Grow Your Customer Base through Google AdWords, Content Marketing, SEO and Social Media Marketing

While you may be familiar with these terms – Google AdWords, SEO, social media marketing and content marketing – you may not know how they could be included in your business to more effectively target your specific audience and then exponentially grow your customer base. Magazines and articles attempt to explain each of these tactics to help small business owners understand how they can use these new tools.

Here is a brief guide on how each of these four tools could work for you when you work with an Internet Marketing agency that knows how to develop, manage, and monitor each tool.

Google AdWords

There are a lot of small businesses like yours out there on the Internet and that come up in search engine results that are competing for the same customers. Running Google AdWords campaigns creates a paid sponsorship that gets you noticed in the search engine rankings but, more importantly, places an ad on the side of the search results to get noticed over your competition.

An Internet Marketing agency like Flyline understands how to create effective Google AdWords campaigns, including selecting the right keywords, so you don’t have to worry about this aspect of your online marketing efforts.

Content Marketing

Content Marketing tactics include Social Media, Article Posting, eNewsletters, Case Studies and Blogs. The purpose of this tool is to deliver relevant and interesting information to a key audience segment. This will keep that audience coming back for more, and it will transform your business into the ‘expert’ in that particular product or service area. It provides an authentic and trusted source that your audience can engage and feel comfortable with, which helps them conclude their purchase decision in your favor.

Since content marketing takes considerable time and ongoing management as well as needs the expertise of quality writers, an Internet Marketing agency can do this f or you as you more than likely are already spread too thin and may not feel comfortable with writing.

SEO

SEO can help your customers find you among the crowded Internet marketplace. It is a way that can help you determine what search terms your audience is most likely to use so that you can use these in your content and strategy as a way for them to locate you before the competition.

The rules around SEO are constantly changing and have confused many a small business owner who has tried to do this on their own. An Internet Marketing agency like Flyline stays on top of the ongoing changes in requirements from the search engines so they can quickly adapt their SEO strategy to help you while you focus on your core capabilities.

Social Media Marketing

Social media marketing is quickly evolving to continually ensure that the customers’ needs are met across all types of social media platforms. The key to make it work is authentic engagement and interaction between you, the small business owner, and the customers and potential customers.

This can be a very time-consuming process and one that is vital if a small business owner plans on having a presence on Facebook, YouTube, Pinterest and more. An Internet Marketing agency can handle this for you, keeping up with all comments, adding photos and videos, responding to questions, etc. to keep that presence engaged and viral.

Ready to get started? Find out how we can help your small business by contacting us now. 

The Benefits of a Good Internet Marketing Agency

Regardless of your company’s size or industry, all businesses need to have an effective online strategy that covers all channels and platforms to reach the entire target audience.

These strategies typically include a wide range of tactics like blogging, social media, public relations and search engine optimization just to name a few. 

All of these are critical to your marketing efforts and provide a more effective set of results than traditional marketing – if you do it right and are consistent.

Why Work with an Internet Marketing Agency

That’s where the benefits of a good Internet Marketing agency come into play. Here’s the advantage they provide you:

• They take care of all the strategy, tactics, implementation, management and analysis so you can focus on your core business and handle all the incoming business that will arise from such an effort. Doing it yourself can be both time consuming and lead to many mistakes that you can’t erase.
• They have the knowledge and technical know-how to understand each aspect of Internet Marketing and how these aspects work together while you may only have a superficial understanding of the process.
• Their advice can make the difference in an average presence on the Internet and one that stands out among the competition.
• They have the experience to help handle any negative feedback or interaction on any of your online platforms.
• They can get you noticed among your target audience despite the current crowd of competitors that you may face online, connecting you to the right people at the right time and helping to make it easy for them to find you in a search engine.
• Their solutions are typically low cost and offer a quick return on investment.

A Stellar Internet Marketing Agency

If you are looking for an Internet Marketing Agency that already has proven track results to show, then look no farther that Flyline Search Marketing. 

Our team of seasoned SEO, online marketing, social media and public relations specialists understand how to craft content as well as develop and monitor campaigns that attract and retain your desired customer base.

We offer what we call the Flyline Advantage, which is that we provide each of our clients with an advantage over their competition both online and offline as well as deliver a comprehensive program at a fair price. 

Our success stories and testimonials all illustrate how this Flyline Advantage can work for you!

Remarketing Programs and How They Work

Your business relies on leads but, more importantly, on turning those leads into conversions and that final sale whether it is online or in-store. To capture those potential customers online, a new strategy is being employed called remarketing.

It is something that we offer at Flyline Search Marketing as part of our comprehensive Internet Marketing solutions for all of our clients. Here’s a quick rundown on how it works and why you should add it to your strategy.

What is Google Remarketing?

