Comprehensive Internet Marketing Solutions for Health Clubs & Fitness Centers

Flyline Search Marketing has been designing Internet Marketing program specifically to support the marketing needs of health clubs and fitness centers with great results for all their efforts. Like all plans designed to increase performance, we have spent considerable time developing the best strategies that will achieve the greatest results.

Case Study: Anytime Fitness Center

The Anytime Fitness Center in Roswell, Georgia has served as a test site for the Internet Marketing program that is now being used for other health clubs. The program generated an immediate, steady, and sustainable stream of new membership leads over the course of the entire year.

Social media tactics were added to increase its overall brand awareness within the Roswell community. Finally, for the club to succeed over the long term they needed a solid website that was optimized for SEO. A blog was added and a PR campaign was started to position the gym so that they could grow their organic placement opportunities on major search engines.

While other gyms have tried things like direct mail, postcards, the Yellow Pages, print advertising and flyers, none of these tactics have delivered sustainable results like this Internet Marketing program.

Using Google AdWords

At the heart of our lead generation strategy is Google AdWords., which has prven to generate membership sales. Campaigns are run as Google AdWords display, text and mobile ads. These ads are supported by hundreds of geo-targeted broad, phrase, exact and negative match keyword phrases, which are all focused on delivering sales conversions for the club owner.  

 Some examples include Google AdWords campaigns to generate new gym membership leads, new tanning clients, group class participants, boot camp clients and sport specific and personal training clients. 

These ads are geo-targeted to make sure you only reach potential new members in your local area because they are the most likely to join a gym just down the street.

Increasing Brand Awareness

We offer a number of Internet marketing tools that help to build brand awareness, including numerous social media platforms. These include Facebook and Twitter, which have helped the gym owner to interact with his target audience and also gather information on what that audience is looking for in a fitness center.

Driving Organic Placement Opportunities

There is a very specific process that can increase your websites organic power. It starts with building an affordable and effective website that has a CMS administrative update tool for fast and easy new page additions as well as works well for page optimization, including set-up of unique meta tags for each and every page. 

The meta tags are established by our optimization strategists following Google best practice guidelines. Then there is the blog with relevant, keyword-driven content and a targeted Internet press release program.  

Are you ready to work with your very own Internet Marketing personal trainer who can add some muscle to your marketing efforts? Contact us now to learn about the various programs available for health clubs and fitness center to produce measurable results. Contact us now!

Internet Marketing – One of the Most Valuable Tools for Your Business

Internet Marketing is not a fad; it’s the strategy to take for your business in a world that is increasingly relying on the Internet to find products and services as well as make purchase decisions. 

Besides that value, there are many other reasons why Internet Marketing is one of the most valuable tools you can add to your business.

Brand Enhancement

Getting your brand out across the multiple online channels is a way to get awareness of your brand as well as enhance its reputation. You need to put your logo and business name where your target audience is now searching – the Internet.

Consumer Influence

More consumers than ever before are being influenced by their peers online through reviews and social media posts where they look to those they know and trust to guide their choices. 

If you are not online, you don’t know what they are saying about you and these influencers cannot share information about you. Having an online presence makes it easy to pass the word on about your products and services.

Cost Effectiveness

Compared to many of the traditional marketing channels, Internet Marketing is very cost effective, especially for the type of targeted results it delivers, the speed at which new leads are gained, and the capability of increasing revenues. There is a much higher return on investment for the fewer dollars spent, making it an ideal way for a small business owner to get more recognition.

Increased Website Traffic

Many of the Internet Marketing tools are designed to drive traffic to your website, including Google AdWords and social media platforms. This is a way to capture more leads and leverage a well-developed website as a means of converting those leads into sales. It also can help you increase online sales or encourage more consumers to visit your physical storefront.

Revenue Growth

Studies have indicated that Internet Marketing delivers a much higher rate of return for the dollars spent on this form of marketing in terms of the revenue growth achieved for that effort. 

Many small business owners have reported that this increase often occurs quickly after an Internet Marketing program has been implemented.

Around-the-Clock Availability

With an Internet Marketing presence, you are always open, which many consumers prefer with their busy schedules that often has them not traveling to a storefront to do business. You can be more accessible, which also increases your chances of more traffic and greater revenue.

Customization Possibilities

With traditional marketing, it is often difficult to customize the advertising messages by various segments of your target audience. With Internet Marketing, you can easily create a wide array of campaigns and issue those on the fly. You can also track the results in this segmented way as well.

Open and Interactive Communication

From landing pages, email blasts, and newsletters to status updates and blog posts, Internet Marketing offers so many relevant ways to connect with your audience and to have them respond. 

This feedback is also an invaluable aspect to Internet Marketing as it helps you understand your audience better in terms of what they want and what they are thinking about.

Elevated Credibility

Because content drives Internet Marketing, the information you can provide and share with your audience positions you as an expert in your industry. They need to know that you are a credible provider of a product or service solution. In addition to the content you provide, your brand ambassadors that write reviews and recommend you online can also help build that necessary credibility.

Want to know more about Internet Marketing and how it can work for you? Contact us today!