s help, we can help keep the sales coming even after the rush has ended thanks to our expert, targeted Internet Marketing programs.

Four Reasons to Choose Flyline

Here are four great reasons to choose Flyline:  Carithers Flowers, Allen’s Flowers and Plants, Allen’s Flower Market and People’s Flowers.

What do they have in common? All four are clients of Flyline that have reaped the benefits of using Flyline’s various Internet Marketing services to drive revenue at the holidays and throughout the year.

That’s right, these four companies all had record breaking sales over the holiday season, and three of the four were voted by their individual cities as the best flower shops in the area. 

These four companies from all over the country have also experienced tremendous growth in website traffic, customers, and sales all year long and into the future.

These companies have continued to trust us into the New Year and will surely see record-breaking sales this Valentine’s Day. Let us do the same for you. 

And, you don’t have to be in the florist business to get the most from our Internet Marketing strategies and comprehensive SEO, online advertising, content and social media marketing programs.

Introducing Your Marketing Partner for 2013

We are Flyline Search Marketing and we specialize in helping our clients achieve their strategic goals for traffic, customers, and sales as well as show them how to build a viral marketing campaign and enhance their brand image. 

We start by developing a comprehensive and customized Internet Marketing program that best fits your business. For instance, with the four flower shops, we have developed the ultimate strategy in floral marketing, which works universally for that type of business. 

However, if you need marketing for your business niche or industry, then we will create a set of tactics that fits your customer base and their interests.

We develop and manage websites as well as fan pages on high traffic social media platforms like Facebook. 

Our team of expert writers and SEO specialists can take care of all your blogging, YouTube posts, and even a press release program. 

Taken altogether, these tactics will help you attract and expand your audience as well as generate new levels of revenue and brand recognition in 2013!

Flyline’s Florist Internet Marketing: Nurturing Ongoing Growth and Targeted Traffic

If you have followed our company blog in the past, then you know that we specialize in Internet Marketing, including social media marketing, SEO, content development, Google AdWords and more for pretty much any type of business out there.

However, you could say we’ve developed an Internet Marketing green thumb when it comes to the florist industry. 

Upon starting with Atlanta, Georgia’s very own Carithers Flowers, a company we have worked with for quite a while now, we were able to practically perfect Internet Marketing for the florist industry that we have now used to grow other floral businesses across the country.

Since then, we have worked with a variety of clients all in different industries as well as added a number of florists to our client list who are all experiencing phenomenal growth. Three clients that we further perfected our floral marketing campaign include:

·         San Diego, California-based Allen’s Flowers and Plants who have with our help been voted San Diego’s best three years in a row now;

·         Long Beach, California-based Allen’s Flower Market who is one of our newest clients and has just been named Long Beach’s best florist for the first time; and

·         Albuquerque, New Mexico-based Florist, Peoples Flowers Shop who, along with Carithers Flowers, was selected as winners by the Conforti Collection this year for their $1,000 giveaway.

The Floral Marketing Masters

With Flyline, the results show for themselves that we really are the best. Through our extensive Internet Marketing campaigns, we have turned four local business florists into household names in their local communities and helped increase their brand equity.  

Our expert marketing team, comprised of SEO experts, content developers, social media masters and website development brains, has discovered that, unlike many other industries, the floral industry in its sales at least, is practically universal.

In other words, what has worked for Atlanta, Georgia-based Carithers Flowers and our west coast clients also works for People’s Flowers in New Mexico and will work for your floral shop wherever you are in the country.

Our floral marketing platform is designed to bring in business and capitalize on your company’s overall product and service offering.  One example of our success is, that since 2009 when we started working with Carithers Flowers, we have helped the company more than double their revenue.

At Flyline Search Marketing, our floral marketing campaigns get you the results you deserve. Let’s grow your business together!

The Online Advertising Steps to Success: Social Media and SEO

At Flyline Search Marketing, we spend a lot of time talking about Internet Marketing and how, without it, a business’s online presence will surely go unnoticed. 

We constantly promote the use of social networking and various other tactics whose sole purpose is getting a business name out there for the whole world to see.

Sometimes, we concentrate on explaining an individual part and others a whole section. 

Social Media, SEO and others tactics are all gears in the machine that is online advertising.  When all these components are put together into a targeted online advertising program, it increases the speed and performance of your online advertising, growing traffic and potentially increasing your customers and profits.

At Flyline Search Marketing, we are solely focused on Internet Marketing tactics like these and have the team and expertise to create an online advertising program that works specifically for your industry, your company, and your target audience. Here are the steps we use to get you there.

The Online Advertising Machine

Like a motor vehicle, online advertising has many parts and while sometimes you can run with a couple things missing from the equation, you will find that when every part is in play things will run much smoother than when a few nuts, bolts, and gears have gone missing.

The first step to Internet Marketing is to have an online presence. At Flyline, we can design a website that fits your business and budget that will surely dazzle anyone who sees it.