Google remarketing is advertising that is designed to turn leads into sales conversions by ensuring that your company stays at the top of each person’s mind even when they leave your website and are on other sites doing their shopping or gathering their research.

How Does Google Remarketing Work?

Google Remarketing tracks each visitor to your website. What’s next is truly amazing as the Google Remarketing software follows these visitors when they leaves and delivers advertisements about your company on other websites.

These potential customers continue to see your adverts as they go elsewhere, helping them not to forget about what you offer and giving them a simple way to return by just clicking on the banner ad or image ad. And, as we know, the easier we can make something, the more likely those people are to act on it.

What Does Flyline Do for Me?

Here’s what we do for your business:

·         Using our agency account, we generate Google Remarketing codes and insert them into the key pages of your website. As website visitors access your website and visit these key pages, the Google Remarketing code captures their IP address and deposits them into an Audience bucket.

·         We strap the Audience bucket to the Google Adwords Remarketing campaign.

·         Our program designers build Google display ads and/or upload Image ads provided by clients who want to include motion elements in their ads.

·         We geo-target the Remarketing campaign to pursue the IP addresses contained within the Audience bucket.

Better Yet, How Does Google Remarketing Work for My Business?

Statistics indicate that only 2% who visit a website will stay and make a purchase. That means that 98% moves onto another website to make a purchase. That’s a considerable amount of converted leads that get lost.

 However, seeing how remarketing works as explained above, this strategy dramatically increases the conversions our customers receive. 

There are also so many options and ways to approach using Google Remarketing that is sure to fit with all kinds of businesses and budgets.

Ready to find out more? Be sure to contact us now! 

Website Hosting Solutions

To ensure your website is always on and available to your target audience, you want to make sure that you have a web hosting solution that works around the clock and scales with you as you grow and need it to maintain its high-level performance.

However, there are no one-size fits all solutions for website hosting because one small business may not need a lot of bells and whistles for its simple website while another may have a complex website that requires a lot more. That’s why we offer a range of website hosting services to fit your need and, more importantly, your budget.

Here is a brief rundown on each of our website hosting service packages. Each website hosting package comes with excellent technical support and promises 99.9% up-time.

Premium Website Hosting

The premium hosting solution is designed for companies that need a robust Linux server based, PHP/mySQL website hosting solution. The premium hosting package includes full cpanel access with website file back-up capability.

Clients may establish up to 20 webmail accounts, 6 FTP accounts, and 3 mySQL databases with this website hosting package.

Standard Website Hosting

The standard website hosting package is designed for small businesses that need a Linux server based, PHP/mySQL website hosting solution. Standard hosting includes full cpanel access with website file back-up capability.

Clients may establish up to 10 webmail accounts, 3 FTP accounts, and 1 mySQL database with this website hosting package.

Basic Website Hosting

The basic hosting package is designed for individuals or small business owners that have one URL they need to host. Basic hosting delivers a solid Linux server based, PHP/mySQL hosting solution and includes cpanel access, up to 5 webmail accounts, 2 FTP accounts and 1 mySQL database.

Convenient Payment Options for Our Website Hosting Solutions

If you are ready to set up your website hosting plan, you can simply go onto our website and select the plan that best fits your needs by clicking the drop down arrow on the payment portal listed as a tab on our website hosting solution page.

Once you have selected your plan, click the “Subscribe” button. That will take you to PayPal where you can complete your purchase. We use PayPal because it is a trusted online payment system that offers an extremely reliable, effective, and secure payment portal. Payment options include paying from your own PayPal account or you can use this payment portal to set up recurring payments via your credit card.

After that, we can get your website hosting solution underway, and you can focus on running your business knowing that we have your website up and running. 

Flyline Search Marketing Integrates Google Shopping Into Their E-commerce Floral Design Platform

Flyline Search Marketing continues to deliver exceptional sales results for florists all over the country with a comprehensive Internet Marketing program designed exclusively for them. 

The Florist Internet Marketing program already has a wide range of marketing, public relations, advertising, search engine optimization and branding tools included that have achieved phenomenal results for our florist clients located in California, Georgia, and New Mexico. 

The turn-key marketing program for florists that includes creation of a robust e-commerce website, Google Adwords program management, Yahoo/Bing sponsored search, Social Media Marketing via Twitter, Facebook, Pinterest and YouTube, Blogging, Press Releases, SEO, Media Consulting  and more.

In looking for ways to further personalize the service experience and provide more ways to enhance the return on our clients’ investment, the Flyline team is now integrating Google Shopping into the Flyline Search Marketing floral design website platform.

What is Google Shopping for Merchants?

Google has its own shopping channel as part of its growing list of online services, which can help merchants by bringing their product catalog to life on the Internet and hopefully reaching new targets that they might not have otherwise found. 

