Comprehensive Internet Marketing Solutions for Health Clubs & Fitness Centers

Flyline Search Marketing has been designing Internet Marketing program specifically to support the marketing needs of health clubs and fitness centers with great results for all their efforts. Like all plans designed to increase performance, we have spent considerable time developing the best strategies that will achieve the greatest results.

Case Study: Anytime Fitness Center

The Anytime Fitness Center in Roswell, Georgia has served as a test site for the Internet Marketing program that is now being used for other health clubs. The program generated an immediate, steady, and sustainable stream of new membership leads over the course of the entire year.

Social media tactics were added to increase its overall brand awareness within the Roswell community. Finally, for the club to succeed over the long term they needed a solid website that was optimized for SEO. A blog was added and a PR campaign was started to position the gym so that they could grow their organic placement opportunities on major search engines.

While other gyms have tried things like direct mail, postcards, the Yellow Pages, print advertising and flyers, none of these tactics have delivered sustainable results like this Internet Marketing program.

Using Google AdWords

At the heart of our lead generation strategy is Google AdWords., which has prven to generate membership sales. Campaigns are run as Google AdWords display, text and mobile ads. These ads are supported by hundreds of geo-targeted broad, phrase, exact and negative match keyword phrases, which are all focused on delivering sales conversions for the club owner.  

 Some examples include Google AdWords campaigns to generate new gym membership leads, new tanning clients, group class participants, boot camp clients and sport specific and personal training clients. 

These ads are geo-targeted to make sure you only reach potential new members in your local area because they are the most likely to join a gym just down the street.

Increasing Brand Awareness

We offer a number of Internet marketing tools that help to build brand awareness, including numerous social media platforms. These include Facebook and Twitter, which have helped the gym owner to interact with his target audience and also gather information on what that audience is looking for in a fitness center.

Driving Organic Placement Opportunities

There is a very specific process that can increase your websites organic power. It starts with building an affordable and effective website that has a CMS administrative update tool for fast and easy new page additions as well as works well for page optimization, including set-up of unique meta tags for each and every page. 

The meta tags are established by our optimization strategists following Google best practice guidelines. Then there is the blog with relevant, keyword-driven content and a targeted Internet press release program.  

Are you ready to work with your very own Internet Marketing personal trainer who can add some muscle to your marketing efforts? Contact us now to learn about the various programs available for health clubs and fitness center to produce measurable results. Contact us now!