Once your company is actually accessible over the Internet highway, you absolutely cannot stop there. Think of the website as the foundation of the company’s online presence. From there, you need to bring in customers and luckily there are more than a few ways to bring them in by the droves.

Social Media

If you have followed our blogs, then you know just how much we love social media. At Flyline, we use it ourselves for the very same reason we are pitching it to you. Social media works -- end of story. Let us create your presence on Facebook, Twitter, YouTube and any other site imaginable so that It all comes together in a consistent presence with messages that appeal to your audience.

When it comes to social networking, the more places your business is present, the better off you will be. Exposure and easy communication with customers are probably two of the best parts of social networking.  At Flyline, we can make things even easier for you by creating and managing business pages on all the top social networking sites, including updating them with fresh and relevant content.

SEO

Search Engine Optimization (SEO) is a very complex science that you cannot easily manipulate without the help of pay per click platforms. One such platform is the Google AdWords program and simply put, it works. 

The best part though is that, as a Google AdWords certified partner, our expert marketing team understands what keywords and keyword frequency works to get you the ranking you need in a search engine. Our SEO strategies extend to everything we do – from articles and blogs to press releases and website content.

Ready to get started? Find out how we can customize an online advertising machine that generates the traffic and business you have been seeking while staying within your marketing budget!

The Great Tweet Guide to Twitter Marketing

At Flyline Search Marketing, we live and breathe the realms of social networking because we know that, without social media, businesses would truly struggle to succeed in the online world. With that in mind, we have always encouraged the use of sites like Facebook and YouTube.

That’s because these platforms enable businesses to more personally interact with their customers and use these channels as an effective medium for online advertising. 

Even when working to create personalized marketing strategies for each of our clients, we always suggest creating and managing a variety of social networking channels. This helps spread the good word on the business we are working with.

In this blog post, we explain how Twitter can help build up your following and brand.

Using Twitter to Build Your Business

One such social media site that is especially effective in advertising is called Twitter. When on Twitter, users follow each other to receive updates on what is happening with friends, family, and colleagues.

Businesses can also use Twitter’s simple update interface to tweet about new products, sales, and more. By more, we mean more -- a whole lot more.

All about Twitter and the Fine Art of Tweeting

By itself, Twitter can be pretty effective as it is an easy way to get more free exposure to the public. Let’s explain how this works.

First, we create and manage a Twitter account for your business. At this point, you can post the link on your business website, Facebook page, or any other site that you use.

Chances are many of your business customers are to some degree apart of the social media realm and when they ‘follow’ your Twitter page you will become visible to their followers. This can lead new customers to your doorstep and, in some cases, create a viral effect when it comes to spreading the news about your products or services. 

Take a look at some of the most popular Tweets in history to get a better idea of just how many people are online.

Another great aspect of Twitter is the website’s ease of use. When you have followers, you can tweet to them. These can be anything from a simple “Happy Holidays” message to something that everyone finds appealing like information on an upcoming sale or change in product line.

At Flyline, we whole heartedly endorse the use of Twitter for social media and advertising purposes as it is extremely effective. Still not convinced? Check our very own Twitter to see just what you have been missing out on.

Fitness Club Marketing Perfected

Over the past four years at Flyline Search Marketing, headquartered in Atlanta, Georgia, we have worked on perfecting our gym marketing program and fitness club marketing program. 

Through trial and error, the marketing strategy that we use to promote fitness orientated places of business has evolved into a proven formula for success for many fitness clubs and gyms in Atlanta and across the country.

We have used Anytime Fitness of Georgia as our lab rat in creating this very effective marketing strategy, which is a three-part process.

The Three-Part Gym Marketing Process

Although there are many steps, but our marketing program for promotion of gym and fitness centers, it can be divided into three main parts. The first part to success was solving what we call the “Lead Generation Challenge.”

Part 1: Lead Generation

Because of the state of the economy, many businesses have taken a major hit and many more have gone under. People are much pickier when choosing who to give their hard earned money to, and they want to be sure they are getting the best deal.

With our market strategy in place, we can effectively show potential customers all aspects of a fitness club with various ad campaigns all made possible with the Google AdWords platform, which provides effective targeting and maximizes the advertising dollars of our fitness club clients.

Part 2: Target Audience Awareness

Then, the challenge was to increase the target audience’s awareness of the Anytime Fitness center. We addressed this challenge by leveraging the power and popularity of social media marketing, including Facebook, YouTube videos, and Twitter.  

Not only does it reach the intended audience, but it also provides an easy way for that audience to virally share their awareness of the fitness club with friends, family, and colleagues.

Part 3: Organic Placement

Finally, we worked on organic placement. This was one of the most complex parts of the process and included numerous steps, including the creation of a website and implementation of various SEO tactics.

We also created a company blog and implemented an Internet press release system that offers all types of fitness tips and makes readers aware of the latest specials at the gym.

Be sure to visit our website today for more information on the various advertising programs we offer for fitness centers and gyms as well as a wide range of other industries.