This includes reaching out to potential customers through mobile and tablet applications that Google Shopping also uses.

The product listing ads that Google produces for each merchant then appear in Google search results. Online shoppers can also use the Google Shopping service as a way to compare products and prices across a number of retailers.

How the Google Shopping Platform Works

What does this mean for floral clients of Flyline? Each floral client can now effectively market their products on the new Google Shopping platform, offering a wider target audience that can be reached.

Here’s what Flyline does to integrate and manage this additional platform and Internet Marketing opportunity for each florist client we serve:

• Sets up Google Merchant Center accounts for each florist.
• Creates Google Product Feeds.
• Uploads the Google Product Feeds to the Google Merchant Center.
• Connects Google Shopping to the Google Adwords platforms that we run for each client.
• Designs a Google products campaign.
• Builds and activates Google Products ads.
• Maintains Google Shopping platform.

Are you ready to see what we can do for your small business? Contact us now to get started!

Flyline Search Marketing Provides a Turn-Key Twitter Services Management Solution for Florists like Allen’s Flower Market

Even florists are tweeting these days and reaping the benefits of this favorite social media platform used by consumers to keep up with and engage with their favorite stores and brands. After all, research has shown that using Twitter can really help the client to connect with new prospective customers in a new way.

Recognizing the benefits of this platform, we have included it in our comprehensive, premium Internet Marketing program designed exclusively for florists. 

For all our florists customers that use this medium, there has been an increase in their results thanks to the ability to share daily specials, last-minute promotions, and new products with a quick tweet to all their followers.

And, that’s exactly what Allen’s Flower Market of Long Beach is experiencing with the Twitter account that we manage for them. Here’s what we do for them and what we can do for you if you sign-up for our comprehensive floral Internet Marketing program:

• Our social media team develops a list of daily tweets each of which are themed appropriately to the seasonal or holiday time frame. In-between holidays, the tweets focus on new floral arrangements, new gift baskets, and specials and promotions.
• Each tweet is professionally written and designed to generate a buzz around the business. In keeping search engine optimization at the forefront of the Internet program, the tweets are also focused on building natural in-bound links deep into the client’s website.

In just one year with us, Allen’s Flower Market has significantly grown its follower base and continues to add followers every day. To enhance the following and audience, the Twitter account is also linked with other platforms, including a widget on their website to make it easy to follow them with just one click.

Additionally, every time a tweet is published, it is also updated on the Long Beach florist’s Facebook page to engage that audience as well.

As the florist recently renewed its comprehensive Internet Marketing program contract for another year, the focus this year will be on expanding its followers and engaging more with the followers to have them shape the content of the tweets and also let the florist know what they would like to see in terms of new floral arrangements, floral services, and floral special and floral promotions.

Are you ready to get started on Twitter but need help? Be sure to contact us now to find out how you could enjoy the benefits of a social media and Internet Marketing program without having to do the work yourself!

Flyline Search Marketing Offers Facebook Services: Case Study of Allen’s Flower Market

Facebook Fan Pages give business owners, such as our own Allen’s Flower Market, , an opportunity to connect with new prospective customers and tighten their relationships with existing clients in a whole new way.

Your Facebook wall provides a great tool for communicating new service and product offerings that your firm may have available. 

This blog post provides a case study of how Allen’s Flower Market of Long Beach, California, has used our Facebook services to build their brand and business.

Fast Facts about Allen’s Flower Market

Here are some fast facts about the florist as background for their story:

·         They are family owned and operated business.

·         The florist is located in Long Beach, California.

·         The flower shop has been in business for more than 30 years.

·         The florist buys direct from growers.

·         The flower shop is open seven days a week, including holidays.

·         Their website is: www.allensflowermarket.net.

Allen’s Flower Market Facebook Page

Allen’s Flower Market has been using Facebook for over a year now with some very beneficial results. The fan base of followers continues to grow daily as more local and national customers keep up and interact with the florist through Facebook.

The current Facebook page, designed and managed by our team, contains regularly updated content and pictures. There are also Facebook specials just for the fans of the page, including links to buy directly online or redeem in the Long Beach shop. 

The Facebook page also contains a link to its Pinterest page, so customers and fans can also follow the florist on that social media platform.

On the Facebook page, many customers are interacting with the florist by leaving comments, feedback, and compliments. This helps the florist get to know its customer base and target audience a bit more, helping to shape marketing strategies and promotions more effectively.

What Can We Do for You?

As part of a comprehensive Internet Marketing program, we can do the same for your small business whether you are a florist or any other service-oriented firm who is looking to connect with your local target audience without needing a large marketing budget. 

Our program delivers a significant return on investment that keeps paying dividends over time as the combination of SEO, social media, public relations and content marketing tactics exponentially build your business over time.

To learn more, contact us today!